Link copied to clipboard # Countly vs Matomo Comparison - What are their main differences? Share [ Export ](/compare/countly/matomo/export.csv) CountlyMatomo[+ Add Product](#) Pricing **Countly** Free Trial **Free forever** · Community Edition **Tailored Plans** · Enterprise Edition **Matomo** Free Trial **$9.00** Other Per Month · Basic **Pricing Insights** from reviews Perceived Cost **Countly** $$$$$ **Matomo** $$$$$ Average Discount **Countly** Not enough reviews yet **Matomo** 5% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Countly** 6 months Based on 100 responses **Matomo** 6 months Based on 100 responses Return on Investment **Countly** 6 months Based on 100 responses **Matomo** 6 months Based on 100 responses ![Countly](https://images.g2crowd.com/uploads/product/hd_favicon/488cbd4ae899e93e73a40dcc8c2ed336/countly.svg "Countly") ![Matomo](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo.jpg "Matomo") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Countly** Ease of Use (1) Lack of Recommendations (1) Limitations (1) **Matomo** Customization (1) Data Collection (1) Integrations **Countly** Not enough data **Matomo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_989c8bf142e0c54b51a2abc488a55ef7/contao.jpg "Product Avatar Image") Contao ](https://www.g2.com/products/contao/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74e8b5d57cae9cc8e75076be807cbaf9/dokuwiki.png "Product Avatar Image") DokuWiki ](https://www.g2.com/products/dokuwiki/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f1f021f562c5b50a25ecb2d7147b89c3/drupal.jpeg "Product Avatar Image") Drupal ](https://www.g2.com/products/drupal/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d20584aae28e7a36c33465b06918a4db/grafana.jpg "Product Avatar Image") Grafana Labs ](https://www.g2.com/products/grafana-labs/reviews)[ View all ](https://www.g2.com/products/matomo/integrations) Screenshots **Countly** ![Countly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1974749/01-countly-product-intelligence.png) **Matomo** ![Matomo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/97876/heatmaps-1.jpg) **Ratings** from reviews Meets Requirements **Countly** **8.2** /10 Based on 19 responses **Matomo** **8.5** /10 Based on 80 responses Ease of Use **Countly** **8.4** /10 Based on 19 responses **Matomo** **8.1** /10 Based on 83 responses Ease of Setup **Countly** **8.6** /10 Based on 13 responses **Matomo** **7.7** /10 Based on 53 responses Ease of Admin **Countly** **8.3** /10 Based on 12 responses **Matomo** **7.9** /10 Based on 48 responses Quality of Support **Countly** **8.0** /10 Based on 18 responses **Matomo** **7.7** /10 Based on 49 responses Has the product been a good partner in doing business? **Countly** **7.5** /10 Based on 12 responses **Matomo** **8.4** /10 Based on 31 responses Product Direction (% positive) **Countly** **9.4** /10 Based on 18 responses **Matomo** **8.1** /10 Based on 80 responses **Features** ratings from reviews Digital Analytics Not enough data **8.2** /10 Based on 70 responses Content Analytics Not enough data **8.9** /10 Based on 23 responses Mobile App Optimization **8.2** /10 Based on 17 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 55.0% Mid-Market(51-1000 emp.) 20.0% Enterprise(\> 1000 emp.) 25.0% Small-Business(50 or fewer emp.) 55.0% Mid-Market(51-1000 emp.) 20.0% Enterprise(\> 1000 emp.) 25.0% Small-Business(50 or fewer emp.) 55.8% Mid-Market(51-1000 emp.) 30.2% Enterprise(\> 1000 emp.) 14.0% Small-Business(50 or fewer emp.) 55.8% Mid-Market(51-1000 emp.) 30.2% Enterprise(\> 1000 emp.) 14.0% **Reviewers' Industry** [![Countly](https://images.g2crowd.com/uploads/product/hd_favicon/488cbd4ae899e93e73a40dcc8c2ed336/countly.svg "Countly")](https://www.g2.com/products/countly/reviews) Countly Information Technology and Services 30.0% Computer Software 15.0% Internet 10.0% Utilities 5.0% Telecommunications 5.0% Other 35.0% [![Matomo](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo.jpg "Matomo")](https://www.g2.com/products/matomo/reviews) Matomo Marketing and Advertising 14.3% Computer Software 11.0% Information Technology and Services 8.8% Internet 8.8% Retail 5.5% Other 51.6% Alternatives **Countly Alternatives** ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") [ Mixpanel ](/products/mixpanel/reviews) ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") [ Google Analytics ](/products/google-analytics/reviews) ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") [ Amplitude ](/products/amplitude-analytics/reviews) ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) **Matomo Alternatives** ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") [ Mixpanel ](/products/mixpanel/reviews) ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") [ Google Analytics ](/products/google-analytics/reviews) ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics") [ Adobe Analytics ](/products/adobe-analytics/reviews) ## Countly vs Matomo FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Matomo (formerly Piwik) vs Countly? Matomo (formerly Piwik) stands out for its higher G2 rating, deeper customization, and privacy-focused data ownership, while Countly is favored for ease of setup and mobile analytics. | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | [Countly](https://www.g2.com/products/countly/reviews) | | --- | --- | | 4.2/5 (96 reviews) | 4.1/5 (20 reviews) | | 7.7 | 8.6 | | 7.7 | 8.0 | | Customization | Ease of Use | ### How do the pricing models of Matomo (formerly Piwik) and Countly compare? Matomo (formerly Piwik) and Countly are rated nearly equally on value, with Matomo at 8.4 and Countly at 7.5 for Ease of Doing Business With. - **Matomo (formerly Piwik):** Recent reviewers note that the cloud version feels expensive for small businesses and cite restrictive website limits on lower tiers. - **Countly:** Reviewers highlight that Countly is considered affordable for startups and small businesses, with a free community edition available. - **Switching reasons:** Reviewers mention moving to Matomo for greater data privacy and control, while Countly is chosen for its open-source model and mobile analytics focus. ### What are the best alternatives to Matomo (formerly Piwik) and Countly? Mixpanel, Google Analytics, and Amplitude are the top three alternatives to Matomo (formerly Piwik) and Countly. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | 4.2/5 (96 reviews) | — | Cloud version considered expensive for small businesses | Customization | | [Countly](https://www.g2.com/products/countly/reviews) | 4.1/5 (20 reviews) | — | Affordable for startups, free community edition | Ease of Use | | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5 (1371 reviews) | Small-Business | — | — | | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6863 reviews) | Small-Business | — | — | | [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | — | — | ### Which Digital Analytics features should I prioritize when comparing Matomo (formerly Piwik) and Countly? Buyers should prioritize data privacy, ease of setup, customization, geolocation, and integration capabilities when comparing Matomo (formerly Piwik) and Countly. - **Data privacy:** Matomo (formerly Piwik) is frequently cited for strong data ownership and privacy controls; Countly is also open source and self-hosted, supporting privacy needs. - **Ease of setup:** Matomo (formerly Piwik) scores 7.7; Countly scores 8.6, indicating Countly is easier to set up. - **Customization:** Matomo (formerly Piwik) has 1 all-time mention for customization; Countly is noted for ease of use but less for deep customization. - **Geolocation:** Both products are cited for geolocation features, with reviewers mentioning city-level tracking in Countly and real-time map features in Matomo (formerly Piwik). - **Integration capabilities:** Matomo (formerly Piwik) supports Google Tag Manager integration; Countly's integration mentions are not specified in recent reviews. ### What are the pros and cons of Matomo (formerly Piwik) vs Countly? Matomo (formerly Piwik) is strongest in customization and privacy, while Countly is favored for ease of use and setup. - **Matomo (formerly Piwik) strengths:** Customization (1 all-time mention), data collection (1), ease of use (1), insights (1), options (1), strong privacy and data ownership, advanced analytics features, and flexible deployment (self-hosted or cloud). - **Matomo (formerly Piwik) trade-offs:** Reviewers note higher pricing for the cloud version, restrictive website limits on lower tiers, complexity in setup for beginners, and performance/resource demands when self-hosted. - **Countly strengths:** Ease of use (1 all-time mention), intuitive interface, strong mobile analytics, open-source and self-hosted options, and affordable/free community edition. - **Countly trade-offs:** Reviewers mention limited features, missing advanced options, manual event tracking setup, and less customization compared to other BI tools. ### Is Matomo (formerly Piwik) or Countly better for small businesses? Countly is the better fit for small businesses, with reviewers highlighting its affordability and free community edition. - **Matomo (formerly Piwik):** No largest segment data available; recent reviews from small businesses cite concerns about cloud pricing and restrictive website limits. - **Countly:** No largest segment data available; reviewers consistently mention Countly's suitability for startups and small businesses due to its open-source model and free tier. ### Which Digital Analytics platform has better integrations? Matomo (formerly Piwik) is favored for integrations, with recent reviewers citing Google Tag Manager support. - **Matomo (formerly Piwik):** Google Tag Manager integration is mentioned in recent reviews. - **Countly:** No specific integrations are cited in recent reviews. ### How do Matomo (formerly Piwik) and Countly compare on customer support? Matomo (formerly Piwik) and Countly are rated nearly equally on Quality of Support, with Matomo at 7.7 and Countly at 8.0, indicating parity. - **Matomo (formerly Piwik):** Reviewers describe support as helpful and responsive, with most issues resolved satisfactorily. - **Countly:** Reviewers note positive support experiences, with several citing quick responses and helpful guidance. ### Which is easier to implement, Matomo (formerly Piwik) or Countly? Countly is easier to implement, with an Ease of Setup score of 8.6 compared to Matomo (formerly Piwik)'s 7.7. - **Matomo (formerly Piwik):** Reviewers mention that setup can be complex for beginners, especially when self-hosting, but cloud deployment is smoother. - **Countly:** Reviewers consistently highlight straightforward setup, especially for mobile analytics and self-hosted deployments. ### Which product has better Geolocation? Both Matomo (formerly Piwik) and Countly are cited for strong Geolocation features, with reviewers mentioning real-time and city-level tracking. - **Matomo (formerly Piwik):** Reviewers highlight real-time map features and accurate geolocation tracking; no dimension score or all-time mention count is provided for Geolocation. - **Countly:** Reviewers mention city-level geolocation tracking and the ability to select localization based on user location; no dimension score or all-time mention count is provided for Geolocation. ## Countly vs Matomo When assessing the two solutions, reviewers found Countly easier to use, set up, and administer. However, reviewers preferred doing business with Matomo overall. - Reviewers felt that Matomo meets the needs of their business better than Countly. - When comparing quality of ongoing product support, reviewers felt that Countly is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Countly over Matomo.