Adthena Features

Provides a centralized platform for all competitive intelligence for teams to review and analyze.

Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc.

Track and document all activities across devices, networks, and other systems

Track and monitor a specific set of keywords

Tracks metrics that provide insight into how a user interacts with any interface or product

Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance

Provide data around competitor's ad copy and can rank by popularity.

Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines.

Pre-designed layouts that can be customized to match preferences and requirements

Regulate who can view information within the system

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Track and monitor a specific set of keywords

Search and filter data across systems to locate required information by entering keywords or certain criteria

Work on a set of tasks related to a particular charge, patient, legal issue or any other complex entity or process

Evaluating strengths and weaknesses of companies with the same target audience

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

The process of discovering content on the web that is same or similar to logos, trademarks or other proprietary content

Import and export data to and from software applications

Store and organize documents in a centralized system

Provides a channel for team members to share media files, communicate, and work together

Oversee people and resources to carry out an investigation

Arrange tasks based on the level of priority or urgency

Collect and maintain structured information that describes data or content

Centralized repository to store content and assets

Set up connections to third-party platforms to improve business processes

Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines

Monitor social media posts or web that mention a particular brand

Tracks metrics that provide insight into how a user interacts with any interface or product

Track and monitor efficient handling of all changes/transitions

The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.

Use AI to generate content in the form of text, images, videos, etc.

View and track pertinent metrics to find patterns and gain insights from data

Identify and flag system, guidelines, or branding violations/suspicious behavior by users, customers, vendors, or partners.

Receive data and information in real time

Observe and track the demand, usage, progress or quality of a system, product, or user

Track and interpret campaign performance metrics

Alter the layout and content of reports

Record customer information, purchase history, and other notes

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Use AI to generate content in the form of text, images, videos, etc.

Notifications via mobile devices

Review data from past periods to reveal recurring tendencies and predict future performance

Graphical representation of data

Form predictions based on past and present data/trends

Compare key metrics for the business against prominent players in the industry

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Process of dividing customers into groups based on common characteristics

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Import and export data to and from software applications

Optimize and manage the search engine optimization efforts for a website or digital content

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

View and track pertinent metrics to find patterns and gain insights from data

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Evaluating strengths and weaknesses of companies with the same target audience

Pre-designed layouts that can be customized to match preferences and requirements

Application programming interface that allows for integration with other systems/databases

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Analyze and gain insights into data in real-time

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Analyze and calculate business costs

Create custom predefined rules for prices for products and services

Track products that are for sale at a reduced price or part of coupon promotions

Evaluate the degree to which business operations bring monetary gains

AI-driven algorithms that allow for automatic repricing in real-time

Develop potential scenarios to identify risks and opportunities

Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc.

At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them

Manage and handle various international currencies

Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies

Capture, organize and track product-specific data and information in a centralized location

Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc.

Present a catalog of inventory that customers can view

Design, communicate, and distribute incentives to perform a specific action

Create and manage price lists for products, customer segments, and geographic locations.

Making price adjustments to comparable property

Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions

Track activity of your competitors

Capability to perform complex tasks without constant human input

Allows users to create a customizable dashboard to curate and highlight specific competitive data.

Provides competitive benchmarking and monitors growth and market share over time.

Allows users to manage data from a number of sources

Collect and analyze traffic data about website visitors

Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise.

Ability to provide reporting and data exporting around paid search intelligence competitor data.

Ability to track the amount of traffic brought to competitors’ websites through PPC.

Provides data around which subdomains competitors are directing their paid traffic to most often.

Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals.

Provides competitive intelligence around unfiltered customer feedback and reviews.

Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.

Ability to warn resellers about violations

Provide plans to enforce pricing and brand policies

Track the effectiveness of enforcement activities

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Anticipates needs and offers suggestions without prompting

Ability to create battlecards to showcase comparison of your products or services against multiple competitors.

Provide a database or authorized and unauthorized resellers

Monitor online product and pricing information

Identify pricing or brand policy violations

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Monitoring multiple domains for occurrences of brand logos, keywords, names, and more.

Monitoring multiple marketplaces for mentions or transactions related to brand logos, keywords, names, and more.

Monitor paid campaigns for occurrences of brand logos, keywords, names, and more to track any infringements.