---
title: Enalitica Reviews
meta_title: 'Enalitica Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Enalitica works for a business like yours.
date_modified: '2026-08-14'
parent_category:
  name: Account-Based Execution
  url: https://www.g2.com/categories/account-based-execution
---


# Enalitica Reviews
**Vendor:** Tilen Ledic  
**Category:** [Attribution Software](https://www.g2.com/categories/attribution)
## About Enalitica
Enalitica is a marketing attribution and profit analytics platform for e-commerce stores and service businesses. It syncs orders from the store backend (WooCommerce, Shopify, Shopamine) and matches each order to the advertising click that preceded it, using click identifiers (Google Ads GCLID, GBRAID, WBRAID, Meta FBCLID, LinkedIn li\_fat\_id) captured server-side and stored on the order record. Reports show revenue and profit per channel, campaign and keyword in two views: direct attribution (the channel that closed the sale) and multi-touch attribution (every channel that appeared in the customer journey). Profit metrics (POAS) are calculated from product costs, shipping, payment fees and returns, imported from the store, price lists or an ERP system. Additional modules cover customer lifetime value by cohort, new versus returning customer share per campaign, GA4 and Google Search Console analytics, lead tracking for service businesses (forms, calls, emails), monthly AI-generated performance reports with PDF export, and order management across multiple stores in one account. Conversion data is sent back to Meta and Google Ads through their server-side APIs, including refunds as conversion adjustments. In the EU, click ID capture runs only with user consent; orders without a consented session are categorized as unknown rather than estimated. Data is hosted in the European Union. The platform serves stores worldwide. Pricing is metered on monthly order volume: a free plan covers up to 100 orders per month, paid plans start at €49 per month, and leads are not metered on any plan. New accounts include a 14-day trial of all paid features.






- [View Enalitica pricing details and edition comparison](https://www.g2.com/products/enalitica/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-14+20%3A48%3A32+-0500&secure%5Bsession_id%5D=adb4f3ce-c1dd-428f-8717-930aa832b1a5&secure%5Btoken%5D=23f372417f7e4a6a61725c99316dd235f1ce801b4b957fc0bd372862b24c1caa&format=llm_user)

## Enalitica Features
**Attribution Modeling**
- Single-Touch Attribution
- Multi-Touch Attribution
- Algorithmic Attribution
- Cross-Device Attribution
- Offline Attribution
- Custom Attribution
- Cross Channel Attribution

**Agentic AI - Attribution**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Marketing**
- B2B Attribution
- B2C Attribution
- Multi-Channel Marketing
- Third-Party Integrations
- Social Media Integration

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Reporting**
- Dashboards
- Data Visualizations
- Custom Reporting

**Additional Functionality**
- AI/Machine Learning
- Multi-Channel Management
- Multi-Campaign
- Campaign Segmentation
- Channel Management
- Advertising Management
- Reporting/Analytics
- Campaign Planning
- Customer Activity Tracking
- Performance Metrics
- Conversion Tracking
- API
- Data Import/Export
- Campaign Management
- Generative AI
- A/B Testing
- Customer Journey Mapping
- Affiliate Management
- Predictive Analytics
- Monitoring
- AI Copilot
- Lead Capture
- CRM
- Audience Targeting
- Attribution Modeling
- ROI Tracking
- Conversion Rate Optimization
- Alerts/Notifications
- Lead Management
- Campaign Analytics
- Visitor Tracking
- Customer Segmentation
- Customizable Reports
- Dashboard Creation
- Website Analytics
- Engagement Tracking
- Lead Qualification
- Behavior Tracking

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

## Top Enalitica Alternatives
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,260 reviews)
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,243 reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)

