Fello Reviews & Product Details

Fello is an AI-powered real estate technology platform headquartered in Cleveland, Ohio. Founded in 2019 by Ryan Young, a third-generation real estate professional who built the #1 large team in Ohio and a top-15 team nationally (WSJ RealTrends), Fello was created to solve a problem Young lived firsthand: real estate teams were spending more and more on leads while the opportunities already sitting in their own database went unworked. Today, Fello serves more than 1,000 WSJ RealTrends real estate teams and has influenced over $1 billion in listing revenue. At the core of Fello is a Living Database. Fello enriches every contact daily across 100+ data points, such as equity, interest rate, home value, ownership changes, and intent signals, so teams always know who's most likely to move. On top of that foundation sits Felix, Fello's AI teammate: an autonomous sales agent that calls, texts, and emails contacts 24/7, grounded in live property data rather than a generic script. Felix qualifies real intent, holds context across every conversation and channel, and hands off ready-to-move contacts to agents with a warm transfer and full history. There's no workflow building or configuration required. Fello also includes a full marketing suite (email nurture, landing pages, and forms) and an agent workspace that surfaces the day's priority conversations, and it connects it to your CRM. Fello and Felix exist to turn a team's existing database, an asset most teams already paid to build, into a reliable, ongoing source of business, instead of leaving that job to inconsistent agent follow-up or expensive, high-turnover ISAs. Fello finds the opportunity by keeping data current and surfacing who matters now. Felix works it, running follow-up every day whether or not the team is available, and delivers only qualified handoffs. The team closes it, stepping into warm conversations with context instead of cold leads. Real estate teams typically use Fello and Felix to reduce reliance on portal leads and recover deals that would otherwise go cold or list with a competitor.

Seller

Fello

Discussions

Fello Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Tom Schrader (Co-Founder & CPO @ Fello | Product Leader)

Pricing

Pricing provided by Fello.

Growth

Starting at $415.00

Per Month

View More Pricing Information

Fello Integrations

(9)

Verified by Fello

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Jessica W.

Operations

Small-Business (50 or fewer emp.)

6/30/2025

"Excellent asset to add to your systems"

4.5/5

What do you like best about Fello?

Working with Fello has been an absolute game-changer. The platform is intuitive, efficient, and built with the real estate professional in mind. Their support team is responsive, knowledgeable, and truly invested in our success. We've seen a measurable boost in client engagement and lead quality since partnering with Fello. Highly recommend to any agent or team looking to take their business to the next level! Review collected by and hosted on G2.com.

What do you dislike about Fello?

If Fello had more customization options and easier transparency/user friendly options on lead sources it would make the platform even stronger. Being able to connect to our CRM would also be a game changer! Review collected by and hosted on G2.com.

Response from Jamie Muenchen of Fello

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Thank you for your positive feedback! We're glad to hear that Fello has been intuitive, efficient, and beneficial for your real estate business. We understand the importance of customization options and transparency/user-friendly features, and we're continuously working to enhance our platform to better meet the needs of our users. Connecting to CRMs is a priority for us, and we're actively working on integrating that functionality. We appreciate you and your partnership and look forward to continuing to support your success with Fello!

Jeffrey C.

Broker / Owner

Small-Business (50 or fewer emp.)

8/7/2025

"Fello helps set my team and brokerage apart with the data & insights it provides."

5/5

What do you like best about Fello?

The integration with our CRM (Sierra Interactive) and how it makes a seamless connection, saving me time. Fello really enhances the type and quality of information we send to our homeowners. It's a fantastic resource and sets us apart with the data we are able to provide. Review collected by and hosted on G2.com.

What do you dislike about Fello?

I almost think there are too many filters...create a few that identify your highest likely to sell individuals and move on. Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Thank you for the wonderful review! We're thrilled to hear that Fello is helping your team stand out and that our data and insights are making a real impact.

It's fantastic that the Sierra Interactive integration is saving you time and that our platform is helping you enhance the quality of your homeowner communications. We designed our Lead Score and AI features to do exactly what you're describing—streamline your workflow and focus on the most promising opportunities.

We also appreciate your feedback about the filters. We'll take that into consideration as we work to make it even easier to identify your highest-likely-to-sell individuals.

Thanks again for being a Fello user!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

12/3/2025

"Great product for databases."

5/5

What do you like best about Fello?

It's very easy to use and implement. The customer support is out of this work and I love that they keep innovating and improving the product instead of letting it become stale. Review collected by and hosted on G2.com.

What do you dislike about Fello?

I wish it was more of an all in one platform. Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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We're thrilled to hear that you find Fello easy to use and implement, and that you appreciate our customer support and commitment to innovation. We're constantly working to improve our product, so your feedback is valuable to us. Thank you for sharing your experience!

Drew B.

CEO

Small-Business (50 or fewer emp.)

6/6/2025

"Incredible Platform to Stay in Front of Clients While Providing Value"

5/5

What do you like best about Fello?

Functionality - great service to clients. Aesthetics - some of the best in the business, agent and client-side portals very pleasing to the eye. Systems - amazing automations, segments for separating clients and opportunities, and overall applicability to the industry. Oh, and the support is second to none - these guys actually reach out to ME before I ever ask the question. Review collected by and hosted on G2.com.

What do you dislike about Fello?

Really, nothing right now. Improvements can always be made in automation and integration, for any platform. But, off the top of my head, I cannot think of an immediate gap. Review collected by and hosted on G2.com.

What problems is Fello solving and how is that benefiting you?

Staying in front of clients. I don't get on the phone as often as I should. We do try to stay pretty heavy with client events. And our support intra-transaction is great, I would say. But communication inter-transaction is not so great. This is a very good way for me to bridge that gap. And the system is such that it is enticing to clients, not just noise like so many other marketing gimmicks. Review collected by and hosted on G2.com.

Response from Jamie Muenchen of Fello

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We're thrilled to hear that you are enjoying the functionality, aesthetics, and support provided by Fello. We are constantly working on improving our automation and integration to provide an even better experience for our users. We appreciate you and your partnership immensely!

Lynda A.

Broker

Small-Business (50 or fewer emp.)

7/24/2025

"Great Service"

5/5

What do you like best about Fello?

Fello does a really good job at reaching out to people in a non "pushy" way. We get more open emails with fello, and the clients love how the information is presented to them.

Huge high five to your customer support system. When we first joined they took the time to walk us thru the platform and made things really simple. Review collected by and hosted on G2.com.

What do you dislike about Fello?

Need help converting the leads. It seems like there is a lot of inquiring minds but conversion is low. Review collected by and hosted on G2.com.

Response from Jamie Muenchen of Fello

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We're thrilled to hear that you appreciate our non-pushy approach and that our customer support team has been helpful to you. We understand the importance of converting leads and we're constantly working on improving our platform to help with that. Thank you for sharing your feedback with us! We appreciate you!

Real Estate News Radio - A.

CEO

Small-Business (50 or fewer emp.)

6/3/2025

"Fello Is the Only System That Feels Like Magic — And We’ve Tried Them All"

5/5

What do you like best about Fello?

I’ve been in real estate for 18 years, and I can confidently say: I’ve never used a system quite like Fello.

It consistently delivers motivated sellers raising their hands at a pace we can barely keep up with. Whether they’re requesting a home value, CMA, or cash offer, we immediately route them through our full market value offer process at www.CashCPO.com — which is even more powerful than a generic estimate because we back it with real action.

We’ve built great scripts around why our offer is better, and it’s become one of the best door openers we’ve ever had. We literally couldn’t imagine running our lead flow without Fello anymore.

And here’s the kicker: in a world where people unsubscribe from everything, Fello is the only system I’ve used where that almost never happens. That’s not just smart tech — that’s Fello magic.

Customer support is amazing, they have success reps that help you. Ease of use and Integration can't be beat - and once you get started, the ease of implementation will have you using it 20 times a day. You just can't wait to see who has raised their hand! Review collected by and hosted on G2.com.

What do you dislike about Fello?

fello is adding features all the time, and becomes more streamlined. I can't wait to see where it goes next! Review collected by and hosted on G2.com.

What problems is Fello solving and how is that benefiting you?

Fello is solving the biggest problem in real estate right now: finding motivated sellers.

Most systems throw a bunch of leads at you, but they’re cold or not serious. With Fello, we’re getting homeowners who are actively raising their hands — asking for a CMA, a home value, or a cash offer. That kind of intent is gold.

The benefit? We’ve never had this kind of consistent seller pipeline before. We plug them straight into our full market value cash offer system at CashCPO.com, and that starts the conversation at a whole new level. It’s opened more doors, created more appointments, and kept our pipeline full — even in a shifting market.

Plus, people stick around. Fello’s messaging is so on point, our unsubscribe rate is near zero. That tells me it’s hitting the mark — and it’s why we rely on it daily. Review collected by and hosted on G2.com.

Response from Jamie Muenchen of Fello

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Thank you for sharing your positive experience with Fello! We're thrilled to hear that it has had such a significant impact on your real estate business. It's great to know that the system consistently delivers motivated sellers and has become an essential part of your lead flow. We appreciate your feedback and are committed to continuously improving and adding new features to enhance your experience - we can't wait for you to see what's coming next.

Verified User in Real Estate

Small-Business (50 or fewer emp.)

9/16/2025

"The best data to help me pinpoint sellers in my database"

5/5

What do you like best about Fello?

I love that it provides me high quality valuable information on everyone in my database. The enrichment tool has been a game changer in helping me maximize the ROI on ALL of my lead generation sources. Review collected by and hosted on G2.com.

What do you dislike about Fello?

I'm pretty impressed with everything Fello has to offer. Review collected by and hosted on G2.com.

Response from Jamie Muenchen of Fello

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We're glad to hear that Fello is helping you pinpoint sellers in your database and narrow your farming area. Our goal is to provide tools that benefit real estate professionals like you in effectively connecting with potential clients.

Kelsey P.

Founder

Small-Business (50 or fewer emp.)

9/22/2025

"Tamarah McKinny keeps me"

4.5/5

What do you like best about Fello?

My appointed success manager provides the tips and training at my call! The truth is when you are trying to scale you can get caught in the weeds! Tamarah values my time and gets me pointers fast how to use the Fello platform to attract sellers Review collected by and hosted on G2.com.

What do you dislike about Fello?

Fello would benefit with sending alerts via text in real time to clients when they are actively engaging with the dashboard, or landing pages, postcards, emails etc. Review collected by and hosted on G2.com.

Response from Jamie Muenchen of Fello

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We're thrilled to hear that your success manager has been providing valuable tips and training to help you scale your business with Fello. We appreciate your feedback about real-time alerts and will definitely take it into consideration for future improvements. We appreciate you so much!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

11/5/2025

"Outstanding Support and Seamless Experience"

5/5

What do you like best about Fello?

I have an excellent Success Manager—Tam has been incredibly supportive throughout my experience. I'm truly impressed with the entire operation. Review collected by and hosted on G2.com.

What do you dislike about Fello?

Nothing at all, it’s a lot to learn. Again Tam has been a awesome coach. Review collected by and hosted on G2.com.

Response from Steve Hartman of Fello

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Thank you for sharing your positive experience with Fello! We're delighted to hear that Tam has been incredibly supportive and has provided you with excellent coaching. We appreciate your review.

Dayna S.

Broker

Small-Business (50 or fewer emp.)

8/5/2025

"Complete game changer"

5/5

What do you like best about Fello?

Fello has been a complete game-changer for my business, from the home value tool to the helpful masterminds and calls from my account manager, Aimee. This tool also provides my ISAs with conversation help and assistance through the AI tool they offer. I cannot say enough good things about the ROI on this. Review collected by and hosted on G2.com.

What do you dislike about Fello?

I cannot think of a downside, except that we need to learn all it offers. We have not fully utilized all the features available to us for our business. Review collected by and hosted on G2.com.

Response from Jamie Muenchen of Fello

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We're thrilled to hear that Fello has been a game-changer for your business! It's great to know that the home value tool, masterminds, and calls from your success manager, Aimee, have been helpful. We appreciate your feedback and are glad to hear about the positive ROI. We are excited for you to continue to learn all that Fello has to offer! We appreciate you!