Foundry ABM Reviews & Product Details

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Seller

Foundry

Discussions

Foundry ABM Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Grace Howard

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

19 months

View More Pricing Information

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User Insights

Average based on 206 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Foundry ABM Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Foundry ABM, and what problem is it built to solve?

Foundry ABM sits at the intersection of media and marketing technology. It uses fully consented data from its ecosystem of editorial brands, awards, and events to power media, demand-generation, and martech solutions.

What languages does Foundry ABM support?

Foundry ABM supports 1 language: English.

What company sizes and industries is Foundry ABM the best fit for?

The strongest reviewer representation is among mid-market teams, with small businesses and enterprises also represented. Software and IT services are the most visible industry groups.

Company size — Mid-market: The most prominent size segment.
Company size — Small business: Also represented among positive reviewers.
Company size — Enterprise: Also represented among positive reviewers.
Industry — Computer software: A prominent industry group.
Industry — Information technology and services: Another prominent industry group.

How long does it take to implement Foundry ABM across a team?

Implementation is most often reported as taking less than a month or one to three months, though the timeline varies by team and setup.

Time to go live	Relative frequency
Less than 1 month	Most common
1–3 months	Also common
3–6 months	Less common
6–12 months	Occasional
Less than 1 day	Occasional

What customer support options does Foundry ABM provide, and how do users find the overall support experience?

Foundry ABM’s support experience is hands-on, with account and customer success managers helping teams with onboarding, campaign setup, troubleshooting, and optimization. The support is often described as responsive and proactive, although some users encounter uneven onboarding or slower assistance.

What tools and platforms does Foundry ABM integrate with, and how do these integrations help users get more value from the product?

Foundry ABM connects with CRM, marketing automation, and analytics tools, helping teams coordinate campaigns and make account activity easier to use across marketing and sales.

CRM: Salesforce, HubSpot, and Microsoft Dynamics.
Marketing automation: Marketo, Pardot, and Eloqua.
Analytics: Google Analytics.
Intent data: Bombora.

These connections can bring audience and intent information into campaign workflows and make engagement data more accessible to sales teams.

What features or capabilities could make Foundry ABM even more useful?

Richer reporting and a smoother interface are the clearest opportunities to make Foundry ABM more useful.

Expand reporting: Offer more customizable dashboards, clearer attribution and performance metrics, and easier access to exportable data.
Simplify navigation: Make campaign workflows and frequently used features easier to find and manage.
Improve integrations: Make data syncing and integration configuration more reliable and flexible.

G2 reviews are authentic and verified.

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Verified User in Education Management

Small-Business (50 or fewer emp.)

12/15/2021

"Great tool and customer service for ABM newbie"

4.5/5

What do you like best about Foundry ABM?

We have a great account manager who is always available to jump on a call and show us best practices and ways to do things. I think Triblio also is great at sharing feature updates and setting client expectations of what is to come. We are new to ABM platforms, so it has been really helpful to have the level of help they offer to us as we figure it out. I also love that you can easily customize web pages for your campaigns. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Some reporting features aren't the easiest to filter or understand. We see great metrics for our ad engagement information but tying that back to overall campaign effectiveness is not easily measured directly through the platform. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

The intent data that we get provided is so helpful to us to target accounts and align those efforts more closely with our sales team. We've recently started using Triblio's Orchestration tool and feel like this is a great next step into having integrated campaigns that include the intent data. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

5/16/2022

"A powerful ABM tool"

4/5

What do you like best about Foundry ABM?

Web personalisation - the opportunities are endless here. Intent data - lets us know which target accounts are looking for our software. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The UX I have been using has its quirks - but luckily Triblio have just overhauled their platform and the new UX looks great! Review collected by and hosted on G2.com.

Verified User in Outsourcing/Offshoring

Small-Business (50 or fewer emp.)

8/9/2022

"Great partnership for ABM initiative"

5/5

What do you like best about Foundry ABM?

Great customer service, ease of use of platform Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Not as much contact level intent data as we thought Review collected by and hosted on G2.com.

Verified User in Accounting

Mid-Market (51-1000 emp.)

5/18/2022

"Great platform for getting started with ABM."

4/5

What do you like best about Foundry ABM?

I like the dashboard which gives a great overview of how campaigns are performing. It's great that you can also deep dive into this data to find out more. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

I have not found anything I dislike yet! Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

As I said, a great introduction to the world of ABM marketing which can feel quite daunting to begin with but Triblio has made it much more accessible. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We are solving the problem of reaching the right target accounts with Triblio. We have seen some benefits so far but are keen to continue to see what more we can achieve. Review collected by and hosted on G2.com.

Ashley J.

Marketing Director

Small-Business (50 or fewer emp.)

7/27/2021

"We Love Triblio!!"

4.5/5

What do you like best about Foundry ABM?

We love the flexibility and control while managing handfuls of campaigns monthly. You have the power to manage everything at a detailed campaign level. All the different creatives, upload different landing pages, audience lists, budget, when the campaign runs, where, etc. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

I wish they integrated into our CRM, Insightly Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

If you're looking at other ABM platforms, seriously consider Triblio!!! We have loved our results so far, the usability of it, our CSM is super helpful, over all it solves a lot of our digital marketing needs and saves so much time!!! Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We are solving a handful of our digital marketing problems. Triblio allows us to manage our digital efforts on a hyper-targeted level. If you build an account list of 10-3 or even 100 accounts you know your message is getting to every one of them! We are seeing crazy engagement from our top verticals and accounts. This has never happened before with any other type of B2B advertising we have done. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

11/23/2021

"Must-Have Tool"

5/5

What do you like best about Foundry ABM?

I love being able to track campaigns so granularly so we know exactly what's working and can optimize for that, as well as personalizing ads so they're always relevant. Triblio makes ABM easier and helps us gain insights into key accounts. Being able to track the timeline of engagements helps us tailor our other channels so timing always aligns. The team is also so great at helping however they can. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

We haven't run into anything to dislike. It's easy to use and the team is so helpful. Review collected by and hosted on G2.com.

James B.

Mid-Market (51-1000 emp.)

Originally submitted 11/3/2020

"A critical full-featured tool"

4.5/5

What do you like best about Foundry ABM?

Triblio wraps up a number of critically important tools into one platform. This allows us to be very advanced in our approach. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

There are times when I can get a little lost in the platform when doing tasks like editing/creating campaigns. So some UI tweaks could probably help here. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

I wholeheartedly recommend Triblio. When considering the platform, you have to think of all the various components they provide. With other platforms you'd need to add in additional vendors or pay steep additional fees. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Be more strategic and intelligent with how we market to accounts. Besides the obvious benefits of ABM advertising, Triblio has also given us the ability to customize our site based on accounts, bring in intent data and give our sales team critical account intelligence. Review collected by and hosted on G2.com.

Aira C.

Customer Service Representative

Mid-Market (51-1000 emp.)

Originally submitted 9/17/2021

"A great tool to use."

5/5

What do you like best about Foundry ABM?

I love all the features of Tribilio, including sales email, reports, etc. It is so easy to use, and I highly recommend this one! What I like about using Triblio is its flexibility to manage various tasks/campaigns. It made my job so much easier than before. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

So far, I don't have any negative comments about this tool. All is good! Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

I would recommend this to everyone! Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We are looking for more prospects, and Tribilo helps us, so friendly to use. I must say that Tribilio is very useful for our campaign. This tool has excellent ways to see what is good and doesn't work for your business. I like this one. My boss was delighted because we always hit our target. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

2/22/2022

"ABM and so much more"

3.5/5

What do you like best about Foundry ABM?

The dashboard reporting and intent data is extremely easy to navigate and make actionable Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Limited training makes it more of an effort than I thought to get the full value out of the platform Review collected by and hosted on G2.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

2/22/2022

"A lot of capabilities within one platform."

3.5/5

What do you like best about Foundry ABM?

I like that you can do a lot with one platform. Intent data is available, and you can alert sales of their accounts showing intent. You can show display ads to your target accounts. You can also use website personalization. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The user interface is clunky. Some things seem a bit disconnected. The live reporting and getting the history of reporting is complicated or not available. Review collected by and hosted on G2.com.