AppFolio Pricing Overview

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Core

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An out of the box solution giving you one powerful platform to run any property management business.

Plus

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A configurable solution for growing businesses with complex portfolios looking to standardize processes.

Max

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An enterprise solution for large operators that are focused on customization, data insights, and driving revenue.

Run your entire residential portfolio on a single, modern platform. No matter the size of your business or the mix — multifamily, single-family, affordable housing — we offer multiple plans to match your portfolio’s needs.

AppFolio has 3 pricing editions. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for AppFolio is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase AppFolio must be conducted with the seller.

*Minimum spend and units apply. Contact us for details.

Pricing information was last updated on March 19, 2025

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

Average Discount

Perceived Cost

$$$$$

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AppFolio Pricing Reviews

(2)

Robert D.

President / Principal Property Manager

Small-Business (50 or fewer emp.)

2/14/2023

"Absolutely Critical to the Success of our Property Management Company"

5/5

What do you like best about AppFolio?

It is a complete software package that provides us with end to end management of the homes in our portfolio. This includes easy management of our trust accounts along with maintenance, tenant and owner management plus it has robust reporting. Customer service has been easy and great for us as well. Review collected by and hosted on G2.com.

What do you dislike about AppFolio?

I would like to see a little more openness when it comes to integrating with other software without charging a fee. I think AppFolio needs to make some better investments in improving the maintenance piece to better compete with some of the other 3rd party maintenance software companies. Review collected by and hosted on G2.com.

Response from Sammi Beach of AppFolio

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Hi Robert! Thank you for taking the time to leave a review and for your feedback regarding AppFolio Stack - we appreciate all feedback and share with the appropriate teams. Thank you for sharing your sentiment around the marketing process we are so happy to be able to save you and your team time!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

10/13/2025

"Simple and Customizable Platform, but Pricey with Limited Bulk Update Options"

2.5/5

What do you like best about AppFolio?

LIKES:

I like the simplicity of the platform and how easy it is for all users to use, including residents, property, managers, and owners as well. I like that you can customize your leasing templates and work flows. Review collected by and hosted on G2.com.

What do you dislike about AppFolio?

My dislike would have to be price because there is a big expense that comes with the software additionally, outside of that it’s seems that most of the stacks are required to pay an extra fee. I do feel like the stack should be included in the price point. I don’t like that you cannot do bulk updates for property pages and or unit pages. Additionally, I feel like the stacks that are offered or some of the stacks that are offered are offered because Appfolio does not want to dedicate time to making that product. Review collected by and hosted on G2.com.