Adthena Features
Identification (3)
Reseller Database
Provide a database or authorized and unauthorized resellers
Monitoring
Monitor online product and pricing information
Violations
Identify pricing or brand policy violations
Enforcement (3)
Communication
Ability to warn resellers about violations
Plans
Provide plans to enforce pricing and brand policies
Track
Track the effectiveness of enforcement activities
Platform Basics (5)
Centralized Platform
Provides a centralized platform for all competitive intelligence for teams to review and analyze.
Web Tracking
Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc.
Benchmarking
Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance
Ad Creatives
Provide data around competitor's ad copy and can rank by popularity.
Paid Search Data
Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines.
Platform Data (7)
Product Details
Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals.
Customer Feedback & Reviews
Provides competitive intelligence around unfiltered customer feedback and reviews.
Channel Acquisition
Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.
Alerts
Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise.
Data Access
Ability to provide reporting and data exporting around paid search intelligence competitor data.
Web Traffic
Ability to track the amount of traffic brought to competitors’ websites through PPC.
Subdomains
Provides data around which subdomains competitors are directing their paid traffic to most often.
Platform Content (1)
Battlecards
Ability to create battlecards to showcase comparison of your products or services against multiple competitors.
Platform Reporting (2)
Customizable Dashboard
Allows users to create a customizable dashboard to curate and highlight specific competitive data.
Benchmark Reporting
Provides competitive benchmarking and monitors growth and market share over time.
Agentic AI - Operational Risk Management (1)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Competitive Intelligence (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input




