# Cognism vs Klarity by DemandScience Comparison --- ## AI Generated Summary - **G2 reviewers report** that Cognism excels in providing comprehensive contact information, with users highlighting its ability to retrieve emails and phone numbers efficiently. This feature is particularly beneficial for sales teams looking to connect with prospects quickly. - **Users say** that Klarity by DemandScience offers a user-friendly interface, making it easy to navigate and drill down into specific results. Reviewers appreciate its versatility for tasks like database building and segmenting audiences for targeted campaigns. - **According to verified reviews** , Cognism's Chrome extension is a standout feature, significantly speeding up the process of finding contact details. Users find this integration enhances their workflow, allowing for more efficient outreach. - **Reviewers mention** that while Klarity provides accurate lead information, it may not always meet the specific workflow needs of larger teams, as some users have noted challenges in configuration for more complex setups. - **G2 reviewers highlight** that Cognism has a stronger market presence, reflected in its higher G2 Score and a larger number of recent reviews. This suggests a more robust user community and ongoing support, which can be crucial for businesses seeking reliable software. - **Users report** that Klarity's platform is particularly effective for small businesses, with many praising its ability to deliver targeted insights and intelligence on companies, making it a valuable tool for appointment setters and growth marketing teams. | | Cognism | Klarity by DemandScience | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | | **Total Reviews** | 1,346 | 172 | | **Largest Market Segment** | Mid-Market (53.6% of reviews) | Small-Business (57.0% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Cognism Pros: - Ease of Use (199 reviews) - Contact Information (178 reviews) Cons: - Inaccurate Data (91 reviews) - Incorrect Numbers (59 reviews) ### Klarity by DemandScience **Not enough data** --- ## Ratings Comparison | Rating | Cognism | Klarity by DemandScience | |---|---|---| | **Meets Requirements** | 8.7 (1091 reviews) | 8.4 (143 reviews) | | **Ease of Use** | 9.0 (1112 reviews) | 8.9 (144 reviews) | | **Ease of Setup** | 9.0 (653 reviews) | 9.3 (69 reviews) | | **Ease of Admin** | 9.0 (209 reviews) | 9.1 (68 reviews) | | **Quality of Support** | 9.1 (988 reviews) | 8.9 (137 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (212 reviews) | 9.0 (69 reviews) | | **Product Direction (% positive)** | 9.2 (1053 reviews) | 7.8 (140 reviews) | --- ## Pricing ### Cognism #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Klarity by DemandScience #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **Cognism** | 7.7/10 | 753 | | **Klarity by DemandScience** | 8.3/10 | 103 | #### Data Availability | Feature | Cognism | Klarity by DemandScience | |---|---|---| | **Contact Data Availability** | 8.2 (703 reviews) | 8.2 (91 reviews) | | **Company Data Availability** | 8.4 (660 reviews) | 8.0 (85 reviews) | | **Industry Research Availability** | 7.9 (621 reviews) ✓ Verified | 8.3 (16 reviews) | | **Technographic Data Availability** | 7.4 (389 reviews) | Not enough data | #### Data Accuracy | Feature | Cognism | Klarity by DemandScience | |---|---|---| | **Contact Data Accuracy** | 7.8 (690 reviews) | 7.3 (91 reviews) | | **Company Data Accuracy** | 8.1 (643 reviews) | 7.5 (85 reviews) | | **Technographic Data Accuracy** | 7.5 (385 reviews) | Not enough data | #### Agentic AI - Sales Intelligence | Feature | Cognism | Klarity by DemandScience | |---|---|---| | **Autonomous Task Execution** | 6.6 (150 reviews) | Not enough data | | **Cross-system Integration** | 7.2 (151 reviews) | Not enough data | | **Adaptive Learning** | 6.7 (148 reviews) | Not enough data | | **Natural Language Interaction** | 6.7 (150 reviews) | Not enough data | | **Proactive Assistance** | 6.8 (150 reviews) | Not enough data | | **Decision Making** | 7.0 (149 reviews) | Not enough data | #### Platform | Feature | Cognism | Klarity by DemandScience | |---|---|---| | **Internationalization** | Feature Not Available | 8.6 (25 reviews) | | **User, Role, and Access Management** | 8.2 (463 reviews) ✓ Verified | 9.0 (30 reviews) ✓ Verified | | **Performance and Reliability** | 8.6 (487 reviews) | 8.9 (34 reviews) | | **Reporting/Dashboards** | 7.7 (410 reviews) | 7.6 (11 reviews) | | **APIs** | 8.1 (441 reviews) | 8.9 (20 reviews) | #### Features | Feature | Cognism | Klarity by DemandScience | |---|---|---| | **Lead Builder** | 8.4 (626 reviews) | 8.3 (71 reviews) | | **Integration to CRM/Marketing Automation** | 8.4 (601 reviews) | 7.7 (46 reviews) | | **Data Cleaning/Enrichment** | 7.9 (585 reviews) ✓ Verified | 8.3 (27 reviews) ✓ Verified | | **Data Segmentation/Filtering** | 8.1 (593 reviews) ✓ Verified | 8.5 (77 reviews) ✓ Verified | | **Search** | 8.5 (645 reviews) ✓ Verified | 8.6 (84 reviews) ✓ Verified | | **News/People Alerts** | 7.3 (466 reviews) | Feature Not Available | | **Connections** | 7.6 (522 reviews) | Not enough data | | **Reporting** | 7.6 (544 reviews) ✓ Verified | 8.3 (18 reviews) | | **Messaging** | 7.2 (530 reviews) ✓ Verified | Feature Not Available | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Cognism** | N/A | N/A | | **Klarity by DemandScience** | N/A | N/A | #### Lead Generation | Feature | Cognism | Klarity by DemandScience | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Lead Intelligence | Product | Score | Reviews | |---|---|---| | **Cognism** | 8.2/10 | 559 | | **Klarity by DemandScience** | 8.6/10 | 16 | #### Lead Intelligence | Feature | Cognism | Klarity by DemandScience | |---|---|---| | **Lead Validation** | 8.3 (516 reviews) ✓ Verified | Feature Not Available | | **Lead Enrichment** | 8.3 (516 reviews) ✓ Verified | 7.9 (13 reviews) | | **Lead Quality** | 8.2 (539 reviews) ✓ Verified | 8.5 (14 reviews) | | **Lead Analysis** | 8.0 (497 reviews) ✓ Verified | 8.6 (14 reviews) | | **Browser Extension** | 8.9 (531 reviews) ✓ Verified | 9.4 (8 reviews) | #### Agentic AI - Lead Intelligence | Feature | Cognism | Klarity by DemandScience | |---|---|---| | **Cross-system Integration** | 7.3 (91 reviews) | Not enough data | ### Lead Mining | Product | Score | Reviews | |---|---|---| | **Cognism** | 7.0/10 | 70 | | **Klarity by DemandScience** | N/A | N/A | #### Agentic AI - Lead Mining | Feature | Cognism | Klarity by DemandScience | |---|---|---| | **Cross-system Integration** | 7.1 (69 reviews) | Not enough data | | **Proactive Assistance** | 6.9 (69 reviews) | Not enough data | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **Cognism** | 7.8/10 | 165 | | **Klarity by DemandScience** | 8.4/10 | 83 | #### Agentic AI - Marketing Account Intelligence | Feature | Cognism | Klarity by DemandScience | |---|---|---| | **Autonomous Task Execution** | 7.3 (22 reviews) | Not enough data | | **Cross-system Integration** | 7.5 (22 reviews) | Not enough data | | **Adaptive Learning** | 7.5 (22 reviews) | Not enough data | | **Natural Language Interaction** | 7.3 (22 reviews) | Not enough data | #### Lead Intelligence | Feature | Cognism | Klarity by DemandScience | |---|---|---| | **Market Insights ** | 7.9 (103 reviews) | Feature Not Available | | **Account-level Insights ** | 8.2 (141 reviews) | 8.3 (54 reviews) | #### Lead Management | Feature | Cognism | Klarity by DemandScience | |---|---|---| | **Segmentation ** | 8.5 (146 reviews) | 8.6 (68 reviews) | | **Account Identification ** | 8.3 (145 reviews) | 8.4 (60 reviews) | #### Data Availability - Marketing Account Intelligence | Feature | Cognism | Klarity by DemandScience | |---|---|---| | **Technographic Data Availability** | 7.7 (73 reviews) | Not enough data | #### Data Accuracy - Marketing Account Intelligence | Feature | Cognism | Klarity by DemandScience | |---|---|---| | **Technographic Data Accuracy** | 7.7 (75 reviews) | Not enough data | --- ## Categories **Shared Categories (4):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Lead Mining Software](https://www.g2.com/categories/lead-mining) --- ## Reviewer Demographics ### By Company Size | Segment | Cognism | Klarity by DemandScience | |---|---|---| | **Small-Business** | 25.4% | 57.0% | | **Mid-Market** | 53.6% | 35.8% | | **Enterprise** | 21.1% | 7.3% | ### By Industry #### Cognism - **Computer Software:** 24.8% - **Information Technology and Services:** 21.3% - **Marketing and Advertising:** 6.5% - **Financial Services:** 5.7% - **Events Services:** 3.4% - **Computer & Network Security:** 3.3% - **Staffing and Recruiting:** 3.1% - **Market Research:** 2.1% - **Human Resources:** 1.9% - **Telecommunications:** 1.7% - **Other:** 26.2% #### Klarity by DemandScience - **Marketing and Advertising:** 22.4% - **Information Technology and Services:** 18.2% - **Computer Software:** 15.2% - **Internet:** 4.2% - **Management Consulting:** 3.0% - **Computer & Network Security:** 3.0% - **Professional Training & Coaching:** 3.0% - **Education Management:** 1.8% - **Outsourcing/Offshoring:** 1.8% - **Human Resources:** 1.8% - **Other:** 25.5% --- ## Alternatives ### Alternatives to Cognism - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9677 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9106 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1368 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (825 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (479 reviews) - [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1179 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [SalesIntel](https://www.g2.com/products/salesintel/reviews) — 4.3/5 stars (540 reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5348 reviews) ### Alternatives to Klarity by DemandScience - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9106 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (825 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (479 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9677 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews) - [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (351 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews) - [Adapt](https://www.g2.com/products/adapt-adapt/reviews) — 4.6/5 stars (2793 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1441 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1368 reviews) --- ## Top Discussions ### Cognism - Title: [What is a Sales Trigger?](https://www.g2.com/discussions/sales-triggers) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "A Sales Trigger is the optimal time for sales & marketing professionals to outreach. This can be anything from someone recently joining a job role, a company..." - Title: [What services does Cognism offer?](https://www.g2.com/discussions/services-64e4c72a-135c-4287-8993-a7085c38a282) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We are able to provide data as well as a means of actioning it within our technology. We provide our clients with an in-house copywriter and a dedicated..." - Title: [Is Cognism's data GDPR compliant?](https://www.g2.com/discussions/gdpr-69c91a76-2d0f-4768-a8e3-83505761529d) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests." - Title: [What integrations does Cognism have?](https://www.g2.com/discussions/integrations-db97d8eb-5833-4d43-a90c-14055c2e3b5b) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach. We offer Native Applications in Salesforce and..." - Title: [How much data do you have?](https://www.g2.com/discussions/data-bc6abee0-85ff-4ce0-9863-ec9e7a4c0e8e) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We have 400 Million Business-to-Business profiles that are updated in real-time via our AI." ### Klarity by DemandScience - Title: [Do I need a credit card to sign up?](https://www.g2.com/discussions/sign-up-618830a5-34b6-407c-ad67-f257b99a572e) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "Yes, you need a credit card for all plans apart from the enterprise plan which can be paid via invoice." - Title: [Can I pay for just one month rather than a monthly subscription?](https://www.g2.com/discussions/payment-plan) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "All Leadiro plans are monthly recurring plans. If you need Leadiro for just one month, simply sign up for a plan and cancel before your next billing date." - Title: [Can I upgrade my plan at any time?](https://www.g2.com/discussions/upgrades-94e9e6e3-7bfc-4805-b0e7-ab53cb97df09) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Upgrading is easy! Just log into your account and message the support team in intercom and we will take care of the rest." - Title: [Do unused contacts roll over to the next month?](https://www.g2.com/discussions/unused-quota) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes, your unused contacts will continue to roll up each month, and will be available to use for as long as you subscribe to Leadiro." - Title: [Am I locked into a 12 month contract?](https://www.g2.com/discussions/contract-5df4e869-4dd0-47a0-afa1-8a05f427a9c2) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "No, with all of our monthly plans you can cancel or upgrade at anytime." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognism-vs-demandscience-klarity-by-demandscience)