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# Adthena vs Semrush Comparison - What are their main differences?

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Pricing

**Adthena**

**Contact Us** Per Year · Annual Subscription Pricing

**Semrush**
Free Trial

**$139.95** Flat Rate Per Month · Pro

**$249.95** Flat Rate Per Month · Guru

**$499.95** Flat Rate Per Month · Business

**$199.00** Flat Rate Per Month · Semrush One Starter

**$299.00** Flat Rate Per Month · Semrush One Pro+

**$549.00** Flat Rate Per Month · Semrush One Advanced 

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**Pricing Insights**
from reviews

Perceived Cost

**Adthena**
$$$$$

**Semrush**
$$$$$

Average Discount

**Adthena**
Not enough reviews yet

**Semrush**
7%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Adthena** 6 months
Based on 100 responses

**Semrush** 6 months
Based on 100 responses

Return on Investment

**Adthena** 6 months
Based on 100 responses

**Semrush** 6 months
Based on 100 responses

 ![Adthena](https://images.g2crowd.com/uploads/product/hd_favicon/43385ccfa38e4daabf6754fe7f8dbd49/adthena.svg "Adthena")

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

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**Pros & Cons**
from reviews

**Adthena**
Not enough data

**Semrush**

Easy-to-Use Interface (563)

Unified SEO Marketing Tools (526)

Expensive Base Subscription (450)

Costly Add-Ons (238)

Integrations

**Adthena**
Not enough data

**Semrush**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6dc3e3cb51ce8508e4c66151410625c2/databox-databox.png "Product Avatar Image")

Databox

](https://www.g2.com/products/databox-databox/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a4aea6e512d19f5e2149db80788077e9/google-analytics-360.png "Product Avatar Image")

GA 360

](https://www.g2.com/products/google-analytics-360/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/311/large_detail_da820dfb0bceb23ead050c282acb6770.jpeg "Product Avatar Image")

Google Docs

](https://www.g2.com/products/google-google-docs/reviews)[
View all
](https://www.g2.com/products/semrush/integrations)

Screenshots

**Adthena**
 ![Adthena screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/158799/Adthena_s-AIO-dashboard%282%29.png)

**Semrush**
 ![Semrush screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/94882/Capterra-Semrush-Product-Screenshot-02-AI-Visibilty.png)

**Ratings**
from reviews

Meets Requirements

**Adthena**

**8.4** /10

Based on 32 responses

**Semrush**

**8.7** /10

Based on 3,357 responses

Ease of Use

**Adthena**

**8.5** /10

Based on 31 responses

**Semrush**

**8.3** /10

Based on 3,399 responses

Ease of Setup

**Adthena**

**8.7** /10

Based on 10 responses

**Semrush**

**8.6** /10

Based on 2,568 responses

Ease of Admin

**Adthena**

**8.6** /10

Based on 11 responses

**Semrush**

**8.6** /10

Based on 1,492 responses

Quality of Support

**Adthena**

**9.5** /10

Based on 31 responses

**Semrush**

**8.4** /10

Based on 2,889 responses

Has the product been a good partner in doing business?

**Adthena**

**8.3** /10

Based on 13 responses

**Semrush**

**8.7** /10

Based on 1,484 responses

Product Direction (% positive)

**Adthena**

**8.1** /10

Based on 30 responses

**Semrush**

**8.6** /10

Based on 3,141 responses

**Features**
ratings from reviews

Competitive Intelligence

**7.6** /10

Based on 15 responses

**8.3** /10

Based on 774 responses

Paid Search Intelligence

**7.7** /10

Based on 11 responses

**8.1** /10

Based on 179 responses

Digital Analytics

Not enough data

**7.7** /10

Based on 583 responses

Uncover more feature rated insights from real users to improve your shopping experience.

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Social Media Analytics

Not enough data

**8.2** /10

Based on 336 responses

Brand Protection

**8.6** /10

Based on 10 responses

Not enough data

Local Listing Management

Not enough data

**8.5** /10

Based on 303 responses

Local SEO

Not enough data

**8.8** /10

Based on 712 responses

Marketing Calendar

Not enough data

**7.9** /10

Based on 147 responses

SEO Tools

Not enough data

**8.2** /10

Based on 2,483 responses

Social Media Management

Not enough data

**8.1** /10

Based on 272 responses

Media Monitoring

Not enough data

**8.2** /10

Based on 147 responses

Social Media Advertising

Not enough data

**8.2** /10

Based on 128 responses

Proofreading

Not enough data

**7.9** /10

Based on 31 responses

Market Intelligence

Not enough data

**8.0** /10

Based on 317 responses

Content Creation

Not enough data

**7.3** /10

Based on 529 responses

Answer Engine Optimization (AEO)

Not enough data

**7.7** /10

Based on 242 responses

AI Search Visibility Optimization Tools

Not enough data

**8.9** /10

Based on 36 responses

Content Analytics

Not enough data

**8.0** /10

Based on 840 responses

Marketing Analytics

Not enough data

**8.6** /10

Based on 623 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
31.0%

Mid-Market(51-1000 emp.)
35.7%

Enterprise(\> 1000 emp.)
33.3%

Small-Business(50 or fewer emp.)
31.0%

Mid-Market(51-1000 emp.)
35.7%

Enterprise(\> 1000 emp.)
33.3%

Small-Business(50 or fewer emp.)
64.1%

Mid-Market(51-1000 emp.)
29.3%

Enterprise(\> 1000 emp.)
6.7%

Small-Business(50 or fewer emp.)
64.1%

Mid-Market(51-1000 emp.)
29.3%

Enterprise(\> 1000 emp.)
6.7%

**Reviewers' Industry**

[![Adthena](https://images.g2crowd.com/uploads/product/hd_favicon/43385ccfa38e4daabf6754fe7f8dbd49/adthena.svg "Adthena")](https://www.g2.com/products/adthena/reviews)
Adthena

Marketing and Advertising
20.9%

Retail
11.6%

Financial Services
9.3%

Public Relations and Communications
4.7%

Legal Services
4.7%

Other
48.8%

[![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")](https://www.g2.com/products/semrush/reviews)
Semrush

Marketing and Advertising
29.1%

Information Technology and Services
8.4%

Computer Software
8.0%

Retail
3.5%

Internet
3.1%

Other
47.9%

Alternatives

**Adthena Alternatives**

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)

 ![SpyFu](https://images.g2crowd.com/uploads/product/hd_favicon/1501537262/spyfu.svg "SpyFu")

[
SpyFu
](/products/spyfu/reviews)

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

[
SE Ranking
](/products/se-ranking/reviews)

 ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs")

[
Ahrefs
](/products/ahrefs/reviews)

**Semrush Alternatives**

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

[
SE Ranking
](/products/se-ranking/reviews)

## Adthena vs Semrush FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Semrush vs Adthena?

Semrush and Adthena are both highly rated SEO tools, but Semrush is distinguished by its breadth of features and reviewer-cited strengths in keyword research and integrations, while Adthena stands out for its competitive intelligence and higher support satisfaction.

| [Semrush](https://www.g2.com/products/semrush/reviews) | [Adthena](https://www.g2.com/products/adthena/reviews) |
| --- | --- |
| 4.4/5 (4028 reviews) | 4.4/5 (44 reviews) |
| Small-Business | Mid-Market |
| 8.6 | 8.7 |
| 8.5 | 9.5 |
| Keyword Research (679 all-time mentions) | Competitive Intelligence (recent reviews) |

### How do the pricing models of Semrush and Adthena compare?

Semrush and Adthena are rated equally on price satisfaction, with both products receiving similar reviewer sentiment on value for cost.

- **Semrush:** Reviewers frequently mention that Semrush is expensive, with 507 all-time mentions of high costs, but many still consider the breadth of features to justify the investment for larger teams.
- **Adthena:** Recent reviewers describe Adthena as "super expensive" but worth the cost for those who can afford it, especially for its unique competitive insights.
- **Switching reasons:** Reviewers cite cost as a key consideration, with some small businesses and freelancers noting that Semrush's pricing model and add-ons can be prohibitive.

### What are the best alternatives to Semrush and Adthena?

The best alternatives to Semrush and Adthena are SE Ranking, Similarweb, and Ahrefs.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4028 reviews) | Small-Business | Expensive for small businesses and freelancers | Keyword Research (679 all-time mentions) |
| [Adthena](https://www.g2.com/products/adthena/reviews) | 4.4/5 (44 reviews) | Mid-Market | Super expensive but considered worth it for competitive insights | Competitive Intelligence (recent reviews) |
| [SE Ranking](https://www.g2.com/products/se-ranking/reviews) | 4.7/5 (1591 reviews) | Small-Business | — | — |
| [Similarweb](https://www.g2.com/products/similarweb/reviews) | 4.4/5 (1179 reviews) | Mid-Market | — | — |
| [Ahrefs](https://www.g2.com/products/ahrefs/reviews) | 4.5/5 (713 reviews) | Small-Business | — | — |

### Which SEO Tools features should I prioritize when comparing Semrush and Adthena?

Buyers comparing Semrush and Adthena should prioritize keyword research, competitor analysis, integrations, support quality, and ease of setup.

- **Keyword Research:** Semrush: 679 all-time mentions; Adthena: recent reviews cite strong competitive keyword insights.
- **Competitor Analysis:** Semrush: 315 all-time mentions; Adthena: frequently cited as a core strength in recent reviews.
- **Integrations:** Semrush: 318 all-time mentions; Adthena: integrations mentioned in recent reviews, but no all-time count supplied.
- **Support Quality:** Semrush: 8.5; Adthena: 9.5.
- **Ease of Setup:** Semrush: 8.6; Adthena: 8.7.

### What are the pros and cons of Semrush vs Adthena?

Semrush's headline strength is its comprehensive keyword research and all-in-one SEO toolkit, while Adthena excels in competitive intelligence and support quality.

- **Semrush strengths:** Comprehensive features (799 all-time mentions), keyword research (679), ease of use (781), integrations (318), and competitor research (315).
- **Semrush trade-offs:** High pricing (507 all-time mentions), expensive add-ons (468), and a learning curve for new users.
- **Adthena strengths:** Competitive intelligence and market insights are frequently cited in recent reviews, with high satisfaction for support (9.5 score).
- **Adthena trade-offs:** Reviewers note high cost and a shorter historical data window as trade-offs.

### Is Semrush or Adthena better for small businesses?

Semrush is a better fit for small businesses, as it is most popular in the Small-Business segment and frequently cited for its all-in-one capabilities.

- **Semrush:** Largest segment is Small-Business; reviewers highlight its unified experience and efficiency for managing multiple clients, though cost is a concern for smaller teams.
- **Adthena:** Largest segment is Mid-Market; reviewers describe it as valuable for competitive insights but note the high price point as a barrier for smaller firms.

### Which SEO Tools platform has better integrations?

Semrush is favored for integrations, with a significantly higher number of reviewer-cited integration mentions.

- **Semrush:** 318 all-time mentions of integrations, with Google Analytics and Shopify specifically named in recent reviews.
- **Adthena:** Integrations are mentioned in recent reviews, but no all-time count or specific third-party tools are cited.

### How do Semrush and Adthena compare on customer support?

Adthena scores materially higher than Semrush on Quality of Support, with a 1.0-point advantage (9.5 vs 8.5).

- **Semrush:** Reviewers describe support as generally responsive and helpful, though a minority report negative experiences with billing and account issues.
- **Adthena:** Reviewers consistently praise Adthena's support team for being quick, helpful, and proactive, with multiple mentions of positive onboarding and ongoing assistance.

### Which is easier to implement, Semrush or Adthena?

Adthena and Semrush are rated at parity on Ease of Setup, with both scoring above 8.5.

- **Semrush:** Reviewers frequently describe setup as straightforward, with many citing easy onboarding and quick project migration, though some note a learning curve due to the platform's breadth.
- **Adthena:** Reviewers highlight easy setup and intuitive onboarding, with several noting that most features are accessible within a few clicks.

### Which product has better Keyword Research?

Semrush is the stronger product for Keyword Research, with 679 all-time reviewer mentions and a focus on this feature in recent reviews.

- **Semrush:** Keyword Research is cited in 679 all-time reviews as a core strength, with reviewers praising its depth, actionable insights, and export capabilities.
- **Adthena:** Recent reviews highlight competitive keyword insights and gap analysis, but organic keyword research is noted as less robust than other tools.