comethru is an experiential marketing platform built by The Garber Company, based in New York. The company was founded to solve a fundamental gap in live event marketing: brands invest heavily in activations but walk away with little to no first-party audience data. comethru is a small, focused team building at the intersection of live events and digital marketing infrastructure.
comethru distributes branded digital passes (Apple Wallet and Google Wallet) to event attendees in real time, requiring no app download. Once a pass is saved to a user's device, brands unlock a persistent retargeting channel, reaching those attendees post-event via SMS, push notifications, and email. The platform handles pass creation, distribution, audience capture, and campaign execution in one workflow.
The core value comethru delivers is turning anonymous event foot traffic into an owned, opted-in audience. For D2C brands, experiential agencies, and marketing teams running activations at festivals, pop-ups, retail experiences, and sports venues, comethru converts sponsorship spend into measurable, repeatable audience growth, without relying on third-party data or platform algorithms.
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Overview by
David Ioffe