Creatio AI CRM Reviews & Product Details

I really like that Creatio is a fast-developing company; they grow so quickly that sometimes we struggle to keep pace with them, but it's exciting to always be up to date. I also appreciate Creatio's great staff members, who are always helpful and maintain strong connections with partners. This support has enabled us to attract great clients and work with huge enterprise companies. Creatio's easy setup, even for those not familiar with no-code, makes it accessible, and Create Academy helps understand all the processes confidently. Being able to extend Creatio's functionalities for omnichannel communication has been a plus as well. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

I really like Creatio for its flexibility and scalability. It does a great job of combining the best parts of 'buy and build' approaches and looks really easy to use from the demo. I also appreciate the comprehensive support it offers throughout the process, not just leaving us to figure things out alone. It feels like a journey where Creatio helps us from the start, ensuring data is well-prepared before implementing AI. I find this very interesting. Additionally, the platform seems to be application, IT, and data architecture agnostic, which means it can adapt to various companies, each being unique and at different levels of maturity. This feature really makes Creatio stand out to me. Review collected by and hosted on G2.com.

Nothing so far Review collected by and hosted on G2.com.

I appreciate Creatio's highly configurable opportunity pipeline, which allows us to tailor stages to our custom fleet-vehicle build cycle, making it easier to manage from initial client inquiry to final delivery. The pipeline flexibility lets us map our automotive workflow without heavy custom coding, adding dedicated stages for supplier quote review and parts confirmation. I also enjoy how Gmail integrates smoothly with Creatio, pulling client and supplier emails directly into our records to save us a lot of manual logging. Review collected by and hosted on G2.com.

I find that Creatio cannot natively sync with our in-house vehicle-build scheduling system, so we have to manually export key data. We still can't push confirmed project details straight to our scheduler, forcing manual data entry for every new fleet order. While the pipeline is flexible, it lacks streamlined trigger-based exports to feed project data into our vehicle-build scheduler. Creatio’s native reporting feels clunky for our automotive-specific metrics. We struggle to build clean reports and have to export raw data to crunch numbers in spreadsheets. Its permission settings also feel overly complex; our junior account reps often get confused adjusting access for sensitive vehicle-order records. Basic account creation was straightforward, but full setup was time-consuming without dedicated IT, and training junior members on permissions took extra hours during our busiest season. Review collected by and hosted on G2.com.

I really like the AI tools in Creatio, they stand out for me. The features in its Studio and agents are definitely beneficial and valuable in my experience. Review collected by and hosted on G2.com.

The SQL performance in Creatio could use some work, especially when it comes to the Freedom UI dashboards. They tend to generate hard queries that can be a bit of a pain. Review collected by and hosted on G2.com.

I really like how Creatio makes it easy to customize sections, business processes, and integrations. The plethora of documentation available on the Creatio Academy is also something I find valuable. It's great that we've implemented many business processes that help our analysts work faster and save time. The ease of customization stands out for me alongside the valuable documentation. Review collected by and hosted on G2.com.

The one bad thing we noticed is not very fast loading on the first login page. I would like it to be faster. Review collected by and hosted on G2.com.

The ability to focus on our customers, and the freedom we have to create workflows, processes, and applications that do what we as a bank need.

Customer support being available 24/7 (or very close) is very helpful. We had an issue where we pushed a package from a higher version to a lower version and Creatio support was able to work through the night on our issue. Review collected by and hosted on G2.com.

Ticketing, having to submit a ticket, then having to give Creatio support access to environment, in two separate steps. The ability to submit a ticket and give Creatio support in one simple step would be best. Review collected by and hosted on G2.com.

I use Creatio to tackle the daily challenges of service and sales teams, focusing on CRM implementation. It helps me speed up delivery with AI and no-code tools, bringing me closer to business teams during implementation. I really like the agents and upcoming voice AI features that Creatio offers. The business process automation is another aspect I appreciate, as it enhances efficiency. I love the Freedom UI because it provides actual freedom; I can build engaging UIs directly during workshops with customers, which is amazing. The AI is native to the platform and easily speeds up the work of end users. The no-code nature of Creatio makes the initial setup very quick. Review collected by and hosted on G2.com.

I think ALM part could be more enterprise ready to enable concurrent work of multiple developers. Review collected by and hosted on G2.com.

Creatio stands out by combining powerful CRM capabilities with a true no-code platform. As a CRM consultant who has worked with multiple enterprise CRM ecosystems, I find Creatio particularly strong in process automation, workflow design, and rapid application development. The platform allows organizations to adapt business processes quickly without heavy development effort, which significantly accelerates time-to-value. I also appreciate the flexibility of the platform, intuitive user experience, strong customer support, and continuous innovation, especially around AI-powered automation and workflow orchestration. Review collected by and hosted on G2.com.

One area for improvement is the continued expansion of the marketplace ecosystem and availability of specialized resources in certain regions. However, Creatio has been investing heavily in both its partner network and platform innovation, and the progress over the last few years has been impressive. Review collected by and hosted on G2.com.

What I like about this Creatio platform is it combines CRM, workflow automation, and no code customization and AI capabilities all in a single ecosystem. This platform is very useful for managing sales, marketing, and service processes even without depending heavily on development tools. Their visual workflow tools, dashboards and automation options make it easier to customise the processes as our business grows. This platform is positioned as an AI CRM and workflow platform with no code at its core. Review collected by and hosted on G2.com.

This platform has a lot of features, so the initial learning curve can be high for new users. Set up and customisation also take a lot of time, especially for teams that are moving from a simpler CRM. Sometimes our team also find that this is slightly heavy if we need a basic contact and pipeline management-oriented CRM. Their user interface should be polished a bit, and also their integration ecosystem should be widened a bit as well, compared to the other platforms out there in this space. Review collected by and hosted on G2.com.

I really like its flexibility and the no-code approach. You can customize processes and build solutions without a lot of coding. It’s also quite easy to adapt the platform to different business needs Review collected by and hosted on G2.com.

I think the platform can be a little complex at first, especially for new users. But once you understand the logic, it becomes much easier to work with. Review collected by and hosted on G2.com.