1. [Home](https://www.g2.com/) 2. ... 3. [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) 4. [Adthena Discussions](https://www.g2.com/products/adthena/discuss) [ ![Adthena](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_462317d0f1b807100a49ab3d3e11b5b8/adthena.png "Adthena") ](/products/adthena/reviews) # Adthena Discussions Adthena is a market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies maximize visibility and performance across AI Overviews, LLMs, and Google Ads. Founded in 2012 and headquartered in London, Adthena has teams across the UK, Europe, and the US, supporting global advertisers in some of the most competitive search landscapes. Adthena works with leading brands and agencies across industries including retail, travel, finance, automotive, and telecoms, helping them bring clarity to search and make smarter, data-led decisions in fast-moving markets. Adthena provides visibility across paid, organic and AI search experiences, including AI Overviews and LLM-powered results. Key capabilities include competitor and market monitoring, brand protection, Performance Max visibility, and automated brand bidding. Adthena removes blind spots across both traditional and AI-powered search, where advertisers often lack clarity on visibility, competition, and wasted spend. The platform turns complex search and AI search data into actionable insights, helping brands protect demand, improve efficiency, and drive incremental growth. Awards & industry recognition: - Best AI Search Software Innovation - APAC Search Awards 2026 - Best AI Search Software Innovation - Euro Search Awards 2025 - Best AI Search Software Innovation - US Search Awards 2025 - Best Software Innovation - Global Search Awards 2025 - Best Search Software Tool - UK Search Awards 2025 ![Adthena](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_462317d0f1b807100a49ab3d3e11b5b8/adthena.png "Adthena") Adthena Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 4 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+does+Adthena+do%3F&title=What+does+Adthena+do%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-does-adthena-do) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+does+Adthena+do%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-does-adthena-do&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-does-adthena-do) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+does+Adthena+do%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-does-adthena-do%0aWhat+does+Adthena+do%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+does+Adthena+do%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-does-adthena-do%0aWhat+does+Adthena+do%3F) - Copy link - [ ## What does Adthena do? ](/discussions/what-does-adthena-do) What does Adthena do? [ Competitive Intelligence Software ](https://www.g2.com/tags/competitive-intelligence-software)[ Brand Protection Software ](https://www.g2.com/tags/brand-protection-software)[ Paid Search Intelligence Software ](https://www.g2.com/tags/paid-search-intelligence-software) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 1 (1 Comment) Add a comment [ View discussion ](/discussions/what-does-adthena-do) ## Browse by popular topics [Brand Protection Software](/products/adthena/discuss?filters%5Btags%5D%5B%5D=brand-protection-software)[Paid Search Intelligence Software](/products/adthena/discuss?filters%5Btags%5D%5B%5D=paid-search-intelligence-software)[Competitive Intelligence Software](/products/adthena/discuss?filters%5Btags%5D%5B%5D=competitive-intelligence-software)