Link copied to clipboard # Fluency vs Skai Comparison - What are their main differences? Share [ Export ](/compare/fluency-fluency/skai/export.csv) FluencySkai[+ Add Product](#) Reviews **Fluency** [ 4.3/5(307) ](https://www.g2.com/products/fluency-fluency/reviews#reviews) **Skai** [ 4/5(297) ](https://www.g2.com/products/skai/reviews#reviews) Pricing **Fluency** Free Trial No pricing available **Skai** No pricing available **Pricing Insights** from reviews Time to Implement **Fluency** 3 months Based on 33 responses **Skai** 1 monthFaster Based on 33 responses Return on Investment **Fluency** 7 months3 months sooner Based on 30 responses **Skai** 10 months Based on 18 responses Perceived Cost **Fluency** $$$$$ **Skai** $$$$$ Average Discount **Fluency** 7% **Skai** 9%2% more ![Fluency](https://images.g2crowd.com/uploads/product/hd_favicon/6d3d701c136395470b80808945371f32/fluency-fluency.svg "Fluency") ![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Fluency** [ Ease of Use (102) ](https://www.g2.com/products/fluency-fluency/reviews?filters%5Bsentiment_snippet%5D=1127392&qs=pros-and-cons#reviews)[ Efficiency (67) ](https://www.g2.com/products/fluency-fluency/reviews?filters%5Bsentiment_snippet%5D=1127478&qs=pros-and-cons#reviews)[ Learning Curve (45) ](https://www.g2.com/products/fluency-fluency/reviews?filters%5Bsentiment_snippet%5D=1128049&qs=pros-and-cons#reviews)[ Steep Learning Curve (32) ](https://www.g2.com/products/fluency-fluency/reviews?filters%5Bsentiment_snippet%5D=1129164&qs=pros-and-cons#reviews) **Skai** [ Ease of Use (3) ](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745166&qs=pros-and-cons#reviews)[ Automation (2) ](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745607&qs=pros-and-cons#reviews)[ Poor Reporting (2) ](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745737&qs=pros-and-cons#reviews)[ Ad Issues (1) ](https://www.g2.com/products/skai/reviews?filters%5Bsentiment_snippet%5D=1745549&qs=pros-and-cons#reviews) Integrations **Fluency** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0526c1f17ba1c650b93d1fed9d43387d/amazon-advertising.jpg "Product Avatar Image") Amazon Advertising ](https://www.g2.com/products/amazon-advertising/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_47f0bebc9ef2baec1a7ae990704c5b58/advertising-spire-amazon-advertising.png "Product Avatar Image") Amazon Advertising ](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6010155d639e67ccafc406a2efd1abd6/amazon-amazon-dsp.jpg "Product Avatar Image") Amazon DSP ](https://www.g2.com/products/amazon-amazon-dsp/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9643aa8ebdddeaa0e37450dc789ef1/basis-basis.png "Product Avatar Image") Basis ](https://www.g2.com/products/basis-basis/reviews)[ View all ](https://www.g2.com/products/fluency-fluency/integrations) **Skai** Not enough data Screenshots **Fluency** No screenshot available **Skai** ![Skai screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/185326/Platform-Screenshots-1.png) Ratings Meets Requirements **Fluency** 8.4 8.4257 **Skai** 7.9 7.9260 Ease of Use **Fluency** 7.5 7.5264 **Skai** 7.6 7.6259 Ease of Setup **Fluency** 7.1 7.1217 **Skai** 7.4 7.4154 Ease of Admin **Fluency** 8.0 8.0102 **Skai** 7.7 7.7157 Quality of Support **Fluency** 8.9 8.9242 **Skai** 8.3 8.3254 Has the product been a good partner in doing business? **Fluency** 9.1 9.1104 **Skai** 8.3 8.3155 Product Direction (% positive) **Fluency** 9.2 9.2252 **Skai** 8.0 8.0251 Features Paid Search Advertising[Hide 64 FeaturesShow 64 Features](javascript:void(0);) 8.1 215 7.8 203 Campaign Management & Optimization Paid Keyword Optimization 7.9 146 8.5(won by 0.6) 178 (There is a greater than 0.5 difference between this product's rating and its competitors) Bid Rules 8.2(tied score) 145 8.2(tied score) 177 Ad Creation and Editing 8.1(won by 0.5) 160 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 167 Ad and Landing Page Scheduling 7.9(won by 0.2) 135 7.7 149 Scenario Planning 7.6(won by 0.5) 131 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 123 Portfolio Bid Optimization 8.2(tied score) 137 8.2(tied score) 151 Advanced Targeting Options 8.1(won by 0.6) 136 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 148 Offline Capabilities 7.0(won by 0.1) 122 6.9 125 Extensions 7.9(won by 1.4) 134 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.5 150 Product Listing Ads 7.5(won by 0.2) 124 7.3 104 Budget Execution & Monitoring 8.8(won by 0.7) 167 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 162 Audience Targeting Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Web Traffic Monitoring Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Campaign Planning Not enough data Not enough data Analytics & Administration Ad and Conversion Tracking 8.1 137 8.6(won by 0.5) 178 (There is a greater than 0.5 difference between this product's rating and its competitors) Attribution 7.6 133 8.2(won by 0.6) 157 (There is a greater than 0.5 difference between this product's rating and its competitors) Reports 7.9 151 8.0(won by 0.1) 168 ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Scheduled/Automated Reports Not enough data Not enough data Click Tracking Not enough data Not enough data Platform APIs 8.1(won by 0.5) 135 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 128 Notifications 8.4(won by 0.6) 140 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 149 Customization 8.2(won by 0.5) 143 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 155 User, Role, and Access Management 8.5(won by 0.4) 135 8.1 155 Performance and Reliability 8.3(won by 0.3) 158 8.0 167 Enterprise Scalability 8.7(won by 0.5) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 152 Workflow Capability 8.4(won by 0.6) 149 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 148 Internationalization 8.0(won by default) 122 Feature Not Available Performance Management Not enough data Not enough data SEO Management Not enough data Not enough data Bid Management Not enough data Not enough data Campaign Management Not enough data Not enough data Advertising Management Not enough data Not enough data Budget Management Not enough data Not enough data Additional Functionality Activity Dashboard Not enough data Not enough data Account Alerts Not enough data Not enough data Campaign Segmentation Not enough data Not enough data For PPC Campaigns Not enough data Not enough data Data Import/Export Not enough data Not enough data Performance Metrics Not enough data Not enough data A/B Testing Not enough data Not enough data Geotargeting Not enough data Not enough data Visual Analytics Not enough data Not enough data Trend Analysis Not enough data Not enough data Data Visualization Not enough data Not enough data Fraud Detection Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Multi-Campaign Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Real-Time Updates Not enough data Not enough data Keyword Research Tools Not enough data Not enough data URL Builder Not enough data Not enough data Real-Time Reporting Not enough data Not enough data AI Copilot Not enough data Not enough data Generative AI Not enough data Not enough data Campaign Analytics Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 8.5 117 8.1 104 Platform Interoperability Close Ecosystem API 8.3(won by default) 21 Not enough data Mobile Functionality Mobile Functionality 8.2(won by 0.4) 29 7.8 41 Agentic AI - Mobile Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.4(won by 0.6) 106 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 93 Campaign Optimization 8.1(won by 0.1) 100 8.0 91 Reach 8.0(tied score) 96 8.0(tied score) 83 Bulk Editing 8.5(won by 0.3) 106 8.2 85 Batch Uploading 8.2(won by 0.3) 97 7.9 80 Frequency Capping 8.1(won by 0.1) 90 8.0 62 Budget Pacing 8.7(won by 0.5) 109 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 78 Creative Optimization 7.5(tied score) 92 7.5(tied score) 72 In-App Ads 7.2 88 7.9(won by 0.7) 30 (There is a greater than 0.5 difference between this product's rating and its competitors) Brand Safety 8.3(won by default) 91 Feature Not Available Fraud Protection 7.9(won by default) 91 Feature Not Available Rich Media Capabilties 7.6(won by default) 91 Feature Not Available Mobile Rich Media Capabilities 7.3(won by default) 88 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.2 98 8.3(won by 0.1) 83 Retargeting 7.9(tied score) 95 7.9(tied score) 75 Geo-Targeting 8.2 94 8.3(won by 0.1) 84 Contextual Targeting 7.8(tied score) 85 7.8(tied score) 61 Audience Targeting Not enough data Not enough data Mobile Mobile Tracking 8.5(won by 0.3) 25 8.2 41 In-App Ads 7.2 88 7.9(won by 0.7) 30 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.3(won by default) 88 Feature Not Available Platform API / Integrations 7.9(won by 0.3) 90 7.6 66 Custom Reports 8.0(won by 0.4) 93 7.6 71 User, Role, and Access Management 8.4(won by 0.3) 87 8.1 80 Performance and Reliability 8.3(won by 0.7) 93 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 87 Enterprise Scalability 8.6(won by 0.5) 90 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 74 Customization 8.1(won by 0.2) 91 7.9 81 Workflow Capability 8.2(won by 0.4) 91 7.8 84 Notifications 8.3(won by 0.7) 91 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 78 Internationalization 7.9(won by default) 85 Feature Not Available Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.8 117 7.9 104 Platform Interoperability Close Ecosystem API 7.8(won by 0.7) 76 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 7 Agentic AI - Social Media Advertising Autonomous Task Execution 6.8(won by default) 19 Not enough data Multi-step Planning 6.2(won by default) 19 Not enough data Cross-system Integration 6.6(won by default) 19 Not enough data Adaptive Learning 6.4(won by default) 19 Not enough data Proactive Assistance 6.3(won by default) 19 Not enough data Decision Making 6.7(won by default) 20 Not enough data Social Functionality Social Functionality 7.9(tied score) 95 7.9(tied score) 58 Campaign Management Campaign Dashboard 8.4(won by 0.6) 106 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 93 Campaign Optimization 8.1(won by 0.1) 100 8.0 91 Reach 8.0(tied score) 96 8.0(tied score) 83 Bulk Editing 8.5(won by 0.3) 106 8.2 85 Batch Uploading 8.2(won by 0.3) 97 7.9 80 Frequency Capping 8.1(won by 0.1) 90 8.0 62 Budget Pacing 8.7(won by 0.5) 109 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 78 Creative Optimization 7.5(tied score) 92 7.5(tied score) 72 In-App Ads 7.2 88 7.9(won by 0.7) 30 (There is a greater than 0.5 difference between this product's rating and its competitors) Brand Safety 8.3(won by default) 91 Feature Not Available Fraud Protection 7.9(won by default) 91 Feature Not Available Rich Media Capabilties 7.6(won by default) 91 Feature Not Available Mobile Rich Media Capabilities 7.3(won by default) 88 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.2 98 8.3(won by 0.1) 83 Retargeting 7.9(tied score) 95 7.9(tied score) 75 Geo-Targeting 8.2 94 8.3(won by 0.1) 84 Contextual Targeting 7.8(tied score) 85 7.8(tied score) 61 Audience Targeting Not enough data Not enough data Platform API / Integrations 7.9(won by 0.3) 90 7.6 66 Custom Reports 8.0(won by 0.4) 93 7.6 71 User, Role, and Access Management 8.4(won by 0.3) 87 8.1 80 Performance and Reliability 8.3(won by 0.7) 93 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 87 Enterprise Scalability 8.6(won by 0.5) 90 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 74 Customization 8.1(won by 0.2) 91 7.9 81 Workflow Capability 8.2(won by 0.4) 91 7.8 84 Notifications 8.3(won by 0.7) 91 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 78 Internationalization 7.9(won by default) 85 Feature Not Available Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 7.6 117 Not enough data Channel Functionality Display Functionality 6.8(won by default) 19 Not enough data Platform Interoperability Close Ecosystem API 6.9(won by default) 14 Not enough data Agentic AI - Display Advertising Autonomous Task Execution 6.4(won by default) 13 Not enough data Multi-step Planning 6.3(won by default) 13 Not enough data Cross-system Integration 6.7(won by default) 13 Not enough data Adaptive Learning 6.3(won by default) 13 Not enough data Proactive Assistance 6.3(won by default) 13 Not enough data Decision Making 6.3(won by default) 13 Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.4(won by 0.6) 106 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 93 Campaign Optimization 8.1(won by 0.1) 100 8.0 91 Reach 8.0(tied score) 96 8.0(tied score) 83 Bulk Editing 8.5(won by 0.3) 106 8.2 85 Batch Uploading 8.2(won by 0.3) 97 7.9 80 Frequency Capping 8.1(won by 0.1) 90 8.0 62 Budget Pacing 8.7(won by 0.5) 109 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 78 Creative Optimization 7.5(tied score) 92 7.5(tied score) 72 In-App Ads 7.2 88 7.9(won by 0.7) 30 (There is a greater than 0.5 difference between this product's rating and its competitors) Brand Safety 8.3(won by default) 91 Feature Not Available Fraud Protection 7.9(won by default) 91 Feature Not Available Rich Media Capabilties 7.6(won by default) 91 Feature Not Available Mobile Rich Media Capabilities 7.3(won by default) 88 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.2 98 8.3(won by 0.1) 83 Retargeting 7.9(tied score) 95 7.9(tied score) 75 Geo-Targeting 8.2 94 8.3(won by 0.1) 84 Contextual Targeting 7.8(tied score) 85 7.8(tied score) 61 Audience Targeting Not enough data Not enough data Platform API / Integrations 7.9(won by 0.3) 90 7.6 66 Custom Reports 8.0(won by 0.4) 93 7.6 71 User, Role, and Access Management 8.4(won by 0.3) 87 8.1 80 Performance and Reliability 8.3(won by 0.7) 93 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 87 Enterprise Scalability 8.6(won by 0.5) 90 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 74 Customization 8.1(won by 0.2) 91 7.9 81 Workflow Capability 8.2(won by 0.4) 91 7.8 84 Notifications 8.3(won by 0.7) 91 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 78 Internationalization 7.9(won by default) 85 Feature Not Available Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Retail Media Advertising Platforms[Hide 17 FeaturesShow 17 Features](javascript:void(0);) Not enough data 8.6 8 Platform Basics Ad Serving Rules Not enough data 8.6(won by default) 6 Sponsored Product Listing Ads Not enough data 8.7(won by default) 5 Banner Ads Not enough data 8.7(won by default) 5 Display Ads Not enough data Not enough data Platform Data Reporting Performance Metrics Not enough data 9.0(won by default) 7 Data Filtering Not enough data 9.5(won by default) 7 Reporting Dashboards Not enough data 8.6(won by default) 7 Platform Additional Functionality Team Collaboration Not enough data 7.5(won by default) 6 Integrations Not enough data 7.9(won by default) 7 Offline Ads Not enough data Feature Not Available Video Ads Not enough data Feature Not Available Agentic AI - Retail Media Advertising Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Show 1 feature category with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Fluency](https://images.g2crowd.com/uploads/product/hd_favicon/6d3d701c136395470b80808945371f32/fluency-fluency.svg "Fluency")](https://www.g2.com/products/fluency-fluency/reviews) Fluency Small-Business(50 or fewer emp.) 26.4% Mid-Market(51-1000 emp.) 58.2% Enterprise(\> 1000 emp.) 15.4% [![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai")](https://www.g2.com/products/skai/reviews) Skai Small-Business(50 or fewer emp.) 26.0% Mid-Market(51-1000 emp.) 44.5% Enterprise(\> 1000 emp.) 29.5% Small-Business (50 or fewer emp.) 26.4% 26.0% Mid-Market (51-1000 emp.) 58.2% 44.5% Enterprise (\> 1000 emp.) 15.4% 29.5% Reviewers' Industry [![Fluency](https://images.g2crowd.com/uploads/product/hd_favicon/6d3d701c136395470b80808945371f32/fluency-fluency.svg "Fluency")](https://www.g2.com/products/fluency-fluency/reviews) Fluency Marketing and Advertising 51.9% Automotive 26.9% Real Estate 10.4% Health, Wellness and Fitness 1.9% Commercial Real Estate 1.5% Other 7.5% [![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai")](https://www.g2.com/products/skai/reviews) Skai Marketing and Advertising 55.9% Internet 11.0% Retail 7.8% Consumer Goods 2.5% Automotive 1.4% Other 21.4% Alternatives **Fluency Alternatives** ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly") [ Smartly ](/products/smartly/reviews) ![Google Ads](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Google Ads") [ Google Ads ](/products/google-ads/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews) **Skai Alternatives** ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma") [ Prisma ](/products/prisma-mediaocean/reviews) ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") [ Google Marketing Platform ](/products/google-marketing-platform/reviews)