TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications) are delivered via a SaaS platform that empowers consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. CPG companies use our offerings to improve trade spend, gain access to new insights and increase efficiency for sustainable business growth. You can rely on our tools and expertise with 25+ years of experience in the CPG industry. With TELUS TPM’s offerings, CPG companies can increase forecast accuracy; plan and approve trade spend; execute promotions; control finances; manage contracts, claims, deductions and analytics; and optimize trade promotions. Learn more at: https://telus.com/tpm Key features & benefits AI assistant Talk to your data like you talk to your colleagues with our AI Assistant. Get help, information and guidance instantly – in plain language. - Provides advanced system guidance: Ask questions and get easy-to-understand answers about promotions, system features and more. - Generates expert insights: Get on-demand and easy-to-understand insights into promotion data with plain-language prompts. Analyze ROI, trade spend and performance metrics. - Enhances user adoption: Skip the training manual and increase your team’s productivity with on-demand assistance. Advanced analytics Transform complex trade promotion data into actionable insights. Key features and capabilities include: - Pre-built dashboards: Get easy access to promotion P&L, forecast accuracy and performance metrics. Enjoy the seamless integration of analytics and core TPM functions. - Custom report builder: Quickly create tailored reports with an easy-to-use drag-and-drop interface. Dissect your data with advanced filtering, and export and share data insights across your teams instantly. - Advanced data exploration: Filter and analyze data across multiple dimensions with instant results. Generate reports with ease and track performance metrics quickly. - Role-based security: Customize views to ensure data compliance and governance. Enjoy secure data access management and consistent data governance across all users. Enterprise scalability TELUS Trade Promotion Management offers: 1. Support for complex global operations 2. Multi-retailer and multi-channel management 3. Integration with major ERP and data systems 4. Cloud-native architecture for rapid deployment 5. Multi-language and multi-currency support Operational advantages When you choose TELUS Trade Promotion Management’s offerings, you can count on: - Simplicity: Streamline your work with user-friendly software, automation, cloud-based hosting and an intuitive interface. - Support: Access a range of services that are designed to enable your team's success. - Scalability: Grow with our flexible and front-end configurable solutions. - Synergy: Power your processes across your sales journey – whether you’re in retail, foodservice or both. Getting started: 1. Dedicated customer success team with CPG industry expertise 2. Comprehensive training and certification programs 3. Pre-built integrations with major retailers and data providers 4. Best practice templates and industry benchmarks Ongoing support: 1. 24/7 global support with guaranteed response times 2. Regular platform updates and feature enhancements 3. User community and industry events 4. Quarterly business reviews and optimization consulting TELUS Trade Promotion Management enhancements We constantly enhance our products and services – guided by user feedback from our global customer base. Here are the latest changes to TELUS TPM: - AI assistant: Work efficiently, improve adoption, boost engagement and gain access to insights. Analyze your promotion ROI, trade spend and performance metrics in plain language. - Refined user interface: Work seamlessly with our enhanced user interface that was designed for efficiency and ease of use. - Advanced analytics and reporting: Analyze your data in detail with built-in reporting powered by Google Cloud Platform. Easily navigate complex data sets with our user-friendly interface. Use our role-based, self-service dashboards to make more data-driven decisions. - Mobile companion app: Access critical promotion details and approve programs on-the-go with just a few taps. Address issues away from your desk and give your in-field teams more flexibility than ever before. Transform your promotions Gain a competitive advantage with our proven technology and deep CPG industry expertise. Discover how TELUS TPM can elevate your promotional performance. Contact us: https://www.telus.com/agcg/en-ca/contact/sales?userGroup=consumer-goods&solution=trade-promotion-management-software