---
title: Datafi Reviews
meta_title: 'Datafi Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Datafi works for a business like yours.
aggregate_rating:
  rating_value: 4.9
  review_count: 4
  scale: '5'
date_modified: '2026-06-04'
parent_category:
  name: IT Infrastructure
  url: https://www.g2.com/categories/it-infrastructure
---


# Datafi Reviews
**Vendor:** Datafi  
**Category:** [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm)  
**Average Rating:** 4.9/5.0  
**Total Reviews:** 4
## About Datafi
Datafi unlocks enterprise data with AI — changing how everyone can find and use the business information they need, regardless of where or how it is stored across the enterprise data ecosystem. Our AI-powered platform connects data from all sources, while our AI-powered Agent transforms plain language questions into requests that find the information needed, while enforcing granular security and data quality controls. We empower everyone, from entry-level to executive-level, with their own personalized AI Agent. Our AI Agent is context aware, intent aware, and user aware, becoming smarter with each use while eliminating unwanted hallucinations. Join Datafi customers, partners and solution providers already powering their business with AI. Learn more at datafi.co




## Datafi Reviews
  ### 1. DataFi and the Seattle Mariners

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jeff L. | Sr. Business Systems Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 26, 2023

**What do you like best about Datafi?**

DataFi has not only proven to be very easy to use for someone with SQL and reporting services experience, but it has shown to be very easy to use for those without that experience.  The DataFi team is regularly available to help when problems arise and continue to work with us to deliver fantastic reports, known as Data Apps, to our end users.  

I find joining many sources, from CSVs to Snowflake DBs to On-Prem SQLto, a great feature.  The Excel-like Data Views make quick reviews/searches of the data fast and painless, allowing our non-technical users to navigate the data easily.

**What do you dislike about Datafi?**

Our Snowflake environment is broken down into multiple databases with multiple user roles, and DataFi does not allow for connection to those multiple databases via different roles.  I know they are currently working on a fix, but connecting to some data is difficult.

**What problems is Datafi solving and how is that benefiting you?**

DataFi allows us to provide end users access to data they have not had before and democratize data across the company.  We are just beginning to use DataFi, but I can already see the benefits to the org.  I see DataFi's using growing rapidly over the next year.

**Official Response from Vaughan  Emery:**

> Thank you Jeff L. for your review - data democratization is our thing!  

We agree - Snowflake plus Datafi equals faster, better data-driven decisions for everyone.  We've enabled support for Snowflake roles, so go ahead and add as many DBs as you need.

The Datafi Team

  ### 2. Teamwork and collaboration to produce an amazing product.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Scott T. | Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2023

**What do you like best about Datafi?**

The ability to create and display data in a powerful, unique way. If you have the data, you can do anything you want with it.

**What do you dislike about Datafi?**

Sometimes the error messages are not particularly helpful at times. It can be confusing if you are not familiar with de-bugging.

**What problems is Datafi solving and how is that benefiting you?**

Being able to see revenue broken down into sections easily. Drilling down is  the most important thing we need to see how the company is doing on a daily basis. Datafi allows us to drill down into our data and allows us to see anything we need.

**Official Response from Vaughan  Emery:**

> Thank you Scott T. for your review. We love to hear how our customers can build anything from their data.  And we hear your concerns with the error messages - we will prioritize making these more helpful.

The Datafi Team

  ### 3. Datafi is a GAME CHANGER.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jordan F. | Data Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2023

**What do you like best about Datafi?**

The best thing about Datafi is having all our data in one spot. This platform allows us to create a one-stop shop for all of our data and reporting needs saving our team lots of time.

**What do you dislike about Datafi?**

I don't have anything negative to say about Datafi.

**What problems is Datafi solving and how is that benefiting you?**

Datafi is helping us consolidate all of our data into one spot. Not just to create a repository of information, but Datafi also allows us to gain access to insightful metadata and create usable data visuals and dashboards.

**Official Response from Vaughan  Emery:**

> Thank you Jordan F. for your review. It's fantastic to hear that Datafi is a Game Changer for your business. The ability for anyone to see AND use the data that matters most through a "single pane of glass" is our mission.

The Datafi Team

  ### 4. Datafi

**Rating:** 5.0/5.0 stars

**Reviewed by:** Randy H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 13, 2023

**What do you like best about Datafi?**

We have lots of data that can aid our operations and sales users to make better business decisions.  It a quick way to give them a general overview with the ability to drill down if needed.

**What do you dislike about Datafi?**

Keeping the application to a high-level overview,  you don't want to create too many layers to drill down for operations or our sales users to make their daily business decisions.

**What problems is Datafi solving and how is that benefiting you?**

Keeping it simple for our end users to be able to review the data that is available to them now.

**Official Response from Vaughan  Emery:**

> Thank you Randy H. for your review. We often hear that customers are using Datafi to create a 360-degree view of their customers and business operations by bringing together cloud and legacy data silos.

The Datafi Team



- [View Datafi pricing details and edition comparison](https://www.g2.com/products/datafi/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-15+14%3A47%3A59+-0500&secure%5Bsession_id%5D=b261e83e-d3b3-4096-bc99-dcd2e34bf2ef&secure%5Btoken%5D=d7416d3b7c62235c3ee966278f7d826b8a05af730da48550b61413199fd2bbf9&format=llm_user)

## Datafi Features
**Reports**
- Reports Interface
- Steps to Answer
- Graphs and Charts
- Score Cards
- Dashboards
- Customizable Reports
- Marketing Reports
- Sales Reports
- Activity Dashboard
- Interactive Reports
- Customizable Reports
- Customizable Reports
- Activity Dashboard
- Customizable Dashboard

**Administration**
- Data Modelling
- Workflow Management
- Dashboards and Visualizations
- Configurable Workflow
- Rules-Based Workflow

**Administration**
- Application Deployment
- Native Deployment
- Data Security
- Access Control
- Scalability
- Lifecycle Management

**Digital Workflows**
- Logic and Conditions
- No-Code Or Low-Code
- Document Management

**Data Management**
- Data Integration
- Data Discovery
- Multi - Platform
- Metadata

**Management**
- Business Glossary
- Data Discovery
- Data Profililng
- Reporting and Visualization
- Data Lineage
- Data Visualization

**Management**
- Reference Data Management
- Data Lineage
- Metadata Management
- Real-Time Data
- Workflow Management
- Process Management
- Catalog Management
- Compliance Management
- Multi-Channel Management

**Reports**
- Reports Interface
- Share Reports
- Steps to Answer

**Functionality**
- App complexity
- App Variety
- Customized Branding
- Application Templates

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**User Interface Design**
- WYSIWYG Editor
- Customized Branding
- App Templates
- Workflow Management
- Task Management
- Configurable Workflow
- Deployment Management
- Integrations Management

**Compliance**
- Sensitive Data Compliance
- Policy Enforcement
- Compliance Monitoring
- Real-Time Monitoring

**Automation**
- Workflow Automation
- Workflow Mapping
- Real-Time Updates

**Forms**
- Data Mapping
- Templates
- Mobile-Friendly Forms

**Analytics**
- Data Analytics

**Security**
- Access Control
- Roles Management
- Compliance Management
- Deletion Management
- Access Controls/Permissions
- User Management
- Process Management
- Audit Management
- Metadata Management

**Functionality **
- Multi-Domain
- Match & Merge
- User Interface
- Data Mapping

**Security**
- Data Governance
- Data Masking

**Visualization**
- Graphs and Charts
- Score Cards
- Dashboards
- Formats
- Mobile Dashboards
- Public Dashboards
- Private Dashboards

**Data Control**
- Data Migration
- Data Synchronization
- Data Security
- Real-Time Data

**Data Control**
- Data Migration
- Data Synchronization
- Data Security

**Data Quality**
- Data Preparation
- Data Distribution
- Data Unification

**Development**
- Application Templates
- UI Code Extending
- WYSIWYG Editor
- Collaborative Development

**Automation**
- Workflow Automation
- Workflow Mapping
- Real-Time Updates
- Robotic Process Automation

**Security**
- Compliance
- Governance

**Maintainence**
- Policy Management
- Data Storage Management

**Data Updates**
- Historical Snapshots
- Real-Time Updating

**Agentic AI - Drag and Drop App Builder**
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

**Additional Functionality**
- Role-Based Permissions
- Real-Time Updates
- Graphical User Interface
- No-Code
- Real-Time Reporting
- Data Visualization
- Customizable Fields
- Charting
- Integrated Development Environment
- Customizable Forms
- Generative AI
- API
- Reporting & Statistics
- Agile Methodologies
- Web Forms
- Custom Development
- Offline Access
- Customizable Reports
- Visual Modeling
- Access Controls/Permissions
- Authentication
- Search/Filter
- Alerts/Notifications
- Activity Dashboard
- AI Copilot
- Secure Data Storage
- Collaboration Tools
- Approval Process Control
- Web/Mobile App Development
- Data Import/Export
- Version Control
- Real-Time Notifications

**Additional Functionality**
- Reporting/Analytics
- Alerts/Notifications
- Multiple Data Sources
- Data Migration
- Third-Party Integrations
- Access Controls/Permissions
- Monitoring
- Data Quality Control
- Data Profiling
- Collaboration Tools
- AI Copilot
- Performance Metrics
- Role-Based Permissions
- Drag & Drop
- Data Connectors
- Audit Trail
- Data Verification
- Data Extraction
- Deduplication
- Visualization
- Data Capture and Transfer
- Data Import/Export
- API
- Generative AI
- Activity Tracking
- Data Visualization
- Activity Dashboard
- Version Control

**Publishing**
- Application Deployment
- Platform Compatibility
- Lifecycle Management
- Mobile Access

**Collaboration**
- Sharing
- Co-Editing
- Devices

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Agentic AI - No-Code Development Platforms**
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Digital Process Automation (DPA)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Additional Functionality**
- Role-Based Permissions
- Real-Time Updates
- Graphical User Interface
- No-Code
- Real-Time Reporting
- Data Visualization
- Customizable Fields
- Charting
- Integrated Development Environment
- Customizable Forms
- Generative AI
- API
- Reporting & Statistics
- Agile Methodologies
- Web Forms
- Custom Development
- Offline Access
- Customizable Reports
- Visual Modeling
- Access Controls/Permissions
- Authentication
- Search/Filter
- Alerts/Notifications
- Activity Dashboard
- AI Copilot
- Secure Data Storage
- Collaboration Tools
- Approval Process Control
- Web/Mobile App Development
- Data Import/Export
- Version Control
- Real-Time Notifications
- Drag & Drop
- For No-Code Development
- Performance Metrics
- Pre-Built Modules

**Self Service **
- Calculated Fields
- Data Column Filtering
- Data Discovery
- Search
- Collaboration / Workflow
- Automodeling
- Natural Language Search
- Visual Discovery
- Data Blending
- Data Blending

**Agentic AI - Data Governance**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Decision Making
- Third-Party Integrations
- Active Directory Integration

**Agentic AI - Data Fabric**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Additional Functionality**
- AI Copilot
- Reporting & Statistics
- Data Migration
- Archiving & Retention
- Data Capture and Transfer
- Audit Trail
- Data Synchronization
- Single Sign On
- Customizable Reports
- Data Profiling
- Authentication
- Role-Based Permissions
- Tagging
- Secure Data Storage
- Data Security
- HIPAA Compliant
- SSL Security
- Risk Assessment
- Data Mapping
- Search/Filter
- Self Service Portal
- Multiple Data Sources
- Document Storage
- API
- Activity Tracking
- Automatic Backup
- Visual Analytics

**Advanced Analytics**
- Predictive Analytics
- Data Visualization
- Big Data Services
- Real-Time Analytics
- Reporting/Analytics
- Real-Time Analytics
- Reporting/Analytics
- Visual Analytics

**Building Reports**
- Data Transformation
- Data Modeling
- WYSIWYG Report Design
- Integration APIs
- Real-Time Data
- Real-Time Data
- Third-Party Integrations
- Third-Party Integrations

**Platform**
- Mobile User Support
- Customization 
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Breadth of Partner Applications
- Mobile Access
- Metadata Management

**Data Updates**
- Historical Snapshots
- Real-Time Updating
- Scheduled/Automated Reports
- Customizable Reports
- Predictive Analytics
- Data Management
- Real-Time Data

**Additional Functionality**
- Customizable Branding
- Natural Language Processing
- Data Extraction
- AI Copilot
- Ad hoc Reporting
- Real-Time Reporting
- Publishing/Sharing
- Collaboration Tools
- Strategic Planning
- Self Service Data Preparation
- Trend Analysis
- Text Analysis
- Real-Time Monitoring
- Data Synchronization
- Widgets
- Benchmarking
- Performance Metrics
- Data Mapping
- Generative AI
- Trend/Problem Indicators
- Customizable Templates
- Access Controls/Permissions
- Data Import/Export
- Profitability Analysis
- OLAP
- Alerts/Notifications
- Search/Filter
- Drag & Drop
- Data Connectors
- Multiple Data Sources
- Key Performance Indicators
- Dashboard Creation
- Role-Based Permissions
- Data Mining
- Forecasting
- Ad hoc Query

**Additional Functionality**
- KPI Monitoring
- Secure Data Storage
- Multiple Data Sources
- Data Visualization
- Single Sign On
- Natural Language Search
- Search/Filter
- Alerts/Notifications
- AI Copilot
- Real-Time Notifications
- Collaboration Tools
- Widgets
- Performance Metrics
- Ad hoc Reporting
- Activity Tracking
- Reporting/Analytics
- Customizable Branding
- Data Aggregation
- Dashboard Creation
- Data Connectors
- Customizable Templates
- Data Synchronization
- API
- Forecasting
- Interactive Elements
- Single Page View
- Data Import/Export
- Drag & Drop
- Access Controls/Permissions
- Trend Analysis
- Workflow Management
- Third-Party Integrations
- Functions/Calculations
- Historical Reporting
- Data Capture and Transfer
- Visual Discovery
- Real-Time Updates
- Real-Time Reporting
- Data Mapping
- Relational Display
- Visual Analytics
- OLAP
- Ad hoc Query
- Reporting & Statistics

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