
The partnership with AWS has been fundamental in overcoming structural challenges in data management and the operation of multichannel campaigns. Previously, we had limitations in platform integration, difficulties in scaling projects, and a longer time to test and implement new digital strategies. With AWS's cloud environment, we have been able to centralize information, ensure greater security of customer data, and accelerate the creation of personalized journeys in CRM, segmented campaigns, and performance analyses. This directly benefits me in my daily work, as I can make faster and more informed decisions, automate complex workflows, and direct actions with a focus on results and experience, contributing to more efficient and performance-oriented communication. Review collected by and hosted on G2.com.
Despite the benefits, one point I find challenging in partnering with AWS is the learning curve and the initial complexity of some services. Many solutions require advanced configurations, extensive documentation, and adaptation time before the team can utilize the full potential of the platform. Additionally, the cost structure can become difficult to predict when new services are added or scaled quickly, which demands constant monitoring. This ultimately requires a very close technical and operational alignment between teams to ensure that the solution is used as efficiently as possible. Review collected by and hosted on G2.com.
Validated through LinkedIn
Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.
This review has been translated from Portuguese using AI.

