Having used the platform extensively, this reviewer finds it easy to configure and use with multiple options for different cases. There are minor bugs, but they are expected to be resolved quickly.
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The best part of this tool is the ease of managing campaign and segmenting the customers with the loyalty filter. It is very intuitive and helpful in managing the campaigns. Any type of marketing activity be it personalised offer communication, use of custom tags for communicating various stores address or name of customer this has all the features available in it. The tool is quite intuitive in terms of configuring the campaigns and checking the scripts and target base for the marketing activity of the clients. Review collected by and hosted on G2.com.
In some cases the loyalty filter is not sufficient for segmenting customers and also A/B tests are not useful. ROI output comes absurd and not convincing enough. Review collected by and hosted on G2.com.
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