---
title: Adthena Reviews
meta_title: 'Adthena Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 44 reviews by the users' company size, role or industry to
  find out how Adthena works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 44
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Account-Based Data
  url: https://www.g2.com/categories/account-based-data
---

# Adthena Reviews
**Vendor:** Adthena  
**Category:** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 44
## About Adthena
Adthena is a market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies maximize visibility and performance across AI Overviews, LLMs, and Google Ads. Founded in 2012 and headquartered in London, Adthena has teams across the UK, Europe, and the US, supporting global advertisers in some of the most competitive search landscapes. Adthena works with leading brands and agencies across industries including retail, travel, finance, automotive, and telecoms, helping them bring clarity to search and make smarter, data-led decisions in fast-moving markets. Adthena provides visibility across paid, organic and AI search experiences, including AI Overviews and LLM-powered results. Key capabilities include competitor and market monitoring, brand protection, Performance Max visibility, and automated brand bidding. Adthena removes blind spots across both traditional and AI-powered search, where advertisers often lack clarity on visibility, competition, and wasted spend. The platform turns complex search and AI search data into actionable insights, helping brands protect demand, improve efficiency, and drive incremental growth. Awards & industry recognition: - Best AI Search Software Innovation - APAC Search Awards 2026 - Best AI Search Software Innovation - Euro Search Awards 2025 - Best AI Search Software Innovation - US Search Awards 2025 - Best Software Innovation - Global Search Awards 2025 - Best Search Software Tool - UK Search Awards 2025





## Adthena Discussions
  - [What does Adthena do?](https://www.g2.com/discussions/what-does-adthena-do) - 1 comment, 1 upvote

- [View Adthena pricing details and edition comparison](https://www.g2.com/products/adthena/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-08-05+13%3A19%3A35+-0500&secure%5Bsession_id%5D=45d86bb9-c498-4864-a575-e7f8eed59658&secure%5Btoken%5D=f8f8ee36e4c9197544760934c2ef715fbf0eaafd5f0121926517652b2a316262&format=llm_user)

## Adthena Features
**Identification**
- Reseller Database
- Monitoring
- Violations
- Social Media Monitoring
- Mobile App Monitoring

**Platform Basics**
- Centralized Platform
- Web Tracking
- Activity Tracking
- Keyword Tracking
- Engagement Tracking

**Platform Basics**
- Benchmarking
- Ad Creatives
- Paid Search Data

**Agentic AI - Competitive Intelligence**
- Autonomous Task Execution

**Enforcement**
- Communication
- Plans
- Track
- Activity Dashboard

**Platform Data**
- Product Details
- Customer Feedback & Reviews
- Channel Acquisition

**Platform Data**
- Alerts
- Data Access
- Web Traffic
- Subdomains

****
- Customizable Templates
- Access Control
- Alerts/Notifications
- Keyword Tracking
- Search/Filter
- Case Management
- Competitive Analysis
- AI Copilot
- Intellectual Property Protection
- Data Import/Export
- Document Storage
- Collaboration Tools
- Investigation Management
- Prioritization
- Metadata Management
- Content Library
- Third-Party Integrations
- Brand Guidelines
- Brand Tracking
- Engagement Tracking
- Change Management
- Brand Management
- Generative AI
- Reporting/Analytics
- Violation Tracking

**Platform Content **
- Battlecards

**Platform Reporting**
- Customizable Dashboard
- Benchmark Reporting
- Multiple Data Sources
- Web Traffic Reporting

****
- Real-Time Data
- Monitoring
- Campaign Analytics
- Customizable Reports
- Customer Profiles
- Campaign Management
- Generative AI
- Mobile Alerts
- Trend Analysis
- Data Visualization
- Forecasting
- Benchmarking
- Search/Filter
- AI Copilot
- Customer Segmentation
- Real Time Comparisons
- Website Monitoring
- Tagging
- Data Import/Export
- SEO Management
- Performance Metrics
- Reporting/Analytics
- Social Media Integration
- Third-Party Integrations
- Competitive Analysis
- Customizable Templates
- API
- Social Media Monitoring
- Real-Time Analytics
- Alerts/Notifications
- Sentiment Analysis
- Cost Analysis
- Custom Pricing Rules
- Discount Management
- Profitability Analysis
- Repricing engine
- Scenario Planning
- Dynamic Pricing
- Strategic Planning
- Multi-Currency
- Market Data Analysis
- Product Data Management
- Pricing Analytics
- Product Catalog
- Promotions Management
- Price List Management
- Automatic Adjustments
- Predictive Pricing Models
- Competitor Monitoring

**Agentic AI - Operational Risk Management**
- Proactive Assistance

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