Brand24 Reviews & Product Details

The data is presented in a very clear and intuitive way, and the dashboard is easy to navigate. This makes it simple to track the progress of our brand’s online visibility, monitor relevant mentions, and keep an eye on our competitors and their performance. Good value for money, especially considering the insights and competitive monitoring capabilities it provides. Review collected by and hosted on G2.com.

One challenge is the limitation on the number of keywords, especially in our case, as our company name is not unique and often appears in unrelated conversations. This makes filtering out irrelevant mentions more difficult. Additionally, when setting up a keyword phrase, adding another word that may appear in different forms or variations is counted as a separate keyword, which can quickly use up the available keyword limit. Review collected by and hosted on G2.com.

I really like how Brand24 brings all brand mentions into one place and makes it easy to quickly understand what people are saying about us online. The real-time monitoring and alerts are especially useful, as they help us react quickly to important comments, discussions, or potential issues.

What impresses me most is how quickly Brand24 picks up on the topics, trends, and activities we are currently working on. Its analysis is often surprisingly relevant to our industry and business context, and the recommendations it provides are practical, accurate, and genuinely useful for our marketing and communication decisions.

I also appreciate the clear dashboards, sentiment analysis, and reporting features, which make it much easier to turn monitoring data into actionable insights.

Another big advantage is the customer support. Our dedicated account manager is extremely helpful, responsive, and proactive. Whenever we have a question or need support, we can count on quick assistance and practical recommendations tailored to our needs. This makes the overall experience with Brand24 even better. Review collected by and hosted on G2.com.

There is very little I dislike about Brand24. If I had to point out one thing, it would be that the amount of data and mentions can sometimes feel overwhelming, especially when monitoring broad topics or popular keywords. It can take some time to fine-tune the filters and settings to get exactly the results you need. However, once the projects are properly configured, the tool works very effectively, and the support from our account manager makes the setup and optimization process much easier. Review collected by and hosted on G2.com.

What I like most about Brand24 is how easily it helps us identify social conversations around education and topics such as autism. We use it to understand what families are expressing on social media, detect their main concerns and help give visibility to those social demands. It is simple to use, flexible and very useful for research. 10/10. I would also like to highlight the excellent support from Maja Krawczyk and Patricia Dziewiecka. They have been very responsive, understanding and supportive of our research needs, making our experience with Brand24 even better. Review collected by and hosted on G2.com.

I don’t see any major drawbacks. The main limitation is historical coverage: if a keyword was not being monitored previously, the amount of past data available is much lower than the estimated real conversation volume. Still, this has never prevented us from carrying out our research projects successfully. Review collected by and hosted on G2.com.

It makes it easier to follow conversations, understand what people are saying, and spot opportunities to engage. From a marketing perspective, that context is valuable for looking beyond campaign metrics and understanding how people actually perceive a brand. Review collected by and hosted on G2.com.

Some mentions need manual filtering to keep the results relevant, especially when tracking broader keywords. Review collected by and hosted on G2.com.

I appreciate that Brand24 includes all the important review websites, which is essential for my work. I also find it great that it doesn't require a yearly subscription, unlike other brands, making it less binding for a new tool. The initial call with Matthew Zdzinski was impressive; he listened to our needs and provided the necessary information for an informed decision. The setup was easy, thanks to the helpful support from Matheus and Monica. Review collected by and hosted on G2.com.

They could improve the UX/UI because it's not the easiest to navigate around. Review collected by and hosted on G2.com.

I appreciate Brand24 as a powerful tool for monitoring brand presence and online conversations. It provides valuable social listening reports and insights into how my brand is positioned compared to competitors.

I also really like the user experience of the platform. The alerts, reporting features, and AI-powered insights are particularly useful. Being able to analyze my brand’s visibility, reputation, and market position with the AI assistant helps me quickly identify trends and opportunities.

Overall, Brand24 is an intuitive and valuable solution for brand monitoring and competitive analysis. Review collected by and hosted on G2.com.

Everything is working as expected and I have not encountered any issues. Review collected by and hosted on G2.com.

I like how easy Brand24 is to use and how quickly it delivers real-time insights. The alerts and sentiment analysis are especially helpful for reacting fast and making better communication decisions. The alerts notify us instantly when new mentions appear, so we can react quickly to both positive and negative feedback. Sentiment analysis helps us prioritize responses and understand the overall tone of conversations, which is especially valuable during campaigns. The initial setup was very easy and quick. Review collected by and hosted on G2.com.

Sometimes the sentiment analysis isn't fully accurate, especially with more nuanced or contextual mentions. Filtering results could be more precise. It would be helpful if sentiment analysis better understood context, irony, or more complex language, especially in Polish. More advanced filtering options like easier exclusion of irrelevant mentions, improved keyword precision, and smarter grouping of similar results would also make the tool more efficient in daily use. Review collected by and hosted on G2.com.

Love the clean interface and easy project set up along with interesting analytics. Also, tools for quick visuals if project status. Review collected by and hosted on G2.com.

Don't have any at the moment. Would welcome more guidance in set up social media channels as this can be clunky a bit. Review collected by and hosted on G2.com.

Helpful caregivers, nice and helpful service, frequent webinars showing how to navigate the tool Review collected by and hosted on G2.com.

Sometimes, for some reasons, not all mentions are pulled Review collected by and hosted on G2.com.

What I value most about Brand24 is its incredible accuracy in real-time monitoring. The sentiment analysis is spot on, allowing me to gauge public perception instantly. It’s an intuitive tool that turns massive amounts of data into actionable insights without the usual headache. Review collected by and hosted on G2.com.

Honestly, there isn't much to dislike. If I had to pick something, it would be the slight learning curve for the more advanced analytics features, but their customer support usually clears things up pretty quickly. Review collected by and hosted on G2.com.