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At a Glance
Market Segments
Mid-Market (35.7% of reviews)
Small-Business (65.1% of reviews)
Entry-Level Pricing
Contact Us Per Year
$139.94 Per Month
Adthena
Star Rating
(44)4.4 out of 5
Market Segments
Mid-Market (35.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us Per Year
Learn more about AdthenaSemrush
Star Rating
(3,044)4.5 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in SEO Auditing with a score of 9.2, highlighting its comprehensive SEO Alerting and Change Tracking features, which help users stay on top of their website's performance. In contrast, Adthena's SEO Auditing features, while solid, score lower at 8.8, indicating it may not provide the same depth of insights.
- Reviewers mention that Adthena shines in Paid Campaign Tracking, scoring 8.8, which users appreciate for its detailed insights into campaign performance. Semrush, while offering good tracking capabilities, scores slightly lower at 8.4, suggesting that Adthena may provide a more robust solution for users focused on paid advertising.
- G2 users highlight Semrush's superior Competitor Analysis tools, scoring 9.0, which reviewers say provide valuable insights into competitor strategies. Adthena, while also offering competitor analysis, scores 8.9, indicating that Semrush may have a slight edge in this area.
- Users on G2 report that Adthena's Quality of Support is exceptional, with a score of 9.5, making it a preferred choice for those who prioritize customer service. Semrush, with a score of 8.6, is still rated well but does not match the level of support that Adthena provides.
- Reviewers mention that Semrush's Content Creation Tools score 8.3, which users find helpful for generating and managing content effectively. Adthena, however, does not focus as heavily on content creation, which may be a drawback for users looking for a comprehensive content management solution.
- Users say that Semrush's platform offers a more centralized experience with a score of 8.5, allowing for easier navigation and management of various marketing tasks. Adthena matches this score but lacks some of the additional integrations that Semrush provides, which could enhance user experience.
Pricing
Entry-Level Pricing
Adthena
Annual Subscription Pricing
Contact Us
Per Year
Your annual subscription price will be tailored specifically to your organization, based on your needs within the complex paid search ecosystem.
As a guide, our customers tend to fall into the mid-market to enterprise categories, with paid search spend between $35k – $20m+ per month. If this sounds like you, get in touch below and get started with Adthena.
Your subscription will include access to our world-class Customer Success and Account Management teams, as well as tailored Business Intelligence reports.
- Adthena is the market-leading search intelligence solution. Partner with us to shape your paid search strategy for success.
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Adthena
No trial information availableSemrush
Free Trial is available
Ratings
Meets Requirements
8.4
32
8.8
2,463
Ease of Use
8.5
31
8.3
2,488
Ease of Setup
8.7
10
8.6
1,694
Ease of Admin
8.6
11
8.6
1,269
Quality of Support
9.5
31
8.6
2,161
Has the product been a good partner in doing business?
8.3
13
8.7
1,249
Product Direction (% positive)
8.1
30
8.8
2,373
Features by Category
Metrics
Not enough data
8.4
432
Not enough data
8.3
427
Not enough data
7.9
409
Not enough data
7.7
383
Not enough data
7.4
372
Not enough data
7.5
366
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Reporting
Not enough data
8.0
420
Not enough data
8.2
410
Not enough data
7.8
395
Not enough data
7.7
395
Not enough data
7.9
390
Not enough data
7.6
370
Not enough data
8.0
404
Other
Not enough data
7.7
382
Not enough data
8.1
395
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
349
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
360
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Social Analytics
Not enough data
8.9(won by default)
289
Not enough data
8.5(won by default)
270
Not enough data
8.7(won by default)
276
Not enough data
8.2(won by default)
243
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
213
Not enough data
8.1(won by default)
209
Reports & Dashboards
Not enough data
8.4(won by default)
273
Not enough data
8.8(won by default)
281
Not enough data
8.7(won by default)
267
Not enough data
7.9(won by default)
206
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
20
Not enough data
7.2(won by default)
20
Not enough data
7.8(won by default)
20
Not enough data
8.1(won by default)
20
Not enough data
7.9(won by default)
20
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Identification
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Enforcement
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Listing Management
Not enough data
8.6
239
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
251
|
Verified
Performance
Not enough data
8.3
258
|
Verified
Not enough data
8.7
264
|
Verified
Local Search Optimization
Not enough data
8.9
586
|
Verified
Not enough data
8.4
541
|
Verified
Not enough data
8.4
513
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
7.9
510
|
Verified
Not enough data
8.8
571
|
Verified
Platform Basics
8.5
14
8.5
555
7.2
13
8.6
564
Agentic AI - Competitive Intelligence
Not enough data
7.0
68
Platform Data
7.1
12
Feature Not Available
7.5
8
Feature Not Available
6.4
13
8.1
521
Platform Content
7.4
7
7.3
460
Platform Reporting
8.0
14
8.0
535
8.3
13
8.3
541
Platform Basics
Not enough data
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Marketing Campaign Performance
Not enough data
8.4
79
Not enough data
8.7
80
Agentic AI - Marketing Calendar
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Other Features
Not enough data
8.4
104
Not enough data
8.9
90
SEO Auditing & Monitoring
Not enough data
8.7
1008
Not enough data
9.0
890
Not enough data
8.8
845
Not enough data
8.8
861
Agentic AI - SEO Tools
Not enough data
6.5
170
Not enough data
6.6
171
Not enough data
6.6
171
Not enough data
6.6
168
Not enough data
6.5
169
Not enough data
6.5
164
Not enough data
6.7
166
SEO Content & Rankings
Not enough data
8.2
1482
Not enough data
9.1
1609
Not enough data
8.8
1521
Not enough data
8.2
914
Not enough data
8.4
842
SEO Reporting
Not enough data
8.9
1578
Not enough data
8.6
998
Not enough data
8.2
959
Not enough data
7.8
829
Generative AI
Not enough data
6.7
396
Not enough data
6.7
389
Content & Collaboration
Not enough data
8.8
191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
179
Not enough data
Feature Not Available
Not enough data
8.2
161
Social Management
Not enough data
8.7
234
Not enough data
8.8
226
Not enough data
Feature Not Available
Not enough data
8.5
225
Not enough data
7.9
201
Not enough data
8.0
176
Not enough data
7.8
147
Agentic AI - Social Media Management
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
7.9
13
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Reporting
Not enough data
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Platform Interoperability
Not enough data
8.4
77
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
95
Campaign Management
Not enough data
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Targeting
Not enough data
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Platform
Not enough data
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
193
Not enough data
8.1
220
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
7.5
192
|
Verified
Not enough data
8.1
210
Segment Trending
Not enough data
8.6
241
|
Verified
Not enough data
8.1
229
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
7.3
197
Analysis
Not enough data
8.3
229
Not enough data
8.6
250
|
Verified
Not enough data
8.3
211
|
Verified
Platform
Not enough data
8.7
255
|
Verified
Not enough data
8.4
234
|
Verified
Not enough data
7.7
209
|
Verified
Not enough data
8.3
231
|
Verified
Not enough data
8.1
206
|
Verified
Not enough data
8.2
203
Agentic AI - Market Intelligence
Not enough data
6.9
30
Not enough data
6.8
30
Platform Basics
7.4
11
8.5
139
8.8
11
7.7
123
8.3
11
8.4
142
Platform Data
8.1
8
8.2
129
8.3
9
8.4
134
6.1
9
8.6
145
7.1
7
8.3
130
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Planning
Not enough data
7.7
226
Publishing
Not enough data
7.7
228
Social Media
Not enough data
7.6
228
Planning
Not enough data
7.9
352
Generative AI
Not enough data
7.4
138
Not enough data
7.2
134
Not enough data
7.2
134
Not enough data
6.6
132
Not enough data
6.4
128
Agentic AI - Content Creation
Not enough data
7.1
42
Not enough data
6.9
42
Not enough data
7.1
42
Not enough data
7.0
42
Not enough data
7.1
43
Not enough data
7.2
42
Not enough data
7.1
42
AI Visibility & Tracking
Not enough data
7.8
62
Not enough data
7.7
68
Sentiment & Brand Analysis
Not enough data
7.7
59
Not enough data
6.3
51
Competitive Benchmarking
Not enough data
7.1
53
Not enough data
7.5
59
AI Content Optimization
Not enough data
7.5
55
Not enough data
7.5
55
Reporting & Alerts
Not enough data
6.6
51
Not enough data
7.4
59
Tools
Not enough data
Feature Not Available
Not enough data
8.2
659
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
649
Not enough data
8.2
635
Not enough data
8.0
577
Not enough data
7.8
574
Not enough data
8.9
708
Agentic AI - Content Analytics
Not enough data
7.5
55
Not enough data
7.7
55
Not enough data
7.7
56
Not enough data
7.7
56
Not enough data
7.6
56
Marketing Operations
Not enough data
7.7
385
|
Verified
Not enough data
8.4
407
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.2
388
|
Verified
Not enough data
8.6
425
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
397
|
Verified
Not enough data
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adthena and Semrush are categorized as Competitive Intelligence and Paid Search Intelligence
Unique Categories
Adthena is categorized as Brand Protection
Semrush is categorized as SEO Tools, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Adthena
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.9%
Retail
11.6%
Financial Services
9.3%
Public Relations and Communications
4.7%
Legal Services
4.7%
Other
48.8%
Marketing and Advertising
29.5%
Information Technology and Services
8.9%
Computer Software
8.0%
Internet
3.8%
Retail
3.8%
Other
46.0%
Discussions
What does Adthena do?
1 Comment
Official Response from Adthena
Adthena is a search intelligence platform that provides competitive analysis, strategic insights, and a team of experts to help brands, marketers, and...Read more
Adthena has no more discussions with answers
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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