Link copied to clipboard # GTM Workspace - Powered by ZoomInfo vs Klarity by DemandScience Comparison - What are their main differences? Share [ Export ](/compare/gtm-workspace-powered-by-zoominfo/demandscience-klarity-by-demandscience/export.csv) GTM Workspace - Powered by ZoomInfoKlarity by DemandScience[+ Add Product](#) Pricing **GTM Workspace - Powered by ZoomInfo** Free Trial **Contact Us** 1 Seat · ZoomInfo Professional **Contact Us** 1 Seats · Copilot Advanced **Contact Us** 1 Seats · Copilot Enterprise **Klarity by DemandScience** Free Trial No pricing available **Pricing Insights** from reviews Perceived Cost **GTM Workspace - Powered by ZoomInfo** $$$$$ **Klarity by DemandScience** $$$$$ Average Discount **GTM Workspace - Powered by ZoomInfo** 15%5% more **Klarity by DemandScience** 10% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **GTM Workspace - Powered by ZoomInfo** 6 months Based on 100 responses **Klarity by DemandScience** 6 months Based on 100 responses Return on Investment **GTM Workspace - Powered by ZoomInfo** 6 months Based on 100 responses **Klarity by DemandScience** 6 months Based on 100 responses ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") ![Klarity by DemandScience](https://images.g2crowd.com/uploads/product/hd_favicon/88243773467aa0865f62aeaccb9b1143/demandscience-klarity-by-demandscience.svg "Klarity by DemandScience") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **GTM Workspace - Powered by ZoomInfo** Accurate Business Records (187) Intuitive Daily Use (181) Outdated Contact Data (158) Expensive For Small Teams (88) **Klarity by DemandScience** Not enough data Integrations **GTM Workspace - Powered by ZoomInfo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image") 3CX ](https://www.g2.com/products/3cx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46151344436f2cac0118239865fbc170/athean-athean.png "Product Avatar Image") Athean ](https://www.g2.com/products/athean-athean/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f428d3a14b3ad2d4d2b4d295a9d01b8/bullhorn.png "Product Avatar Image") Bullhorn ](https://www.g2.com/products/bullhorn/reviews)[ View all ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/integrations) **Klarity by DemandScience** Not enough data Screenshots **GTM Workspace - Powered by ZoomInfo** ![GTM Workspace - Powered by ZoomInfo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1766266/ss1.png) **Klarity by DemandScience** ![Klarity by DemandScience screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1301466/1---build-lists-.jpg) **Ratings** from reviews Meets Requirements **GTM Workspace - Powered by ZoomInfo** **8.7** /10 Based on 7,542 responses **Klarity by DemandScience** **8.4** /10 Based on 143 responses Ease of Use **GTM Workspace - Powered by ZoomInfo** **8.8** /10 Based on 7,627 responses **Klarity by DemandScience** **8.9** /10 Based on 144 responses Ease of Setup **GTM Workspace - Powered by ZoomInfo** **8.9** /10 Based on 2,387 responses **Klarity by DemandScience** **9.3** /10 Based on 69 responses Ease of Admin **GTM Workspace - Powered by ZoomInfo** **8.7** /10 Based on 1,510 responses **Klarity by DemandScience** **9.1** /10 Based on 68 responses Quality of Support **GTM Workspace - Powered by ZoomInfo** **8.7** /10 Based on 6,743 responses **Klarity by DemandScience** **8.9** /10 Based on 137 responses Has the product been a good partner in doing business? **GTM Workspace - Powered by ZoomInfo** **8.6** /10 Based on 1,524 responses **Klarity by DemandScience** **9.0** /10 Based on 69 responses Product Direction (% positive) **GTM Workspace - Powered by ZoomInfo** **8.7** /10 Based on 7,229 responses **Klarity by DemandScience** **7.8** /10 Based on 140 responses **Features** ratings from reviews Sales Intelligence **8.0** /10 Based on 4,826 responses **8.3** /10 Based on 103 responses Lead Intelligence **8.7** /10 Based on 1,438 responses **8.6** /10 Based on 16 responses Marketing Account Intelligence **8.2** /10 Based on 1,214 responses **8.4** /10 Based on 83 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Account Data Management **8.1** /10 Based on 1,542 responses Not enough data AI Sales Assistant **8.1** /10 Based on 596 responses Not enough data Sales Engagement **8.0** /10 Based on 1,029 responses Not enough data Auto Dialer **8.5** /10 Based on 135 responses Not enough data Buyer Intent Data Providers **8.3** /10 Based on 1,165 responses Not enough data Lead Capture **8.4** /10 Based on 1,639 responses Not enough data Market Intelligence **8.3** /10 Based on 918 responses Not enough data Email Verification **7.7** /10 Based on 633 responses Not enough data Lead Mining **7.1** /10 Based on 68 responses Not enough data Visitor Identification **8.1** /10 Based on 28 responses Not enough data Salesforce AppExchange Apps **7.9** /10 Based on 13 responses Not enough data Email Tracking **8.5** /10 Based on 569 responses Not enough data Outbound Call Tracking **8.4** /10 Based on 337 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 26.0% Mid-Market(51-1000 emp.) 48.2% Enterprise(\> 1000 emp.) 25.8% Small-Business(50 or fewer emp.) 26.0% Mid-Market(51-1000 emp.) 48.2% Enterprise(\> 1000 emp.) 25.8% Small-Business(50 or fewer emp.) 57.0% Mid-Market(51-1000 emp.) 35.8% Enterprise(\> 1000 emp.) 7.3% Small-Business(50 or fewer emp.) 57.0% Mid-Market(51-1000 emp.) 35.8% Enterprise(\> 1000 emp.) 7.3% **Reviewers' Industry** [![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) GTM Workspace - Powered by ZoomInfo Computer Software 24.2% Information Technology and Services 22.1% Marketing and Advertising 4.9% Staffing and Recruiting 4.7% Telecommunications 3.4% Other 40.7% [![Klarity by DemandScience](https://images.g2crowd.com/uploads/product/hd_favicon/88243773467aa0865f62aeaccb9b1143/demandscience-klarity-by-demandscience.svg "Klarity by DemandScience")](https://www.g2.com/products/demandscience-klarity-by-demandscience/reviews) Klarity by DemandScience Marketing and Advertising 22.4% Information Technology and Services 18.2% Computer Software 15.2% Internet 4.2% Management Consulting 3.0% Other 37.0% Alternatives **GTM Workspace - Powered by ZoomInfo Alternatives** ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Lead411](https://images.g2crowd.com/uploads/product/hd_favicon/b278674caab2afd14b15e04782404033/lead411.svg "Lead411") [ Lead411 ](/products/lead411/reviews) ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) **Klarity by DemandScience Alternatives** ![UpLead](https://images.g2crowd.com/uploads/product/hd_favicon/1553268797/uplead.jpg "UpLead") [ UpLead ](/products/uplead/reviews) ![Cognism](https://images.g2crowd.com/uploads/product/hd_favicon/e5c694be072e8acebd318d1412cb05ba/cognism%282%29.svg "Cognism") [ Cognism ](/products/cognism/reviews) ![Lead411](https://images.g2crowd.com/uploads/product/hd_favicon/b278674caab2afd14b15e04782404033/lead411.svg "Lead411") [ Lead411 ](/products/lead411/reviews) ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ## GTM Workspace - Powered by ZoomInfo vs Klarity by DemandScience FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between GTM Workspace - Powered by ZoomInfo vs Klarity by DemandScience? GTM Workspace - Powered by ZoomInfo stands out for its higher G2 rating, larger review volume, and advanced customization and lead analysis features, while Klarity by DemandScience is favored for its ease of setup and support. | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | [Klarity by DemandScience](https://www.g2.com/products/demandscience-klarity-by-demandscience/reviews) | | --- | --- | | 4.5/5 (9,110 reviews) | 4.3/5 (172 reviews) | | Mid-Market | Small-Business | | 8.9 | 9.3 | | 8.7 | 8.9 | | Contact Information (413 mentions) | — | ### How do the pricing models of GTM Workspace - Powered by ZoomInfo and Klarity by DemandScience compare? GTM Workspace - Powered by ZoomInfo and Klarity by DemandScience are rated closely on value, with Klarity by DemandScience holding a slight edge in recent reviewer satisfaction with pricing. - **GTM Workspace - Powered by ZoomInfo:** Reviewers frequently cite the platform's high cost as a trade-off for its extensive features and data coverage, with several noting the need for more flexible entry-level pricing tiers. - **Klarity by DemandScience:** Recent reviews highlight Klarity as offering strong value, with multiple reviewers describing its pricing as more accessible compared to larger competitors and appreciating its cost-effectiveness for small and mid-sized businesses. - **Switching reasons:** Reviewers mention switching to Klarity by DemandScience for its more flexible pricing and to avoid aggressive sales tactics associated with other platforms. ### What are the best alternatives to GTM Workspace - Powered by ZoomInfo and Klarity by DemandScience? The top three alternatives to GTM Workspace - Powered by ZoomInfo and Klarity by DemandScience are Apollo.io, Demandbase One, and UpLead. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,110 reviews) | Mid-Market | High cost, enterprise-focused | Contact Information (413 mentions) | | [Klarity by DemandScience](https://www.g2.com/products/demandscience-klarity-by-demandscience/reviews) | 4.3/5 (172 reviews) | Small-Business | Accessible pricing, strong value | Ease of Setup and Support | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,786 reviews) | Small-Business | Praised for affordability and robust free tier | Comprehensive contact database | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | Flexible pricing for ABM needs | Account-based marketing capabilities | | [UpLead](https://www.g2.com/products/uplead/reviews) | 4.7/5 (828 reviews) | Small-Business | Strong value for targeted prospecting | High data accuracy | ### Which Sales Intelligence features should I prioritize when comparing GTM Workspace - Powered by ZoomInfo and Klarity by DemandScience? Buyers should prioritize Data Accuracy, Ease of Setup, Integrations, Customization, and Lead Validation when comparing GTM Workspace - Powered by ZoomInfo and Klarity by DemandScience. - **Data Accuracy:** GTM Workspace - Powered by ZoomInfo is cited for Data Accuracy in 384 reviews; Klarity by DemandScience receives positive qualitative feedback on data quality. - **Ease of Setup:** Klarity by DemandScience scores 9.3, while GTM Workspace - Powered by ZoomInfo scores 8.9. - **Integrations:** GTM Workspace - Powered by ZoomInfo is mentioned in 737 reviews for Outreach integration, 61 for LinkedIn Sales Navigator, and 61 for Salesloft; Klarity by DemandScience has fewer integration mentions. - **Customization and Lead Validation:** GTM Workspace - Powered by ZoomInfo offers Customization and Lead Validation features not present in Klarity by DemandScience. ### What are the pros and cons of GTM Workspace - Powered by ZoomInfo vs Klarity by DemandScience? GTM Workspace - Powered by ZoomInfo's headline strength is its extensive contact information and data accuracy, while Klarity by DemandScience is praised for ease of setup and support. - **GTM Workspace - Powered by ZoomInfo strengths:** Contact Information (413 mentions), Data Accuracy (384 mentions), Ease of Use (403 mentions), Lead Generation (321 mentions), Automation (132 mentions), and extensive integrations. - **GTM Workspace - Powered by ZoomInfo trade-offs:** Outdated Data (232 mentions), Data Inaccuracy (188 mentions), high cost, and complexity for new users. - **Klarity by DemandScience strengths:** Reviewers highlight ease of setup, intuitive UI, strong support, and accessible pricing for small businesses. - **Klarity by DemandScience trade-offs:** Some reviewers note limited database size and fewer advanced features compared to larger competitors. ### Is GTM Workspace - Powered by ZoomInfo or Klarity by DemandScience better for small businesses? Klarity by DemandScience is the better fit for small businesses, with a larger share of small-business reviewers and positive sentiment on value and usability. - **GTM Workspace - Powered by ZoomInfo:** Largest segment is Mid-Market; reviewers note enterprise-level pricing and feature set may be less accessible for small teams. - **Klarity by DemandScience:** Largest segment is Small-Business; reviewers consistently praise its ease of setup, intuitive interface, and accessible pricing for smaller organizations. ### Which Sales Intelligence platform has better integrations? GTM Workspace - Powered by ZoomInfo is favored for integrations, with significantly more reviewer mentions of third-party tool connections. - **GTM Workspace - Powered by ZoomInfo:** Outreach (737 mentions), LinkedIn Sales Navigator (61 mentions), Salesloft (61 mentions). - **Klarity by DemandScience:** Reviewers mention CRM and marketing integrations, but with fewer specific tool mentions and lower frequency. ### How do GTM Workspace - Powered by ZoomInfo and Klarity by DemandScience compare on customer support? Klarity by DemandScience and GTM Workspace - Powered by ZoomInfo are rated in near-parity on Quality of Support, with Klarity holding a slight advantage at 8.9 vs 8.7. - **GTM Workspace - Powered by ZoomInfo:** Reviewers describe support as generally responsive, though some note slower resolution times and a desire for more proactive assistance. - **Klarity by DemandScience:** Reviewers consistently praise the support team for being proactive, helpful, and quick to resolve issues, with multiple mentions of positive onboarding experiences. ### Which is easier to implement, GTM Workspace - Powered by ZoomInfo or Klarity by DemandScience? Klarity by DemandScience is rated higher for Ease of Setup, scoring 9.3 compared to GTM Workspace - Powered by ZoomInfo's 8.9. - **GTM Workspace - Powered by ZoomInfo:** Reviewers note a straightforward setup process but mention a steeper learning curve for new users and more complex onboarding for advanced features. - **Klarity by DemandScience:** Reviewers highlight its simple, intuitive setup and fast onboarding, with many describing the platform as easy to get started with minimal training. ### Which product has better Data? GTM Workspace - Powered by ZoomInfo is the stronger product for Data, with higher reviewer-cited accuracy and more extensive data coverage. - **GTM Workspace - Powered by ZoomInfo:** Data Accuracy (384 mentions), Accurate Data (274 mentions), Database Extensiveness (130 mentions), and advanced features for lead validation and market insights. - **Klarity by DemandScience:** Reviewers praise data quality and accuracy, especially for C-suite and decision-maker contacts, but note a smaller database and fewer advanced data features compared to GTM Workspace - Powered by ZoomInfo.