Commerce is facing its biggest shift in a generation. The way shoppers discover products is being completely upended by AI, creating a new 'front door' to every brand. At the same time, consumers are drowning in a sea of fake content and polished advertising that they inherently distrust. This has created a profound trust crisis. In this new world, visibility and growth are no longer guaranteed by the biggest ad budget. They are earned through authenticity.
This is where Bazaarvoice comes in. We are the trusted network that turns authentic consumer voices into confident purchases.
For over 20 years, we have been dedicated to a single mission: sourcing, verifying, and amplifying authentic consumer voices on a scale unmatched by anyone else. Think of the parent anxiously choosing a baby stroller, or the gamer deciding on a new headset. They aren't looking for an ad; they're looking for a real person who can answer their one simple question: "Is this product right for me or my family?" We provide that answer, confidently and authentically.
And now, AI is asking the same question. As AI agents and summaries increasingly make purchasing decisions on behalf of shoppers, they are actively designed to seek out genuine human experience. We are the essential data that teaches AI what is true.
We collect, verify, and distribute this truth worldwide, transforming trust into a tangible asset. We don’t just help brands get seen; we help brands get believed. And ultimately, we help them get chosen.