1. [Home](https://www.g2.com/) 2. ... 3. [Trade Promotion Management Software](https://www.g2.com/categories/trade-promotion-management) 4. [TELUS Trade Promotion Management Discussions](https://www.g2.com/products/telus-trade-promotion-management/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ab05bbaba751d635022473848e6a7bbe/telus-trade-promotion-management.png "Product Avatar Image") ](/products/telus-trade-promotion-management/reviews) [ TELUS Trade Promotion Management ](/products/telus-trade-promotion-management/reviews) (21)4.0/5 TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications) are delivered via a SaaS platform specifically engineered to streamline both retail and foodservice trade planning, execution and analysis in a single, auditable system of record. The solution empowers consumer packaged goods (CPG) manufacturers to move beyond manual oversight by centralizing promotion planning, financial reconciliation and advanced optimization. By integrating these critical functions, the platform ensures that every dollar of trade spend is backed by real-time P&L visibility and precision-driven forecasting to maximize total return on investment (ROI). For manufacturers navigating the fragmented data landscapes of the CPG industry, TELUS TPM serves as a primary driver of operational efficiency. It directly tackles the common challenges faced by sales, finance and revenue growth management teams. The platform bridges these gaps by simplifying the complexities of deduction management while simultaneously enhancing the reliability of inventory and demand planning through real-time baselines and volume phasing. A core pillar of the technology is its purpose-built framework that supports foodservice and retail trade in a single platform. TELUS TPM manages direct shipment data alongside indirect redistribution sales and helps reduce administrative effort by automating deduction matching and accruals, featuring native data integration with industry giants like Sysco, US Foods, and DOT. This specialized visibility into contracts and promotions allows teams to collapse analysis cycles from one week down to just 30 minutes and achieve 30% better forecasting through AI-enhanced demand modeling. Furthermore, its advanced proxy planning capabilities allow brands to maintain data accuracy for new launches or non-syndicated retailers even when traditional POS or syndicated data is unavailable. Beyond execution, the platform provides deep financial intelligence through a fully-configured, always-live P&L and automated accrual management. This transparency enables leadership to make proactive pricing decisions and prevent overspend before it impacts the bottom line. By leveraging an AI assistant, users can interact with their data in plain language to uncover hidden performance drivers and reallocate resources to the most productive programs. Scale with confidence: TELUS TPM is a seven-time Promotion Optimization Institute Best-in-Class award winner with a legacy of delivering measurable results, including recovering $2.1M in lost revenue in two years for a single partner. With over 25 years of industry experience and a global footprint of more than 300 clients, TELUS solutions are trusted by 15 of the top 20 CPG companies. Industry leaders such as Smithfield Foods, Lindt Canada, and T. Marzetti rely on TELUS TPM to drive superior promotional performance and achieve sustainable growth. For more information on TELUS TPM results visit TELUS.com/consumergoods. Show More * * * ### 19 Discussions ### 20 Participants ### 31.0 Nps Score Already have TELUS Trade Promotion Management? ### All TELUS Trade Promotion Management Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments MS Loading... [Michael S.](https://www.g2.com/users/0527bb47-5017-4652-8fa5-5ce4cc80f240 "Michael S.") • over 6 years ago More Options - [ # How do i search for existing program easier? ](/discussions/25985-how-do-i-search-for-existing-program-easier) It's sometimes challenging to find existing program to edit or renew. 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Answer a few questions to help the TELUS Trade Promotion Management community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftelus-trade-promotion-management%2Fdiscuss%3Fsmall_ask%3Dtelus-trade-promotion-management) No ## Top Contributors in TELUS Trade Promotion Management 1 MR Loading... ### [Melissa R.](https://www.g2.com/users/a1a51325-bd1a-47c8-afd9-a33c2413bec0 "Melissa R.") 1 pt