# Attribution Reviews **Vendor:** Attribution **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.5/5.0 **Total Reviews:** 51 ## About Attribution Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for. ## Attribution Pros & Cons **What users like:** - Users value the **precise multi-touch attribution** in Attribution, enhancing marketing strategies and optimizing ad spend effortlessly. (3 reviews) - Users value the **exceptional customer support** of Attribution, simplifying onboarding and enhancing the overall experience. (3 reviews) - Users appreciate the **ease of use** of Attribution, noting its seamless setup and real-time insights for marketing optimization. (3 reviews) - Users find the **easy setup** of Attribution incredibly beneficial, providing swift insights into marketing and sales metrics. (3 reviews) - Users value the **highly customizable dashboard** of Attribution, enhancing their ability to analyze and optimize marketing performance. (2 reviews) - Easy Implementation (2 reviews) - Flexibility (2 reviews) - Insights (2 reviews) - Analytics (1 reviews) - Users love the **attribution tracking** for its ease of setup and valuable insights into marketing effectiveness. (1 reviews) **What users dislike:** - Users find it challenging to obtain **retroactive data** , making historical attribution prior to setup difficult. (1 reviews) - Users find the platform **complicated and not very intuitive** , which can hinder their overall experience. (1 reviews) - Users find it challenging to obtain **retroactive data** , making historical attribution difficult with the product. (1 reviews) - Users find it challenging to obtain **retroactive data** , making historical attribution difficult and impacting their analysis. (1 reviews) - Users find the **integration process challenging** , needing technical help, though support is responsive and effective. (1 reviews) - Users face **integration issues** requiring clean data and technical coordination, complicating initial setup and usage of Attribution. (1 reviews) - Users find the **lack of information** frustrating, wishing for better documentation and easier access to historical data. (1 reviews) - Users find the **steep learning curve** challenging due to complex features and initial setup difficulties. (1 reviews) - Not Intuitive (1 reviews) - Poor Customer Support (1 reviews) ## Attribution Reviews ### 1. A Robust Attribution Tool That Could Be More Intuitive. **Rating:** 3.5/5.0 stars **Reviewed by:** Sanowar g. | Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Attribution?** 1. I like attribution it gives proper credit to people for their work. 2. It's showing respect for creativity and effort. 3. Attribution helps others find the original source and learn more . 4. It builds trust and honesty in sharing information. 5. It encourages collaboration and appreciation in every field. **What do you dislike about Attribution?** Great data, but the platform can feel complicated and not very intuitive at times. **What problems is Attribution solving and how is that benefiting you?** 1. Attribution software helps track were result or action come from 2. It defines which chanels or action or activities contribute most to success. 3. Business use it to measure the impact of marketing and sales efforts. 4. It provides data-driven insights for better decisions-making. 5. Attribution software improve performance by showing what truly works ### 2. Game-changing Multi-touch Attribution Platform with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Attribution?** Attribution App transformed our marketing analytics with precise multi-touch attribution modeling. The platform clearly shows how each marketing channel contributes to conversions, helping us optimize our ad spend more effectively. Special mention to Cameron Horton, who provided exceptional support throughout the onboarding process and made implementation seamless. The real-time dashboard and customizable reporting features have become essential tools for our marketing strategy. **What do you dislike about Attribution?** While the platform is excellent overall, the initial data integration process required some technical coordination with our dev team. However, the support team was very responsive and helped us work through any challenges quickly. **What problems is Attribution solving and how is that benefiting you?** Attribution App solves the critical challenge of understanding how our various marketing touchpoints contribute to final conversions. Before implementing their solution, we struggled to accurately measure the impact of our upper-funnel marketing efforts and relied heavily on last-click attribution. Now we can clearly see the complete customer journey and understand how each channel influences purchasing decisions. This has allowed us to optimize our marketing budget allocation, resulting in better ROI and more informed decision-making across our paid social, email, and display campaigns. The platform has essentially eliminated the guesswork from our marketing attribution, helping us invest more confidently in channels that truly drive results. ### 3. Best no-nonsense tool I've found to get a complete view of traffic attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Willem B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2024 **What do you like best about Attribution?** My favorite part of Attribution is the ability to get comprehensive detailed view of traffic, and easily customize views and drill down into traffic sources and campaigns. It was easy to integrate with Segment to get our data imported. Setting up custom rules to isolate particular traffic sources is great. And easily switching between different attribution models to better understand contribution to revenue. Depending on your data inputs, it may take a bit of setup to get revenue data correctly set up. Attribution offered consistent support throughout onboarding to help us get our data streams and filters set up correctly. **What do you dislike about Attribution?** The only downside I've experienced so far is that it can sometimes take a while for views to load. **What problems is Attribution solving and how is that benefiting you?** Attribution helps us see how different traffic sources and marketing campaigns are contributing to revenue. ### 4. Plug and play attribution solution **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Attribution?** Attribution was easy to set up, and gave immediate insights onto our marketing and sales metrics. Compared to other solutions and consulting services, i was the eaisest to set up while providing the flexibility needed. Team was great to work with and supportive during onboarding also! **What do you dislike about Attribution?** only thing is that it's tough to get retroactive data, so historical attribution prior to standing up attribution was tough **What problems is Attribution solving and how is that benefiting you?** Attribution makes it easy to see attribution for our revenue. Previously leveraging only hubspot was not generating helpful or accurate results. ### 5. The Marketing tool we needed to understand where clients come from! **Rating:** 5.0/5.0 stars **Reviewed by:** Leticia M. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2024 **What do you like best about Attribution?** Our experience with Attribution has been great so far. Their support team has been quick to reply and helpful in all of our interactions. We've been using their product to tackle our attribution challenges, fine-tuning our data to gather valuable insights, and using our marketing budget wisely. Cameron has been super helpful in making sure we have our data export set up nicely to GCS. **What do you dislike about Attribution?** I haven't experienced any downsides. The app works great and tells us what we need. **What problems is Attribution solving and how is that benefiting you?** Our attribution challenges. We used to struggle to accurately track and attribute customer interactions across our various marketing channels. It made it difficult to measure the effectiveness of all of our marketing efforts and allocate the resources efficiently. Now we can better track customer touchpoints, understand the impact of each mkt channel, and make better data-driven decisions. We are able to make smarter, better-informed decisions that drive more profitable results for our business. **Official Response from David Saxon:** > Thank you Leticia for taking the time to review us and glad that we are a partner in helping you with leveling up your marketing game! ### 6. The Only Multi-touch Attribution Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Liz C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Attribution?** I've worked with every analytics tool out there and Attribution is the only tool that can actually do multi-touch attribution. * Easy to integrate with DP, ad platforms, warehouse, rETL, etc. * Ad spend automatically imported down to the lowest level of granularity * Highly customizeable dashboard to lay out marketing channels that align with how you view your business * Evaluate ad spend based on lookback window AND forward looking. The main dashboard can answer both questions: * "In Q2, I had X conversions and $Y revenue. How much did I spend to get these results? Which channels/ads were most effective?" * "In Q2, I spent $X on ads. How many conversions and revenue did that yield? Which channels/ads were most effective" * Other tools may be able to attribute simple ecommerce, where a visitor clicks on an ad, visits the site, and makes a one-time purchase. But only Attribution has settings to account for free trials, SAAS, etc. where customers come to the site directly before making a purchase. * Excellent team - eager to hop on a call and answer questions. Excited to work with customers to improve the product and tackle complicated data solutions **What do you dislike about Attribution?** Their documentation is lacking and should be updated. Fortunately, you can reach out to their team and speak directly with a specialist who will readily give a demo and personalized help for your business. But there should be a better resource to quickly remind yourself of definitions, etc. **What problems is Attribution solving and how is that benefiting you?** Attribution allows me to see how ads are actually performing. Ad platforms take 100% credit for any conversion they touch so the numbers are inflated. Other analytics tools can say how many visitors and conversions an ad is associated with, but not how much we spent to get them. Clients are shocked at how low their ROAS is in their paid channels. **Official Response from David Saxon:** > Thank you Liz - appreciate the feedback and really great to see the value you are getting out of Attribution! ### 7. Fantastic Onboarding and Implementation Help! **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle K. | Co-Founder & CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2024 **What do you like best about Attribution?** Like many marketers, I was told that GA4 would solve my attribution problems. Not so, hence the need for a standalone solution like Attribution App. I use Attribution every day and what I love about it is that it integrates directly with all the major Ad platforms, Segment, and importantly for us, Stripe. One of the primary questions I wanted answers to was, "Where is my organic traffic coming from and how much revenue does each URL or user pathway generate?" Easy to answer with Attribution - impossible to answer with GA4. Additionally, David, the CEO, and his team at Attribution (including Cameron) helped us work directly with our AE at Segment to get the best possible plan for our implementation needs. Once Attribution helped us with this, Cameron did a fantastic job of onboarding us and training me on how to set up Dashboards and reports in Attribution. Hands down some of the best SaaS onboarding I've had. **What do you dislike about Attribution?** It's clear that the team at Attribution is actively working on and improving their product. That being said, I have no major dislike or gripe with their product or platform. It helps me get answers to my top-of-funnel conversion rate and revenue questions. The only negatives I've experienced are that dashboards and data sometimes take a while to load. But this is understandable given how much data a report can sometimes consume, especially if the lookback period is longer than 90 days. **What problems is Attribution solving and how is that benefiting you?** Attribution App solves our Attribution problems. When running cross-channel inbound and outbound marketing initiatives, I need a clear picture of what's converting, and what isn't, and based on that information allocate resources and budget - Attribution solves all of this. Additionally, Attribution helps us tie revenue directly to certain users and user sessions. This granularity is important especially when you're trying to determine how much revenue a blog post generates or how well an ad channel or referral source is at converting. **Official Response from David Saxon:** > Thank you for sharing your positive experience with Attribution! We're glad to hear that our platform has been able to provide you with the insights you need to optimize your marketing initiatives. Great feedback and thank you for sharing your experience! ### 8. SMB Agency Data Tool **Rating:** 3.5/5.0 stars **Reviewed by:** John M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2024 **What do you like best about Attribution?** Having the ability to get name based attribution is a helpful and necessary. To not only measure data or leads, it allows you to attach the name of that lead to the pathway. Getting the platfrom setup is pretty reasonable for its capability. The team is always helpful and provide good service. **What do you dislike about Attribution?** Not being able to export data to measure against client tools is one missing feature. Tracking phone calls would be greatly valuable. **What problems is Attribution solving and how is that benefiting you?** Attribution as it's name says allows to identify paid and organic attribution. It allows us to measure the effectivness of our marketing efforts. It allows us to see the linear pathway of a customer journey, which goes well beyond the data platforms like Google or Meta provide. **Official Response from David Saxon:** > Thanks John - appreciate you taking time to review us! ### 9. Useful for advanced and web-analytics savvy marketing teams **Rating:** 4.0/5.0 stars **Reviewed by:** Christal T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Attribution?** 1. Hands on implementation with client success team 2. Easy to customize how we want to group marketing channels 3. Marketing spend calculation reconciles with our ad platforms 4. Multiple attributions models are available out of the box 5. Easy to make and export reports built within Attribution app **What do you dislike about Attribution?** 1. If using a tool like Segment or GA, requires clean data taxonomy and clean implementation so that integration and data population within Attribution is not a mess. 2. The app captures everything, including unnecessary data 3. There are layers of features with one feature so there is a learning curve **What problems is Attribution solving and how is that benefiting you?** Optimizing marketing spend: which channels work best at converting, which campaigns work best. **Official Response from David Saxon:** > Thank you Christal for the review! We appreciate your feedback and hear you on our tracking. We do have some new features coming out to better manage this soon that our customers will benefit from! ### 10. Attribution was helpful, intuitive, and an easy product to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2024 **What do you like best about Attribution?** I found that the onboarding process was great and that their team was willing to go the extra mile to help us be successful with their product. Their product works great and helped us solve the customer attribution issue we had been trying to resolve for over a year with just a few hours of our time. They integrate easily with both Segment and Stripe which was a huge plus for us. **What do you dislike about Attribution?** Due to the complexity of our situation, we also needed to use Segment with Attribution to get everything in order, luckily we already were using this product but I can see this being an issue depending on the customer. It happened to work well for us in our use case. **What problems is Attribution solving and how is that benefiting you?** Attribution helped us solve our customer attribution problem. We are now able to follow a customer's journey from a blog post to them signing up with us in the app. This enables us to make informed decisions about our content marketing instead of shooting in the dark. It also has enabled us to attribute value to our content and see which blogs generate the most value which has been a huge win as a company. With this new knowledge, we can test different markets we are trying to target and have data to back whether or not that campaign was a success. **Official Response from David Saxon:** > Thank you for the review! For Segment and other CDP's, the set up can be faster to the alternative of deploying javascript. We often have customers that have been trying to gain insights with their attribution and when we onboard them, they do see a very quick return on their investment! ## Attribution Discussions - [What is attribution in digital marketing?](https://www.g2.com/discussions/what-is-attribution-in-digital-marketing) - [What is attribution modeling?](https://www.g2.com/discussions/what-is-attribution-modeling) - [What is an attribution platform?](https://www.g2.com/discussions/what-is-an-attribution-platform) - [What is attribution software?](https://www.g2.com/discussions/what-is-attribution-software) - [Does anyone use or has anyone used Attribution App for marketing attribution?](https://www.g2.com/discussions/does-anyone-use-or-has-anyone-used-attribution-app-for-marketing-attribution) - 1 upvote - [View Attribution pricing details and edition comparison](https://www.g2.com/products/attribution/reviews/attribution-review-9121516?section=pricing&secure%5Bexpires_at%5D=2026-05-30+10%3A23%3A04+-0500&secure%5Bsession_id%5D=52ac1915-a4f0-434e-9008-168287b669ab&secure%5Btoken%5D=72214beb8da314450cc73703413d966cdedac69e80d28c94785b87002af080bf&format=llm_user) ## Attribution Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top Attribution Alternatives - [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) - 4.7/5.0 (142 reviews) - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) - 4.7/5.0 (260 reviews) - [LeanData](https://www.g2.com/products/leandata/reviews) - 4.6/5.0 (1,005 reviews)