Asodesk Features
Metrics (5)
Engagement
Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
Accurately determines where users close the app during their sessions.
Retention
Accurately measures bounce rate.
Return
Tracks user return rates and related metrics.
Conversions
Tracks what proportion of users convert via a certain action.
User Identification (3)
Demographics
Identifies user demographics like gender or age.
User Segmentation
Enables the view of analytic data based on user segment.
Geolocation
Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
Enables you to define custom events for analysis.
Real-Time Insights
Provides real-time reports.
Attribution
Measures user acquisition analytics.
Dashboard
Provides a holistic summary of your data.
User Path Tracking
Displays a users progress throughout specific paths in an application.
User Activity History
Displays a users activity history.
Optimization (5)
App Store Page Design & Preview
Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores.
Keyword Tools
Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more.
Reviews & Ratings
Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app.
Keyword Localization
Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc.
Conversion Rate Benchmarks
Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks.
Reporting & Alerts (4)
Reports and Dashboards
Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance.
Traffic Source Reporting
Provides reporting around traffic source to analyze app downloads, product page views, and impressions.
Featured App Alerts
Provides notifications before the App Store or Google Play promotes your app.
Alert Delivery
Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data.
Competition Monitoring (4)
Timeline
Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates.
Store Performance
Ability to monitor app downloads over time and compare performance with competitors.
Financial Analysis
Ability to monitor app's revenue over time and compare performance with competitors.
Category Ranking
Ability to monitor app's category rankings over time and compare performance with competitors.
Platform Additional Functionality (3)
Integrations
Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors.
Organic Keyword Protection
Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors.
App Suggestions
Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page.
Agentic AI - App Store Optimization (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





