--- title: Adthena Reviews meta_title: 'Adthena Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 44 reviews by the users' company size, role or industry to find out how Adthena works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 44 scale: '5' date_modified: '2026-11-11' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data ---

Adthena Reviews & Product Details

Profile Status

This profile is currently managed by Adthena but has limited features.

Are you part of the Adthena team? Upgrade your plan to enhance your branding and engage with visitors to your profile!

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Perceived Cost

$$$$$
View More Pricing Information

Top-Rated Alternatives

Semrush
Semrush
4.4/5(4,311)
Similarweb
Similarweb
4.4/5(1,321)
SpyFu
SpyFu
4.6/5(519)

User Insights

Average based on 44 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Adthena Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Adthena, and what problem is it built to solve?

Adthena is an AI-driven search intelligence platform for enterprise brands and agencies. It is built to help them lower paid-search costs, protect brand equity, and understand competitor movements and the wider search landscape.

What languages does Adthena support?

Adthena supports 1 language: English.

What company sizes and industries is Adthena the best fit for?

Positive experiences span enterprise, mid-market, and small-business teams, with the clearest industry fit signals in marketing, financial services, and retail. The most represented segments include:
  • Company size — Enterprise: Teams with more than 1,000 employees.
  • Company size — Mid-market: Teams with 51–1,000 employees.
  • Company size — Small business: Teams with 50 or fewer employees.
  • Industry — Marketing and advertising: A prominent use case among agencies and marketing teams.
  • Industry — Financial services: Teams use it to understand competitors and search-market activity.
  • Industry — Retail: Teams use it to monitor competitive search activity and identify opportunities.

What customer support options does Adthena provide, and how do users find the overall support experience?

Support is available through chat. Users describe the support experience as helpful and responsive, particularly when they need guidance on using the platform or uncovering opportunities.

What features or capabilities could make Adthena even more useful?

Adthena could be more useful with more flexible ways to refine analysis and respond to changes in the market. The improvements users would value include:
  • More current data, including faster visibility into competitor activity.
  • More flexible filtering and easier ways to manage search-term groups.
  • More granular geographic views for comparing performance and competitor activity.
  • More options for automating and customizing reports and exports.

Adthena Reviews (44)

View 1 Video Reviews
Reviews

Adthena Reviews (44)

View 1 Video Reviews
4.4
44 reviews

What do users say?

Generated using AI from real user reviews
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Here's how.
Verified User in Banking
UB
Verified User in Banking
Mid-Market (51-1000 emp.)
"Powerful tool"
5/5
What do you like best about Adthena?

Provide useful information about the competition and the industry Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I don't have anything as it's helping me with my day to day work Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Enterprise (> 1000 emp.)
"A great insight tool that has become a key performance indicator for the PPC team and the business"
4/5
What do you like best about Adthena?

The daily updates which has become essential in making daily performance changes Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Some technical limitations which means some caveats is required Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
UC
Verified User in Consumer Electronics
Mid-Market (51-1000 emp.)
"Adthena is a good tool"
4/5
What do you like best about Adthena?

I like being able to see lone ranger keywords & pull back paid dollars where organic is winning Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I don't particularly appreciate how a new window pops up every time I click on something. Also, I want a better way to filter out keywords that don't matter to me without manually going through each one. Review collected by and hosted on G2.com.

Verified User in Consumer Services
AC
Verified User in Consumer Services
Small-Business (50 or fewer emp.)
"We got an interesting point of view about competition and opportunity."
4.5/5
What do you like best about Adthena?

market trends, new opportunity in terms of kwd covering Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I cannot have check in real-time and I can't find any data about today and yesterday Review collected by and hosted on G2.com.

JY
jing y.
PPC
Enterprise (> 1000 emp.)
"great tool for market insights"
5/5
What do you like best about Adthena?

Market insights at a granular level that each business can define based on their needs. Adthena has helped our business in monitoring competitor activities. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Not really have any dislike about Adthena. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Adthena provides excellent insight and customer service"
4.5/5
What do you like best about Adthena?

The market trends are extremely useful for flagging competitive trends and the search term/ad details provide a level of insights that isn't available with google ads. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I wish there was a way to edit the search term group filters on my own so changes can be a bit more dynamic. Review collected by and hosted on G2.com.

Verified User in Legal Services
UL
Verified User in Legal Services
Small-Business (50 or fewer emp.)
"Great Product, even better customer service"
4.5/5
What do you like best about Adthena?

I like the customer service best, and assistance with new ways I can use the tool when we are trying to explore new opportunities. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Not being able to be more granular on a geo level. Review collected by and hosted on G2.com.

Benjamin F.
BF
Benjamin F.
SEM Director
"Adthena is instrumental in growth outside of performance"
5/5
What do you like best about Adthena?

The sheer volume of data available to us which is presented in an easy to understand. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Some of the graphs we don't find too useful. Review collected by and hosted on G2.com.

Verified User in Mechanical or Industrial Engineering
UM
Verified User in Mechanical or Industrial Engineering
Enterprise (> 1000 emp.)
"Useful tool for analysis"
4/5
What do you like best about Adthena?

The market overview is brilliant, its much easier than using auction insights in Google ads! Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I'd like better filtering options, and more real time data. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Enterprise (> 1000 emp.)
"Adthena provides great insights into competitors & provides opportunities to grow."
5/5
What do you like best about Adthena?

The support we receive from the account team Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Sometimes too much data. Easier ways to filter. Review collected by and hosted on G2.com.

Questions about Adthena? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
•
Last activity over 4 years ago

What does Adthena do?

1 Upvote
1
Join the conversation
View all Discussions

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Perceived Cost

$$$$$
View More Pricing Information
Adthena Comparisons
Product Avatar Image
Semrush
4.4/5(4,311)
Compare Now
Product Avatar Image
Similarweb
4.4/5(1,321)
Compare Now
Product Avatar Image
BrandVerity
4.4/5(19)
Compare Now
Adthena Features
Centralized Platform
Web Tracking
Benchmarking
Customizable Dashboard
Benchmark Reporting
Product Details
Channel Acquisition
Categories on G2
Explore More