Compare Cognism and Klarity by DemandScience 
Featured Products
At a Glance
Market Segments
Mid-Market (53.3% of reviews)
Small-Business (57.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Cognism
Star Rating
(1,324)4.5 out of 5
Market Segments
Mid-Market (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismKlarity by DemandScience
Star Rating
(172)4.3 out of 5
Market Segments
Small-Business (57.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Klarity by DemandScienceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cognism excels in user satisfaction, boasting a higher overall score compared to Klarity by DemandScience. Users appreciate Cognism's seamless integration with workplace applications like Salesforce and LinkedIn, making it a go-to tool for daily prospecting tasks.
- Users say that Klarity offers a clear and intuitive platform, which is particularly beneficial for teams needing accurate lead information. Reviewers highlight its versatility for database building and targeted audience identification, showcasing its effectiveness in various marketing strategies.
- According to verified reviews, Cognism's web interface is praised for its simplicity and effectiveness, which enhances the user experience. In contrast, while Klarity is noted for its accuracy, some users feel it may not fully meet their specific workflow needs.
- Reviewers mention that Klarity's implementation process is quick and straightforward, with an intuitive onboarding wizard that helps users get started efficiently. This contrasts with Cognism, which, despite its robust features, may require more time for users to fully leverage its capabilities.
- Users highlight that Cognism's chrome extension is particularly effective, seamlessly capturing the right information for users. Meanwhile, Klarity's browser extension is also well-received, but users note that Cognism's integration capabilities provide a more comprehensive experience.
- G2 reviewers indicate that while both products offer valuable insights, Cognism's higher ratings in support quality and product direction suggest a more reliable partnership for businesses. Klarity, however, is recognized for its strong lead analysis features, which can be a significant advantage for teams focused on data-driven marketing.
Pricing
Entry-Level Pricing
Cognism
No pricing availableKlarity by DemandScience
No pricing availableFree Trial
Cognism
No trial information availableKlarity by DemandScience
Free Trial is available
Ratings
Meets Requirements
8.7
1,077
8.4
143
Ease of Use
9.0
1,097
8.9
144
Ease of Setup
9.0
639
9.3
69
Ease of Admin
9.0
209
9.1
68
Quality of Support
9.1
975
8.9
137
Has the product been a good partner in doing business?
9.3
212
9.0
69
Product Direction (% positive)
9.2
1,041
7.8
140
Features by Category
Data Availability
8.2
690
8.2
91
8.4
659
8.0
85
7.9
621
|
Verified
8.3
16
7.4
389
Not enough data
Data Accuracy
7.8
682
7.3
91
8.1
642
7.5
85
7.5
385
Not enough data
Agentic AI - Sales Intelligence
6.6
150
Not enough data
7.2
151
Not enough data
6.7
148
Not enough data
6.7
150
Not enough data
6.8
150
Not enough data
7.0
149
Not enough data
Platform
Feature Not Available
8.6
25
8.2
463
|
Verified
9.0
30
|
Verified
8.6
481
8.9
34
7.7
410
7.6
11
Feature Not Available
Feature Not Available
8.1
439
8.9
20
Features
8.4
621
8.3
71
8.4
598
7.7
46
7.9
583
|
Verified
8.3
27
|
Verified
8.1
591
|
Verified
8.5
77
|
Verified
8.5
639
|
Verified
8.6
84
|
Verified
7.3
465
Feature Not Available
7.6
522
Not enough data
7.6
544
|
Verified
8.3
18
7.2
529
|
Verified
Feature Not Available
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
515
|
Verified
Feature Not Available
8.3
515
|
Verified
7.9
13
8.2
538
|
Verified
8.5
14
8.0
497
|
Verified
8.6
14
8.9
531
|
Verified
9.4
8
Agentic AI - Lead Intelligence
7.3
91
Not enough data
Agentic AI - Lead Mining
7.1
68
Not enough data
6.9
69
Not enough data
Agentic AI - Marketing Account Intelligence
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
Lead Intelligence
7.9
103
Feature Not Available
8.2
141
8.3
54
Feature Not Available
Feature Not Available
Lead Management
8.5
146
8.6
68
Feature Not Available
Feature Not Available
8.3
145
8.4
60
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Data Availability - Marketing Account Intelligence
7.7
73
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
75
Not enough data
Categories
Categories
Shared Categories
Cognism and Klarity by DemandScience are categorized as Marketing Account Intelligence, Lead Intelligence, Sales Intelligence, and Lead Mining
Unique Categories
Cognism has no unique categories
Klarity by DemandScience has no unique categories
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klarity by DemandScience
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
21.3%
Marketing and Advertising
6.6%
Financial Services
5.8%
Events Services
3.5%
Other
37.9%
Marketing and Advertising
22.4%
Information Technology and Services
18.2%
Computer Software
15.2%
Internet
4.2%
Management Consulting
3.0%
Other
37.0%
Discussions
What is a Sales Trigger?
1 Comment
Official Response from Cognism
A Sales Trigger is the optimal time for sales & marketing professionals to outreach. This can be anything from someone recently joining a job role, a company...Read more
What services does Cognism offer?
1 Comment
Official Response from Cognism
We are able to provide data as well as a means of actioning it within our technology. We provide our clients with an in-house copywriter and a dedicated...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
Do I need a credit card to sign up?
2 Comments
Official Response from Klarity by DemandScience
Yes, you need a credit card for all plans apart from the enterprise plan which can be paid via invoice.Read more
Can I pay for just one month rather than a monthly subscription?
1 Comment
Official Response from Klarity by DemandScience
All Leadiro plans are monthly recurring plans. If you need Leadiro for just one month, simply sign up for a plan and cancel before your next billing date.Read more
Can I upgrade my plan at any time?
1 Comment
Official Response from Klarity by DemandScience
Upgrading is easy! Just log into your account and message the support team in intercom and we will take care of the rest.Read more
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