# Klarity by DemandScience Reviews **Vendor:** DemandScience **Category:** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 172 ## About Klarity by DemandScience DemandScience Audience Builder empowers B2B marketers with smarter data to define, refine, and activate target accounts with precision. Built on a verified global first-party data ecosystem of 247M+ contacts and 26M+ companies, it integrates firmographics, technographics, and intent signals so users can move beyond outdated static lists and build dynamic audiences that align with real buyer behavior. With this intelligence at your fingertips, Audience Builder helps you prioritize accounts showing real interest and engage them with the right message at the right time.  At its core, Audience Builder is designed to bring clarity to your Total Addressable Market (TAM) and Ideal Customer Profile (ICP). It provides tools to size your market accurately, continuously refine your ICP based on the traits of best-fit accounts, and uncover in-market signals that reveal where prospects are actively researching and evaluating solutions similar to yours. This layered insight ensures campaigns are grounded in verified reality—not assumptions—reducing wasted effort on irrelevant accounts.  The platform’s strength lies in its seamless list creation and refinement capabilities. Teams can build and optimize account lists in real time, combining firmographic, technographic, and behavioral intent criteria to construct audiences that reflect evolving buyer behavior. Lists can be exported directly into CRMs or marketing automation platforms, allowing sales and marketing teams to activate insights without friction. All data is backed by DemandScience’s Confirmed Connect™ validation, which guarantees quality and replaces records that don’t meet accuracy standards.  Audience Builder is ideal for ABM practitioners, demand gen leaders, sales teams, and any organization seeking to sharpen targeting, improve TAM/TAL accuracy, and prioritize outreach to high-potential accounts. Whether you’re struggling with unreliable data or looking to align segmentation with messaging across initiatives, it delivers a robust foundation for smarter targeting and more impactful engagement.  By anchoring audience decisions in verified data and real intent signals, DemandScience Audience Builder helps organizations build confidence in their targeting strategy, reduce wasted campaign spend, and drive measurable momentum throughout the demand generation funnel.  ## Klarity by DemandScience Reviews ### 1. Great Platform for Lead Generation **Rating:** 5.0/5.0 stars **Reviewed by:** Janet L. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2023 **What do you like best about Klarity by DemandScience?** Klarity is a very accurate platform designed by DemandScience. It really helps our team of Appointment Setters find the most accurate information for leads and contacts. Having the ability to look up prospects and get intelligence on the companies they are prosecting into is gold, as anyone who has done cold-calling can attest to. We highly recommend Klarity as a platform for prospecting sales and it has increased the effectiveness of our team's success. **What do you dislike about Klarity by DemandScience?** There are no dislikes. The team at DemandScience is extremely supportive for any questions or help needed in order to maximize effectiveness using this platform. I know they are working hard to add more features. **What problems is Klarity by DemandScience solving and how is that benefiting you?** Klarity gives us lots of insight into the companies and allows us to identify the best contacts/prospects for our appointment setters. With so many companies having automated their telephone systems, having a name is paramount to getting past the gatekeepers, even the electronic ones. Our appointment setters greatest hurdle is overcome by having the ability to find contacts using Klarity. ### 2. Klarity by DemandScience is the wind beneath my wings **Rating:** 4.5/5.0 stars **Reviewed by:** David G. | Director of Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Klarity by DemandScience?** Klarity has been an invaluable and versatile tool for our Growth Marketing team. We have been able to use it in a variety of ways including database building, pulling in specific segments to run campaigns to, and identifying target audiences for us to run in both content syndication and display with DemandScience. The account intelligence and intent data that it provides allow us to be more actionable and targeted across various programs. Most importantly, the team is fantastic to work with and always proactive in helping us achieve the best results possible. **What do you dislike about Klarity by DemandScience?** My only suggestion would be to be able to bucket companies in the technology install field. Larger companies have multiple lines of products which can get overwhelming. The ability to do broader targeting there would be great. **What problems is Klarity by DemandScience solving and how is that benefiting you?** It has helped us improve our database and build around more of our ICP. Additionally, the intent data and account intelligence has been helpful in providing our team with critical buying signals. ### 3. Had a great experience using this platform **Rating:** 5.0/5.0 stars **Reviewed by:** Saurabh G. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Klarity by DemandScience?** Great product I've come across so far. I Would recommend this platform to all of my friends and colleagues. it's smarter software decisions is amazingly great, I don't think they have any competitors. **What do you dislike about Klarity by DemandScience?** Nothing as of now. How can I say anything negative after knowing that it has nothing to mention, I mean come on, this is the great product I have come across so far. **What problems is Klarity by DemandScience solving and how is that benefiting you?** In every way I could ever wanted to. I attended their G2 x GTM Partners CMO Consult webinar a few days back, and it went very well. No wonder why they are growing. ### 4. Klarity, easy and has ALL THE DATA I needed to find **Rating:** 5.0/5.0 stars **Reviewed by:** Melanie A. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Klarity by DemandScience?** Klarity's platform is clear and easy to use. I like the way you can drill down to be specific in results and search broaded insights that lead to more info **What do you dislike about Klarity by DemandScience?** None, it had everything that ZoomInfo did, except the annoying aggressive sales people ZoomInfo has. I much prefer Klarity **What problems is Klarity by DemandScience solving and how is that benefiting you?** FInding exaclty the right person you need to in an organization and similar people in that org that help with my sales efforts ### 5. CEO and Founder **Rating:** 5.0/5.0 stars **Reviewed by:** Sam G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Klarity by DemandScience?** I like the buyer intent database you provide, which helped me reach out to the specific department and designation prospects for our business. The platform is incredible. **What do you dislike about Klarity by DemandScience?** Pricing is what you people need to work on, as far as other competitors the pricing is a bit higher side, but the platform UI/UX is very user friendly and easy to operate **What problems is Klarity by DemandScience solving and how is that benefiting you?** Prospect database with multi-region focus and high level of contact information of people working in SMEs, corporates and large MNCs across the continents and whole world ### 6. Business development and Inside sales **Rating:** 5.0/5.0 stars **Reviewed by:** Mudita L. | Inside Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Klarity by DemandScience?** Data of C suite and decision makers of the company, also the exact NAP details of the companies across all regions and continents helps usmake right decisions about consumers **What do you dislike about Klarity by DemandScience?** Pricing when compared to other competitors is a bit higher and except that no flaws are there in the platforms, it's user friendly, smooth and handy when it comes to daily usage **What problems is Klarity by DemandScience solving and how is that benefiting you?** Reaching out to decision makers leaving behind gatekeepers and updated data insights of corporates and multiple industries with various departments, designations. ### 7. Demandscience bestseller B2B database **Rating:** 5.0/5.0 stars **Reviewed by:** L K. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2023 **What do you like best about Klarity by DemandScience?** Demand science intelligence platforms offered us the legit and genuine B2B database for prospecting and helped increase conversions by 15X with more profitable ROI **What do you dislike about Klarity by DemandScience?** There is nothing negative about DemandScience platforms as its UI/UX is very user friendly and easy to handle through a layman to get the best out of the software **What problems is Klarity by DemandScience solving and how is that benefiting you?** Lead generation, Direct connects to C-Suite eradicating unnecessary gatekeepers, email marketing, building relationships and converting cold leads to prospects ### 8. Our Top Performing Content Syndication Vendor **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren B. | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Klarity by DemandScience?** It's a program that generates high quality leads and converts into ROI. Demand Science reaches the right target audience for our product and the team is very flexible if we need to make any shifts to targeting and content mid-quarter which helps us to optimise our programs and helps them to stay aligned to our strategies. **What do you dislike about Klarity by DemandScience?** There are currently no downsides to any of the programs we run with demand sciecne. **What problems is Klarity by DemandScience solving and how is that benefiting you?** Top of Funnel marketing activity. Klarity is identifying the right leads and capturing those high quality top of funnel leads for our data base. ### 9. Good tool for B2b marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Mritunjay T. | Salesforce Consultant , Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2023 **What do you like best about Klarity by DemandScience?** It is good marketing tool to boost ROI and sales. **What do you dislike about Klarity by DemandScience?** Can add more function related to marketing as ratings tools of consumers. **What problems is Klarity by DemandScience solving and how is that benefiting you?** It is amplyfying business sales and analysis. ### 10. I take care of demand amd supply aide of a digital product **Rating:** 4.0/5.0 stars **Reviewed by:** Arpit G. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2023 **What do you like best about Klarity by DemandScience?** It helps me narrow down my search about prospective buyers **What do you dislike about Klarity by DemandScience?** Nothing as such but would have been better if conversions were higher **What problems is Klarity by DemandScience solving and how is that benefiting you?** Prospective buyers and sales ### 11. Quality leads to maximise the revenue **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2023 **What do you like best about Klarity by DemandScience?** Simple intuitive UI makes it user friendly **What do you dislike about Klarity by DemandScience?** I feel data base is limited. There is a scope to improve data quantity without compromising the quality. **What problems is Klarity by DemandScience solving and how is that benefiting you?** This helps us build demand gen channel and build a robust pipeline with potential buyer intent. ### 12. So far good with G2 **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2023 **What do you like best about Klarity by DemandScience?** It help to gain insight quickly about the companies **What do you dislike about Klarity by DemandScience?** Not all features are free which is very concerning factor. **What problems is Klarity by DemandScience solving and how is that benefiting you?** Helps to get the technology used by the companies ### 13. NA **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Klarity by DemandScience?** B2B Marketing is very good on the Platform **What do you dislike about Klarity by DemandScience?** Nothing as far as now and i haven't got any updates. **What problems is Klarity by DemandScience solving and how is that benefiting you?** I havent got time to use it ### 14. Demand Side Review **Rating:** 3.5/5.0 stars **Reviewed by:** Krishna S. | Peformance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Klarity by DemandScience?** The assistance is not difficult to utilize, great UX. The purchaser plan include is smart. I like the capacity to target in light of the plan - and the choice to download recently downloaded contacts or reject them at the snap of a button. There are some hunt works that I wish it had **What do you dislike about Klarity by DemandScience?** Requirements to make it accommodating to non Technical staff. Just like some pieces are challenging for different designers. It necessities to chip away at its specialized point of interaction to bargain for computerized marketers **What problems is Klarity by DemandScience solving and how is that benefiting you?** With the simple hunt capabilities, you're ready to plunge into you explicit crowd. So we search for the businesses, size of organizations and expectation information to truly focus on who we ought to focus on our deals and promoting endeavors towards. Our showcasing efforts have definitely worked on in deliverability and interest and our sales reps can undoubtedly circle back to their precise contact information. ### 15. Easy to use - buyer intent is a nice feature. Wish there were more search options and cleaner data. **Rating:** 2.5/5.0 stars **Reviewed by:** Jessica R. | Director of Marketing & Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2021 **What do you like best about Klarity by DemandScience?** The service is easy to use, good UX. The buyer intent feature is a great idea. I like the ability to target based on intent - and the option to download previously downloaded contacts or exclude them at the click of a button. There are some search functions that I wish it had - by SIC etc. **What do you dislike about Klarity by DemandScience?** I would like the buyer intent and tech install to be expanded. I'd also like some features to make it easier to find the right person from the company - although I'm not sure exactly how to accomplish that. There are a lot of results that don't have an email and quite a few people we've contacted are no longer with the company. I know lists are hard to keep up-to-date, but I'd like to see a bit better. **Recommendations to others considering Klarity by DemandScience:** Good pricing and the buyer intent is a great concept. **What problems is Klarity by DemandScience solving and how is that benefiting you?** We don't currently have the bandwidth to do large SEO campaigns and bring in leads that way, we're using Leadiro so that we can make cold/warm calls to people who are potentially interested in our services. ### 16. Good Demand Generation Service **Rating:** 4.0/5.0 stars **Reviewed by:** Kristina F. | Digital Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Klarity by DemandScience?** Provide regular updates and helpful insights throughout the campaign cycle, not just at the conclusion **What do you dislike about Klarity by DemandScience?** Frequent changes to team in our instance resulted in a lot of back and fourth communication **What problems is Klarity by DemandScience solving and how is that benefiting you?** Accessing decision makers outside of our reach and generating qualified leads ### 17. Helping us increase our demand gen efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Courtney P. | Director Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2022 **What do you like best about Klarity by DemandScience?** I am loving the ability to qualify target organizations and titles based on buyer intent. There is also a great feature for what technology they are using which has been helpful to us. While they have many ways they keep their database up to date, they also have something in place to record hard bounces and get credits back for those contacts. **What do you dislike about Klarity by DemandScience?** You can't expect immediate results from the first use of a new contact. It can take time, several attempts and different types of outreach to get someone engaged if they are not familiar with your company. The advantage here is having deeper insights and contact details for your target buyers that you otherwise would not. **Recommendations to others considering Klarity by DemandScience:** Nothing more to add at this time **What problems is Klarity by DemandScience solving and how is that benefiting you?** We are hoping to use DemandScience to increase our reach into prospective accounts. ### 18. Automation and Technological Integration is the future technology running the future humans **Rating:** 5.0/5.0 stars **Reviewed by:** Ayush R. | COO and shareholder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2022 **What do you like best about Klarity by DemandScience?** Generate great ROI and making great for Bulk data development and segmentation for bulk analysts. To get the desired revenue from existing clients and new customers as well. **What do you dislike about Klarity by DemandScience?** Needs to make it helpful to non Technical staffs. As its some bit difficult for other developers. It needs to working on its technical interface to deal for digital marketors **What problems is Klarity by DemandScience solving and how is that benefiting you?** Lots of companies are unable to Review the data customers and clients' data deeply and accurately. Demand Science makes it helpful for different field of companies ### 19. Accurate and Very Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** December 29, 2021 **What do you like best about Klarity by DemandScience?** DemandScience Intelligence contains extremely accurate information and is very easy to use. Building marketing/prospecting lists, is fast, clear and easy. This great tool saves a lot of time and allows us to constantly expand our current database. The buying experience and onboarding was just as easy and fast with the customer support team, like Daniela and Rosie, pulling out all the stops to help. **What do you dislike about Klarity by DemandScience?** They can keep building out the APAC contacts further as we’re looking to expand globally. EMEA and US they are stronger than other platforms I’ve looked at. **Recommendations to others considering Klarity by DemandScience:** Really great, easy to use platform which expands your current database. Easy to find contacts with accurate contact information, intent data and other specifics to put data into action. **What problems is Klarity by DemandScience solving and how is that benefiting you?** With the easy search functions, you’re able to dive into you specific audience. So we look for the industries, size of companies and intent data to really hone in on who we should be targeting our sales and marketing efforts towards. Our marketing campaigns have drastically improved in deliverability and interest and our salespeople are able to easily follow up with their accurate contact data. ### 20. Great product for Demand Science intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** AMIR A. | TEAM Lead SEO/ORM, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2022 **What do you like best about Klarity by DemandScience?** I like the quality of lead generation and data mining. . Lead Intelligence **What do you dislike about Klarity by DemandScience?** There is no downside of this product as I am using it for my organization **What problems is Klarity by DemandScience solving and how is that benefiting you?** Yes it G2 Demand Science has provided me quality lead ### 21. Data acquisition powerhouse **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** December 27, 2021 **What do you like best about Klarity by DemandScience?** With the constant introduction of new features, refreshed data and support, this platform is something you’ll want to keep secret from your competition. The ability to search across intent data, contact data, and dive into specific industries even further than your typical surface level ones, really allows my marketing and sales teams feel like they have a leg up. Meanwhile, I know they’re focusing on the right people at the right companies, instead of wasting any of our time with useless efforts. Accurate data and easy use for my team, is a leader’s dream. **What do you dislike about Klarity by DemandScience?** They need to keep up with the constant updates of the product, ensuring it stays ahead in the industry and makes sure we’re getting the latest and greatest. The strong platform at a fraction of its competitors, ensures medium-sized businesses like mine, can keep up. **Recommendations to others considering Klarity by DemandScience:** If you're using another other platform, do yourself a favor, switch immediately! This is the best and you cannot beat the pricing compared to its competitors. They’re constantly trying to up their game and really take suggestions from their customers, on what features to build out or focus on next. **What problems is Klarity by DemandScience solving and how is that benefiting you?** DemandScience Intelligence has helped eliminate thousands of outdated, duplicate and dirty contacts and information out of our database. My team can now create custom, highly targeted campaigns based on the details information we’re able to gather from the platform. Our ABM campaigns are finally able to be populated and built out. ### 22. Expands ABM for Sales People **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2021 **What do you like best about Klarity by DemandScience?** The team at DemandScience Intelligence is fantastic, they’re very attentive. People like Greg Jordan and Rosie have really made an effort to make sure we’re taken care of. Customer service is definitely lost nowadays, but not here! Willing to hop on calls at anytime and make sure the correct help is administered, made our onboarding process even easier than it is to start. A very powerful tool for searching companies and contacts with relevant research information included within. We utilize it to source contacts in our ABM companies and finding other relevant organizations to target. **What do you dislike about Klarity by DemandScience?** You always have to worry about data accuracy, but DemandScience Intelligence has the highest accuracy I have seen in the space so far. The platform is very straight forward and simple to use. Their free trial and demo made that very clear to see before we purchased. **Recommendations to others considering Klarity by DemandScience:** The trial version is free and available to everyone, plus you can download up to 100 contacts within it. I highly recommend giving it a try. This is the least expensive tool in our sales tech stack, my team loves it! By far the most valuable! **What problems is Klarity by DemandScience solving and how is that benefiting you?** We’ve moved our sale people towards an ABM approach. So, getting the right people is important to us. DemandScience Intelligence helps us reach the appropriate target audience instead of wasting time with others. Being able to load in our ABM lists makes this a breeze. Continually growing and cleaning our database has helped us stay ahead of the game. ### 23. Great sales prospecting tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Klarity by DemandScience?** The former Leadiro (DemandScience Intelligence) has helped us significantly in gathering the lead details and contact information for them. It enabled us to do our job smarter and more efficiently when marketing our products to other organizations. The information is up-to-date and accurate! Also, a fraction of the cost of the other data/intent companies we’ve looked into. **What do you dislike about Klarity by DemandScience?** It provides so much data sometimes, which is helpful for our marketing team, but our sales team really only cares about the basic contact information. **Recommendations to others considering Klarity by DemandScience:** If you're looking for a data/contact info and intelligence, this is your tool. The big market leaders would blow our budget while DemandScience Intelligence offers more than enough to allow you to remain competitive. **What problems is Klarity by DemandScience solving and how is that benefiting you?** It is our go-to-resource for contact information for our lead gen activities. Main points of information are email and phone number (the addition of Confirmed Connect proves the accuracy of the data) as well as intent, narrowing in on our audience. Everything we need is right in front of us! ### 24. Regional Sales Support Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Klarity by DemandScience?** We get directly to who we need, when we need them! No more wasting time on lacklustre leads or crummy data. - Realistic pricing, which seems to be missing in the industry - Incredibly accurate data - Integrating in LinkedIn and direct contact information from there is priceless - Very easy to onboard (minutes) - So easy to use - Team loves it, and learns to love it fast! - Quick and responsive support team **What do you dislike about Klarity by DemandScience?** Like I said, support is quick and very helpful, but I honestly haven’t run into any problems, just some questions when searching, that they rapidly answered. **Recommendations to others considering Klarity by DemandScience:** Me and my team love it! Probably the least expensive tool in our tech stack and one of the most valuable. **What problems is Klarity by DemandScience solving and how is that benefiting you?** The accurate intel on prospects is what we’ve struggled with in the past and was the biggest selling point here. That is no longer an issue for us. Being able to find company’s current technology and initiatives/intent data really assists in highlighting our target accounts as well as finding new ones. They added on Confirmed Connect which is key to letting us know who’s actively available and ready to be reached out to. ### 25. Great product to reach target contacts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2021 **What do you like best about Klarity by DemandScience?** I have been using DemandScience Intelligence/Leadiro with 2 different organizations. Their platform has allowed me to connect with and eventually close business with the type of target contacts and organizations I need to be focusing on. If I join a company that does not have DemandScience Intelligence/Leadiro, I'll immediately make sure the budget is set aside for it. Their sales and customer service teams have been very helpful to me and my team. **What do you dislike about Klarity by DemandScience?** I have no complaints as any issues I've run into, their team jumps on to resolve for me and my team. Their customer service team is very responsive. Maybe just update the interface a little. **Recommendations to others considering Klarity by DemandScience:** Keep up the positive work and continue to make improvements to the platform. **What problems is Klarity by DemandScience solving and how is that benefiting you?** We've accelerated sales cycles. Saved us valuable time getting to the RIGHT person and navigating the organization, which is critical to productivity of our teams. ### 26. 5 **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2022 **What do you like best about Klarity by DemandScience?** Delivers healthy data and prioritized buyer insights that align sales and marketing professionals with more qualified audiences. It's a smart and effective way. **What do you dislike about Klarity by DemandScience?** Honestly, there is a very low percentage of Demandscience intelligence dislike purpose but some points need to develop like an update with Linkedin and a new market platform **What problems is Klarity by DemandScience solving and how is that benefiting you?** When we collect data from LinkedIn it's a big issue that after some profiles showing LinkedIn blocked us. Need to solve this ### 27. Amazing and easy to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Rronald P. | Sales director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2022 **What do you like best about Klarity by DemandScience?** Simplicity and easy to work with maximum results **What do you dislike about Klarity by DemandScience?** Have not found any such drawbacks as of now, i think all fine till date **What problems is Klarity by DemandScience solving and how is that benefiting you?** Tracking and real-time update, lots more ### 28. I think G2 is the most powerful demand science company in the world. **Rating:** 4.0/5.0 stars **Reviewed by:** Tutul S. | Founder and Experienced Email List Builder, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2022 **What do you like best about Klarity by DemandScience?** G2 hepl peoples to improve their life style with AI feature. **What do you dislike about Klarity by DemandScience?** I think everything is positive but need to improve their ai feature. **What problems is Klarity by DemandScience solving and how is that benefiting you?** I think G2 helps business information process. ### 29. Wonderful Exprience with DemandScience Intelligence **Rating:** 4.0/5.0 stars **Reviewed by:** Sheikh Monirul H. | Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Klarity by DemandScience?** Provides accurate data to make the correct decision. **What do you dislike about Klarity by DemandScience?** Nothing here to dislike everything is good. **What problems is Klarity by DemandScience solving and how is that benefiting you?** More partner Integrations. ### 30. Demand Science tool is a wonderful application. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Klarity by DemandScience?** Ease of data search and availability of data. **What do you dislike about Klarity by DemandScience?** It's is helpful in generating your prospects with accurate data and for running the marketing campaigns. Cost is little on the higher side per licence. **What problems is Klarity by DemandScience solving and how is that benefiting you?** Identifying right audience is a tough job for SDR that helps in shorten the sales cycle. ### 31. Great leads and great customer service! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2022 **What do you like best about Klarity by DemandScience?** Worked with them on a few demand gen programs and they've delivered great leads every time! Vaughn and Marissa are amazing to work with. They're very responsive and are always looking for new ways to help our lead gen efforts. **What do you dislike about Klarity by DemandScience?** I don't have anything that I dislike at the moment. **What problems is Klarity by DemandScience solving and how is that benefiting you?** We use them to get Healthcare leads who are interested in our content. ### 32. Helpful and Effective **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Klarity by DemandScience?** The Extensive Database allows for a sure and wide range of leads **What do you dislike about Klarity by DemandScience?** The inability to connect to crm softwares **What problems is Klarity by DemandScience solving and how is that benefiting you?** Problem - Costs involved in generating leads. This helps us generate much faster and cheaper ### 33. Very reasonable cost. Easy to set parameters. **Rating:** 4.0/5.0 stars **Reviewed by:** Paul J. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Klarity by DemandScience?** We found it easy to hone in on the type of companies we wanted to speak with and the cost was very reasonable. The salesperson adapted their pricing model to fit our need which was in between their standard options. **What do you dislike about Klarity by DemandScience?** Nothing yet as we are a new customer. We would like to be very specific when we group leads and some of the data looks to be general in nature. That could mean more manual research. **Recommendations to others considering Klarity by DemandScience:** As we always do with B2B database sources .... test a random sampling of leads to see if the people are currently at the companies and in the roles listed. **What problems is Klarity by DemandScience solving and how is that benefiting you?** We target a very specific set of companies so a general B2B list was never going to do it for us. ### 34. The greatest quality of Leadiro is the human support provided by Sumit. **Rating:** 5.0/5.0 stars **Reviewed by:** Slawomir (Slav) L. | Director of Data, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2021 **What do you like best about Klarity by DemandScience?** The ability to export essential information from my day-to-day prospecting has aided our marketing and sales team in securing high-value possibilities for our clients by giving accurate email addresses and direct dials. Building online networks for our marketing and sales staff is one of my tasks in my role. Leadiro helps me to monitor how many of our prospects are in our targeted accounts at the start of new campaigns, allowing me to plan more efficiently for how long it will take to connect with prospects and deliver more actual time metrics to my clients. **What do you dislike about Klarity by DemandScience?** The platform is extremely user-friendly and straightforward. Datasets are updated on a regular basis, and clear data is simply aggregated. I can't say enough about Leadiro's help; Sumit, my account director, is quick to respond and provides immediate solutions. It is really hard to point out anything I dislike. **What problems is Klarity by DemandScience solving and how is that benefiting you?** Having the ability to apply criteria as comprehensive as those provided by Leadiro allows me to have a higher-quality prospect, allowing me to locate and contact the best-fitting leads for our brand. Sumit's one-on-one assistance enables me to strengthen our tactics and get greater results. I've found the tool to be valuable not only for business development, but also for campaign planning around well-defined trigger points. It has enabled me to provide a far more comprehensive service to our clients by increasing the reach of our campaigns and increasing the reliability of our leads, among other things. ### 35. A great solution for prospecting, target account planning, and overall business intelligence. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Klarity by DemandScience?** I like the fact you can go very granular with your searches but leveraging competitors install technology and the buyer intent topics they serve up, this allows me to prioritise the accounts I wish to target each quarter. **What do you dislike about Klarity by DemandScience?** Lack of Chrome extension, this would be useful for when working on LinkedIn and other providers offer this as standard. **What problems is Klarity by DemandScience solving and how is that benefiting you?** Missing information would be our key problem to solve. Hard to find emails and direct phone numbers that have been easily located using the Leadiro platform are leading to more booked meetings. ### 36. Simple and quick to use with a few flaws and development areas **Rating:** 4.5/5.0 stars **Reviewed by:** Carita P. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Klarity by DemandScience?** Reasonably simple to use, searching and downloading contacts is easy, and fast. Managing contacts, including the suppression lists and bounces, is quick. The platform is self-explanatory for the most part when using it and most likely satisfies someone looking for all the basics in this kind of program. Saving searches is easy. **What do you dislike about Klarity by DemandScience?** Some search features still need development, such as the buyer intent etc. Also, if you're not segmenting your target audience according to the industry and submarket filters that Leadiro offers; you may have to make some adjustments when performing a search. **What problems is Klarity by DemandScience solving and how is that benefiting you?** We used to order lists based on given criteria before we switched to Leadiro. I love that I have control over my outbound contact sourcing. Performing searches is quick, and I can download contacts whenever I need for whatever purpose I need without long waiting periods or emails. ### 37. Great Provider **Rating:** 4.0/5.0 stars **Reviewed by:** Brice A. | Audience Insights & Analytics Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2021 **What do you like best about Klarity by DemandScience?** Other than the joy of dealing with Sumit Popat? The fact that they do try to understand in detail the type of business you are and what you are looking for. They do the extra work to qualify the data which helps massively our team. **What do you dislike about Klarity by DemandScience?** It might be the fact that we are working in a niche area and therefore it is quite hard to find the data. **What problems is Klarity by DemandScience solving and how is that benefiting you?** We are identifying our target audience and initiate contact with them. In terms of benefits, we have increased our reach, subscriptions and revenue because of it. ### 38. Incredibly helpful (and accurate) B2B data **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan D. | Co-Founder & GTM Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Klarity by DemandScience?** The UI is easy to use and the data is reliable. You can really dig into granular-level insights for contact information. The intent element of their database is a huge leap for B2B data providers, too. **What do you dislike about Klarity by DemandScience?** It's hard to say at the moment. I work in a very unique industry so, it might be nice to see Leadiro expand their list of contacts in this industry in the future. **What problems is Klarity by DemandScience solving and how is that benefiting you?** They're making B2B marketing super easy. I'm able to eliminate cold leads from my outreach campaigns right away using their intent data. ### 39. Good value for money **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2021 **What do you like best about Klarity by DemandScience?** The tool is fast and responsive, intuitive and easy to use, with various categorizing opportunities to create an outreach campaign or start with ABM. In the sense of value for money, I feel it's a good deal. It includes 11 or so categories for prospect filtration, such as job details (level, function, type), technology in the use and buyer intent. Even though a bit more in-depth data possibilities would be great, I am happy with the simplicity of it all for now. **What do you dislike about Klarity by DemandScience?** It is not possible to filter out contacts using certain technology and having a certain intent. It's one or the other. Overall the data diving should be better in terms of being able to exclude some parameters in more depth. **What problems is Klarity by DemandScience solving and how is that benefiting you?** We came across the tool while researching for a prospecting tool with specific options such as intent data and data related to our industry niche. As we are preparing for one of the first campaigns with Leadiro data, I find it to be useful for email outreach and social media targeting where possible. ### 40. Used leadiro for it's technographic data of audiences I wanted to reach **Rating:** 4.0/5.0 stars **Reviewed by:** Sami S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Klarity by DemandScience?** It was super easy to use and encompassed a lot of data . The filtering is great. Their support team was helpful and solved any issues I had. **What do you dislike about Klarity by DemandScience?** Payment model - I batch bought for a specific project and didn't need to use them all. **Recommendations to others considering Klarity by DemandScience:** Be super specific in your filtering criteria. **What problems is Klarity by DemandScience solving and how is that benefiting you?** The data accuracy is pretty on point - noticed great match rates and seemed as though it was up to date. ### 41. Great database of B2B contacts **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew H. | Director of Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2020 **What do you like best about Klarity by DemandScience?** Leadiro has a very intuitive interface, a great overall database of contacts and excellent filters for search results. You can get to the contacts you need to continue your sales process quickly and without any hassles. I would recommend Leadiro to any sales manager or business development representative looking for a new source to prospect leads. Leadiro is both a very effective and a very affordable tool that will be an asset to your sales efforts. The integrations with Reply.io and HubSpot were also great selling points. This helped us further automate our internal lead generation process and save valuable time and energy best spent acquiring new business. **What do you dislike about Klarity by DemandScience?** It would be nice to see more global B2B contacts added in the future. There seems to be more of a focus on NA and EU with the current database. **Recommendations to others considering Klarity by DemandScience:** The pricepoint for the data quality is best in its class. Adding Leadiro to your sales toolkit will improve your reach and ensure you're reaching the right contact. **What problems is Klarity by DemandScience solving and how is that benefiting you?** Leadiro solves our need for a reliable source of validated contact information for B2B technology professionals. We've also used Leadiro to augment our prexisting database with additional contact data. ### 42. Top tier customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Klarity by DemandScience?** The customer service is brilliant, specifically Cody and Daniella, who work on our account. They are incredibly personable and friendly, helping resolve challenges together in an efficient and timely manner. **What do you dislike about Klarity by DemandScience?** Perhaps a column showing which emails they know are valid and which are accept-all, with the option to export those specifically **What problems is Klarity by DemandScience solving and how is that benefiting you?** We're using this to source top-tier delegates for our technology shows ### 43. Great Tool for Prospecting - Responsive Account Management **Rating:** 5.0/5.0 stars **Reviewed by:** Richard B. | D, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Klarity by DemandScience?** Our teams find Leadiro super useful for prospecting and validating data for relevant contacts. When dealing with the team directly, Sumit is always responsive and goes the extra mile to ensure we find the information we need. The platform is easy to use and intuitive. **What do you dislike about Klarity by DemandScience?** Salesforce integration could be improved **What problems is Klarity by DemandScience solving and how is that benefiting you?** Enriching demographic information for customers, we already have and discovering new prospects ### 44. Great platform, quality and quantity of data need to be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Nick T. | Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2021 **What do you like best about Klarity by DemandScience?** I loved the ease of use of this product as well as its many features such as list upload. The navigation on the site is great, and the filtering options were exactly what I needed to get to a level of specification that made sense for the leads I was looking for. Very good value for money. **What do you dislike about Klarity by DemandScience?** I had about 10 % bounceback and some contacts had no emails at all. Would have been much easier to have a drop-down list for regions of the UK. Also better if you could filter industries more specifically e.g. what sector of wholesale or retail i.e. gardening, toys **What problems is Klarity by DemandScience solving and how is that benefiting you?** A quick way of finding emails for key contacts and decision-makers within defined sectors and locations ### 45. Excellent **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2021 **What do you like best about Klarity by DemandScience?** Simple to use, great UI, really good coverage across multiple sectors and regions. Pay to play model works perfectly - best in class for me and i've tried most of the lead gen tools out there. Highly recommend. try it with zero risk. **What do you dislike about Klarity by DemandScience?** nothing - maybe some extra features and sometimes I get randomly logged out but might be my computer to be fair : ) **What problems is Klarity by DemandScience solving and how is that benefiting you?** Helps us find lots of new contracts - brilliant ### 46. Great new option in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Alfredo C. | Regional Territory Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2018 **What do you like best about Klarity by DemandScience?** Is a simple but powerful tool, thank the filter options it offers. This tool is walking in the right direction, I probably said they will be acquired by other by company in the industry. Leadiro offers a limited information but valuable resulting on profit for the business. **What do you dislike about Klarity by DemandScience?** Theres nothig I dislike, but if is need to said what I would love to have a mobile version as an application, since the mobile world is getting such as daily basis, it's needed to have a easy and portable way to access this app. **Recommendations to others considering Klarity by DemandScience:** Leadiro is a good option among others in the market which just offer old dated information and incorrect information, resulting in lost investment and time. **What problems is Klarity by DemandScience solving and how is that benefiting you?** Data drive information, increase the pull of information and data to take better decisions. Due the lack of information we have in terms of up to date contacts information, is great to have Leadiro into our Martech stack solutions. ### 47. The support that you receive is amazing quick response and great help **Rating:** 5.0/5.0 stars **Reviewed by:** Mario P. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Klarity by DemandScience?** they stand behind their product and if something goes wrong they support you very well you should make companies that are looking at reordering using the same account easier by just going on your website **What do you dislike about Klarity by DemandScience?** that to reorder another quarter was not as smooth and since the emails have been paid for companies should have access to them and not be locked out of system. this may entice them to get more services **Recommendations to others considering Klarity by DemandScience:** easy to use great price amazing selection awesome support **What problems is Klarity by DemandScience solving and how is that benefiting you?** any problems that i have had Rosie was great help and solved all my problems ### 48. Easy to use. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2021 **What do you like best about Klarity by DemandScience?** Leadiro's interface is easy to use and understand. Leadiro also seems less expensive than competitiors. **What do you dislike about Klarity by DemandScience?** I am a new user and have only used about 100 leads from Leadiro, but so far, I have not gotten any sales. I also received about 20 incorrect emails or phone numbers from the 100 leads. **What problems is Klarity by DemandScience solving and how is that benefiting you?** Leadiro allows me to find possible clients more quickly. ### 49. Great data - always hits the spot for us **Rating:** 5.0/5.0 stars **Reviewed by:** Andy C. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Klarity by DemandScience?** Really easy to navigate the platform, finding our target data has never been easier **What do you dislike about Klarity by DemandScience?** Nothing to say here. Everything is good :) **What problems is Klarity by DemandScience solving and how is that benefiting you?** Speed of access for us - knowing we have this data at our fingertips allows us to be incredibly reactive for our clients ### 50. Leadiro leads to account engagement success **Rating:** 4.5/5.0 stars **Reviewed by:** Charlie T. | CEO, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2018 **What do you like best about Klarity by DemandScience?** The simplicity of use, the volume of contacts and most importantly - the engagement of those contacts with our clients' brands **What do you dislike about Klarity by DemandScience?** As with all B2B contacts databases - there are a lot of Titles/Functions that don't fit neatly into traditional forms and so they go hidden and unused - this could be such a wonderful add **Recommendations to others considering Klarity by DemandScience:** so many compilers do not understand the new world of location based, account based marketing - Leadiro has built that right in to their frontend and made it a central feature **What problems is Klarity by DemandScience solving and how is that benefiting you?** accurate, location-based contacts on a global scale ## Klarity by DemandScience Discussions - [Do I need a credit card to sign up?](https://www.g2.com/discussions/sign-up-618830a5-34b6-407c-ad67-f257b99a572e) - 2 comments, 1 upvote - [Can I pay for just one month rather than a monthly subscription?](https://www.g2.com/discussions/payment-plan) - 1 comment, 1 upvote - [Can I upgrade my plan at any time?](https://www.g2.com/discussions/upgrades-94e9e6e3-7bfc-4805-b0e7-ab53cb97df09) - 1 comment, 1 upvote - [Do unused contacts roll over to the next month?](https://www.g2.com/discussions/unused-quota) - 1 comment, 1 upvote - [Am I locked into a 12 month contract?](https://www.g2.com/discussions/contract-5df4e869-4dd0-47a0-afa1-8a05f427a9c2) - 1 comment, 1 upvote - [View Klarity by DemandScience pricing details and edition comparison](https://www.g2.com/products/demandscience-klarity-by-demandscience/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+18%3A03%3A21+-0500&secure%5Bsession_id%5D=c1cdf8d6-8f0b-477e-a44d-74f182b80f54&secure%5Btoken%5D=6cf70f664509942bfe11f48b707a9c0e3ff61c70eb62a9f026fab018d8604673&format=llm_user) ## Klarity by DemandScience Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Lead Intelligence** - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Account-level Insights **Agentic AI - Lead Intelligence** - Cross-system Integration **Lead Management** - Segmentation - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - Connections - Reporting ## Top Klarity by DemandScience Alternatives - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,854 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) - 4.7/5.0 (805 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) - 4.5/5.0 (1,305 reviews)