Countly Features
Metrics (14)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate.
Return
Track user return rates and related metrics.
Conversions
Track what proportion of users convert via a certain action.
Funnels
See how many users proceed down a certain path to conversion.
Engagement
Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
Accurately determines where users close the app during their sessions.
Retention
Accurately measures bounce rate.
Return
Tracks user return rates and related metrics.
Conversions
Tracks what proportion of users convert via a certain action.
Reporting (9)
Real-Time Reporting
Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Reports and Dashboards
Access pre-built and custom reports and dashboards.
Other (7)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Report on keywords used in internal searches.
Load Time Monitoring
Track load times on different devices and systems.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Track revenue and transactions.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (11)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 12 Countly reviews.
QA Testing
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 11 Countly reviews.
User, Role, and Access Management
Based on 10 Countly reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Data Storage
The ability to store large quantities of data for analysis within the platform itself.
A/B Testing
Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Variation Testing (6)
A/B Testing
Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
WYSIWYG Editor
Quickly create variant web pages with an easy-to-use WYSIWYG editor.
Conversion Goal
Able to set any user action as the conversion goal of the test.
Percentage of Traffic
Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.
Confidence Level
Able to view or adjust the necessary confidence level of your test.
Multivariant Testing
Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.
Personalization (3)
Standard Targeting
Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.
Custom Targeting
Show different versions based on any variable set up to be tracked on the app's back end.
Data Segmentation
Segment data by various user demographics to find deeper trends within specific user groups.
User Identification (3)
Demographics
Identifies user demographics like gender or age.
User Segmentation
Enables the view of analytic data based on user segment.
Geolocation
Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
Enables you to define custom events for analysis.
Real-Time Insights
Provides real-time reports.
Attribution
Measures user acquisition analytics.
Dashboard
Provides a holistic summary of your data.
User Path Tracking
Displays a users progress throughout specific paths in an application.
User Activity History
Displays a users activity history.
Campaigns (5)
Customize
Allow users to customize their messages.
Scheduling
Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages
Retarget
Retarget your messages based on previous user engagement.
Segmentation
Segment audience based on device type, location, demographics, customer behavior, etc.
Triggered Notifications
Automate notifications based on user behavior
Analytics (8)
Campaign Performance
Track and report on performance metrics and conversions
Audience Insights
Report on audience demographics and engagement
Reports
Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard
Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
Campaign Tracking
Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
Predictive Analytics
Predictions of future behavior based on past and present data.
Product Analytics (8)
Account-Level Analytics
Ability to see analytics at the account level.
User-Level Analytics
Ability to see analytics at the user level.
Segmentation
Ability to compare usage across segments such as role, company size, etc.
Funnels
See how users move though a product via grouped page sequences
Alerts
Receive automated alerts and reports based on gains or losses in performance.
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement
User Scoring
Scores customers and visitors to identify at-risk or thriving accounts.
Integrations
Breadth and functionality of integrations with third-party products.
Optimization (3)
Personalization
Personalize messages with contextual data such as customer names or product recommendations
Rich Notifications
Enhance messages with images, emojis, animated gifs, or videos
Integrations
Integrate with third-party marketing or e-commerce software
Crash Monitoring (3)
Constant Monitoring
Monitors crashes in real time.
Timely Alerts
Alerts team members of crashes as soon as they occur.
User Reports and Feedback
Grants users in-app method of reporting crashes and leaving feedback.
Crash Data (3)
Report Generation
Generates comprehensive, informative reports on crash scenarios.
Crash Solutions
Provides helpful suggestions of possible solutions for crashes.
Analytics
Provides transparent details surrounding crashes such as duration, range, and future impact.
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Push Notification (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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Technology Glossary Features
View definitions of the features and discover new technology terms.
QA testing is a critical step within the software development process. During this phase, products are tested for bugs, design flaws, or any potential performance issues.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.




