# Ecwid Reviews
**Vendor:** Lightspeed  
**Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 405
## About Ecwid
Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere.



## Ecwid Pros & Cons
**What users like:**

- Users love the **easy integration** of Ecwid with platforms like WordPress and Drupal, enhancing their ecommerce experience. (2 reviews)
- Users value the **many free features** of Ecwid, enhancing their e-commerce experience seamlessly with WordPress integration. (2 reviews)
- Users love the **seamless integration** of Ecwid with multiple CMS applications, enhancing their e-commerce experience effortlessly. (2 reviews)
- Users value the **app variety** of Ecwid, enjoying easy integration with WordPress and useful free add-ons. (1 reviews)
- Users value the **easy creation** aspect of Ecwid, especially its seamless WordPress integration and free add-ons. (1 reviews)
- Users appreciate the **robust features** of Ecwid, enjoying seamless management and integration for their e-commerce ventures. (1 reviews)
- Integration Capabilities (1 reviews)
- Integrations (1 reviews)
- Platform Compatibility (1 reviews)
- Templates (1 reviews)

**What users dislike:**

- Users are frustrated with the **high subscription prices** of Ecwid, feeling that value has significantly decreased post-acquisition. (1 reviews)
- Users find the **integration difficulty** challenging when attempting to connect various applications and payment systems seamlessly. (1 reviews)
- Users report no issues regarding payments, indicating **payment issues** might not be a common concern with Ecwid. (1 reviews)
- Users are frustrated with **poor customer support** from Ecwid, leading to dissatisfaction and unresolved issues. (1 reviews)
- Users dislike the **increased subscription prices** of Ecwid, feeling they&#39;re not getting value for their money anymore. (1 reviews)

## Ecwid Reviews
  ### 1. Seamless Setup, Limited Integrations

**Rating:** 5.0/5.0 stars

**Reviewed by:** NISHIT K. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 08, 2026

**What do you like best about Ecwid?**

I really like Ecwid for its seamless product experience. It's super easy for me to upload products and make the store live within just a few moments. I appreciate that I can make any changes by myself without needing a separate developer. This ease of use is a big plus for me.

**What do you dislike about Ecwid?**

Regarding the improvements, there are very, very less plug-ins on Ecwid when I compare it to similar platforms like WooCommerce or Shopify. The integrations are limited. If it can be improved, it will be of great help.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid helps me scale my ecommerce business by letting customers browse all products directly, eliminating Instagram's manual order limits. It's easy to use, allowing me to manage product uploads and store changes without needing a developer.

  ### 2. Flexible E-Commerce, Needs Better Shipping Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Travis I. | Product Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2026

**What do you like best about Ecwid?**

I like the fact that Ecwid is continuously updating. There's always new things being developed and lots of new additional tools. I also appreciate the great degree of flexibility in the way you can modify and adjust your store. They're setting up new commercial friendly tools, so you can very quickly and easily set up your own store, and it includes a website, making the entire process of ecommerce much simpler. The pricing is great, and it's very quick and adaptable.

**What do you dislike about Ecwid?**

The shipping integrations were not amazing. I had to rebuild my own because it doesn't tailor to international ones. So I had to build my own shipping logic and methods. Likewise, trying to pair that together with the individual items was quite difficult. I had to build essentially my own custom solution. It was quite difficult because we needed to make some modifications to what we wanted to achieve, and the API wasn't fully robust. So there's quite a lot of back support between Ecwid Support and ourselves.

**What problems is Ecwid solving and how is that benefiting you?**

I use Ecwid for centralizing payment and shipping terms, utilizing developer tools and APIs, making ecommerce simpler with continuous updates, and setting up my store quickly with flexibility.

  ### 3. Easy WordPress Integration, But Subscription Pricing Is a Turnoff

**Rating:** 2.0/5.0 stars

**Reviewed by:** Gwheyohn G. | Digital Producer, Non-Profit Organization Management, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 19, 2026

**What do you like best about Ecwid?**

I like that ecwid can be easily integrated with wordpress and some of the free add-ons they offer.

**What do you dislike about Ecwid?**

I dislike the subscription prices. Before ecwid was acquired by light by Lightspeed Commerce the subscription prices were fair and you got more for your money. Now it's the opposite. pricers went up and the service went down.

**What problems is Ecwid solving and how is that benefiting you?**

It is easy to use if you want to start selling products online instantly.

  ### 4. Using E-series

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abongile  G. | field agent, Enterprise (> 1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Ecwid?**

You can load your Inventory with ease and manage your website

**What do you dislike about Ecwid?**

Breaking website now and again. You need to check the features and domain

**What problems is Ecwid solving and how is that benefiting you?**

Its easy to code the website and using CSS has become eaiser wth different themes

  ### 5. Awesome plug and play plugin

**Rating:** 5.0/5.0 stars

**Reviewed by:** Palash S. | Lead Technical and Product AI/ML Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 24, 2025

**What do you like best about Ecwid?**

So easy to integrate with any ecommerce cms applications where I used it for Wordpress and Drupal

**What do you dislike about Ecwid?**

Honestly, I havent' experienced any cons yet where I used it mostly for multiple CMS applications and integrate payment gateways with multi lingual and currency enabled.

**What problems is Ecwid solving and how is that benefiting you?**

Integrated payment gateway, multi currency and multi lingual for my applications

  ### 6. Best platform to start Dropshipping

**Rating:** 5.0/5.0 stars

**Reviewed by:** Junaid H. | unemployed, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2025

**What do you like best about Ecwid?**

Ecwid helps offers us many free features

**What do you dislike about Ecwid?**

Till now, i have nothing dislike about ecwid

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid is trying to make it user-friendly which is very beneficial for some peoples who don't know coding and it is easy to make ecommerce platform

  ### 7. Changing Plans from free to venture the big advantage

**Rating:** 5.0/5.0 stars

**Reviewed by:** Charnelle  K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 24, 2024

**What do you like best about Ecwid?**

The Ecwid website is user friendly and you can manage everything for your store in one place. That's what I love most about this website. I canceled my godaddy account and made this website my business home for my brand. I started off with a free account then upgraded to venture where I could expand my brand with up to 100 products I could sell to my customers. Also with a lot of options for marketing and connecting your facebook and instagram shop and more. All of that is on one platform so it is very convenient for me to be able to manage everything I need to promote and sell my products even faster because of the advantage this site gives you as an entrepreneur. Customer support is very friendly and they are very prompt when asking your questions and getting your matter and issues resolve as quickly as possible. On my days off from work I am checking my website for updates and when I am not I get emails from Ecwid about how my store is doing and any tips to help me to promote my store. The integration from facebook and instagram setup was a good start to getting more viewers to my site as well as pinterest. Thanks Ecwid for the amazing features and making being a seller easier.

**What do you dislike about Ecwid?**

It is no disadvantage to setting up a store on this website because it is so easy to do. I love it.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid is benefiting me by allowing the company to manage everything that is needed to sell and promote my store on different platforms and reach more audience.

  ### 8. Best e-commerce platform for small businesses

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christian Y. | PHD Candidate and Instructor, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2024

**What do you like best about Ecwid?**

Ecwid has been incredibly helpful in growing our business. Not only are the plan prices reasonable, but they are jam-packed full of features. Integration is a breeze, and the backend is easy to navigate. Best of all, Ecwid has a definite growth mindset; they are always listening to our feedback and implementing suggestions on how to better improve the operational side of things with new features and key updates. They are incredibly responsive and you are always talking to a person when you need help!

**What do you dislike about Ecwid?**

There are some features that could be implemented, but we understand that it takes time when a recommendation is given. We are generally very happy with them and there aren't really any downsides in our experience!

**What problems is Ecwid solving and how is that benefiting you?**

Operations is the biggest area that Ecwid has simplified for us. The backend is intuitive and feature-rich!

  ### 9. Very good solid & simple e-commerce experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rus I. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 24, 2024

**What do you like best about Ecwid?**

Ease of pluging in into existing site
Ease of use
Ease of adding payment option
You can start your site in like few hours!
Great customer support
Very good value for more

**What do you dislike about Ecwid?**

The biggest downsides are:
- slow loading speed of the shop page (its definitely not my issue, its Ecwid weak point confirmed by many in the industry)
- if not properly integrated into your site, Ecwid product pages won't be indexed via search engine crawlers. If you do proper integration with Wordpress (for example) that should not be an issue
- lack of choices of additional apps comparing to Shopify (no klaviyo, very basic gift card and cross sell)
So in general, if you are starting out Ecwid is fantastic platform! Once you start growing to million dollars level of revenue its probably time to switch to something more solid

**What problems is Ecwid solving and how is that benefiting you?**

Adding e-commerce functionality to existing website, its just so good for that!

  ### 10. Affordable, efficient and Intuitive!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tatiana P. | Scrum Master, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2024

**What do you like best about Ecwid?**

It's user friendly and intuitive. I'm not a "techy" person and it was easy to set up my online store. They have so many things you can integrate in your site. They have third party apps that you can or remove for low monthly fees depending on the app. You can customize a lot of things without being techy. You can add extra pages. It's for someone who wants to quickly get up and running with their store without a lot of extra "fluff". THe customer service is amazing! The app runs so smooth and is easy to maneuver. They have tutorial videos on YoutTube, they have very useful articles. They even have a free version if you just want the basics! I am a small business owner and first time online shop owner and they have made things very smooth for me. They also listen to customerfeedback. Many people requested the ability to add pages (me included) and 2 months after my request, I get a follow up that the feature has been enabled!! I was so happy! I use it every single day (multiple times a day sometimes) and it regularly gives me reports, it's easy to process orders and communicate with your customers. I'm really enjoying my time with ECWID and I see myself sticking around for a long time.

**What do you dislike about Ecwid?**

The only downside is that trying to do any kind of very specific customization for your site is going to be very costly but that's why they offer the 3rd party apps and they are working to see how they can improve. I also think that if you get a site/online shop with ECWID, it's not right for someone who wants to customize every little thing. It's for someone who is okay to use the customizations already built in with some flexibility.

**What problems is Ecwid solving and how is that benefiting you?**

Online shop, credible website, affordable, flexible, great customer service, efficiency. This is ideal for someone like me who needs to save on costs but needs flexiblity!

  ### 11. Ecwid Best Customizable E-Commerce Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tony C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 12, 2024

**What do you like best about Ecwid?**

I populate our Ecwid store on a daily basis with a CSV upload, which is created from an Excel macro file that pullis in daily and weekly inventory data feeds from our POS system and purchasing department to control availability and pricing. Many of the formulas in the Excel file include HTML code, which allows for some really unique customization. Between that, the customization available to me as the end user, and taking advantage of Ecwid's Custom Development team, we have a website that is addresses the unique pricing structure and disclosure requirements of rent-to-own and is considered by most to be best in class in our industry. On top of that, Ecwid was easy to implement and is easy to use. Their support team is superb, and Ecwid easily integrates with just about any CRM (we chose HubSpot). And their pricing (we are at the top tier) is great!

**What do you dislike about Ecwid?**

Nothing to dislike. We have not found any downside.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid allows us to address the unique requirements of the required pricing and disclosures for rent-to-own by offering a platform that allows for just about all the customization anyone could ever want. More importantly, Ecwid is embeddable code, which allows us to have one online store on two separate company websites (www.shoplifestylenow.com and www.rentmart.com). As we add brands, we can still have one single e-commerce platform.

  ### 12. Super easy to use and maintain

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jim K. | Owner, Computer Hardware, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2024

**What do you like best about Ecwid?**

The products I sell require a lot of custom fields and Ecwid is so simple to setup with multiple custom fields with the ability to add cost per customization. I looked around at multiple store software and they either didn't have the options that I wanted or was confusing to use and setup. If you're just starting out, you can use Ecwid for free for up to 10 products and enough of the options available to manage your store, you can start making money today! It also connects to other store streams such as Amazon, Facebook and more to make it easy enough to sell your products and get your brand onto multiple platforms with just a few clicks.

**What do you dislike about Ecwid?**

I use a paid plan but can't edit or create invoices and I believe that should be a part of any paid services Ecwid offers. I have a lot of customization to my products and sometimes customers mess up or change their mind. It doesn't happen a lot and making a note of the change isn't a big deal, but I'd rather send their product with the proper marked invoice/packing slip to match what they wanted.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid provides a ton of options to setup your products and I haven't found a limitation to what I can setup on my products. It also connects easily to my business site and any changes made on Ecwid reflects instantly on my live website.

  ### 13. Ecwid User-friendly E-Commerce Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jawaid H. | Independent Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 13, 2024

**What do you like best about Ecwid?**

Its' simplicity and ease of creating and managing a store.

**What do you dislike about Ecwid?**

There is nothing really that I can say here about Ecwid.

**What problems is Ecwid solving and how is that benefiting you?**

I have a online store at this platform where I sell leather wallets.

  ### 14. The best ecommerce platform ever

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shalden S. | Ecommerce manager/administrator, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 23, 2024

**What do you like best about Ecwid?**

Notifications show Detailed highlights
Easy to use and navigate
easy to follow up on previous sales
easy to manage pending orders and mange traffic on the app/site

**What do you dislike about Ecwid?**

updates every two days
desktop version too bold

**What problems is Ecwid solving and how is that benefiting you?**

m able to follow up and track my daily sales

**Official Response from Ksenia Pinkova:**

> Hi Shalden! Thank you so much for leaving an honest review with valuable insights. We'd love to learn more about your experience with our desktop control panel and what makes it too bold for you. Could you please elaborate on that? Thank you for your time! 

  ### 15. From Nobody To Somebody

**Rating:** 5.0/5.0 stars

**Reviewed by:** shindon b. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 25, 2023

**What do you like best about Ecwid?**

The Ecwid platform is such a great creation tool for my business, it is straightforward and easy to navigate, non intimidating for those who aren't computer savvy,  ut want to start entrepreneurship. The best thing I like about Ecwid is most functions are instantaneous, live to your site, BAM DONE! You can get so much done quickly,!

**What do you dislike about Ecwid?**

I tend to make multiple products from one logo, I just wish as I created the first product I could chose what product I want to accompany a whole outfit or home decor in one fell swoop, Ecwid gives about 5 options at a time for clothing, I am a power user I'd like to see at least 15-20 options to quickly create several products at the same time, basically better batch processing of multiple products,  also mock-up downloads, should be a bit more streamlined

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid helps with my time, with Ecwid ease of immigration I'm not Bob down with having to take a long time in a learning curve to create products I can make products, quick, fast, easy efficiently, and they come out exactly how I want them to. I can make a whole outfit, sweatshirt, sweatpants, hat, socks, and sneakers all to match and one fell swoop or any other site probably will take me days. I appreciate your time and software creators to think about the end-user when in production.

  ### 16. Not bad for a quick shop

**Rating:** 3.0/5.0 stars

**Reviewed by:** Preston L. | Owner, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 01, 2024

**What do you like best about Ecwid?**

The upsides of using ecwid is that its quick to setup and for the most part is relativiely easy.

**What do you dislike about Ecwid?**

Too many features behind a paywall. A bit overpriced

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid solves the problem of automatically delivering my products to my customers upon completion of their purchase.

  ### 17. Ecwid is very easy to set up and use, and works well with other apps.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mark A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 26, 2024

**What do you like best about Ecwid?**

Easy Set Up, Products easy to add, all round great features

**What do you dislike about Ecwid?**

Help on the odd occasion I have emailed support I have not had a reply, they seem a bit scarce, luckily I have been able to resolve things my self. Kilken I have written to them on numerous occasions just to ask what I am supposed to get for my money when using them, no reply for 3 weeks and then an aswer that did not answer what I asked.

**What problems is Ecwid solving and how is that benefiting you?**

It gives me the means to show my products online in a user friendly way, and the means by which shoppers can pay.

  ### 18. The E-commerce Platform with Exceptional Customer Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bereket T. | CEO, Supermarkets, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 11, 2023

**What do you like best about Ecwid?**

As someone who has been using Ecwid for over five years in Africa, and Ethiopia,  I can confidently say it is an exceptional e-commerce platform. The platform offers a wide range of features that are user-friendly and easy to use, making it perfect for both beginners and experienced e-commerce professionals.

One of the standout features of Ecwid is its customer support. Whenever I have an issue or question, the Ecwid support team has responded quickly and is extremely helpful. Which is incredibly convenient and reassuring, especially when running an online business.

Another great feature of Ecwid is its flexibility. The platform allows users to integrate their online store with various websites, including social media platforms like Facebook and Instagram and even offers mobile app support.

I highly recommend Ecwid to anyone looking for a reliable and user-friendly e-commerce platform. Its exceptional customer support and flexibility make it stand out from other platforms in the market.

**What do you dislike about Ecwid?**

Limited customization is one of the cons I see on Ecwid, while it allows for some customization of the storefront, it may not offer as much flexibility as some other e-commerce platforms. This may be a drawback for businesses looking to create a unique and customized online store and the mobile app is not developed fully, it redirects to the website in the middle of checkout.

**What problems is Ecwid solving and how is that benefiting you?**

we connected diffrent supermarkets using ecwid and we accept orders from customers and we deliver.

  ### 19. It’s easy and it works!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sermin S. | O, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 29, 2024

**What do you like best about Ecwid?**

It is very easy to setup and navigate through the system even for someone struggling with technology.

**What do you dislike about Ecwid?**

I would hope for more options in seo for it to be a little more detailed to work more effectively so my website and products are ranked higher on Google.

**What problems is Ecwid solving and how is that benefiting you?**

Helps to display my products and provides with necessary tools to sell thise products.

My question is: will it help solve up and coming problems like AI marketing? I would hope to be ahead of the game, that's how Ecwid fill catapult forward. I still feel we are behind Shopify.

  ### 20. Ecwid makes business easy

**Rating:** 3.0/5.0 stars

**Reviewed by:** Clint W. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 01, 2024

**What do you like best about Ecwid?**

I love the integratability and automation.

**What do you dislike about Ecwid?**

Needs more apps especially for dropshipping. Pricing keeps changing.

**What problems is Ecwid solving and how is that benefiting you?**

Automation and Integration makes it easy for someone struggling to start their own business with no help at all

  ### 21. A very easy to use and powerful platform to setup an online storefront!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Exile C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 23, 2024

**What do you like best about Ecwid?**

The ease of use and apple app integration.

**What do you dislike about Ecwid?**

Have not found any downsides with this platform.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid makes it easy for me to manage an e-commerce site linked to my website & it alows me to showcase my products and quickly process orders & buy shipping labels direct from the platform.

  ### 22. All-in-One Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shawnese B. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2023

**What do you like best about Ecwid?**

I like the ease of being able to create my website to how I like it, and the ease of speaking with s knowledgable rep to resolve my issues. It is also easy in intergrate into other sites.

**What do you dislike about Ecwid?**

I do not like they fact they took away other certain features that was in the classic Ecwid. This is my second website with Ecwid and i/ prefer the original features. I miss the ability to add a video to the site and the ability to add music. They have updated the packages to where you now have to spend more to get cettain feature that should easy come with the first paid subscription.

**What problems is Ecwid solving and how is that benefiting you?**

The ability for customers to place their orders and visually see my products.

  ### 23. ECWID web shop has everything we need and more!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mark P. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 04, 2023

**What do you like best about Ecwid?**

Creating a sales platform - easy
Adding categories - easy
Adding sales items - super easy especially the photos
Different attributes - easy
Subscriptions or reoccurring sales - easy
Many new improvements here and there - that are improvements
Support is timely and they do not get mad when I ask again ( I am 60+)
We use it as a Non-Profit web shop and it works
App and web integrations - yes indeed- easy too
So much more, I would just go with them for almost all needs
Wrap up:
easy to use
easy set up
great support
integrates in a snap

**What do you dislike about Ecwid?**

Sometimes I struggle to find certain page element layouts - but I get help when needed

**What problems is Ecwid solving and how is that benefiting you?**

we get a new channel to sell virtual goods: food to families far away, farming tools purchased there, Christmas presents and so much more.
*see our example on www.starofhope.us/shop*

  ### 24. Great E-Commerce Platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jeff M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 01, 2024

**What do you like best about Ecwid?**

Easy to use and update Products and download customer database and purchases to Excel! Connects to several payment processors with easy and works efficiently! Very Reliable !

**What do you dislike about Ecwid?**

Better website options and options to enhance text enhancements. Also text options to customers about orders .

**What problems is Ecwid solving and how is that benefiting you?**

We offer educational classes and it allows us to create Shopping carts and payment options.

  ### 25. Ecwid provides Effortless Setup, User-Friendly Customization and amazing customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shuvo M. | Virtual Assistant B2B Lead Generation, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 02, 2024

**What do you like best about Ecwid?**

Getting started with Ecwid was a breeze; the integration and onboarding process was straightforward, and managing products, inventory, and creating product variations and product descriptions was effortlessly intuitive. The inclusion of the mobile app further enhanced the experience, allowing seamless connections with both Facebook and Instagram for wider reach and engagement. Apps implementation is so easy and Exceptional Customer Support.

**What do you dislike about Ecwid?**

While Ecwid excels in simplicity, a more robust analytics report could enhance the experience. For instance, insights into product popularity and user engagement would be valuable.

**What problems is Ecwid solving and how is that benefiting you?**

My quest for an effortlessly set-up online shop that remains independent of major marketplaces, such as Etsy, led me to Ecwid. What sets it apart is its seamless integration with social platforms, especially Facebook and Instagram. Ecwid not only meets but exceeds my expectations for a versatile and user-friendly e-commerce solution!

  ### 26. Communicating with staff when needed help

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dasticke D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 18, 2023

**What do you like best about Ecwid?**

most helpful is communicating with customer service and chat function. It's really important because I had a moment that i couldn't do just by myself and the help from staff members was amazing.

**What do you dislike about Ecwid?**

Maybe we could say the price because for start-ups when it's especially a starting point you can't afford to pay monthly, I needed to stop using the website but I had to pay 7$ (don't remember exactly) to have all the stores saved and this wasn't helpful. It is better if the company (person) can't pay 20 or 40$ monthly just stop charging them and stop the website after that when the customer pays monthly payment then you can give and renew all the product which was already uploaded on the website.

**What problems is Ecwid solving and how is that benefiting you?**

adding details in-store and consultation for managing the site. Also, there was a problem with the CSV file and customer service helped me to upload into website.

  ### 27. Ecwid can help you launch a small online store for free

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 22, 2024

**What do you like best about Ecwid?**

Very easy to use and walk through set up. Customer support is very responsive.  The website is easy accessible at any time of the day. Great providers for starting a store and features that help guild you through the process. Even better after a while I realized I could implement my Ecwid store into my wordpress site.

**What do you dislike about Ecwid?**

Editing is sometimes complicated to find where things are. I have the 2 hour of Assistance through my upgrade but as I am shy, I have not reached out to figure out how to utilize that.

**What problems is Ecwid solving and how is that benefiting you?**

It revitalized my inspiration that etsy wasn't the only place to create a store. It is sad that it isn't more promoted because it has so much to offer.

  ### 28. Simple onboarding great results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marius L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 11, 2024

**What do you like best about Ecwid?**

It is simple to use and intuitive.
It was simple to setup
I have been impressed by the easy customer support,
I use it multiple times a day as I alsi have the app.
It has all the features I need at this stage of my shop.
Integration was done done by my webdesigners but it seems it went easy enough, as he recommended we use Ecwid instead of the usual options.

**What do you dislike about Ecwid?**

not much, I would have liked abandoned trolles to be included in the lower tiers.

**What problems is Ecwid solving and how is that benefiting you?**

It put my business online quickly and easily

  ### 29. Fairly easy to work with, great tech customer service

**Rating:** 4.0/5.0 stars

**Reviewed by:** Barbara B. | Artist, Owner and Chief Creative Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 19, 2022

**What do you like best about Ecwid?**

It's fairly intuitive to use.  Edits and updates can be done via my phone or computer. I can update inventory in real time.
And knowing there is an expert just a phone call away when I get stuck on something is awesome.

**What do you dislike about Ecwid?**

Having to pay for a shipping service seperately

**What problems is Ecwid solving and how is that benefiting you?**

I don't ship outside the USA, but did not realize I had to adjust a few settings to prevent orders from coming in from outside the USA and Ecwid had answers that were clear and easy to follow.

I also had an issue with a listing that needed variables... I made a call and they walked me through it quick

  ### 30. Very professional customer service with customer friendly attitude

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thanuja E. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 08, 2024

**What do you like best about Ecwid?**

I'm impressed with the customer service provided by Ecwid. It is indeed, beyond expectations !.
I have always been able to get in touch with the customer service team via chat within not more than one minute. I am particularly impressed with the effort they make to sort out the issues even if the matter is out of their scope. 
The overall experience I have had so far is very postive , more than I had expected.

**What do you dislike about Ecwid?**

Nothing specific to dislike about based on the fact that the product is value for the money.

**What problems is Ecwid solving and how is that benefiting you?**

I am using Ecwid to build up and maintain our online shop.

  ### 31. Pleasantly Surprised

**Rating:** 5.0/5.0 stars

**Reviewed by:** Steven W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 07, 2023

**What do you like best about Ecwid?**

In a short period of time, I went from being a skeptic to a raging fan because of the innovative synthesis Ecwid has achieved between the website builder and e-commerce functions merging them into one intuitive, easy-to-use UI and platform. The added integrations with social media are icing on an already delicious cake.

**What do you dislike about Ecwid?**

Thus far I have nothing negative to offer.  My experience comparing Ecwid to other e-commerce platforms has convinced me that there is no relative comparison to be made.  Ecwid has differentiated itself to the extent that its competitors have little to offer.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid has been instrumental in bringing online an essential function for a nonprofit engaged in the distribution of literature.  We went from zero to 60 with Ecwid in a matter of only days, and we are still only utilizing a small fraction of the functionality of the platform.

  ### 32. Great self-starter for online shop

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 13, 2023

**What do you like best about Ecwid?**

It works well for my needs, being able to sell a lot of products with few restrictions.  Both physical and digital products work, and the built-in integration with USPS and Pirate Ship is great.  It's easy to set up as well, just upload photos and write the description.  I use it almost every day depending on how many orders I have to check.  And customer support has always been quick and helpful, especially with integrating new features that require you to check in with customer support.

**What do you dislike about Ecwid?**

Coming from Etsy, the listing viewer seems a bit clunky.  I wish there was a thumbnail view so I could see more at once.  There are some things I wish I could mass edit, like shipping options.

**What problems is Ecwid solving and how is that benefiting you?**

I need a place to manage hundreds of listings, with sub categories within each listing.  Ecwid has that.

  ### 33. Comprehensive Ecommerce platform with advance user interface

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nikhil S. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 14, 2023

**What do you like best about Ecwid?**

Ecwid can be easily integrated with our social media and allow use to sell products across multiple networks.customers can make purchases using different payment methods and it is very secure to use. The customer support is excellent and very quick. User interface is well featured for customers so they can easily purchase and checkout. Customer can easily track there order in real time.

**What do you dislike about Ecwid?**

The tool is very expensive so small startups can not afford this tool otherwise everything is good.

**What problems is Ecwid solving and how is that benefiting you?**

I use it for for my business and list the products to sellout. There many features which helps me in growing my business and revenue too. It saves my time,cost  and man power which is great thing and also manage all my product very efficiently.

  ### 34. Best Online Services

**Rating:** 5.0/5.0 stars

**Reviewed by:** Steven S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 18, 2024

**What do you like best about Ecwid?**

Their customer support and their willingness to help with any issue.

**What do you dislike about Ecwid?**

Nothing! I love everything and can not think of any changed that need to be made at this present time.

**What problems is Ecwid solving and how is that benefiting you?**

Adding video platforms and more java script usage

  ### 35. Easy, reliable, smooth and efficient !

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ila M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2024

**What do you like best about Ecwid?**

The ease of setting up a store, themes and the efficient way of creating a catalog! It's a no brainer!

**What do you dislike about Ecwid?**

Till now everything looks good! perfect experience. It's been one year

**What problems is Ecwid solving and how is that benefiting you?**

I run a Tarot business and wanted to create a simple yet efficient website

  ### 36. Easy enough for anybody

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chuck H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 20, 2023

**What do you like best about Ecwid?**

The ease of setup as well as the features. When I first started using Ecwid, I had my site up and running in just over an hour. Integrating it into my website was easy; worked right the first time.  I've used it for about five years and have never encountered a problem.

**What do you dislike about Ecwid?**

I have never had a difficulty with Ecwid or its features. I've never had to contact support, nor have I had a customer complaint. There's really nothing to dislike so far.

**What problems is Ecwid solving and how is that benefiting you?**

It allowed me to create an on-site store for my books and photos.

  ### 37. User Friendly with some powerful features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 13, 2023

**What do you like best about Ecwid?**

The first thing I need to say is that I'm digitally illiterate. With Ecwid, this is not a problem. The overall site is intuitive and has numerous checklists that you can simply follow to complete a task. Non only that but if you get stuck, email support gets you a reply within 24 hours or less, you'll get a detailed answer to your query that will in all cases be useful and easy to execute. And at some point, I had several back and forth with support within one day. 

The other thing that I am discovering is that they have some powerful features. You can sell on different platforms from your Ecwid store. They have the plugins necessary to make a seamless operation. And similarly you can supply your store with POD manufacturers. You can sell physical or digital products. They have the possibility of  a setting up subscriptions. They also have a feature to set up to sell on Instagram.

Each integration that I have made with my store has been done seamlessly.

In addition they have an excellent blog with tons of information to help you market your store. And the articles are of excellent quality and useful.

**What do you dislike about Ecwid?**

To be honest, I'm not too sure if anything at all. 

At one point I had set up Free Shipping on my items, however, even though I was showing Free Shipping, the shipping was still being added as another button needed to be desactivated so the shipping no longer shows up in the cart. I had missed this. There are so many features that it can be overwhelming at times when you're new to it. 

Another thing happened is that I couldn't figure out how to delete an item from the cart. There is an X at the top right corner of the item listed to erase it but it was light grey and I totally missed it. When I queried the point, support had made it bigger and visible and given instructions on how to do so  in the future.

**What problems is Ecwid solving and how is that benefiting you?**

This is one place to monitor different outlets. This is fantastic.

  ### 38. Likely to recommend? I already have dozens of times!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karen S. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2023

**What do you like best about Ecwid?**

Super simple, user friendly , easy to set up and use on a daily basis. I've had questions on a few occasions, and they were answered promptly! Lots of capabilities I haven't even tried out yet. So easy to set up and connect with my Square and PayPal accounts

**What do you dislike about Ecwid?**

I can't think of a thing that I am unhappy with.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid is solving all the problems. Honestly I don't know how I would be managing. I tried to use WordPress at one point and it was just too much to figure out

  ### 39. Best shop platform!

**Rating:** 5.0/5.0 stars

**Reviewed by:** The Sugarwitch C. | Certified Medical Coder, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 03, 2023

**What do you like best about Ecwid?**

Ecwid makes running a small business painless and fun. With user friendly functions and a variety of web designs, Ecwid has proven to be a cost efficient way to maximize online sales.

**What do you dislike about Ecwid?**

Nothing at all. Ecwid is the best I have used, and I have sold on many such as Etsy, shopify, and others.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid has made it easy by tracking sales and taxes, and this will definitely help me during tax season.

  ### 40. The Ecwid Instant Site

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 03, 2023

**What do you like best about Ecwid?**

I like how simple and fast it is to set up an Ecwid online store. I don't have to bother with html code.  I'm uploading new inventory weekly and it's very easy to quickly upload a new product listing. The site also looks great on mobile. I haven't had the need to contact customer support for any reason.

**What do you dislike about Ecwid?**

I wish the Ecwid Instant Site worked better with Pinterest. I would love to validate my business with my Pinterest business account, but Ecwid doesn't offer a Product Feed URL for Pinterest. I'm also having problems getting my Favicon to work. I used the site before and had no problem, but something has changed.

**What problems is Ecwid solving and how is that benefiting you?**

It provides a cost efficient website.

  ### 41. Great for E-commerce

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nick R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2023

**What do you like best about Ecwid?**

It was very simple to start up and get going. Managing products, inventory, product descriptions, etc. are all super easy and straight forward. Having the app is also great.

**What do you dislike about Ecwid?**

I wish there was more integration with other services; for example GovX/ID.me for military discounts would be nice

**What problems is Ecwid solving and how is that benefiting you?**

I was mainly selling on eBay and then I started selling  directly with Ecwid. After a year or two, 85% of my business is now on Ecwid and only 15% of it coming from eBay.

  ### 42. Extremely easy

**Rating:** 4.0/5.0 stars

**Reviewed by:** Bruce G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 04, 2024

**What do you like best about Ecwid?**

Extremely easy to set up, support and help is efficient and user friendly

**What do you dislike about Ecwid?**

The cost for upgrades, such as abandoned, I'm a very smal business

**What problems is Ecwid solving and how is that benefiting you?**

Allowing a very small business with limited budget to get an e-commerce presence

  ### 43. The Worst Experience ever

**Rating:** 0.0/5.0 stars

**Reviewed by:** Nahum F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 07, 2024

**What do you like best about Ecwid?**

Nothing. Absolurly crap. Their cusomter service horrible.

**What do you dislike about Ecwid?**

Took my money and never provided service. When I asked for refund, they said, I signed a contract so they cannot refund even though they did not provide any support to get me on board or replies from the sales agent who crooked me to sign up immediately.

**What problems is Ecwid solving and how is that benefiting you?**

Nothing solved, they made it worst and horrible. I went with Shopify and really happy till today.

  ### 44. Great on line store

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Farming | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 01, 2023

**What do you like best about Ecwid?**

Recently, GoDaddy discontinued the QickShopping Cart we had used for over nearly 18 years.  They tried to push us into using a combined website/store - which cost $$ and we were not interested in doing.  After quite a bit of research I discovered Ecwid by Lightspeed.  It is awesome.  You can start with a Free Plan, but there are options of several other plans as well.  
I have found Ecwid a dream to use and set up our store - making changes and updates is really easy.  The look of our store is contemporary and very slick.
In the instances where I have needed Support it was very responsive.  And they check back multiple times to make sure that everything is good.
Very happy to have switched to Ecwid.

**What do you dislike about Ecwid?**

I have not encountered anything that I dislike about Ecwid.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid is very easy to use and set up a store front.  Adding products, updating prices and adding promotions is very easy.  Our new online store has been busy since we launched with Ecwid.

  ### 45. Great product and very easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Graham B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 24, 2023

**What do you like best about Ecwid?**

The great service that Customer Support has given in the two or three times I have used them.  Also being accepted by the helpdesk for linkup top beta testing which I am enjoying. The ease of use and the great documentation have made implementation a breeze.

**What do you dislike about Ecwid?**

Nothing disliked as the experience has been great so far.

**What problems is Ecwid solving and how is that benefiting you?**

My problem was finding a simple platform to get our product out to market and have a e-commerce add-on that works well. Further to this the feature to be able to "hide" products and then list with the new linkup product is great.

  ### 46. Simplicity and Detailed

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ralston v. | Creative Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 25, 2023

**What do you like best about Ecwid?**

I like the fact that almost any combination of products can be sold. The detail in setting everything up is both educational as well as self-explanatory. Anyone can sign up and use it!

**What do you dislike about Ecwid?**

Nothing so far...I'm trying to think of any..nope.

**What problems is Ecwid solving and how is that benefiting you?**

Ecwid is helping me provide easy access to fans/customers for my products.

  ### 47. Easy to Set Up, Simple to Maintain

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 02, 2023

**What do you like best about Ecwid?**

Very quick and easy to set up a lovely shop and get it connected to Facebook and Instagram. So many features to help my shop grow. Great customer service!

**What do you dislike about Ecwid?**

I would prefer when copying listings to add a similar product it wouldn't go live until I have finished making the changes.

**What problems is Ecwid solving and how is that benefiting you?**

I needed an easy to set up online shop that was not tied to a big marketplace like Etsy, etc. and I wanted to be able to connect that to social platforms, esp Facebook and Instagram . Ecwid fits the bill perfectly!

  ### 48. My experiences with Ecwid have, over many years, been overwhelmingly positive.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 19, 2023

**What do you like best about Ecwid?**

It is a very easy-to-use, reliable eCommerce app. I use it every day to manage my orders and to list new products. Its app market has a range of usual add-ons that balance out anything lacking in Eciwd. The customer service is excellent.

**What do you dislike about Ecwid?**

Probably having to pay more for unlimited product numbers. Also, I'd like to be able to edit URLs. I'd probably like it to evolve a little bit more from its add-on to existing website beginnings to a more fully fledged website. The instant site is very good but I'd like options to have more webpages.

**What problems is Ecwid solving and how is that benefiting you?**

It's my major shopping platform.

  ### 49. Easiest and reasonably priced eCommerce site I've used.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Bernie C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 15, 2024

**What do you like best about Ecwid?**

I like the features the plan I have offers. They're very intuitive and useful.

**What do you dislike about Ecwid?**

Nothing really but I wish some of the features didn't require an upgrade like adding videos to product thumbs.

**What problems is Ecwid solving and how is that benefiting you?**

none right now

  ### 50. Ecwid is easy, efficient and excellent!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jo K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 04, 2024

**What do you like best about Ecwid?**

Ecwid is so easy to use and seamlessly connects my store with Facebook, Instagram and mailchimp.  I love the app because I can access all my sales information while I'm on the road.

**What do you dislike about Ecwid?**

The only downside is there are some limitations in the website editing system, but overall I'm extremely happy with how my site looks and runs.

**What problems is Ecwid solving and how is that benefiting you?**

don't know


## Ecwid Discussions
  - [Can Ecwid be added to WordPress?](https://www.g2.com/discussions/integrations-8e3d059f-9cd3-4671-b5b3-efa0920be4a0) - 4 comments, 2 upvotes
  - [What&#39;s PU wheel?](https://www.g2.com/discussions/51347-what-s-pu-wheel) - 1 comment, 1 upvote
  - [Do you have examples / case studies of companies using your platform to sell well being products via web e-commerce?](https://www.g2.com/discussions/31794-do-you-have-examples-case-studies-of-companies-using-your-platform-to-sell-well-being-products-via-web-e-commerce) - 1 comment, 1 upvote
  - [Guys can we please get part pay, genoapay or any of those payment plans?](https://www.g2.com/discussions/guys-can-we-please-get-part-pay-genoapay-or-any-of-those-payment-plans) - 1 comment, 1 upvote
  - [What is Ecwid used for?](https://www.g2.com/discussions/what-is-ecwid-used-for) - 1 comment

- [View Ecwid pricing details and edition comparison](https://www.g2.com/products/ecwid/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+13%3A58%3A26+-0500&secure%5Bsession_id%5D=58a9cba7-1c70-4b82-9709-cba2bb7c4416&secure%5Btoken%5D=09e0b07170a6f5d07092a396904e91fe297543808b8777771892626951f0837e&format=llm_user)
## Ecwid Integrations
  - [Drupal](https://www.g2.com/products/drupal/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews)

## Ecwid Features
**Design**
- Templates - Mobile E-Commerce
- Versions - Mobile E-Commerce
- Testing - Mobile E-Commerce
- Multichannel - Mobile E-Commerce

**Administration**
- Reporting
- Cart Management
- Shipping Information Collection

**Headless Commerce**
- Decoupling
- REST APIs
- Data Orchestration
- Customization
- Extensibility

**Personalization**
- Branding - Mobile E-Commerce
- Localization - Mobile E-Commerce
- Digital Content - Mobile E-Commerce
- Geofencing - Mobile E-Commerce

**Integrations**
- Payment Gateway Integration
- E-commerce Platform Integration
- Email Integration

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Analysis**
- Dashboards - Mobile E-Commerce
- User Behavior - Mobile E-Commerce
- Sales - Mobile E-Commerce

**Cart Management**
- Multi Cart
- Products
- Templates
- Embed

**Agentic AI - E-Commerce Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Merchandising/Marketing**
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
- Shopping Cart Abandonment
- Product Reviews
- SEO

**Product Catalog**
- Content Management
- Product Configuration
- Product Search and Filtering
- Intangible Products

**Order Process**
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
- Returns / Refunds
- Inventory Management
- Multi-Channel Fulfillment

**Multi-Channel Support**
- Omnichannel
- Mobile
- Social Commerce
- Customer Service
- Store Locator
- 3rd-Party Store Integration
- B2B

**Platform**
- APIs
- Customization
- Integrations to Add-on Tools
- User Management
- Reporting / Analytics
- Security
- Multi-Site Management
- Admin Access Rights
- Test-to-Product Migration
- Internationalization
- Cross Browser Support
- Performance and Reliability

## Top Ecwid Alternatives
  - [PrestaShop](https://www.g2.com/products/prestashop/reviews) - 4.3/5.0 (149 reviews)
  - [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) - 4.2/5.0 (474 reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews) - 4.4/5.0 (4,912 reviews)

