AppFolio Pricing Overview

No. According to G2 data, AppFolio does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.

AppFolio's pricing and feature structure is best suited for small to mid-market property management companies managing residential portfolios. G2 reviewers from small businesses in real estate represent the largest share of users and consistently praise AppFolio's Core tier for its ease of use and all-in-one functionality. AppFolio's Plus tier is recommended by G2 users for growing businesses with complex or mixed portfolios, including affordable and student housing. AppFolio's Max tier targets enterprise operators needing advanced CRM tools, full API access, and dedicated support. G2 reviewers caution that AppFolio's minimum unit requirements and cost structure make it less ideal for very small or boutique operators.

AppFolio does not offer a free version. G2's pricing data for AppFolio shows three paid tiers: Core, Plus, and Max, all requiring vendor contact for pricing. AppFolio's Core tier covers essential property management functions including accounting, leasing, maintenance, and basic integrations. AppFolio's Plus tier adds advanced budgeting, affordable and student housing capabilities, premium integrations, and API read access. AppFolio's Max tier unlocks a Leasing CRM, Leasing Signals, full read/write API access, and dedicated customer success management. G2 reviewers note that several desirable features are locked behind higher tiers or require additional add-on fees, which can meaningfully increase total costs.

AppFolio is broadly considered a premium but worthwhile investment. G2 reviewers frequently cite cost concerns, including monthly minimums, onboarding fees, add-on charges for integrations, and price hikes as notable drawbacks. However, the overwhelming majority of reviewers still rate AppFolio highly, with many stating the pricing is competitive and that the software pays for itself through efficiency gains. G2 users note that AppFolio's all-in-one platform eliminates the need for multiple tools, saving time and reducing staffing needs. Some smaller operators find AppFolio's pricing prohibitive, particularly for add-on stacks and higher tiers. Reviewers comparing AppFolio to Yardi and Entrata frequently cite AppFolio's better value for its feature depth.