Most social tools I've used provide the same thing -- a relatively "flat" view of mentions and comments, total engagements and derivatives of those metrics. Blackbird goes multiple layers deeper, helping analysts identify connectivity, how narratives flow from one group to another, how they morph and change, and risks associated with each. The ability to identify coordinated manipulated engagement is especially useful in a media world increasingly filled with bots and coordinated activities. They also have the ability to pull in deep web data including from forums and chat services which aren't typically available with other vendors. Tracking how narratives "jump" from one platform to another is particularly useful when trying to understand a cohort's methods and motives for engagement. I've found Blackbird especially useful in crisis and high-risk scenarios where understanding social media behaviors. The team is constantly innovating and pushing the envelope, which is why they're trusted by such an impressive client roster.
Integrating the platform can take a few days to get the data pulled in and the systems running, but once it's there you can pull insights relatively frequently. It also has the ability to integrate with your current media and social listening tools. The customer success team is fantastic, filled with analysts and experts used to high-risk situations both in the private and public sector. Review collected by and hosted on G2.com.
This tool isn't for the average executive or analyst who's used to a platform spitting out a canned report; however, once you're past the curve it's relatively easy to use. This is for the sophisticated media forensicists and analysts, and there's a relatively steep learning curve since it's so different from other off-the-shelf social listening tools.
The tool isn't cheap, so don't look at this if you want to replace your current social listening platform, but it really shines in crisis or high-risk situations. Review collected by and hosted on G2.com.
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