Fello Reviews & Product Details

Fello is an AI-powered real estate technology platform headquartered in Cleveland, Ohio. Founded in 2019 by Ryan Young, a third-generation real estate professional who built the #1 large team in Ohio and a top-15 team nationally (WSJ RealTrends), Fello was created to solve a problem Young lived firsthand: real estate teams were spending more and more on leads while the opportunities already sitting in their own database went unworked. Today, Fello serves more than 1,000 WSJ RealTrends real estate teams and has influenced over $1 billion in listing revenue. At the core of Fello is a Living Database. Fello enriches every contact daily across 100+ data points, such as equity, interest rate, home value, ownership changes, and intent signals, so teams always know who's most likely to move. On top of that foundation sits Felix, Fello's AI teammate: an autonomous sales agent that calls, texts, and emails contacts 24/7, grounded in live property data rather than a generic script. Felix qualifies real intent, holds context across every conversation and channel, and hands off ready-to-move contacts to agents with a warm transfer and full history. There's no workflow building or configuration required. Fello also includes a full marketing suite (email nurture, landing pages, and forms) and an agent workspace that surfaces the day's priority conversations, and it connects it to your CRM. Fello and Felix exist to turn a team's existing database, an asset most teams already paid to build, into a reliable, ongoing source of business, instead of leaving that job to inconsistent agent follow-up or expensive, high-turnover ISAs. Fello finds the opportunity by keeping data current and surfacing who matters now. Felix works it, running follow-up every day whether or not the team is available, and delivers only qualified handoffs. The team closes it, stepping into warm conversations with context instead of cold leads. Real estate teams typically use Fello and Felix to reduce reliance on portal leads and recover deals that would otherwise go cold or list with a competitor.

Seller

Fello

Discussions

Fello Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Tom Schrader (Co-Founder & CPO @ Fello | Product Leader)

Pricing

Pricing provided by Fello.

Growth

Starting at $415.00

Per Month

View More Pricing Information

Fello Integrations

(9)

Verified by Fello

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Patrick H.

Principle Agent

Small-Business (50 or fewer emp.)

8/9/2025

"A Max Experience For Real Estate Agents"

5/5

What do you like best about Fello?

The quality and depth of the info is amazing. The Fello team is very aligned with the needs of teams and agents ... We get listings from this software. Review collected by and hosted on G2.com.

What do you dislike about Fello?

Dislike? Not sure I dislike this but like anything meaningful requires effort to learn the software. Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Thank you for the fantastic review! We're thrilled to hear that the quality of our data is helping your team generate listings and stay connected with your large database. We know that mastering any powerful tool takes effort, and we're dedicated to ensuring your time spent learning is well worth the results you're achieving.

Rich G.

Team Leader

Small-Business (50 or fewer emp.)

6/4/2025

"The best Seller tool in the industry"

5/5

What do you like best about Fello?

Whether you're providing value add to an existing client, gathering cash offer leads or digging for diamonds through the data, Fello is the one tool that every agent should have. Review collected by and hosted on G2.com.

What do you dislike about Fello?

There are so many things that it's really a job in an of itself. Fello is so robust that there is no way that one single agent can actually make a dent in all the features to use the product at a high level. Review collected by and hosted on G2.com.

Response from Jamie Muenchen of Fello

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Thank you so much for your feedback! We are thrilled to hear Fello is your go-to for adding client value, generating leads, and building your seller database. We appreciate your insights on the platform's comprehensive features and continuous innovation. We are so glad you see the endless opportunities Fello offers for marketing to homeowners! We appreciate you and your partnership!

Kylie L.

Broker/Owner

Small-Business (50 or fewer emp.)

8/8/2025

"Great Addition to your Tech Stack"

5/5

What do you like best about Fello?

Fello is a great asset for your clientele, it's easy to use and offers incredible customer service! Review collected by and hosted on G2.com.

What do you dislike about Fello?

Nothing I dislike about the platform, I do wish there were conferences so we could educate ourselves for a better understanding. Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Thank you for the glowing review! We're so glad you find Fello to be a great asset for your clients and truly appreciate your kind words about our customer service.

We understand your desire for more education and appreciate your suggestion about a conference. If you didn't already know we do offer Fello Academy, which has a variety of courses, webinars, and resources for in-depth training and best practices.

Thanks for being part of the Fello community!

Park Properties G.

10/17/2025

"We love Fello!"

5/5

What do you like best about Fello?

The one on one training with Desmond. He is amazing. Review collected by and hosted on G2.com.

What do you dislike about Fello?

We basically love it. Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Thanks for your review! We're thrilled to hear you are improving your client retention and helping clients see more value by using Fello.

Desmond is a rock start. Thank you for mentioning his training. Your feedback is much appreciated!

Lisa B.

Real Estate Agent

Small-Business (50 or fewer emp.)

8/12/2025

"Fello + kvCORE - Two Way Sync That Finds Sellers Early"

4/5

What do you like best about Fello?

The kvCORE integration. Two-way sync keeps both systems clean, and Fello flags who’s likely to move soon so I know who to call first. Review collected by and hosted on G2.com.

What do you dislike about Fello?

I don't know yet, I haven't had enough time to say anything on disliking. Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Thank you for the fantastic review! We're so glad to hear that the kvCORE (BoldTrail) integration and two-way sync are helping you keep your systems clean and providing you with valuable insights. We're also thrilled that our platform is flagging those likely to move soon, so you know who to prioritize. That's one main problem Fello solves!

We appreciate you taking the time to share your experience with us!

Alex S.

Realtor- team leader

Small-Business (50 or fewer emp.)

6/3/2025

Business partner of the seller or seller's competitor, not included in G2 scores.

"Fello made it so easy for us to succeed!"

5/5

What do you like best about Fello?

Fello has been amazing for our team. We have really grown to love the automation. We’ve actually had multiple listing presentations in a very short time once it got going. The team made it so easy with the transition of contacts. Des has been awesome to work with. He’s a great coach. Review collected by and hosted on G2.com.

What do you dislike about Fello?

Nothing yet- it has been pretty much flawless. Any little issues Des worked out immediately Review collected by and hosted on G2.com.

Response from Jamie Muenchen of Fello

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We're thrilled to hear that Fello has been amazing for your team and that you've had success with the automation and listing presentations. We're also glad to hear that Des has been a great coach for you. Thank you for your feedback! We appreciate you!

Eric B.

Realtor

Small-Business (50 or fewer emp.)

6/3/2025

"Great system for keeping leads in the mix"

4/5

What do you like best about Fello?

I like the ease of use and integration with FUB... also like that when I get a new lead via self gen, I enter them into system and that sellers sees my name again and some good content about their home. Review collected by and hosted on G2.com.

What do you dislike about Fello?

Not has much customer engagement as I wished... but that is why this real estate game is not for everyone... Review collected by and hosted on G2.com.

Response from Jamie Muenchen of Fello

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We're thrilled to hear that Fello is helping you build credibility with your sphere and those in your database easily. We appreciate your feedback regarding customer engagement and are committed to continuously improving response rates for our clients.

Jermaine B.

Team Lead

Small-Business (50 or fewer emp.)

7/10/2025

"This product is a must have in my Real Estate business!"

5/5

What do you like best about Fello?

The engagement it creates with my database! Also, the concierge staff keeps me updated on enhancements and things I can do to reach my full potential. It's like having a Data Base COACH! Review collected by and hosted on G2.com.

What do you dislike about Fello?

I do not have any downsides right now with FELLO! Review collected by and hosted on G2.com.

Response from Jamie Muenchen of Fello

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Thank you for your positive feedback! We're glad to hear that Fello is creating engagement with your database and that our success and support teams are providing valuable support. We're committed to helping you succeed in your Real Estate business. We appreciate your support!

Daniel B.

Director of Growth

Small-Business (50 or fewer emp.)

10/3/2025

"Fello - A Wonderful Product and a Wonderful Team"

5/5

What do you like best about Fello?

There are a lot of things I appreciate about Fello. The property intelligence, data enrichment, and the way the CRM is built around segments stand out most. Coming from Follow Up Boss (we’re still big fans of FUB), I was impressed to see a product in real estate that actually outperforms it in how the data is organized and presented. I can search for just about anything, build segments that integrate seamlessly with FUB, and when I hit a wall or only have a half-formed idea, I know I can reach out to my rep, Jamie P—who’s fantastic—or lean on the AI feature, which has been equally valuable. The Fello team is sharp, persistent, and clearly invested in their work. I’ve now used Fello with two different teams, and each time my experience has only gotten better. It’s a product I consistently recommend and will continue to.

Within property intelligence, I love being able to see who in my database is transacting and connect those deals back to Fello. Our team is focused on ROI, and at the price point, even one closing every couple of years makes it worth it (in practice, we’re seeing more than that). I look at Fello the way I look at marketing: it keeps us top of mind, gives us reasons to reach out, and makes staying in touch with our database easy through rotating email drips and consistent presence. We’re excited to see how Fello continues to grow. Review collected by and hosted on G2.com.

What do you dislike about Fello?

One thing I would love to see in the future is the integration of FollowUpBoss back into Fello. When working through segments within Fello, I have to switch back and forth to see if there is communication that would keep me from reaching out. That is the only aspect that is a little clunky. Review collected by and hosted on G2.com.

What problems is Fello solving and how is that benefiting you?

Fello gives our agents—and me personally—a clear reason to reach out to past clients. Every Monday, I get about 25 notifications from clients checking their home value, which creates natural opportunities to connect. The email drips continue to perform well, and while we spend most of our time in Follow Up Boss for activity management, I can quickly see who is working their leads effectively because of how well Fello integrates with FUB. Beyond that, Fello supports our outreach through consistent campaigns that keep us top of mind, and we even incorporate it into our monthly seller seminars at the local public library. Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Thank you for sharing your detailed feedback! We're thrilled to hear that you appreciate the property intelligence, data enrichment, and CRM features that have enhanced your real estate operations. Your kind words about our team, especially Jamie, are truly appreciated.

We understand your feedback about the integration with Follow Up Boss. We're incredibly proud of our current integration but we will consider your feedback for future improvements.

It's fantastic to hear how Fello is helping you stay connected with your clients, drive ROI, and streamline your outreach efforts. We're committed to continuously enhancing our platform to meet your needs better. Thank you for your support and recommendation!

Curtis B.

COO & Director of Lead Generation

Small-Business (50 or fewer emp.)

10/3/2025

"Fello has been a great addition to our tech stack!"

5/5

What do you like best about Fello?

I really appreciate how data-driven all the features are. It's clear that this was designed by someone with real estate experience, not just a tech company. The platform genuinely helps us remain top of mind with our database and nurture potential sellers in ways we haven't been able to before. It's also straightforward to set up and use, which I believe is crucial for the long-term success of any real estate technology tool. Review collected by and hosted on G2.com.

What do you dislike about Fello?

It could be a bit overwhelming for those less tech-inclined. I wish we could do more for the embedded app in Follow Up Boss. Review collected by and hosted on G2.com.

What problems is Fello solving and how is that benefiting you?

This tool is helping us identify more sellers within our database. It also enables us to establish nearly automated seller nurture programs for contacts we hope to convert, even when we know it may take years. I feel much more confident in our ability to turn past buyer clients into future sellers with us, without relying on our agents to maintain long-term follow-up. Review collected by and hosted on G2.com.

Response from Jamie Muenchen of Fello

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It's fantastic to hear that Fello is helping you identify more sellers within your database and establish automated seller nurture programs. We're committed to providing tools that empower real estate professionals to convert contacts and maintain long-term follow-up, and we're thrilled to see it benefiting your business.