# Fello vs Lofty Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fello excels in overall user satisfaction, reflected in its higher G2 Score and star ratings. Users appreciate its straightforward organization and effortless navigation, making it a favorite for those seeking a user-friendly experience.
- **Users say** Lofty offers a smooth setup process, with helpful videos that guide new users through the onboarding. This has been particularly beneficial for realtors looking to manage their work efficiently, although some users noted that social media integration could use improvement.
- **Reviewers mention** that Fello's ability to provide reliable, up-to-date insights on home equity is a standout feature. This functionality allows users to focus their follow-ups on engaged clients, enhancing their overall effectiveness in lead management.
- **According to verified reviews** , Lofty has a strong presence in the small business segment, with many users highlighting its effectiveness in managing real estate tasks. However, some users feel it could better meet specific workflow needs, indicating room for improvement in customization.
- **Users appreciate** Fello's integration capabilities, particularly its connection to CRM systems, which helps users quickly identify potential sellers in their database. This feature has been praised for its efficiency and impact on lead generation.
- **G2 reviewers note** that while Lofty has a solid foundation for website management and IDX integration, it faces challenges in areas like social media management and reporting, where Fello tends to perform better overall.



| | Fello | Lofty | 
|---|---|---|
| **Star Rating** | 4.9 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 114 | 399 | 
| **Largest Market Segment** | Small-Business (89.3% of reviews) | Small-Business (85.1% of reviews) | 
| **Entry Level Price** | Starting at $199.00 1 Seats | Contact Us Per Month | 

---
## Top Pros & Cons

### Fello

Pros:
- Ease of Use (36 reviews)
- Helpful (28 reviews)

Cons:
- Inaccurate Information (6 reviews)
- Expensive (5 reviews)

### Lofty

Pros:
- Ease of Use (19 reviews)
- Features (16 reviews)

Cons:
- Poor Customer Support (11 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Fello | Lofty | 
|---|---|---|
  | **Meets Requirements** | 9.4 (108 reviews) | 8.5 (308 reviews) | 
  | **Ease of Use** | 9.0 (110 reviews) | 8.2 (313 reviews) | 
  | **Ease of Setup** | 9.2 (109 reviews) | 7.6 (156 reviews) | 
  | **Ease of Admin** | 9.4 (48 reviews) | 7.9 (118 reviews) | 
  | **Quality of Support** | 9.9 (108 reviews) | 7.3 (300 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.8 (48 reviews) | 8.1 (117 reviews) | 
  | **Product Direction (% positive)** | 9.9 (109 reviews) | 8.2 (297 reviews) | 

---
## Pricing

### Fello

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $199.00 1 Seats

Description: Best for individuals and small teams nurturing a growing database.

Key Features:
- 500 Contacts included
- Data-Driven Intelligence
- Smart AI Automations

[Browse all 4 editions](https://www.g2.com/products/fello-fello/pricing)

#### Free Trial

No

### Lofty

#### Entry-Level Pricing

Plan: Lofty Agent

Price: Contact Us Per Month

Description: Best for agents.

Key Features:
- IDX Websites
- AI-Powered CRM
- Dynamic Lead Scoring

[Browse all 4 editions](https://www.g2.com/products/lofty-lofty/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Real Estate Activities Management

| Product | Score | Reviews |
|---|---|---|
| **Fello** | 6.6/10 | 26 |
| **Lofty** | N/A | N/A |

#### Administrative

| Feature | Fello | Lofty | 
|---|---|---|
| **E-Signature Capabilities** | Feature Not Available | Not enough data | 
| **Document Management** | Feature Not Available | Not enough data | 
| **Contact Management** | 9.5 (26 reviews) | Not enough data | 

#### Operational

| Feature | Fello | Lofty | 
|---|---|---|
| **Contract Management** | 5.2 (22 reviews) | Not enough data | 
| **Communication Tools** | 6.2 (23 reviews) | Not enough data | 
| **Transaction Management** | 5.2 (23 reviews) | Not enough data | 
| **Mobile App** | 4.7 (22 reviews) | Not enough data | 
| **Opportunity Tracking** | 7.8 (23 reviews) | Not enough data | 
| **Agent Monitoring** | 7.5 (23 reviews) | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Fello** | 7.5/10 | 97 |
| **Lofty** | 8.0/10 | 169 |

#### Relationship Management

| Feature | Fello | Lofty | 
|---|---|---|
| **Lead Generation** | 8.8 (89 reviews) | 7.8 (145 reviews) ✓ Verified | 
| **Social Media Integration** | 6.5 (78 reviews) | 7.9 (146 reviews) | 
| **CRM Integration** | 9.2 (89 reviews) | 8.6 (154 reviews) ✓ Verified | 

#### Presentation

| Feature | Fello | Lofty | 
|---|---|---|
| **Website Builder** | 7.6 (78 reviews) | 8.1 (153 reviews) ✓ Verified | 
| **MLS Integration** | 7.8 (81 reviews) | 8.6 (167 reviews) | 
| **SEO Strategization** | 6.9 (76 reviews) | 7.0 (140 reviews) ✓ Verified | 
| **IDX Website** | 6.5 (71 reviews) | 8.5 (157 reviews) ✓ Verified | 

#### Platform Branding

| Feature | Fello | Lofty | 
|---|---|---|
| **Operability** | 8.4 (80 reviews) | 8.5 (132 reviews) | 
| **Brand Management** | 8.5 (78 reviews) | 8.1 (123 reviews) | 

#### Platform Content

| Feature | Fello | Lofty | 
|---|---|---|
| **Social Media Management** | 6.2 (71 reviews) | 7.6 (109 reviews) | 
| **Communication Management** | 7.7 (79 reviews) | 8.3 (124 reviews) | 
| **Website Management** | 6.7 (69 reviews) | 8.3 (121 reviews) | 
| **Campaign Building** | 7.9 (76 reviews) | 7.8 (120 reviews) | 

#### Platform Additional Functionality

| Feature | Fello | Lofty | 
|---|---|---|
| **Reporting** | 8.4 (73 reviews) | 7.5 (113 reviews) | 

#### Platform Integrations

| Feature | Fello | Lofty | 
|---|---|---|
| **Integration with Real Estate CRM** | 9.0 (82 reviews) | 8.5 (113 reviews) | 
| **Integration with Virtual Tour** | 5.5 (66 reviews) | 7.5 (88 reviews) | 
| **Integration with Real Estate Activities Management** | 6.5 (68 reviews) | 7.9 (101 reviews) | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **Fello** | N/A | N/A |
| **Lofty** | 7.5/10 | 282 |

#### Client Management

| Feature | Fello | Lofty | 
|---|---|---|
| **Lead Scoring** | Not enough data | 7.8 (243 reviews) | 
| **Contact Management** | Not enough data | 8.5 (257 reviews) | 
| **Lead Generation** | Not enough data | 7.2 (222 reviews) | 

#### Task Management

| Feature | Fello | Lofty | 
|---|---|---|
| **Marketing Automation** | Not enough data | 7.7 (233 reviews) | 
| **Document Management** | Not enough data | 7.0 (205 reviews) | 
| **Third-Party Integration** | Not enough data | 7.7 (232 reviews) | 

#### Platform Features

| Feature | Fello | Lofty | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.4 (255 reviews) | 
| **Opportunity & Pipeline Management** | Not enough data | 8.4 (262 reviews) | 
| **Task / Activity Management** | Not enough data | 8.2 (259 reviews) | 
| **Listing Management** | Not enough data | 7.7 (219 reviews) | 
| **Email Marketing** | Not enough data | 8.1 (249 reviews) | 
| **Transaction Management** | Not enough data | 7.2 (210 reviews) | 
| **Lead Management** | Not enough data | 8.6 (262 reviews) | 
| **CMA Management** | Not enough data | 7.5 (221 reviews) | 
| **Forecasting & Reporting** | Not enough data | 7.2 (206 reviews) | 
| **Dashboards** | Not enough data | 8.1 (251 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | Fello | Lofty | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.1 (12 reviews) | 
| **Decision Making** | Not enough data | 5.9 (11 reviews) | 

### Property Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Fello** | 7.1/10 | 43 |
| **Lofty** | N/A | N/A |

#### Asset Management

| Feature | Fello | Lofty | 
|---|---|---|
| **Property Search** | 8.0 (39 reviews) | Not enough data | 
| **Commercial Property Data Management** | Feature Not Available | Not enough data | 
| **Residential Property Data Management** | 8.6 (38 reviews) | Not enough data | 
| **Rental Property Data Management** | 5.2 (37 reviews) | Not enough data | 
| **Geospatial Intelligence** | 7.2 (37 reviews) | Not enough data | 

#### Portfolio Management

| Feature | Fello | Lofty | 
|---|---|---|
| **Portfolio Risk Management** | 6.5 (34 reviews) | Not enough data | 
| **Report Generation** | 7.7 (36 reviews) | Not enough data | 
| **Integrate With Investment Software** | 4.7 (34 reviews) | Not enough data | 
| **Market View** | 7.8 (33 reviews) | Not enough data | 

#### Agentic AI - Property Intelligence

| Feature | Fello | Lofty | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (28 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (26 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (25 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (24 reviews) | Not enough data | 
| **Decision Making** | 7.9 (28 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)

**Unique to Fello (2):** [Property Intelligence Software](https://www.g2.com/categories/property-intelligence), [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)

**Unique to Lofty (1):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Fello | Lofty | 
|---|---|---|
| **Small-Business** | 89.3% | 85.1% | 
| **Mid-Market** | 10.7% | 10.3% | 
| **Enterprise** | 0% | 4.6% | 

### By Industry

#### Fello

- **Real Estate:** 97.3%
- **Commercial Real Estate:** 1.8%
- **Marketing and Advertising:** 0.9%

#### Lofty

- **Real Estate:** 97.9%
- **Commercial Real Estate:** 1.3%
- **Logistics and Supply Chain:** 0.3%
- **Information Services:** 0.3%
- **Accounting:** 0.3%

---
## Alternatives

### Alternatives to Fello

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1536 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1033 reviews)
- [Entrata](https://www.g2.com/products/entrata/reviews) — 4.6/5 stars (783 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (401 reviews)
- [Qualia](https://www.g2.com/products/qualia/reviews) — 4.7/5 stars (342 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (283 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (262 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)

### Alternatives to Lofty

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1536 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)

---
## Top Discussions

### Fello

No discussions available for this product.

### Lofty

- Title: [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) — 2 comments, 1 upvote
  > **Top comment:** "Great idea!"
- Title: [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kevin,

Great idea! Our goal is to have Chime be your one solution for all your business' needs. I've sent this to our product team in hopes that we can..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fello-fello-vs-lofty-lofty)