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At a Glance
Market Segments
Mid-Market (57.2% of reviews)
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Fluency
Star Rating
(193)4.4 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about FluencySkai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SkaiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Skai excels in Budget Execution & Monitoring with a score of 8.1, while Fluency outshines with a score of 9.2, indicating that Fluency offers more robust tools for tracking and managing budgets effectively.
- Reviewers mention that Fluency's Quality of Support is significantly higher at 9.7 compared to Skai's 8.3, suggesting that users find Fluency's customer service more responsive and helpful.
- G2 users highlight that Fluency's Ad Creation and Editing features are superior, scoring 8.8, while Skai only scores 7.6, indicating that Fluency provides a more user-friendly and efficient ad creation process.
- Users on G2 report that Skai's Scenario Planning feature is less effective with a score of 7.1, while Fluency scores 8.3, suggesting that Fluency offers better tools for planning and optimizing campaigns.
- Reviewers say that Fluency's Automation Building capabilities, particularly in Custom Automation (8.4) and Collaboration (8.5), are more advanced than Skai's offerings, which could enhance team productivity.
- Users report that Fluency's Performance and Reliability score of 9.0 surpasses Skai's 8.0, indicating that Fluency is perceived as a more stable and dependable platform for managing campaigns.
Pricing
Entry-Level Pricing
Fluency
No pricing availableSkai
No pricing availableFree Trial
Fluency
Free Trial is available
Skai
No trial information availableRatings
Meets Requirements
8.5
178
8.0
259
Ease of Use
7.5
182
7.6
258
Ease of Setup
7.1
141
7.4
153
Ease of Admin
8.0
75
7.7
157
Quality of Support
9.2
169
8.3
253
Has the product been a good partner in doing business?
9.1
78
8.3
155
Product Direction (% positive)
9.7
179
8.0
250
Features by Category
Channel Functionality
6.8
17
Not enough data
Platform Interoperability
7.1
14
Not enough data
Agentic AI - Display Advertising
6.7
13
Not enough data
6.5
13
Not enough data
6.9
13
Not enough data
6.5
13
Not enough data
6.5
13
Not enough data
6.5
13
Not enough data
Campaign Management
8.3
94
7.8
92
8.0
94
8.0
90
8.0
94
8.0
82
8.4
94
8.3
84
8.1
93
7.9
79
8.4
91
Feature Not Available
7.9
91
Feature Not Available
8.1
89
8.0
62
8.6
93
8.2
77
7.5
91
7.6
71
7.6
90
Feature Not Available
7.3
88
8.0
29
7.3
88
Feature Not Available
Targeting
8.1
93
8.3
82
7.8
93
8.0
74
8.1
91
8.3
83
7.8
85
7.9
60
Platform
7.8
87
7.6
65
8.0
88
7.6
70
8.5
87
8.2
79
8.4
89
7.6
86
8.6
89
8.2
73
8.0
88
7.9
80
8.1
89
7.8
83
7.9
85
Feature Not Available
8.3
87
7.6
77
Campaign Management & Optimization
7.9
142
8.5
177
8.2
141
8.2
176
8.1
142
7.6
166
8.0
133
7.7
148
7.6
130
7.1
122
8.2
136
8.2
150
8.2
133
7.5
147
7.0
122
6.9
124
8.0
131
6.5
149
7.5
123
7.3
103
8.8
136
8.1
161
Analytics & Administration
8.1
133
8.6
177
7.6
132
8.2
156
7.9
134
8.0
167
Platform
8.2
130
7.6
127
8.4
134
7.8
148
8.3
132
7.7
154
8.5
134
8.2
154
8.5
135
8.0
166
8.7
133
8.2
151
8.5
131
7.8
147
8.0
122
Feature Not Available
Automation Building
6.9
22
Not enough data
7.2
22
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.5
25
Not enough data
6.5
20
Not enough data
Bot Management & Execution
6.7
18
Not enough data
7.5
23
Not enough data
7.9
21
Not enough data
6.9
18
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Intelligent Automation
6.9
18
Not enough data
7.7
23
Not enough data
7.0
19
Not enough data
Agentic AI - Robotic Process Automation (RPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
8.3
20
Not enough data
Mobile Functionality
8.1
27
7.8
41
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
94
7.8
92
8.0
94
8.0
90
8.0
94
8.0
82
8.4
94
8.3
84
8.1
93
7.9
79
8.4
91
Feature Not Available
7.9
91
Feature Not Available
8.1
89
8.0
62
8.6
93
8.2
77
7.5
91
7.6
71
7.6
90
Feature Not Available
7.3
88
8.0
29
7.3
88
Feature Not Available
Targeting
8.1
93
8.3
82
7.8
93
8.0
74
8.1
91
8.3
83
7.8
85
7.9
60
Mobile
8.5
24
8.2
41
7.3
88
8.0
29
7.3
88
Feature Not Available
Platform
7.8
87
7.6
65
8.0
88
7.6
70
8.5
87
8.2
79
8.4
89
7.6
86
8.6
89
8.2
73
8.0
88
7.9
80
8.1
89
7.8
83
7.9
85
Feature Not Available
8.3
87
7.6
77
Platform Interoperability
7.9(won by 0.4)
76
7.5
6
Agentic AI - Social Media Advertising
7.0(won by default)
19
Not enough data
6.4(won by default)
19
Not enough data
6.8(won by default)
19
Not enough data
6.5(won by default)
19
Not enough data
6.4(won by default)
19
Not enough data
6.8(won by default)
20
Not enough data
Social Functionality
7.9(tied score)
92
7.9(tied score)
57
Campaign Management
8.3(won by 0.5)
94
7.8
92
8.0(tied score)
94
8.0(tied score)
90
8.0(tied score)
94
8.0(tied score)
82
8.4(won by 0.1)
94
8.3
84
8.1(won by 0.2)
93
7.9
79
8.4(won by default)
91
Feature Not Available
7.9(won by default)
91
Feature Not Available
8.1(won by 0.1)
89
8.0
62
8.6(won by 0.4)
93
8.2
77
7.5
91
7.6(won by 0.1)
71
7.6(won by default)
90
Feature Not Available
7.3
88
8.0(won by 0.7)
29
7.3(won by default)
88
Feature Not Available
Targeting
8.1
93
8.3(won by 0.2)
82
7.8
93
8.0(won by 0.2)
74
8.1
91
8.3(won by 0.2)
83
7.8
85
7.9(won by 0.1)
60
Platform
7.8(won by 0.2)
87
7.6
65
8.0(won by 0.4)
88
7.6
70
8.5(won by 0.3)
87
8.2
79
8.4(won by 0.8)
89
7.6
86
8.6(won by 0.4)
89
8.2
73
8.0(won by 0.1)
88
7.9
80
8.1(won by 0.3)
89
7.8
83
7.9(won by default)
85
Feature Not Available
8.3(won by 0.7)
87
7.6
77
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fluency and Skai are categorized as Social Media Advertising, Mobile Advertising, Paid Search Advertising, and Cross-Channel Advertising
Unique Categories
Fluency is categorized as Robotic Process Automation (RPA) and Display Advertising
Skai is categorized as Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Fluency
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
52.9%
Automotive
27.3%
Real Estate
7.5%
Commercial Real Estate
2.1%
Online Media
1.6%
Other
8.6%
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Discussions
Fluency has no discussions with answers
Skai has no discussions with answers
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