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Foundry ABM Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

19 months

User Insights

Average based on 206 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Foundry ABM Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Foundry ABM, and what problem is it built to solve?

Foundry ABM sits at the intersection of media and marketing technology. It uses fully consented data from its ecosystem of editorial brands, awards, and events to power media, demand-generation, and martech solutions.

What languages does Foundry ABM support?

Foundry ABM supports 1 language: English.

What company sizes and industries is Foundry ABM the best fit for?

The strongest reviewer representation is among mid-market teams, with small businesses and enterprises also represented. Software and IT services are the most visible industry groups.
  • Company size — Mid-market: The most prominent size segment.
  • Company size — Small business: Also represented among positive reviewers.
  • Company size — Enterprise: Also represented among positive reviewers.
  • Industry — Computer software: A prominent industry group.
  • Industry — Information technology and services: Another prominent industry group.

How long does it take to implement Foundry ABM across a team?

Implementation is most often reported as taking less than a month or one to three months, though the timeline varies by team and setup.
Time to go live Relative frequency
Less than 1 month Most common
1–3 months Also common
3–6 months Less common
6–12 months Occasional
Less than 1 day Occasional

What customer support options does Foundry ABM provide, and how do users find the overall support experience?

Foundry ABM’s support experience is hands-on, with account and customer success managers helping teams with onboarding, campaign setup, troubleshooting, and optimization. The support is often described as responsive and proactive, although some users encounter uneven onboarding or slower assistance.

What tools and platforms does Foundry ABM integrate with, and how do these integrations help users get more value from the product?

Foundry ABM connects with CRM, marketing automation, and analytics tools, helping teams coordinate campaigns and make account activity easier to use across marketing and sales.
  • CRM: Salesforce, HubSpot, and Microsoft Dynamics.
  • Marketing automation: Marketo, Pardot, and Eloqua.
  • Analytics: Google Analytics.
  • Intent data: Bombora.
These connections can bring audience and intent information into campaign workflows and make engagement data more accessible to sales teams.

What features or capabilities could make Foundry ABM even more useful?

Richer reporting and a smoother interface are the clearest opportunities to make Foundry ABM more useful.
  • Expand reporting: Offer more customizable dashboards, clearer attribution and performance metrics, and easier access to exportable data.
  • Simplify navigation: Make campaign workflows and frequently used features easier to find and manage.
  • Improve integrations: Make data syncing and integration configuration more reliable and flexible.

Foundry ABM Reviews (206)

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Reviews

Foundry ABM Reviews (206)

View 2 Video Reviews
4.2
206 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Nadia D.
ND
Nadia D.
ABM & Digital Strategy Consultant
Mid-Market (51-1000 emp.)
"One of the strongest (IF NOT THE STRONGEST) ABM platforms"
5/5
What do you like best about Foundry ABM?

We moved to Triblio from Terminus because of the platform's high functionality. The intent targeting within Triblio is excellent. Their DSP is powerful to find the right targets and serve ads with a much higher CTR than what we have seen before. I love the multiple features of the platform (we are not using everything just yet but moving towards a broader adoption). The product team is very agile and is willing to work with customers on rolling out custom functionality. Triblio is very forward-thinking and continuously evolves its product offering to be better, stronger, and more functional. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

I wish there was an option to add a credit card for the media buy. Right now, it is not an option (the media spend has to be prepaid or, if using a credit card, there is a fee. I hear that the credit card option will be rolled out soon, though. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
Originally submitted 12/15/2021
"Best all round ABM platform"
5/5
What do you like best about Foundry ABM?

I have used Triblio now at 2 companies and both times they have beaten out the competition. This has been to many factors such as the different ways to create audiences, the sales notifications, the two-way integration with hubspot, the orchestrator tool and the website personalization and overlays. Triblio is making some really big updates and I know it's only going to continue to get better and better. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Currently, the platform does everything we want it to. If i ever have issues with going something I reach out to my CSM and she helps to fix the issue. I know Triblio are making lots of updates to refresh the UX and improve on the already awesome platform. I know other ABM platforms have more features but I found that them impacted on some of the other areas and they weren't as good all round. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
Originally submitted 2/19/2021
"Product does what they say it does but had a very poorly executed customer experience"
2/5
What do you like best about Foundry ABM?

The data and insights provided by Triblio are beyond anything we could get without an ABM solution. Our Marketing, Sales and Customer Success teams have all found the data to be invaluable and extremely useful in helping us reach our goals. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Without buy in from our sales team we couldn't justify the cost. Without out going into the long story, I definitely felt like it was heavily downplayed when we needed to notify them we wouldn't be renewing. I replied back to a reminder email that our contract would renew on a certain date letting them know we wouldn't be renewing. The response I got was that it was too late, even though nothing in the notification email communicated that detail at all Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Enterprise (> 1000 emp.)
Originally submitted 2/9/2022
"Great ABM platform potential, but misses the mark on critical functionality"
2.5/5
What do you like best about Foundry ABM?

The features they offer as an all-in-one ABM platform are appealing. Being able to orchestrate targeted campaigns and personalize web pages all from one platform is ideal. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The platform has a lot of room to improve. They have the right understanding of WHAT is needed to offer a robust ABM platform, but they miss the mark on HOW to do so. Many of the features, including orchestration, display ads, custom web tagging, and international reach sound promising in the demos, but when it comes time to actually make it happen, they didn't meet our needs and requirements. In an A/B test with one of their competitors, we learned that the ad network is somewhat small in comparison based on accounts reached, ad impressions, and clicks. Ultimately, the platform is best suited for small and mid-size companies, with a straightforward (non-complex) website structure. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Powerful tool for demand gen and expansion marketing"
4.5/5
What do you like best about Foundry ABM?

I've found Triblio to be incredibly user-friendly and effective. We're able to easily target and get great intel about our top accounts to be better at messaging and conversions. Our CSM is also the best I've worked with as a client. Incredibly responsive and helpful, really knows her stuff. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

There have been some product updates that have been a bit confusing - such as campaigns vs orchestrations. But our CSM has done a fantastic job of supporting us and giving us clear, actionable information about how to navigate all of it. Review collected by and hosted on G2.com.

Chris D.
CD
Chris D.
AMB Field Marketing Manager
Enterprise (> 1000 emp.)
"Great Account Insights for Those Taking a Data-Driven Approach"
4.5/5
What do you like best about Foundry ABM?

Triblio's Account 360 and Pipeline reports provide valuable insights that help us develop and continue to refine our strategy and tactics. In fact, we use these reports nearly every day! Our account advisors, Cory and Grant have been instrumental when it comes to getting our ABM program online and supporting us every step of the way. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Tying an account-based attribution is a little challenging... Engagement details and campaign effectiveness for closed/one accounts require running reports from Salesforce, Marketo, and Triblio. Would be nice to view this intel directly from the Triblio platform. Review collected by and hosted on G2.com.

Wilson D.
WD
Wilson D.
Diretor financeiro
Mid-Market (51-1000 emp.)
"Triblio ABM an excellent platform"
4/5
What do you like best about Foundry ABM?

It's an excellent platform, your account manager is always available to review our questions, being a range of changes in real time, every platform when your support is strong, it means it's 90% complete, and ABM has one of the best supports, your email reports are excellent, being a simple site and it is visible by your personalization of the web pages whenever you make campaigns, the detail that you have in your campaigns being that I can manage the campaign in detail, it has an easy optimization, being that has an efficient and trackable timeline. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The interfaces need to be a little simpler so I don't feel like I'm a little lost inside the platform, I think they should improve this aspect of the campaigns and make it simpler when editing a campaign or creating a certain campaign, Other than that, I didn't find anything capable of discrediting this excellent platform. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Great Ad Platform"
4.5/5
What do you like best about Foundry ABM?

Triblio makes it easy to set up audiences, either static or actively synced to our CRM. They offer a variety of ad setup options and integrate well with the intent data from Bombora we use to help identify targets for our product. If we have any questions or issues, our rep is just an email away and is very responsive to our questions and needs. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Some of the reporting is a little hard to figure out, and I can't always get the metrics I need out of the tool. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Chose Triblio over other competing ABM platforms"
5/5
What do you like best about Foundry ABM?

Triblio user interface is relatively easy to use and manage. The Smart Pages is probably one of my favorite features of the platform. It gives the ability to create a tailored webpage customized to the needs, interests, and buying profile of a targeted account. Smart Pages has allowed us to see more engagements in our current opportunities. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

There isn't much to dislike about Triblio. The entire sale cycle through implementation and customer success engagement has been great and easy to work with, and everyone has been super responsive. Review collected by and hosted on G2.com.

Verified User in Architecture & Planning
UA
Verified User in Architecture & Planning
Enterprise (> 1000 emp.)
"Has all the capabilities, but the platform isn't user friendly"
1.5/5
What do you like best about Foundry ABM?

A lot of features and customization. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The platform is extremely confusing to use. Review collected by and hosted on G2.com.

Questions about Foundry ABM? Ask real users or explore answers from the community

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What is Triblio ABM Platform used for?

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Binita S.
BS
Binita Sinha
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Last activity almost 5 years ago

How often do you release new features?

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

19 months

Average Discount

19%

Foundry ABM Comparisons
Foundry ABM Features
Account-level Insights
Lead Analysis
Account-level Insights
Segmentation
Predictive Scoring
Account Identification
Customization
Customization
Website Personalization
Prioritized Accounts