[ Countly Reviews ](https://www.g2.com/products/countly/reviews) [ Countly Reviews ](https://www.g2.com/products/countly/reviews) # Countly Features ##### ## Metrics (14) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Engagement Configures and accurately measures an appropriate measure of engagement, such as average session length. Exit Tracking Accurately determines where users close the app during their sessions. Retention Accurately measures bounce rate. Return Tracks user return rates and related metrics. Conversions Tracks what proportion of users convert via a certain action. Show More ##### ## Reporting (9) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Reports and Dashboards Access pre-built and custom reports and dashboards. Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (11) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Data Storage The ability to store large quantities of data for analysis within the platform itself. A/B Testing Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. Integrations Integrations with other software tools in order to fascilitate the exchange of data collected by various software. Show More ##### ## Variation Testing (6) A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. WYSIWYG Editor Quickly create variant web pages with an easy-to-use WYSIWYG editor. Conversion Goal Able to set any user action as the conversion goal of the test. Percentage of Traffic Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. Confidence Level Able to view or adjust the necessary confidence level of your test. Multivariant Testing Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. Show More ##### ## Personalization (3) Standard Targeting Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. Custom Targeting Show different versions based on any variable set up to be tracked on the app's back end. Data Segmentation Segment data by various user demographics to find deeper trends within specific user groups. Show More ##### ## User Identification (3) Demographics Identifies user demographics like gender or age. User Segmentation Enables the view of analytic data based on user segment. Geolocation Identifies users locations. Show More ##### ## Tracking & Reporting (6) Custom Event Tracking Enables you to define custom events for analysis. Real-Time Insights Provides real-time reports. Attribution Measures user acquisition analytics. Dashboard Provides a holistic summary of your data. User Path Tracking Displays a users progress throughout specific paths in an application. User Activity History Displays a users activity history. Show More ##### ## Campaigns (5) Customize Allow users to customize their messages. Scheduling Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages Retarget Retarget your messages based on previous user engagement. Segmentation Segment audience based on device type, location, demographics, customer behavior, etc. Triggered Notifications Automate notifications based on user behavior Show More ##### ## Analytics (8) Campaign Performance Track and report on performance metrics and conversions Audience Insights Report on audience demographics and engagement Reports Data collected and analyzed by the platform delivered in an easily digestible format. Dashboard Reports and other relevant data housed in a single, easy-to-navigate location. Web Analytics Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. Campaign Tracking Tools to track the success of various marketing campaigns in order to optimize marketing efforts. Customer Demographics The ability to collect and analyze customer data in order to determine which demographics make up a customer base. Predictive Analytics Predictions of future behavior based on past and present data. Show More ##### ## Product Analytics (8) Account-Level Analytics Ability to see analytics at the account level. User-Level Analytics Ability to see analytics at the user level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Alerts Receive automated alerts and reports based on gains or losses in performance. Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User Scoring Scores customers and visitors to identify at-risk or thriving accounts. Integrations Breadth and functionality of integrations with third-party products. Show More ##### ## Optimization (3) Personalization Personalize messages with contextual data such as customer names or product recommendations Rich Notifications Enhance messages with images, emojis, animated gifs, or videos Integrations Integrate with third-party marketing or e-commerce software Show More ##### ## Crash Monitoring (3) Constant Monitoring Monitors crashes in real time. Timely Alerts Alerts team members of crashes as soon as they occur. User Reports and Feedback Grants users in-app method of reporting crashes and leaving feedback. Show More ##### ## Crash Data (3) Report Generation Generates comprehensive, informative reports on crash scenarios. Crash Solutions Provides helpful suggestions of possible solutions for crashes. Analytics Provides transparent details surrounding crashes such as duration, range, and future impact. Show More ##### ## Generative AI (1) AI Text Generation Allows users to generate text based on a text prompt. Show More ##### ## Agentic AI - Push Notification (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Product Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - E-Commerce Analytics (5) Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Behavioral Analytics - Product Analytics (5) Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User level Analytics Ability to see analytics at the user level. Account level Analytics Ability to see analytics at the account level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Show More ##### ## AI driven optimization - Product Analytics (4) User scoring Scores customers and visitors to identify at-risk or thriving accounts. Adaptive learning View analytics for multiple products in a single dashboard, including cross-product engagement Automated insights Anticipates needs and offers suggestions without prompting Autonomous task execution Capability to perform complex tasks without constant human input Show More ##### ## Platform Infrastructure - Product Analytics (3) Cross System integrations Works across multiple software systems or databases Alerts Receive automated alerts and reports based on gains or losses in performance. Integrations Breadth and functionality of integrations with third-party products. Show More ## Top-Rated Alternatives [ ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") Mixpanel 4.5/5 (1,324) ](https://www.g2.com/products/mixpanel/reviews) [ ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") Google Analytics 4.5/5 (6,571) ](https://www.g2.com/products/google-analytics/reviews) [ ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") Amplitude Analytics 4.5/5 (2,864) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/countly/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [QA Testing](/glossary/qa-testing-definition) QA testing is a critical step within the software development process. During this phase, products are tested for bugs, design flaws, or any potential performance issues. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. [User Segmentation](/glossary/user-segmentation-definition) User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics. Countly Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6ba5c65616e7b32440a12c6acb8a6634/matomo-formerly-piwik.jpg "Product Avatar Image") Matomo (formerly Piwik) 4.2/5 (96) [ Compare Now ](https://www.g2.com/compare/countly-vs-matomo-formerly-piwik) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5 (1,369) [ Compare Now ](https://www.g2.com/compare/countly-vs-mixpanel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5 (6,851) [ Compare Now ](https://www.g2.com/compare/countly-vs-google-analytics) ##### Categories on G2 [ Digital Analytics ](https://www.g2.com/categories/digital-analytics)[ Mobile App Analytics ](https://www.g2.com/categories/mobile-app-analytics)[ Push Notification ](https://www.g2.com/categories/push-notification) [ Product Analytics ](https://www.g2.com/categories/product-analytics)[ E-Commerce Analytics ](https://www.g2.com/categories/e-commerce-analytics)[ Mobile App Optimization ](https://www.g2.com/categories/mobile-app-optimization)[ Mobile Crash Reporting ](https://www.g2.com/categories/mobile-crash-reporting) Show More ##### Explore More [ Best tools for multi-user estimating collaboration ](https://www.g2.com/discussions/what-are-the-best-tools-for-enabling-multi-user-collaboration-on-construction-estimating)[ Best dam software solutions for creative agencies ](https://www.g2.com/discussions/best-dam-software-solutions-for-creative-agencies)[ What are the best platforms for managing event sponsorships? ](https://www.g2.com/discussions/what-are-the-best-platforms-for-managing-event-sponsorships) [ What platform integrates translation management with CMS systems? ](https://www.g2.com/discussions/what-platform-integrates-translation-management-with-cms-systems)[ What is the most affordable website monitoring software for SMBs? ](https://www.g2.com/discussions/what-is-the-most-affordable-website-monitoring-software-for-smbs)[ Pros and Cons Details ](https://www.g2.com/products/countly/reviews?qs=pros-and-cons) Show More [ Best tools for multi-user estimating collaboration ](https://www.g2.com/discussions/what-are-the-best-tools-for-enabling-multi-user-collaboration-on-construction-estimating)[ Best dam software solutions for creative agencies ](https://www.g2.com/discussions/best-dam-software-solutions-for-creative-agencies)[ What are the best platforms for managing event sponsorships? ](https://www.g2.com/discussions/what-are-the-best-platforms-for-managing-event-sponsorships) [ What platform integrates translation management with CMS systems? ](https://www.g2.com/discussions/what-platform-integrates-translation-management-with-cms-systems)[ What is the most affordable website monitoring software for SMBs? ](https://www.g2.com/discussions/what-is-the-most-affordable-website-monitoring-software-for-smbs)[ Pros and Cons Details ](https://www.g2.com/products/countly/reviews?qs=pros-and-cons)