Innovid Reviews & Product Details

As an ad agency running campaigns for several provincial clients, we use Flashtalking mainly for ad serving and trafficking HTML5 display creative. The most valuable part has been the handoff from production to live. Our banners are built in Google Web Designer and then uploaded to Flashtalking, where we can QA every size in one place before anything goes out. That catches broken clicktags, file-weight issues and missing backups before the media vendors do, which saves us a lot of back-and-forth.

The shareable preview links have also become part of how we work with clients. Instead of sending zip files or screenshots, we send one link where the client can see every size working the way it will in market. Approvals are faster and the feedback is clearer.

On the reporting side, having impressions, clicks and engagement in one dashboard across placements means we can pull results for client reporting without chasing numbers from each publisher.

An unexpected benefit: having everything stored centrally makes it much easier to version and refresh creative mid-campaign. Swapping in a new message or date across a full set of sizes is quick, not a rebuild. Review collected by and hosted on G2.com.

The biggest pain point for us is that Flashtalking sits at the end of a long production chain. Our creative typically moves from Illustrator to Figma to Google Web Designer before it ever reaches Flashtalking, so the platform doesn’t really help with building the ads themselves. Each handoff adds time and another chance for something to break. A smoother path from design tools straight into Flashtalking would cut a lot of steps for agencies like ours. The Figma plugin is a step in the right direction, but it still needs to cover more of the build.

The interface can also feel dense for people who don’t use it every day. Finding the right setting or report sometimes takes more clicking than it should, and newer team members have a real learning curve before they’re comfortable trafficking on their own.

Upload and QA error messages could be clearer too. When a file fails a spec check, the reason isn’t always obvious, so we end up troubleshooting by trial and error. Plain-language explanations with a suggested fix would save time. Review collected by and hosted on G2.com.

I like that many of the trafficking processes are manual, because it gives you control over most of the setup and helps you avoid mistakes. For example, compared with other platforms, Innovid doesn’t allow you to add decision sets/creatives to placements that aren’t the same size or aren’t the same type. Review collected by and hosted on G2.com.

I dislike that some processes are too manual, so you can’t make bulk modifications. For example, if you need to adjust the start and end dates of a creative within a decision set, you have to set them one by one. The same issue comes up when adding landing pages to creatives, since those also need to be added individually. Review collected by and hosted on G2.com.

Innovid is a very useful adserver, to host images and videos, track campaigns and reporting. The UI is very simple to understand and use it. Is it possible to integrate it in other systems via API. It's possible to monitor the performance of the campaigns and set the pricing for each tracking. If you need there is a dedicated support that can solve all the problems and questions you have. Now there is an AI integrated called NIVO, that can help you to create campaigns. Review collected by and hosted on G2.com.

About Innovid, when you host the creatives, you need to send it to support for approval, and you need to wait for the approval before using it. When you need to create a site or an advertiser, it is not possible to create it by yourself but you have to send the request. Review collected by and hosted on G2.com.

The key thing is how much time I save during campaign setup. Instead of building everything from scratch for each campaign, I can set things up quickly and reuse what already works, which makes a real difference when deadlines are tight. It's also an opportunity to impress the client with 'underpromise, overdeliver' in terms of timelines and helping them when a request is urgent. It’s especially useful for managing a client with 10 different divisions, where each division has a separate team. Having every division in one place means I’m not jumping between accounts, and it’s much easier to keep creative and campaigns consistent across the portfolio while still tailoring each one to its division. That means less manual work, fewer errors, and more time for strategy and optimisation. It's proven a useful tool to give each division the responsibility for their 'patch' - also saving us time. Review collected by and hosted on G2.com.

Occasionally, uploading can be laggy and there's limitations on select formats. For example, building out carousel ads and having varying sizes for each placement. Nonetheless, support tend to be fast and helping us resolve issues. The biggest thing is probably error messages - they're often longwinded and difficult to understand, instead of just telling the user what is wrong. On top of this, it would perhaps be good to not allow ads with issues to be pushed through to Social Ads Manager, meaning they'll always be correct first time. Review collected by and hosted on G2.com.

I like Innovid’s seamless integration and how easy it is to track things and get reports with one click. That makes our reporting and billing easier. The support is very good and turns things around quickly. I see very little discrepancy between our first-party numbers and Innovid’s third-party numbers, and the tracking aligns well with our first-party data. It helps build trust with clients by showing campaign impressions and performance, and we use it for monthly partner billing and to block specific app bundles for fraud-related purposes. The initial setup was really easy, too. Review collected by and hosted on G2.com.

Nothing as such, all features working well for us Review collected by and hosted on G2.com.

I use Innovid for tag generation and report analysis, and it makes trafficking easier. I like being able to delete a placement if someone makes a mistake, so the campaign doesn’t look messy. The multi-tracker pixels are useful for tracking data like audio quartiles, and I appreciate the immediate support we receive from Innovid. The initial setup was good. The option to check whether the tag placement is live or not in the Campaign UI itself but might not be completely accurate but very useful feature. Review collected by and hosted on G2.com.

I wish Innovid had an “edit multiple” option to replace URLs, change names, or update common data across multiple placements, or creatives at once. I’m hoping the upcoming AI agent will address this. Review collected by and hosted on G2.com.

It’s very easy compared to other platforms. I like that we can assign creatives easily, even without the creative IDs. The tags get coded quickly, so I don’t have to wait a lot of time. Overall, it’s really great and has made my life much easier. Review collected by and hosted on G2.com.

As of now, nothing. Every function is integrated in such a way that I haven’t faced any problems. Even if there is an issue, I’ve reached out to the support team, and they have been very helpful. Review collected by and hosted on G2.com.

I like how easy it is to add multiple third party trackers to placements. Additionally, the option to preview the creatives before pulling the tags is also a very useful feature. The UI is generally very easy to understand and my team was onboarded to a year or so ago and picked it up very quickly. The reporting too; is also very efficient helping us gauge campaign performance. Review collected by and hosted on G2.com.

While raising requests with customer support, it does not include an option to cc aliases which makes it time consuming to cc folks one by one. Review collected by and hosted on G2.com.

Well organised and easy to access all aspects of the media content from creative manager to campaign manager. Simple to learn and understand and with fast and quick changes to keep up with dynamic campaigns. Great customer support with any tech issues. Review collected by and hosted on G2.com.

The reporting section can be quite faulty. Sometimes reports don't load properly and the interface can be quite slow. Changing settings on the data grids can sometimes be faulty also. Review collected by and hosted on G2.com.

I use Innovid to optimise linear TV campaigns for my performance marketing clients. It gives me clear visibility into how TV investments drive incremental website response. I can analyse sales houses, channels, programmes, day-parts, weekdays, and position in break to get useful insight into viewing behaviours and measurable efficiency. It takes the guesswork out of TV planning by turning attribution data into actionable insights. I also like the easy dashboarding, analytics, and pivot tools, especially the graphs and pivot tables for visualisation. Review collected by and hosted on G2.com.

I wish the PCA data could be automatically ingested. The service was slow because we’re a non-priority market, and the cost in local currency from January will be too expensive for most clients going forward. Review collected by and hosted on G2.com.