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# Fello vs Lofty Comparison - What are their main differences?

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Pricing

**Fello**
 **Starting at $415.00** Per Month · Growth

**Lofty**
 **Contact Us** · Lofty Team

**Pricing Insights**
from reviews

Time to Implement

**Fello**
1 month

Based on 42 responses

**Lofty**
1 month

Based on 100 responses

Return on Investment

**Fello**
6 months8 months sooner

Based on 42 responses

**Lofty**
14 months

Based on 84 responses

Perceived Cost

**Fello**
$$$$$

**Lofty**
$$$$$

Average Discount

**Fello**
17%5% more

**Lofty**
12%

**Pros & Cons**
from reviews

**Fello**
[
Ease of Use (36)
](https://www.g2.com/products/fello-fello/reviews?filters%5Bsentiment_snippet%5D=1711125&qs=pros-and-cons#reviews)[
Helpful (28)
](https://www.g2.com/products/fello-fello/reviews?filters%5Bsentiment_snippet%5D=1710662&qs=pros-and-cons#reviews)[
Inaccurate Information (6)
](https://www.g2.com/products/fello-fello/reviews?filters%5Bsentiment_snippet%5D=1710716&qs=pros-and-cons#reviews)[
Expensive (5)
](https://www.g2.com/products/fello-fello/reviews?filters%5Bsentiment_snippet%5D=1710785&qs=pros-and-cons#reviews)

**Lofty**
[
Ease of Use (19)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1218171&qs=pros-and-cons#reviews)[
Features (16)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1217901&qs=pros-and-cons#reviews)[
Poor Customer Support (11)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1218007&qs=pros-and-cons#reviews)[
Missing Features (9)
](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1216915&qs=pros-and-cons#reviews)

Integrations

**Fello**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1fdddac607e0d51e7c70d637f162717a/api-nation.png "Product Avatar Image")

API Nation

](https://www.g2.com/products/api-nation/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image")

BoldTrail

](https://www.g2.com/products/boldtrail/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_16426185626c57445e56e1361c0c6ae0/follow-up-boss.png "Product Avatar Image")

Follow Up Boss

](https://www.g2.com/products/follow-up-boss/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_afbb50221990341841f380ed20d3811a/homeward.png "Product Avatar Image")

Homeward

](https://www.g2.com/products/homeward/reviews)[
View all
](https://www.g2.com/products/fello-fello/integrations)

**Lofty**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1fdddac607e0d51e7c70d637f162717a/api-nation.png "Product Avatar Image")

API Nation

](https://www.g2.com/products/api-nation/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f9fd21552494e6e689eb28136a890f03/dotloop.png "Product Avatar Image")

dotloop

](https://www.g2.com/products/dotloop/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image")

Intuit Mailchimp Email...

](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[
View all
](https://www.g2.com/products/lofty-lofty/integrations)

Screenshots

**Fello**
 ![Fello screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1263684/Screenshot-2026-07-06-at-10.51.37-AM.png)

**Lofty**
No screenshot available

**Ratings**
from reviews

Meets Requirements

**Fello**

9.3

9.3109

**Lofty**

8.5

8.5315

Ease of Use

**Fello**

9.0

9.0111

**Lofty**

8.2

8.2321

Ease of Setup

**Fello**

9.2

9.2109

**Lofty**

7.6

7.6162

Ease of Admin

**Fello**

9.4

9.448

**Lofty**

7.9

7.9122

Quality of Support

**Fello**

9.8

9.8109

**Lofty**

7.3

7.3305

Has the product been a good partner in doing business?

**Fello**

9.8

9.848

**Lofty**

8.2

8.2121

Product Direction (% positive)

**Fello**

9.8

9.8110

**Lofty**

8.1

8.1304

**Features**
ratings from reviews

Real Estate Marketing[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

7.5

98

8.0

172

Relationship Management

Lead Generation

8.7(won by 0.9)

90

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

147

|

Verified

Social Media Integration

6.4

79

7.9(won by 1.5)

146

 (There is a greater than 0.5 difference between this product's rating and its competitors)

CRM Integration

9.1(won by 0.5)

90

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

154

|

Verified

Presentation

Website Builder

7.5

79

8.1(won by 0.6)

156

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

MLS Integration

7.7

82

8.5(won by 0.8)

169

 (There is a greater than 0.5 difference between this product's rating and its competitors)

SEO Strategization

6.8

77

7.1(won by 0.3)

141

|

Verified

IDX Website

6.4

72

8.5(won by 2.1)

158

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Platform Branding

Operability

8.3

81

8.5(won by 0.2)

132

Brand Management

8.4(won by 0.4)

79

8.0

124

Platform Content

Communication Management

7.6

80

8.2(won by 0.6)

126

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Website Management

6.6

70

8.3(won by 1.7)

124

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Campaign Building

7.8(tied score)

77

7.8(tied score)

120

Social Media Management

Feature Not Available

7.6(won by default)

109

Platform Additional Functionality

Reporting

8.3(won by 0.8)

74

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

113

Platform Integrations

Integration with Real Estate CRM

8.9(won by 0.4)

83

8.5

113

Integration with Virtual Tour

5.5

66

7.5(won by 2.0)

88

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Integration with Real Estate Activities Management

6.5

68

7.9(won by 1.4)

101

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Real Estate Activities Management[Hide 43 FeaturesShow 43 Features](javascript:void(0);)

6.6

27

Not enough data

Administrative

Contact Management

9.1(won by default)

27

Not enough data

Commission Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Agent Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Electronic Signature

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

E-Signature Capabilities

Feature Not Available

Not enough data

Document Management

Feature Not Available

Not enough data

Operational

Mobile App

4.5(won by default)

23

Not enough data

Opportunity Tracking

7.5(won by default)

24

Not enough data

Agent Monitoring

7.2(won by default)

24

Not enough data

Contract Management

5.0(won by default)

23

Not enough data

Communication Tools

6.0(won by default)

24

Not enough data

Transaction Management

Feature Not Available

Not enough data

Property Management

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Listing Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Additional Functionality

Social Media Integration

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

For Real Estate Agencies

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Client Portal

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Property Intelligence[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

7.1

43

Not enough data

Asset Management

Property Search

8.0(won by default)

39

Not enough data

Residential Property Data Management

8.6(won by default)

38

Not enough data

Rental Property Data Management

5.2(won by default)

37

Not enough data

Geospatial Intelligence

7.2(won by default)

37

Not enough data

Commercial Property Data Management

Feature Not Available

Not enough data

Portfolio Management

Portfolio Risk Management

6.5(won by default)

34

Not enough data

Report Generation

7.7(won by default)

36

Not enough data

Integrate With Investment Software

4.7(won by default)

34

Not enough data

Market View

7.8(won by default)

33

Not enough data

Agentic AI - Property Intelligence

Autonomous Task Execution

7.3(won by default)

26

Not enough data

Multi-step Planning

6.7(won by default)

25

Not enough data

Cross-system Integration

7.6(won by default)

28

Not enough data

Adaptive Learning

7.5(won by default)

26

Not enough data

Natural Language Interaction

7.3(won by default)

25

Not enough data

Proactive Assistance

7.0(won by default)

24

Not enough data

Decision Making

7.9(won by default)

28

Not enough data

Real Estate CRM[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

Not enough data

7.5

289

Client Management

Lead Scoring

Not enough data

7.8(won by default)

243

Contact Management

Not enough data

8.5(won by default)

259

Lead Generation

Not enough data

7.2(won by default)

224

Task Management

Marketing Automation

Not enough data

7.8(won by default)

236

Document Management

Not enough data

6.9(won by default)

206

Third-Party Integration

Not enough data

7.7(won by default)

232

Platform Features

Contact & Account Management

Not enough data

8.4(won by default)

259

Opportunity & Pipeline Management

Not enough data

8.5(won by default)

263

Task / Activity Management

Not enough data

8.2(won by default)

261

Listing Management

Not enough data

7.7(won by default)

220

Email Marketing

Not enough data

8.1(won by default)

253

Transaction Management

Not enough data

7.2(won by default)

212

Lead Management

Not enough data

8.6(won by default)

266

CMA Management

Not enough data

7.4(won by default)

222

Forecasting & Reporting

Not enough data

7.2(won by default)

207

Dashboards

Not enough data

8.1(won by default)

251

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Agentic AI - Real Estate CRM

Autonomous Task Execution

Not enough data

7.3(won by default)

14

Multi-step Planning

Not enough data

6.5(won by default)

13

Cross-system Integration

Not enough data

6.7(won by default)

12

Natural Language Interaction

Not enough data

5.6(won by default)

13

Proactive Assistance

Not enough data

6.7(won by default)

11

Decision Making

Not enough data

6.3(won by default)

12

Additional Functionality

Reporting/Analytics

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Property Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

For Real Estate

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Fello](https://images.g2crowd.com/uploads/product/hd_favicon/a8555b97b0e7741cb606976fe2734d84/fello-fello.svg "Fello")](https://www.g2.com/products/fello-fello/reviews)

Fello

Small-Business(50 or fewer emp.)

89.4%

Mid-Market(51-1000 emp.)

10.6%

Enterprise(\> 1000 emp.)

0%

[![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")](https://www.g2.com/products/lofty-lofty/reviews)

Lofty

Small-Business(50 or fewer emp.)

85.1%

Mid-Market(51-1000 emp.)

10.3%

Enterprise(\> 1000 emp.)

4.5%

Small-Business

(50 or fewer emp.)

89.4%

85.1%

Mid-Market

(51-1000 emp.)

10.6%

10.3%

Enterprise

(\> 1000 emp.)

0%

4.5%

Reviewers' Industry

[![Fello](https://images.g2crowd.com/uploads/product/hd_favicon/a8555b97b0e7741cb606976fe2734d84/fello-fello.svg "Fello")](https://www.g2.com/products/fello-fello/reviews)
Fello

Real Estate

97.3%

Commercial Real Estate

1.8%

Marketing and Advertising

0.9%

‐

‐

Other

0.0%

[![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")](https://www.g2.com/products/lofty-lofty/reviews)
Lofty

Real Estate

97.9%

Commercial Real Estate

1.3%

Logistics and Supply Chain

0.3%

Information Services

0.3%

Accounting

0.3%

Other

0.0%

Alternatives

**Fello Alternatives**

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

 ![AppFolio](https://images.g2crowd.com/uploads/product/hd_favicon/0428636454d39b5da91ad65b68eb3b38/appfolio.svg "AppFolio")

[
AppFolio
](/products/appfolio/reviews)

 ![Entrata](https://images.g2crowd.com/uploads/product/hd_favicon/1487566885/entrata.png "Entrata")

[
Entrata
](/products/entrata/reviews)

**Lofty Alternatives**

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

 ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC")

[
CINC
](/products/cinc/reviews)

 ![Real Geeks](https://images.g2crowd.com/uploads/product/hd_favicon/47f2ea1341937e360e1a0f9bdf5c6cd7/real-geeks.svg "Real Geeks")

[
Real Geeks
](/products/real-geeks/reviews)