--- title: Adjust Reviews meta_title: 'Adjust Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 729 reviews by the users' company size, role or industry to find out how Adjust works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 729 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adjust Reviews **Vendor:** adjust.com **Category:** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution) **Average Rating:** 4.7/5.0 **Total Reviews:** 729 ## About Adjust Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently. ## Adjust Pros & Cons **What users like:** - Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports. (146 reviews) - Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction. (111 reviews) - Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance. (84 reviews) - Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys. (79 reviews) - Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events. (74 reviews) - Users value the **easy integrations** of Adjust, enabling seamless app marketing performance tracking across platforms. (70 reviews) - Data Accuracy (69 reviews) - Attribution (67 reviews) - Users appreciate the **intuitive and customizable dashboard** of Adjust, enabling quick access to key insights and reports. (67 reviews) - Easy Integrations (62 reviews) **What users dislike:** - Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring. (41 reviews) - Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging. (38 reviews) - Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses. (34 reviews) - Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency. (33 reviews) - Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods. (33 reviews) - Users find the **implementation complexity** challenging, as mastering Adjust's extensive features can be time-consuming and confusing. (32 reviews) - Users struggle with **data management issues** , including complexity, data latency, and inaccuracies affecting overall performance. (30 reviews) - Poor Reporting (28 reviews) - Integration Issues (27 reviews) - Steep Learning Curve (27 reviews) ## Adjust Reviews ### 1. Adjust Makes Campaign Optimization Easy with Accurate Real-Time Data **Rating:** 5.0/5.0 stars **Reviewed by:** Huong M. | UA Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Adjust?** Adjust helps me optimize campaigns effectively. It provides timely, real-time, and accurate data updates. It pulls data across multiple platforms and is easy to set up. **What do you dislike about Adjust?** The adjustment is quite optimized for tracking pure IAA products, but it's not yet fully optimized for IAP products. Setting up and using it still presents many difficulties, and the subscription data is not yet completely accurate. **What problems is Adjust solving and how is that benefiting you?** - Real-time data tracking - Multi-platform tracking - Accurate decision-making regarding advertising campaign behavior - Identifying effective and ineffective campaigns to make informed decisions ### 2. Comprehensive mobile analytics and attribution tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mallikarjuna M. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Adjust?** Adjust provides highly accurate attribution tracking, detailed cohort analysis, and robust fraud prevention tools. The dashboard is intuitive, integrations are straightforward, and real-time reporting makes campaign optimization faster. **What do you dislike about Adjust?** Adjust offers a wide range of powerful features, but having more in-depth guides and examples would make it easier to fully leverage all its capabilities. **What problems is Adjust solving and how is that benefiting you?** Adjust helps ensure accurate attribution of user installs and in-app actions, while effectively detecting and preventing ad fraud. This improves campaign ROI, provides cleaner data for decision-making, and ensures marketing budgets are spent on genuine users. ### 3. Adjust Centralizes Campaign Data with Real-Time Attribution for Faster Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Adjust?** What I like best about Adjust is its ability to centralize all campaign data into a single, easy-to-navigate dashboard, which significantly streamlines my daily workflow. Instead of pulling reports from multiple platforms, I can quickly analyze performance, cohort data, and attribution in one place, saving a lot of manual effort. I also appreciate its strong integrations with major ad networks and the real-time attribution capabilities, which allow me to monitor performance and optimize campaigns much faster. The built-in fraud prevention and automation features further reduce manual work and improve data reliability, making it easier to scale campaigns with confidence. **What do you dislike about Adjust?** One thing I dislike about Adjust is the frequent data discrepancies when comparing its reports with platforms like Google Ads, especially around installs and conversions. These differences—caused by varying attribution models, time zones, and counting methodologies—make it difficult to rely on a single source of truth and often require additional time to reconcile data manually. This impacts my workflow because it slows down decision-making and can create confusion when evaluating campaign performance or reporting results to stakeholders. It would be helpful if Adjust could provide clearer reconciliation tools or more transparent explanations (e.g., side-by-side comparison views or discrepancy breakdowns) to make cross-platform analysis faster and more reliable. **What problems is Adjust solving and how is that benefiting you?** Before using Adjust, we struggled with fragmented data across multiple platforms like Google Ads, TikTok Ads, and internal analytics, which made it difficult to accurately measure campaign performance and attribute installs or in-app events. Reporting was time-consuming and often inconsistent due to different attribution logics. With Adjust, we now have a centralized attribution system and real-time performance tracking, allowing us to quickly identify high-performing channels and optimize campaigns more efficiently. This has reduced manual reporting time significantly and improved budget allocation, leading to better ROAS and more confident decision-making at scale. ### 4. Accurate Attribution, Some Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Binh T. | Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adjust?** I like Adjust's accurate attribution and cohort reporting the most. It makes it easy to track installs, retention, and ROAS, and optimize campaign performance efficiently. Adjust helps me solve attribution and performance tracking issues. It centralizes UA and revenue data, allowing me to evaluate campaigns accurately and optimize ROAS more effectively. I really like Adjust and currently use it as my main tool for attribution and reporting. **What do you dislike about Adjust?** Data is sometimes delayed, especially from Mintegral, and I'd like clearer metric formulas in the reports to better understand and validate the numbers. The initial setup was a bit complex at first. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to monitor mobile game performance and UA reports, solving attribution and performance tracking issues by centralizing data, helping me evaluate campaigns accurately and optimize ROAS. ### 5. Adjust: Empowering Mobile Marketers with Data-Driven Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Yến Nhi N. | UA Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Adjust?** Adjust’s advanced attribution modeling delivers exceptional accuracy, helping us track campaign performance across channels and uncover the real user journey. Its customizable dashboards and real-time insights are incredibly valuable for optimizing ad spend, guiding data-driven decisions, and gaining a deeper understanding of post-install user behavior. In addition, the platform’s powerful fraud prevention suite ensures our data remains clean and trustworthy, preventing wasted budget on fraudulent traffic. The capability to analyze raw data in detail and build custom reports gives us an unmatched level of control and visibility. **What do you dislike about Adjust?** Although Adjust is extremely powerful, new users may find the learning curve somewhat steep, especially if they’re not already familiar with advanced mobile attribution concepts or its wide range of features. Fully leveraging the platform often requires time and commitment to understand its finer details. In some cases, integrating with very niche or custom ad networks may need additional technical support or bespoke setup work, which—while supported well by their team—can take longer than expected. The pricing model can also feel a bit complex at first, making it less straightforward to grasp initially. **What problems is Adjust solving and how is that benefiting you?** Adjust plays a vital role in addressing several core business challenges for us. Most importantly, it delivers precise and detailed mobile attribution, solving our previous difficulty in identifying which marketing channels actually drive installs and in-app engagements. This clarity enables us to allocate budget more efficiently, cut down on wasted spend, and confidently scale the campaigns that deliver strong performance. ### 6. Great funnel vision and integration, but setup and customization can improve **Rating:** 3.5/5.0 stars **Reviewed by:** Mateus R. | Growth Cordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Adjust?** Adjust provides an extremely clear view of the acquisition funnel, from installation to custom events like lead, public servant, INSS, and M0. The quality of attribution is far superior to what I have used before, especially in multichannel campaigns (Meta, Google, TikTok, and WebApp). The interface is intuitive, the cohort reports are very comprehensive, and the use of dynamic tokens greatly aids in the granularity of the dashboards. The stability of the API is another strong point: we managed to integrate with Looker Studio, Supermetrics, and n8n without crashing. The user timeline is one of the most useful features — it greatly facilitates evaluating each client, validating the order of events, and cross-referencing with paid media to understand the real quality of acquisition. **What do you dislike about Adjust?** The visualization of customized events could still be more intuitive, especially for those who work with many types of leads and different classifications (such as server, INSS, CLT, federal, judiciary, etc.). The advanced settings part relies heavily on support, and some integrations are not as plug-and-play as advertised. In some scenarios, the latency of sending data to BI or external tools could be lower. Additionally, the initial setup process requires more technical knowledge than the average MMPs. **What problems is Adjust solving and how is that benefiting you?** Adjust solves one of the biggest challenges for those working with multichannel paid media: understanding the real quality of users and the impact of each campaign on the app funnel. Today, I can visualize the entire user journey, from the click to critical events like lead, public servant, INSS, CLT, and M0 revenue. This allows me to optimize campaigns focusing on cost per qualified lead and not just volume. Reliable attribution, cohort analysis, and a detailed timeline of events help identify bottlenecks, validate hypotheses, and adjust investments faster. Additionally, the stability of the API greatly facilitates integration with our dashboards in Looker Studio and automations in n8n, improving the flow of reports and internal intelligence. ### 7. Cost-Effective with Powerful Measurement Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Tien N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Adjust?** I use Adjust for measuring mobile game performance and it helps me with in-game metrics and campaign performance across channels. I love how Adjust's data filter provides a lot of useful information. It measures road D45, D60, and D90, helping me understand the potential for return on investment and profitability of the mobile game. I find it very easy to set up, and the main reasons I switched from Appsflyer to Adjust are the cost, Adjust's more optimal system, and its ability to meet my measurement needs. **What do you dislike about Adjust?** I had an issue with data update capabilities in the past, but that seems to have improved. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to measure in-game metrics and campaign performance across channels, helping me understand the game's ROI and profitability potential. ### 8. Data Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2026 **What do you like best about Adjust?** We’ve been working with Adjust for quite some time, and one of the key reasons we value this long-term partnership is that Adjust always puts its clients first and never stops improving the quality of its products. As an MMP, Adjust closely follows market changes, and through their service, we’re able to stay on top of industry trends and market insights. These are what make Adjust a trusted and reliable partner for us. **What do you dislike about Adjust?** If I had to say one thing I dislike about Adjust, it would probably be that they’re very straightforward with their advice, sometimes a slightly softer delivery might work better. **What problems is Adjust solving and how is that benefiting you?** When iOS 14 was introduced to the industry, we relied heavily on Adjust to guide us through the entire SKAN framework and logic. With the help of the Adjust dashboard, we were able to easily configure SKAN conversion values, ensure conversions were received in a timely manner, and clearly analyze SKAN performance. ### 9. Powerful ROAS and LTV Tracking Across D7 D30 D90 **Rating:** 5.0/5.0 stars **Reviewed by:** Phu H. | UA, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2026 **What do you like best about Adjust?** It has helped me track revenue from IAP and IAA, and it has given me clearer insight into user behavior and key metrics like ROAS and LTV. With this, I can evaluate ROAS across D30, D90 and better understand how much the project can be scaled. **What do you dislike about Adjust?** I feel that the registration cost is a significant barrier for startups. As the number of installations grows, the registration fee rises as well, which ultimately adds to the company’s overall expenses **What problems is Adjust solving and how is that benefiting you?** Since using Adjust, I've been able to scale many more revenue-generating and profit-driven projects to grow the company. Additionally, I've been able to develop more long-term IAP and game projects. ### 10. All-in-One Platform, Reliable Data, Helps Us Make Better Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Adjust?** I really like how it brings everything into one platform. I can see the full performance of all my projects without switching between different tools. The UI is quite clean and easy to navigate. The dashboard report loads impressively fast. **What do you dislike about Adjust?** The numbers sometimes don't match with ad networks, especially non-SAN ones, which is a bit confusing. Also, I wish the data aggregation was more real-time. **What problems is Adjust solving and how is that benefiting you?** It helps me monitor all projects in one place. The data is reliable, so we can evaluate campaign performance and make business decisions on time. Overall, the value Adjust provides is totally worth the cost. ### 11. Intuitive Interface with Powerful Multi-Channel Attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Thuy T. | digital marketing specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Adjust?** The interface is intuitive and user-friendly, and the attribution system is very powerful—especially useful for managing multi-channel campaigns. I also appreciate the fraud prevention features, which ensure more reliable data. **What do you dislike about Adjust?** the initial setup may require some technical knowledge, making it slightly less beginner-friendly. **What problems is Adjust solving and how is that benefiting you?** Adjust solves the challenge of precise marketing measurement, particularly for mobile attribution. It enables me to allocate budget more effectively, focus on high-ROI channels, and reduce waste from low-quality traffic. As a result, campaign performance improves significantly and supports sustainable user growth. ### 12. Adjust Makes Mobile Attribution and Campaign Tracking Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Thao N. | UA marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Adjust?** What I like most about Adjust is that it makes mobile attribution and campaign tracking much easier. The dashboard is clear, the data is reliable, and it helps me monitor performance across channels more efficiently. **What do you dislike about Adjust?** The cost data doesn't accurately reflect reel time. Specifically, the data on the Google Net page is inconsistent with the data displayed on the campaign. **What problems is Adjust solving and how is that benefiting you?** This helps me track user data for each market and network so I can manage my campaigns effectively and accurately. ### 13. Reliable Attribution and Real-Time Insights That Optimize Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Việt Hưng N. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Adjust?** Adjust provides reliable attribution, accurate tracking, and strong fraud prevention. It helps us optimize campaigns efficiently with clear data insights and real-time performance monitoring. **What do you dislike about Adjust?** The dashboard can feel complex at times, especially for new users. Some features take time to fully understand, and reporting customization could be more flexible. **What problems is Adjust solving and how is that benefiting you?** Adjust helps solve attribution challenges by accurately tracking user acquisition across multiple channels. It also reduces fraud and provides reliable data, allowing us to optimize campaigns and improve ROI. ### 14. Powerful Analytics and Growth Tools, But Steep Learning Curve for New Users **Rating:** 4.5/5.0 stars **Reviewed by:** Musmat B. | Growth Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Adjust?** What I like best about Adjust is how seamlessly it supports data-driven growth strategies. As a growth consultant, I value its intuitive dashboard and real-time analytics, which make it easy to identify high-performing channels and optimize campaigns quickly. **What do you dislike about Adjust?** While Adjust is a powerful platform, it can sometimes feel complex for new users due to the depth of its features and technical setup. The dashboard, though detailed, can require extra time to customize for specific reporting needs **What problems is Adjust solving and how is that benefiting you?** Adjust helps solve key challenges in campaign attribution, user tracking, and performance measurement. It provides a unified view of all marketing activities across channels, allowing me to clearly understand which sources drive quality users and revenue. The platform’s advanced attribution and cohort analysis features make it easier to measure user retention, engagement, and LTV accurately. Its fraud prevention tools also ensure that marketing budgets are spent efficiently on genuine users. ### 15. Accurate Attribution and Fast Real-Time Insights in a Clean Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Nguyen L. | Developer management, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Adjust?** Strong attribution accuracy, fast real-time insights, and a clean dashboard that helps monitor performance easily and improve campaign results across channels. **What do you dislike about Adjust?** Onboarding can be challenging for new users, the cost is quite high, and the flexibility in customizing reports could be better. **What problems is Adjust solving and how is that benefiting you?** Adjust helps solve attribution and tracking challenges across multiple marketing channels, giving us a clear view of user acquisition performance. This allows us to make data-driven decisions, reduce wasted ad spend, and improve overall campaign efficiency and ROI. ### 16. Great partner for optimizing our ad campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Anh T. | User Acquisition Markete, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Adjust?** Adjust provides excellent fraud prevention tools which save us a lot of budget. Their attribution window settings are also very flexible and reliable. **What do you dislike about Adjust?** The learning curve can be a bit steep for beginners just starting with mobile attribution. Also, the pricing might be a bit high for small indie developers. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us accurately measure our Return on Ad Spend (ROAS) across multiple ad networks. It gives us a single source of truth to evaluate all our user acquisition efforts. ### 17. Accurate Attribution with Strong TikTok Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Dung N. | UA marketing, Market Research, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2026 **What do you like best about Adjust?** I use Adjust mainly for mobile attribution and performance measurement across both iOS and Android. I appreciate its accurate attribution and strong TikTok integration, which provide near real-time data and allow for fast optimization of my user acquisition campaigns. I also find it quite easy to set up. **What do you dislike about Adjust?** Pricing is a bit high for us. More flexible pricing tiers based on usage or scale would help us in saving cost for long-term contracts, along with clearer cost alignment with the actual tracked volume. **What problems is Adjust solving and how is that benefiting you?** I use Adjust for mobile attribution and performance measurement, especially for TikTok, providing near real-time data and accurate attribution. It helps optimize our UA campaigns, scaling revenue by 50% in 2025. ### 18. Highly Customizable with Room for Interface Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Bùi V. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Adjust?** I use Adjust to track mobile attribution and monitor how different acquisition channels perform, which helps me evaluate campaign results and follow user activity after installation. I appreciate how customizable the reporting is and the ability to access detailed data when needed. It gives me more control to analyze performance in my own way. **What do you dislike about Adjust?** Some parts of the interface can feel a bit complex, especially when trying to get a quick overview. It can take extra steps to pull together the full picture, and faster data updates would make optimization easier. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to track mobile attribution and monitor acquisition channels, centralizing attribution data for better campaign evaluation and user activity tracking. ### 19. Adjust: Unlocking Data-Driven Marketing Success for Mobile Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Thanh Thảo . | User Acquisition Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Adjust?** Adjust's robust attribution modeling is incredibly precise, allowing us to accurately track campaign performance across various channels and identify true user journeys. The customizable dashboards and real-time data insights are invaluable for optimizing our ad spend, making data-driven decisions, and truly understanding user behavior post-install. Furthermore, their advanced fraud prevention suite is top-notch, ensuring our data is clean, reliable, and that we're not wasting budget on fraudulent activities. The ability to dig deep into raw data and create custom reports provides an unparalleled level of control and insight **What do you dislike about Adjust?** While Adjust is exceptionally powerful, the initial learning curve can be a bit steep for new users, especially those not deeply familiar with advanced mobile attribution concepts and the vast array of features. Getting the most out of the platform requires a dedicated effort to understand its nuances. Occasionally, integrating with very niche or custom ad networks can require more technical support and custom work than expected, which, while ultimately resolvable with their good support, can take some time. Additionally, the pricing structure can sometimes feel complex to navigate and understand fully at first glance. **What problems is Adjust solving and how is that benefiting you?** Adjust is crucial in solving several key business problems for us. Firstly, it provides accurate and granular mobile attribution, which was a major challenge when trying to understand which marketing channels truly drive app installs and in-app actions. This directly benefits us by allowing us to allocate our ad budget more effectively, reduce wasted spend, and scale campaigns that perform well. Secondly, its advanced fraud prevention capabilities have been instrumental in combating ad fraud. Before Adjust, we were concerned about paying for fraudulent installs and engagements, which skewed our data and wasted significant budget. Adjust's real-time fraud detection and prevention features protect our investments and ensure the integrity of our data, leading to more reliable reporting and better decision-making. Finally, Adjust offers unified data insights across all our mobile marketing efforts. Previously, data was siloed across different ad platforms, making it difficult to get a holistic view of campaign performance. Adjust consolidates this data, providing a single source of truth that empowers our marketing team to identify trends, optimize campaigns on the fly, and achieve a higher return on ad spend (ROAS) ### 20. A Must-Have Platform for Performance Tracking and Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Uyen P. | UA Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Adjust?** Adjust provides accurate and reliable tracking for all my campaigns, making it much easier to analyze user acquisition performance across multiple channels. I like how intuitive the dashboard is and how quickly I can access key metrics like installs, events, and ROAS. The audience builder and automation tools also save me a lot of time in optimizing campaigns. **What do you dislike about Adjust?** Sometimes the data syncing or attribution updates take longer than expected, especially when comparing real-time metrics with ad network dashboards. The interface could also be more user-friendly in some areas, such as setting up complex filters or navigating between different reports. Pricing can be a bit high for smaller projects. **What problems is Adjust solving and how is that benefiting you?** Adjust helps solve the challenge of tracking accurate user attribution and performance across multiple UA channels. It consolidates all campaign data into one dashboard, making it easier to monitor KPIs like installs, retention, and ROAS in real time. This allows me to make faster, data-driven decisions and optimize campaigns more effectively, improving both performance and budget efficiency. ### 21. Reliable Software with the Features We Use Every Day **Rating:** 4.0/5.0 stars **Reviewed by:** Trân N. | UA marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Adjust?** Accurate attribution, strong SKAN support for iOS, and reliable, real-time data that helps us optimize UA campaigns efficiently across channels. **What do you dislike about Adjust?** Limited transparency in some attribution logic, occasional delays in data updates, and the UI can feel complex when managing multiple apps and campaigns. **What problems is Adjust solving and how is that benefiting you?** Adjust solves cross-channel attribution and data fragmentation, giving us a single source of truth for UA performance; this helps us optimize budget allocation, improve ROAS, and scale campaigns confidently across iOS and Android. ### 22. Adjust: Easy to Use, Smooth Integrations, and Clear Campaign Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Phuong T. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Adjust?** Adjust is very easy to use and integrates smoothly with different platforms. The dashboard is clear and helps us track campaign performance effectively. It’s a reliable tool for mobile attribution and marketing analytics. **What do you dislike about Adjust?** So far the experience has been good. Some advanced features take time to fully explore, but overall the platform works well for our needs **What problems is Adjust solving and how is that benefiting you?** Adjust helps us track installs, user behavior, and campaign performance in one place. This allows our team to optimize marketing campaigns faster and make more data-driven decisions. ### 23. Accurate Attribution and Real-Time Reporting in an Intuitive Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Thanh Q. | Marketing Social, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Adjust?** Strong attribution accuracy, fast real-time insights, and a clean dashboard that helps monitor performance easily and improve campaign results across channels. **What do you dislike about Adjust?** Onboarding can be challenging for new users, the cost is quite high, and the flexibility in customizing reports could be better. **What problems is Adjust solving and how is that benefiting you?** Adjust helps solve attribution and tracking challenges across multiple marketing channels, giving us a clear view of user acquisition performance. This allows us to make data-driven decisions, reduce wasted ad spend, and improve overall campaign efficiency and ROI. ### 24. A must-have mobile attribution tool for scaling apps **Rating:** 5.0/5.0 stars **Reviewed by:** Ton That Q. | User Acquisition Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Adjust?** The real-time data tracking and accurate attribution are fantastic for our campaigns. The dashboard is highly customizable and very easy to navigate daily **What do you dislike about Adjust?** Sometimes generating massive historical reports spanning multiple years can take a bit longer than expected. The cohort UI could also be slightly more intuitive. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us accurately measure our Return on Ad Spend (ROAS) across multiple ad networks. It gives us a single source of truth to evaluate all our user acquisition efforts. ### 25. Clear UI with Accurate Performance Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Truong X. | Video Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Adjust?** Simple UI, it is very easy to use. I can follow new creatives' performance with concise data, which allows me to know what is working and what is not, and improve our workflow efficiency. **What do you dislike about Adjust?** Nothing big. Sometimes I feel the "compare" feature is a bit confusing, but other than that, everything works fine for me. **What problems is Adjust solving and how is that benefiting you?** I'm using Adjust to track creative sets' performance from all channels, compare and enhance our pricing and IR ### 26. Accurate Attribution and Seamless Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Nguyen V. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adjust?** I like Adjust for its reliable attribution and clean UA reporting. It reduces data discrepancies, improves campaign optimization, and makes performance tracking faster and more consistent across networks. I appreciate the accurate attribution, clear reporting, and easy integration with major ad networks for day-to-day UA optimization. Additionally, I find Adjust's solution more cost-effective and backed by a better supporting ecosystem compared to Appsflyer. The SDK integration is straightforward, although a bit of extra time is needed for advanced event mapping and network setup. **What do you dislike about Adjust?** Advanced setup and custom reporting can be a bit complex. **What problems is Adjust solving and how is that benefiting you?** Adjust provides reliable attribution and clean UA reporting, reducing data discrepancies, improving campaign optimization, and making performance tracking faster and more consistent across networks. ### 27. Standardized Measurement and Easy Reporting That Optimize Our Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Long P. | Growth Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Adjust?** Technically, Adjust provides standardized measurement technologies that help me optimize my marketing campaigns. The fraud removal feature helps us eliminate junk installs in advertising campaigns. The reporting UI/UX is easy to use. API support for data usage. **What do you dislike about Adjust?** The reports sometimes take a long time to load. **What problems is Adjust solving and how is that benefiting you?** Adjust has excellent attribution technology that helps us accurately measure the effectiveness of our campaigns, making it easier to scale spend confidently up to millions of dollars. ### 28. Clear In-App User Attribution and Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Vi H. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Adjust?** attribute user in app, clear report (combine between chart and table) **What do you dislike about Adjust?** Adjust lacks flexibility in raw data exploration compared to tools like BigQuery. Some custom analyses require extra work or external tools. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us solve attribution and user acquisition tracking across channels. It allows us to understand which campaigns drive installs and revenue, improving budget allocation and overall marketing efficiency. ### 29. Review for Adjust as a growth analyst **Rating:** 4.5/5.0 stars **Reviewed by:** Zain K. | growth digital analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Adjust?** Adjust provides a clean, reliable view of user attribution and campaign performance across all our marketing channels. The dashboard is intuitive, event tracking is flexible, and integrations with platforms like Google Ads and Meta work smoothly. Their customer success team is quick to respond and helps resolve data or configuration issues effectively. **What do you dislike about Adjust?** The initial setup and SDK implementation can be a bit technical, especially when managing multiple apps or complex event structures. Some reporting filters also take time to load when handling large data sets. Apart from that, the overall experience has been solid. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us accurately attribute installs and in-app events across multiple marketing channels, making it easier to measure ROI and optimize campaigns. It gives us a unified view of user journeys, retention, and engagement while ensuring data accuracy for performance reporting. This has improved our decision-making on budget allocation and campaign optimization. ### 30. Reliable and Powerful Mobile Attribution Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Thai N. | Performance Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adjust?** Adjust is an incredibly reliable and user-friendly platform that provides accurate tracking, insightful analytics, and excellent support, making it a valuable tool for optimizing marketing performance. **What do you dislike about Adjust?** I haven’t experienced any major issues with Adjust so far, as it has been reliable and meets our needs effectively. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us solve challenges in tracking and measuring marketing campaign performance accurately and transparently. It enables us to optimize budgets more effectively, make faster data-driven decisions, and improve overall campaign performance. ### 31. The most cost-efficient MPP for your app **Rating:** 4.5/5.0 stars **Reviewed by:** Nika G. | Lead Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Adjust?** Dashboards and reports are well-designed. Adjust is easy to use, and it has straightforward navigation. In Adjust as a marketer or growth manager, you can add new partners and set connections, quickly implement, and get quality support from the team. In reports you can analyze traffic sources, performance and marketing spend. **What do you dislike about Adjust?** I see there is room for the improvement of mobile attribution for iOS **What problems is Adjust solving and how is that benefiting you?** Adjust helps to scale up the mobile app growth by providing daily data reports, allows marketers and stakeholders to make data-driven decisions, and helps to define a more accurate strategy for Growth and User Acquisition. We use Adjust to track the app installations of our UA-paid channels from different partners. It helps us evaluate each channel for our Paid user acquisition strategy. ### 32. Reliable, accurate, and powerful tracking platform **Rating:** 5.0/5.0 stars **Reviewed by:** Thất Quốc T. | User Acquisition Marketer and Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Adjust?** The real-time data tracking and accurate attribution are fantastic for our campaigns. The dashboard is highly customizable and very easy to navigate daily. **What do you dislike about Adjust?** The learning curve can be a bit steep for beginners just starting with mobile attribution. Also, the pricing might be a bit high for small indie developers. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us accurately measure our Return on Ad Spend (ROAS) across multiple ad networks. It gives us a single source of truth to evaluate all our user acquisition efforts. ### 33. Smooth UI/UX, Easy Workflow Integration, and Smart AI Campaign Refinement **Rating:** 5.0/5.0 stars **Reviewed by:** Linh N. | Marketing Staff, Enterprise (> 1000 emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Adjust?** Adjust delivers a smooth UI/UX experience and integrates easily into existing workflows. Its performance is dependable, the pricing feels justified for what you get, and the support team is attentive and responsive. The AI features also help refine campaigns in a smart, practical way. **What do you dislike about Adjust?** The initial setup of the Adjust solution is somewhat challenging **What problems is Adjust solving and how is that benefiting you?** Adjust provides an effective solution to measure marketing campaign performance through deeplinks ### 34. Exceptional Retention Insights and Robust Data Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Hiếu T. | Game Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2025 **What do you like best about Adjust?** Adjust provides me with very reliable information about retention, and I appreciate how it calculates Age. The Calendar feature also offers a much more robust way to review data. From my team Adjust is a tool that bring: Ease of use, implementation, integrate that support customer need. With the frequency of use is a lot but we can feel Adjust have a very dedicated Customer Support **What do you dislike about Adjust?** At the moment, I don't have any dislikes about Adjust. However, if it could support viewing A/B tests directly from within the game, that would truly be a dream come true. **What problems is Adjust solving and how is that benefiting you?** At the moment, my primary responsibility is to detect issues within the game content. Adjust provides me with clear data on retention, playtime, and session count, which helps me pinpoint the problems currently affecting my product so I can work on improvements. ### 35. Accurate Real-Time Tracking That Boosts Campaign ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Adjust?** The most valuable aspect for me is the accuracy and real-time performance tracking. It helps us quickly evaluate campaign effectiveness and make timely optimizations. For example, we were able to identify underperforming channels early and reallocate budget more efficiently, which significantly improved our ROI. **What do you dislike about Adjust?** One area for improvement is the user interface, especially when navigating between different reports. It can sometimes feel complex and time-consuming to locate specific data. Simplifying the navigation and improving the dashboard structure would enhance the overall user experience and efficiency. **What problems is Adjust solving and how is that benefiting you?** We use Adjust primarily for mobile attribution and performance tracking across multiple advertising channels. It helps us accurately measure user acquisition performance, including installs, in-app events, and ROI. ### 36. Intuitive Interface with Accurate Data Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Ha N. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Adjust?** I like using Adjust for tracking app performance because it helps me track metrics relating to paying rate and ARPU in detail. The UI is very friendly, making it easier to navigate. When running ads on Axon, the data postback is very accurate, which I find very useful. Additionally, I found the initial setup of Adjust to be very easy. **What do you dislike about Adjust?** I think the data postback of other ad networks like Facebook and Google Ads should be more accurate. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to track app performance with detailed metrics like paying rate and ARPU, which helps me accurately measure user engagement. ### 37. Exceptionally User-Friendly and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Yagmur K. | Digital Marketing Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Adjust?** Adjust makes it extremely easy to track mobile marketing performance across channels. I use it daily to monitor acquisition costs, campaign quality, and user behavior. The attribution logic is clear, and the dashboards help me compare channels quickly. I especially value the fraud prevention tools — they significantly reduced invalid traffic, especially on TikTok and partner networks. **What do you dislike about Adjust?** Raw data export limitations can be challenging when you want to run deeper analysis. In some cases, revenue attribution or ROAS calculations require manual support because the dashboard doesn’t provide enough granularity. At times, data refresh can also take longer than expected. **What problems is Adjust solving and how is that benefiting you?** Adjust helps me analyze campaign performance, understand user acquisition quality, optimize budgets, and detect fraudulent traffic. It also makes channel comparisons and cohort analysis much easier, allowing us to make faster decisions in performance marketing. ### 38. Adjust: Trusted Mobile Measurement with Transparent, Privacy-First Innovation **Rating:** 5.0/5.0 stars **Reviewed by:** Hoàng Anh N. | Creative Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adjust?** What I like best about Adjust is its strong reputation in mobile measurement, its commitment to data transparency and privacy, and its continuous innovation in helping businesses make better data-driven decisions. **What do you dislike about Adjust?** What I might find challenging about Adjust is that, as a fast-growing and innovative company, it can require keeping up with constant changes and new developments. However, I see this as a great opportunity to learn and grow. **What problems is Adjust solving and how is that benefiting you?** Track and measure the users data ### 39. Intuitive, Insightful Analytics with Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Cam N. | Optimize YouTube, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2026 **What do you like best about Adjust?** I really like how intuitive and user-friendly the platform is. The analytics are detailed yet easy to understand, which helps us make data-driven decisions quickly. Their customer support is also responsive and helpful. **What do you dislike about Adjust?** Some advanced features can take time to fully explore and master at first. However, once you get familiar with the system, it becomes much easier to navigate. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us accurately track campaign performance and prevent fraud, giving us clear insights into user acquisition. This allows us to optimize our marketing budget effectively and improve overall ROI. ### 40. Adjust Evaluation: Features – Performance – User Experience from Game **Rating:** 5.0/5.0 stars **Reviewed by:** Thúy T. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2025 **What do you like best about Adjust?** Adjust is my favorite MMP; I use it every day in my work. Its user-friendly UI makes it easy to navigate. The new features, such as AI, help me save time on my daily reporting tasks. In addition, the Adjust team is wonderful — highly professional and always willing to support. **What do you dislike about Adjust?** There are some features that I haven’t explored deeply enough, so I don’t have specific feedback for this question. **What problems is Adjust solving and how is that benefiting you?** Adjust is supporting me with a wide range of tasks: Collecting and analyzing data, helping evaluate campaign performance to make appropriate actions Detecting fraudulent users to minimize risks All the game products I am running are integrated with the MMP — Adjust Monitoring key metrics for the game products using Adjust Usage frequency: daily Performance rating: good ### 41. Adjust Keeps Multi-Campaign Monitoring Structured and Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Adjust?** One thing I really appreciate about Adjust is how it helps keep everything structured and easy to manage, even when handling multiple campaigns at once. It gives a clear overview without feeling overwhelming, which makes day-to-day monitoring much more manageable. **What do you dislike about Adjust?** There are moments when finding very specific details requires a bit of extra navigation. Making certain data points more immediately accessible would improve efficiency, especially during quick checks. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us reduce complexity when managing multiple campaigns across different channels. Instead of dealing with scattered information, we can follow a more organized approach to monitor and evaluate performance. ### 42. Clean UI, Seamless Integrations, and Powerful Analytics Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Giang P. | Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2026 **What do you like best about Adjust?** Adjust offers a clean, intuitive UI/UX and integrates smoothly with major tools, delivering strong performance for tracking and analytics. The pricing feels competitive, the support team is helpful and responsive, and the AI capabilities add valuable insights that support better decision-making. **What do you dislike about Adjust?** At the moment, there’s nothing I dislike, and I don’t feel any adjustments or solutions are needed right now. **What problems is Adjust solving and how is that benefiting you?** No problem. ### 43. Consolidates Campaign Data with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Tran L. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Adjust?** I love using Adjust for checking the performance of our campaigns. It consolidates data from multiple ad networks into one dashboard, saving me time from manual reporting and helping me see the full user journey. I find the UI easy to learn and use, and I like that it offers custom reports. The initial setup is relatively easy if I follow the step-by-step guide. Overall, I highly recommend Adjust, giving it a 10/10. **What do you dislike about Adjust?** I find the create charts and predict LTV function could be improved. **What problems is Adjust solving and how is that benefiting you?** Adjust consolidates data from multiple ad networks into a single dashboard, saving me time on manual reporting and offering a comprehensive view of the user journey. ### 44. Accurate Attribution, Intuitive UI, and Clear Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Ha B. | Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Adjust?** - Attribution technology: accurately identifies user sources. - User-friendly UI/UX: intuitive and easy to navigate. - Detailed documentation: facilitates easy learning and onboarding. - Fraud filtering: detects and filters out fraudulent users. - User-friendly reporting: simple and accessible data insights. **What do you dislike about Adjust?** Reports are taking a while to load sometimes **What problems is Adjust solving and how is that benefiting you?** Adjust eliminates user fraud, refining our metrics for more accurate performance measurement and data evaluation ### 45. A dedicated team and beautiful experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Can U. | Digital Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2022 **What do you like best about Adjust?** I am happy to work with the adjust team responsible from our account. It is very easy to reach them and ask for their help and support for both technological and financial issues. We use adjust to track our client's mobile app attributions such as app downloads and clicks. The dashboard of Adjust is very UX friendly. It is very easy to use to do our daily jobs. **What do you dislike about Adjust?** We don't have any problems with Adjust dashboard. However, we recently changed our company name from Universal Mccann to IPG Mediabrands but Adjust finance team couldn't organize that process to create correct invoices for our new company name and address. **What problems is Adjust solving and how is that benefiting you?** Adjust is very stong for cathing frauds. Recently it helped us to catch publishers who made fraud attributions. Therefore we stoped using them and our attributions quality increased. ### 46. Unparalleled Metrics for Campaign Success **Rating:** 5.0/5.0 stars **Reviewed by:** Tuan N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Adjust?** I like the accurate, clear, and detailed metrics in Adjust. It saves a lot of time in the campaign analysis process. **What do you dislike about Adjust?** Perhaps the in-depth metrics broken down by gender, age, and interests of the user group shown in the data could be improved. Also, it wasn't too easy at first to set up; I mean, I saw a lot of things that were obvious in the metrics, and I wanted to use more, then things improved, and the setup became no longer a problem. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to measure marketing campaigns in detail, which provides depth to ROAS, saves time with its accurate metrics, and enhances campaign analysis. ### 47. Reliable Attribution for Scaling Mobile Games **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Adjust?** It’s easy to track which campaigns actually bring in quality players. Integration with ad networks is smooth, and the dashboard is pretty straightforward to use day-to-day. **What do you dislike about Adjust?** Some features can be a bit hard to set up at first, especially for new team members, but for those issue we can reach out to Adjust AM for support. Also, reporting could be more flexible when we want to customize views quickly. **What problems is Adjust solving and how is that benefiting you?** It helps us clearly see where our players are coming from and which campaigns are worth scaling. We can cut wasted spend, avoid fraud traffic, and focus the budget on channels that bring real, high-LTV users. ### 48. Saves Time by Tracking Data Across Multiple Networks **Rating:** 5.0/5.0 stars **Reviewed by:** Tú D. | UA Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Adjust?** What I like most is that it helps me track data from multiple different network, which saves me a lot of time. **What do you dislike about Adjust?** There's nothing about it that I dislike. **What problems is Adjust solving and how is that benefiting you?** I have so many campaigns on different networks so adjust helps me tracking data across networks easily instead of openning many tabs ### 49. Easy to Use with Real-Time Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Aman A. **Reviewed Date:** February 17, 2026 **What do you like best about Adjust?** I use Adjust to track, attribute, and analyze mobile marketing app data through networks and channels. I really like that it's easy to use and offers multiple features like the audience builder and assists. The audience builder helps us target and retarget users by building the exact audience we want to target, while assists help us understand if any install capturing is happening. It also provides us with real-time data, which helps us analyze and optimize campaigns. Plus, the initial setup was very easy. **What do you dislike about Adjust?** They should have functionality to download raw data from Adjust dashboard. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to track, attribute, and analyze mobile marketing app data through networks and channels, ensuring data hygiene with real-time data to optimize campaigns. ### 50. The most trusted MMP partner. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2026 **What do you like best about Adjust?** I've created the ticket below, so it would be helpful if you could apply the changes. **What do you dislike about Adjust?** There are no particular complaints, but it would be helpful to have documented solutions for anticipated issues that may arise. **What problems is Adjust solving and how is that benefiting you?** By having the client evaluate whether app advertising is being assessed fairly, it becomes possible to allocate ad budgets more effectively. ## Adjust Discussions - [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment - [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment - [View Adjust pricing details and edition comparison](https://www.g2.com/products/adjust/reviews?page=5&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+19%3A51%3A40+-0500&secure%5Bsession_id%5D=15dc24a6-6d42-4d7c-9128-9ac7ee30027c&secure%5Btoken%5D=ba498bae79b6882dc7eaae7ef033040c26d6a7788a803be6d2be51737c66dc91&format=llm_user) ## Adjust Integrations - 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Demographics - User Segmentation - Geolocation - Predictive Analytics **Optimization** - Icon Testing - A/B Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Trading** - Keyword Tracking - Refund Management - Third-Party Integrations - Click Tracking - Time on Site Tracking - ROI Tracking - Visitor Tracking - Conversion Tracking - Campaign Management **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery - ASO Reporting **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules - Email Alerts - Activity Monitoring - Social Media Monitoring - VPN Detection - Bot Detection **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking - Multi-Campaign **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking - Sentiment Analysis **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Campaign Analytics - Geolocation - Performance Metrics - Session Recording - Activity Dashboard - Threat Intelligence - Reporting & Statistics - Website Analytics - AI Copilot - Device Fingerprinting - Web Traffic Reporting - API - Real-Time Analytics - Mobile Access - GDPR Compliance - Keyword Analysis - Generative AI - Bot Mitigation **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Competitor Monitoring - Keyword Rank Tracking - Benchmarking - AI Copilot - Generative AI - Reviews Management **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adjust Alternatives - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (132 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 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