Agillic Reviews & Product Details

Agillic is the trusted Nordic marketing automation platform headquartered in Copenhagen, Denmark. Founded in 1999, Agillic helps organisations make personalisation perform, delivering meaningful, data-driven customer experiences that drive increased customer lifetime value, improved engagement, and measurable ROI – all while keeping costs and operational complexity in check. Operating exclusively on proprietary, EU-based infrastructure, Agillic empowers clients to maintain full digital sovereignty while ensuring adherence to the evolving EU regulatory landscape, including GDPR, ePrivacy, DMA, the EU AI Act, NIS2, and DORA. The Agillic platform activates zero- and first-party data to power 1:1 communication at scale. Its flexible data and content models, including headless content, allows users to create content once and dynamically tailor it across email, SMS, app, web, and paid media. Advanced orchestration tools unify customer journeys across all owned and paid channels, while built-in AI features assist with segmentation, message creation, and campaign optimisation. Agillic also integrates seamlessly with partner technologies for real-time product recommendations.

Seller

Agillic

Discussions

Agillic Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Kristina Rosamunde Vangkilde

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User Insights

Average based on 25 real user reviews.

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Peter Anders F.

Enterprise (> 1000 emp.)

2/7/2023

"Great platform for omnichannel initiatives"

4/5

What do you like best about Agillic?

The relative ease in connecting our different channels. We have integrations and API's for our POS and back to our digital channels. The ease on setting up campaigns is great. Especially compared to other vendors. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

At current I do dislike the instability. Some is on our own side and others on Agillics. The reporting is not great, however API's have been created so that we with relatively ease can export to datalake. Review collected by and hosted on G2.com.

Pedram M.

Software Developer / Marketing Automation Specialist

Small-Business (50 or fewer emp.)

1/26/2023

"A brilliant Marketing Automation tool with a unique set of features"

5/5

What do you like best about Agillic?

The ability to post from staging to production (most MA tools lack this feature and this saves a lot of time). Plus, the data structure makes retrieval of customer data and their related tables very easy. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

I can't think of anything I really dislike. The interface was a bit dated back in the day but Agillic has worked on that, too. Review collected by and hosted on G2.com.

What problems is Agillic solving and how is that benefiting you?

For the customers I have worked with, Agillic covers many features that need external tools in other MA tools. In Agillic one can have surveys and NPS and have the responses saved directly in the customer profile without a hassle. We also have landing pages. One-to-many data is already included and has a very short learning curve. So, things are up and running much faster than one would think. Review collected by and hosted on G2.com.

Leanne L.

Electrical/Electronic Manufacturing

Mid-Market (51-1000 emp.)

2/4/2023

"Maximize Your Marketing Potential with Agillic"

4.5/5

What do you like best about Agillic?

It allows me to monitor the performance of my campaigns in real-time and gain insights into my customers' behavior and preferences. Also, it allows me to divide them into specific segments based on demographics and behavior and target them with tailored messages, like sending personalized emails and web push notifications. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

I have not encountered any major problems yet, but I would like to suggest that it would be nice if its analytics dashboards provided more customization options for displaying data. Review collected by and hosted on G2.com.

Daniel B.

Data Specialist

Small-Business (50 or fewer emp.)

1/26/2023

"Very experienced user of Agillic platform +10 years"

5/5

What do you like best about Agillic?

Intuitive platform, great advanced features. Suitable for sending out large amounts of communication in a very short time. Amazing for omnichannel communication and setups. Transactional features are a big plus for us so we can use library blocks and align all over the platform. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

Can't think of any real dislike in the platform. Of course, the content design is a bit outdated, but I know that a new design is in progress. Review collected by and hosted on G2.com.

Melissa A.

Social Media Manager

Small-Business (50 or fewer emp.)

11/10/2022

"The most strategic way to communicate with your online community!"

4/5

What do you like best about Agillic?

I love the client-centric view that the platform has because it makes the automatization a lot more personalized, and it helps to reach the audience authentically without putting in extra work. The CRM and Customer Services partnerships are my favorite part of this platform. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

It's a platform that needs to be used by marketing professionals with vast knowledge of ads and customer lifecycle, so it's not very easy for beginner users to understand it at first. That would be a disadvantage for those new to automatized marketing tools such as Agillic. Review collected by and hosted on G2.com.

What problems is Agillic solving and how is that benefiting you?

The main problem Agillic has solved was harmonization through the different marketing strategies we use for the company, such as CRM, Customer Service, CDP, etc. We can now manage all these elements similarly, having efficiency in every one of these aspects and equilibrium of what we do and what we offer to the client. Review collected by and hosted on G2.com.

Marcin C.

Small-Business (50 or fewer emp.)

3/13/2023

"A strong platform with a immense toolset"

4.5/5

What do you like best about Agillic?

Agillic offers near endless possibilities. The platform is great at handling excessive amounts of data and you can customize the user flow as much as you like. It supports all channels and all data types you need for global marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

The UI and UX of the platform is a bit heavy and requires some basic understanding of queries and code. Review collected by and hosted on G2.com.

Camilla V.

Marketing Automation Manager

Mid-Market (51-1000 emp.)

1/26/2023

"Intuitive and excellent integrations"

4/5

What do you like best about Agillic?

The two platforms stag and prod. The integrations with many other dataproviders and software. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

No integrated possibilities for documentation. A bit confusing with multi-language, multi-content and promotions. When one uses what. Review collected by and hosted on G2.com.

Verified User in Sports

Mid-Market (51-1000 emp.)

1/27/2023

"F.C. København x Agillic"

4/5

What do you like best about Agillic?

The freedom to build my own data structure customized for my needs. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

The interface is not as inspirational as it could be. Both for the email builder and the flow builder, the platform could be more inspirational and logically built. Review collected by and hosted on G2.com.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

1/24/2023

"Automation platform for omnichannel personalized marketing"

4/5

What do you like best about Agillic?

Most accessible software to grab and use for untechnical users. Level automation is one of the significant advantages over competitors and they are simple and intuitive. Import and export data is also a piece of cake. Review collected by and hosted on G2.com.

What do you dislike about Agillic?

Sometimes the UI feels laggy, and the reporting section needs filters. Not enough analysis of customer journeys, and email composition is unmanageable. Only a few integration options are available. Review collected by and hosted on G2.com.