What I like best about Fello is how seamlessly it integrates with my CRM, Follow Up Boss. Once I begin marketing to a seller, Fello offers valuable insights that help me better understand the prospect while also helping the seller gain clarity on their position in the market.
The platform empowers sellers to explore equity reports, view active, pending, and sold comps in their neighborhood, and understand where they stand. This creates a more transparent and collaborative experience. These interactions also trigger key events within Follow Up Boss, surfacing signals of seller engagement and intent. This makes it easier to identify who’s moving down the funnel and getting closer to transacting.
I’m also assigned a dedicated Customer Success Manager, Desmond, who truly understands this platform. He listens to what’s important to me and how I operate day to day—from how I prospect to what I’m prospecting—and builds a specific game plan tailored to my workflow. It’s so easy to implement when you have a CSM like Desmond who can jump into action without having to go back and forth trying to find answers. He already has them, and he sends a detailed follow-up full of useful information that keeps me one step ahead. Incredible experience all the way around.
Another great feature is the ability to send postcards with just a click. Fello lets me send sellers a branded postcard that includes a QR code, allowing them to find out their home’s value instantly. It’s a seamless addition to my marketing strategy and ties in perfectly with email campaigns, call follow-ups, and other outreach. This creates a unified experience for the seller.
The user interface is intuitive, and the educational value is exceptional. The regular Zoom masterminds hosted by CEO Ryan Young, featuring top-performing teams and agents across the U.S., are both inspiring and practical. Fello has become an essential tool to my business that is utilized every day. Review collected by and hosted on G2.com.
What I dislike, though it’s more bittersweet than anything, is receiving property intelligence alerts that reveal when a seller in my CRM has listed or sold with another agent. It’s tough seeing potential business slip away. That said, this isn’t a flaw in Fello—it’s actually a benefit. Without Fello, I wouldn’t have known those leads were lost unless I manually checked each address in the MLS, which is time-consuming and inefficient.
So while it can be frustrating to see those missed opportunities, it’s ultimately helped me identify cracks in my follow-up process and improve my lead qualification strategy. It’s a tough truth but a necessary one for growth. Review collected by and hosted on G2.com.
Thank you for sharing how Fello has helped you solve the challenge of identifying potential sellers in your database and providing real-time property intelligence and seller behavior insights. We're glad to hear that our platform has saved you time, improved your lead qualification strategy, and helped you stay ahead of the competition. We appreciate your feedback and are committed to helping you win more listings and work smarter. Thank you for being a member of Fello and the community!
