1. [Home](https://www.g2.com/) 2. ... 3. [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) 4. [Ambassador Software Discussions](https://www.g2.com/products/ambassador-software/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a8a02925aeb917c2476ba565e1963d48/ambassador-software.jpg "Product Avatar Image") ](/products/ambassador-software/reviews) [ Ambassador Software ](/products/ambassador-software/reviews) (75)4.5/5 Ambassador is a customer activation and incentives platform built to help companies drive measurable growth through referrals, affiliates, incentives, and feedback, all tied directly to revenue. Ambassador 3.0 provides a unified system for activating customers and partners, capturing real feedback, and tracking outcomes back to attribution and ROI. With built-in automation and Hiro, Ambassador’s AI-powered feedback engine, teams can launch programs quickly, scale engagement efficiently, and understand exactly what is driving performance. Companies use Ambassador to: • Launch and scale referral and affiliate programs • Incentivize customer and partner actions with automated rewards • Collect structured feedback at critical moments across the customer lifecycle • Turn feedback and behavioral signals into automated actions • Track attribution, performance, and revenue impact in one platform Unlike point solutions that focus on a single growth tactic, Ambassador brings activation, incentives, feedback, and measurement together, so teams can reduce tooling sprawl, lower CAC, and make smarter growth decisions based on real customer data. Ambassador is purpose-built for modern GTM teams that need clarity, efficiency, and provable ROI, not more dashboards or disconnected tools. Show More * * * ### 70.0 Nps Score Already have Ambassador Software? ### All Ambassador Software Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # What is the difference between an ambassador and an affiliate? ](/discussions/what-is-the-difference-between-an-ambassador-and-an-affiliate) What is the difference between an ambassador and an affiliate? [ Customer Advocacy Software ](https://www.g2.com/tags/customer-advocacy-software)[ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Ambassador+Software+questions+and+get+answers+from+expert+users+in+our+Ambassador+Software+Discussions+section.&title=Ambassador+Software+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Ambassador+Software+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Ambassador+Software+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss%0aAsk+Ambassador+Software+questions+and+get+answers+from+expert+users+in+our+Ambassador+Software+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Ambassador+Software+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss%0aAsk+Ambassador+Software+questions+and+get+answers+from+expert+users+in+our+Ambassador+Software+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 4 years ago More Options - [ # What type of marketing is brand ambassador? ](/discussions/what-type-of-marketing-is-brand-ambassador) What type of marketing is brand ambassador? [ Customer Advocacy Software ](https://www.g2.com/tags/customer-advocacy-software)[ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Ambassador+Software+questions+and+get+answers+from+expert+users+in+our+Ambassador+Software+Discussions+section.&title=Ambassador+Software+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Ambassador+Software+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Ambassador+Software+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss%0aAsk+Ambassador+Software+questions+and+get+answers+from+expert+users+in+our+Ambassador+Software+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Ambassador+Software+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss%0aAsk+Ambassador+Software+questions+and+get+answers+from+expert+users+in+our+Ambassador+Software+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 4 years ago More Options - [ # What is ambassador application? ](/discussions/what-is-ambassador-application) What is ambassador application? [ Customer Advocacy Software ](https://www.g2.com/tags/customer-advocacy-software)[ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Ambassador+Software+questions+and+get+answers+from+expert+users+in+our+Ambassador+Software+Discussions+section.&title=Ambassador+Software+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Ambassador+Software+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Ambassador+Software+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss%0aAsk+Ambassador+Software+questions+and+get+answers+from+expert+users+in+our+Ambassador+Software+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Ambassador+Software+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss%0aAsk+Ambassador+Software+questions+and+get+answers+from+expert+users+in+our+Ambassador+Software+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 4 years ago More Options - [ # What is a referral ambassador? ](/discussions/what-is-a-referral-ambassador) What is a referral ambassador? [ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software)[ Customer Advocacy Software ](https://www.g2.com/tags/customer-advocacy-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Ambassador+Software+questions+and+get+answers+from+expert+users+in+our+Ambassador+Software+Discussions+section.&title=Ambassador+Software+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Ambassador+Software+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Ambassador+Software+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss%0aAsk+Ambassador+Software+questions+and+get+answers+from+expert+users+in+our+Ambassador+Software+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Ambassador+Software+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss%0aAsk+Ambassador+Software+questions+and+get+answers+from+expert+users+in+our+Ambassador+Software+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/ambassador-software/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/ee37547074db765404bf513135901ae0/ambassador-software.svg "Product Avatar Image") ### Have you used Ambassador Software before? Answer a few questions to help the Ambassador Software community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fambassador-software%2Fdiscuss%3Fsmall_ask%3Dambassador-software) No