--- title: Adjust Reviews meta\_title: 'Adjust Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 729 reviews by the users' company size, role or industry to find out how Adjust works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 729 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Adjust Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports. [(146 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610065&qs=pros-and-cons#reviews) Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction. [(111 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610176&qs=pros-and-cons#reviews) Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance. [(84 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1609987&qs=pros-and-cons#reviews) Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys. [(79 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610645&qs=pros-and-cons#reviews) Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events. [(74 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1611056&qs=pros-and-cons#reviews) Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring. [(41 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610619&qs=pros-and-cons#reviews) Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging. [(38 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610321&qs=pros-and-cons#reviews) Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses. [(34 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610815&qs=pros-and-cons#reviews) Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency. [(33 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1609970&qs=pros-and-cons#reviews) Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods. [(33 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610399&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Adjust ##### 1. Ease of Use Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports. [ See 146 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610065&qs=pros-and-cons#reviews) See Related User Reviews ![Muhammad M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammad M.") MM Muhammad M. Mid-Market (51-1000 emp.) 5.0/5 "Accurate Attribution and Real-Time Insights That Make Campaign Optimization Easy" What do you like about Adjust? What I like best about Adjust is its accurate attribution and reliable real-time data. The dashboard is clean, easy to use, and helps optimize campaig ![Aman A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aman A.") AA Aman A. 4.5/5 "Easy to Use with Real-Time Insights" What do you like about Adjust? I use Adjust to track, attribute, and analyze mobile marketing app data through networks and channels. I really like that it's easy to use and offers ##### 2. Customer Support Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction. [ See 111 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610176&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Great Value and Fast Tech Support, With Room to Grow" What do you like about Adjust? - Price point is good for the features they are offering - Tech support is super fast to respond whenever there are issues and they are easily availa ![Cam N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cam N.") CN Cam N. Mid-Market (51-1000 emp.) 5.0/5 "Intuitive, Insightful Analytics with Responsive Support" What do you like about Adjust? I really like how intuitive and user-friendly the platform is. The analytics are detailed yet easy to understand, which helps us make data-driven deci ##### 3. Insights Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance. [ See 84 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1609987&qs=pros-and-cons#reviews) See Related User Reviews ![Muhammad M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammad M.") MM Muhammad M. Mid-Market (51-1000 emp.) 5.0/5 "Accurate Attribution and Real-Time Insights That Make Campaign Optimization Easy" What do you like about Adjust? What I like best about Adjust is its accurate attribution and reliable real-time data. The dashboard is clean, easy to use, and helps optimize campaig ![Rahul K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul K.") RK Rahul K. Enterprise (\> 1000 emp.) 4.5/5 "Accurate Attribution and Strong Campaign Transparency" What do you like about Adjust? What I like best about Adjust is its accurate and reliable attribution. It gives clear visibility into which campaigns, channels, and creatives are ge ##### 4. Reporting Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys. [ See 79 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610645&qs=pros-and-cons#reviews) See Related User Reviews ![Aman A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aman A.") AA Aman A. 4.5/5 "Easy to Use with Real-Time Insights" What do you like about Adjust? I use Adjust to track, attribute, and analyze mobile marketing app data through networks and channels. I really like that it's easy to use and offers ![Sahadat H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sahadat H.") SH Sahadat H. Enterprise (\> 1000 emp.) 3.5/5 "Real-Time Reporting Made Easy, But Ad Source Naming Could Be Clearer" What do you like about Adjust? I like the real time reporting dash board . And we can create different report easily ##### 5. Analytics Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events. [ See 74 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1611056&qs=pros-and-cons#reviews) See Related User Reviews ![Yen N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yen N.") YN Yen N. Mid-Market (51-1000 emp.) 5.0/5 "A Powerful Solution for Marketing Analytics" What do you like about Adjust? It makes it easy to consolidate and analyze traffic data LM Lakshmi M. 4.5/5 "Transformative Tool for App Install Tracking and Attribution" What do you like about Adjust? I really like Adjust's deep linking solution. It's great that we can create an unlimited number of deep links, and the custom links feature is incredi ### 5 Cons or Disadvantages of Adjust ##### 1. Slow Loading Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring. [ See 41 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610619&qs=pros-and-cons#reviews) See Related User Reviews ![Yen N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yen N.") YN Yen N. Mid-Market (51-1000 emp.) 5.0/5 "A Powerful Solution for Marketing Analytics" What do you dislike about Adjust? One drawback is that the website frequently experiences errors and sometimes fails to load pages ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Reliable Attribution and Clear Campaign Insights" What do you dislike about Adjust? Loading large datasets may take longer than expected. ##### 2. Complexity Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging. [ See 38 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610321&qs=pros-and-cons#reviews) See Related User Reviews ![Puja .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Puja .") P Puja . Enterprise (\> 1000 emp.) 5.0/5 "Reliable Attribution & Strong Fraud Prevention for Confident Marketing Decisions" What do you dislike about Adjust? One downside of Adjust is that its interface and reporting structure can feel slightly complex for new users, and advanced features often require a le ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Best-in-Class Mobile Measurement with Strong Attribution and Fraud Control" What do you dislike about Adjust? Advanced features require onboarding Custom reporting needs simplification ##### 3. Expensive Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses. [ See 34 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610815&qs=pros-and-cons#reviews) See Related User Reviews ![Abbas H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abbas H.") AH Abbas H. Small-Business (50 or fewer emp.) 4.5/5 "Excellent Mobile Ad Fraud Detection with Stable Integrations" What do you dislike about Adjust? Dashboard can be confusing/limited compared to rivals, cohort reporting can be complex, some report poor customer service/setup help. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Effortless Integrations and Seamless Marketing Platform Testing" What do you dislike about Adjust? I don't have any specific complaints about Adjust, but I do believe there is always potential for improvement, particularly when it comes to technical ##### 4. Dashboard Issues Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency. [ See 33 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1609970&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Great Value and Fast Tech Support, With Room to Grow" What do you dislike about Adjust? -Takes time to understand attribution for Google/Organic and iOS -can't easily download raw data of users directly from dashboard ![Rahul K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul K.") RK Rahul K. Enterprise (\> 1000 emp.) 4.5/5 "Accurate Attribution and Strong Campaign Transparency" What do you dislike about Adjust? One challenge is that the dashboard and reporting interface can sometimes feel complex, especially for non-technical users. Certain advanced reports r ##### 5. Slow Performance Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods. [ See 33 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610399&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Reliable Attribution and Clear Campaign Insights" What do you dislike about Adjust? Loading large datasets may take longer than expected. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Granular Analytics and Structured Dashboards Elevate the Experience" What do you dislike about Adjust? Sometimes you have to wait long for data to refresh ![Sen T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sen T.") ST Sen T. UA Marketing Mid-Market (51-1000 emp.) 4/24/2026 "Multi-Channel Attribution Powerhouse with an Easy-to-Use Control Center" 5/5 What do you like best about Adjust? Adjust is a beast when it comes to multi-channel attribution. I can track everything from TikTok to Facebook in one place, and their 'Control Center' makes it super easy to scale winning campaigns and cut losing ones instantly without jumping between tabs Review collected by and hosted on G2.com. What do you dislike about Adjust? The pricing can get a bit steep as you scale, especially for some of the premium add-ons like the Audience Builder. Also, while the UI is clean, navigating through deep historical data can sometimes feel a bit sluggish Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? It solves the problem of 'blind spending' by giving me a clear view of ROAS across all networks. This allows me to optimize my budget in real-time, ensuring I’m only paying for high-LTV users Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Giao H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Giao H.") GH Giao H. UA Marketing Small-Business (50 or fewer emp.) 3/22/2026 "Clean, Headache-Free Dashboard for Clear User Insights" 5/5 What do you like best about Adjust? I really love how clean the dashboard is. It’s super easy to see exactly where our users are coming from without getting a headache Review collected by and hosted on G2.com. What do you dislike about Adjust? The data sync isn't always instant. Sometimes there's a 12-hour delay for platform spend data, which makes it hard to track budget in real-time. Also, I’ve noticed the ad revenue data can be a bit off—sometimes there's a 20% gap compared to our internal numbers. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Before Adjust, our data was a mess. Every ad platform claimed they were the reason for a sale, so the numbers never added up. Adjust fixes that by being the 'referee.' It shows us which ads actually work and which don't. This helps us stop wasting money on bad channels and put our budget where it actually brings in real user Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Linh H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Linh H.") LH Linh H. UA Marketing Small-Business (50 or fewer emp.) 4/1/2026 "Adjust Makes Campaign Reporting Easy" 5/5 What do you like best about Adjust? What I like best about Adjust is how easy it is to use, especially as an intern. The interface is intuitive, and the metrics are clearly presented, so I can quickly understand campaign performance. I also find the notes and guidance very helpful, making it much easier for someone new like me to get familiar with reporting and analysis. Review collected by and hosted on G2.com. What do you dislike about Adjust? It sometimes takes time to fully understand all the metrics and setup options, but it’s not a big issue once I get used to it Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Adjust helps solve the problem of tracking. It provides clear and fast data, so I can easily track the campaigns' performance, especially for new campaigns. This makes analysis much more straightforward and helps me learn how to make data-driven decisions faster. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Thang T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thang T.") TT Thang T. Product Developer Small-Business (50 or fewer emp.) 3/17/2026 "Clear, Centralized Analytics That Power Smarter Product Decisions" 5/5 What do you like best about Adjust? I appreciate how Adjust provides clear and structured analytics that help our product team better understand user acquisition performance and user behavior trends. Having centralized and reliable data makes it easier to evaluate the impact of marketing efforts on product growth and retention, which supports more informed product decisions. Review collected by and hosted on G2.com. What do you dislike about Adjust? Some advanced features and reporting configurations require time to fully explore and set up. While the platform is powerful, it may take a learning curve for teams who want to leverage deeper insights for product optimization. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Adjust helps solve challenges related to attribution accuracy, fragmented marketing data, and performance visibility across channels. By consolidating data into one platform, our team can more effectively analyze campaign quality, user cohorts, and long-term value, which helps us align marketing performance with product development and growth strategies. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Pham T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pham T.") PT Pham T. UA Security and Investigations Mid-Market (51-1000 emp.) 3/30/2026 "User-Friendly Tracking That Makes Campaign Performance Clear" 5/5 What do you like best about Adjust? Adjust allows me to clearly understand which channel a user is coming from, making it easier to evaluate the effectiveness of each campaign. Additionally, the interface is quite user-friendly, and the tracking setup steps are simple and not overly complicated thanks to the documentation and the dedicated support team at Adjust. Review collected by and hosted on G2.com. What do you dislike about Adjust? Regarding the drawbacks, I think cost is a major obstacle. Increasing the conversion/day rate significantly increases your ADJUST costs, leading to substantial additional expenses for your project. Therefore, I hope Adjust will implement better cost policies. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? I can quickly and clearly analyze file users to determine their quality and potential. This allows for rapid service scaling and increased revenue and profit. Adjust enable me to quickly measure all parameters and generate very specific statistics. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Anh L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anh L.") AL Anh L. ASO Specialist Mid-Market (51-1000 emp.) 4/15/2026 "Crystal-Clear Organic vs Paid Installs for Measuring Organic Lift" 5/5 What do you like best about Adjust? I like how clearly it distinguishes between organic and paid installs. It helps me see exactly how my ASO efforts are being boosted by our UA campaigns, which is crucial for calculating the 'organic lift' for our app Review collected by and hosted on G2.com. What do you dislike about Adjust? Sometimes the keyword-level data can be a bit limited due to store privacy policies, which is more of an industry challenge than a tool flaw. Also, the UI for deep-linking could be a bit more user-friendly for non-technical users Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Adjust solves the mystery of where our organic users are coming from. By having accurate attribution data, I can prove the ROI of my ASO strategies and better coordinate with the marketing team to improve our overall App Store visibility Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Hà L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hà L.") HL Hà L. Small-Business (50 or fewer emp.) 4/20/2026 "Powerful App Tracking with Great Integration" 5/5 What do you like best about Adjust? I really love how clear and visual everything is with Adjust; it's very clean and easy to use. I appreciate how it saves me from data headaches by letting me see my ROI from Google, Meta, and TikTok all in one place, which makes my work life much easier. The Datascape and SKAN dashboard are the most helpful features, allowing me to see everything in one view and making iOS data clear. These tools save me hours on reporting and help me focus on scaling ROI instead of wasting time on manual data work. The integration with other tools like Google Ads, Meta, TikTok Ads, Firebase, and Google Sheets is very smooth. The setup was quite fast and straightforward, and Adjust works very well for iOS tracking, which was the most important reason for choosing it over Kochava. Review collected by and hosted on G2.com. What do you dislike about Adjust? I think the price is quite high, and sometimes loading large raw data reports can be a bit slow. I would love to see faster reporting speeds for long-term data. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? I use Adjust to manage app performance, track SKAN data, and compare results from Google, Meta, and TikTok in one place. It solves data fragmentation issues, saves time on reporting, and helps me allocate budgets more effectively by showing which campaigns work. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Makoto H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Makoto H.") MH Makoto H. Account Manager Small-Business (50 or fewer emp.) 2/3/2026 "Continuously Evolving Platform with Outstanding Global Support and Local Expertise" 5/5 What do you like best about Adjust? What I like best about Adjust is how it continuously evolves its products based on the latest market and industry trends, ensuring real relevance for marketers. Beyond the technology itself, the strong support from the global Adjust team, combined with deep local expertise in each region, makes it easy to operate and scale across markets. Its broad ecosystem of partnerships also positions Adjust not just as a technology company, but as a critical hub for driving successful, data-driven marketing. Review collected by and hosted on G2.com. What do you dislike about Adjust? While Adjust’s strong support is a major advantage, I think the public documentation could be improved to be more user-friendly and easier to navigate. Making the documentation clearer and more accessible would help users find answers more efficiently, especially for common use cases. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Adjust is solving the challenge of optimizing advertising budgets while attribution and performance evaluation—especially on iOS—have become increasingly difficult. By providing products that make these complex areas more transparent, Adjust enables marketers to make better, data-driven decisions. In addition, having access to a team with some of the deepest expertise in the industry allows for discussions that go beyond the role of a measurement provider and extend into broader marketing strategy, which is highly valuable for my work. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Huyen L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Huyen L.") HL Huyen L. Small-Business (50 or fewer emp.) 4/20/2026 "Creative Metrics Mastery with Adjust" 4/5 What do you like best about Adjust? I use Adjust to review creative metrics, which are signals for creating creative videos. Adjust provides Creative Analytics metrics, which tell me exactly which videos are bringing in real users and which are just generating fake clicks. I can tag each Creative Asset individually and create multiple videos with different elements, and Adjust will indicate which is most effective. I particularly like the LTV (lifetime value) feature, as it measures the LTV of users from each video. Based on Cohort Analysis, Adjust helps assess user quality and lifecycle, informing when to replace creatives. The initial setup of Adjust was easy, taking only 3-5 minutes to link partners. Review collected by and hosted on G2.com. What do you dislike about Adjust? I think the biggest problem is the high cost and the difficulty of installation for beginners. Additionally, there's the access control issue; even for an editor like me, it's very restrictive if I want to view more in-depth sections of the dashboard. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? I use Adjust to assess creative video performance, identifying genuine user engagement over fake clicks. It lets me compare asset variations, and its LTV metrics help in evaluating user quality and lifecycle for strategic creative updates. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Ha H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ha H.") HH Ha H. Small-Business (50 or fewer emp.) 4/14/2026 "Superb Tool for Campaign Optimization and Scaling" 5/5 What do you like best about Adjust? Adjust remains a powerhouse because of its lightning-fast Real-Time Data and Seamless Network Aggregation. It eliminates data silos by unifying fragmented metrics from dozens of networks (like Meta, TikTok, and Google) into a single, standardized dashboard via Datascape. This allows for "Apple-to-Apple" comparisons in seconds. Furthermore, its Real-Time Callbacks and instant fraud prevention ensure that your optimization happens the moment a conversion occurs, giving you a massive edge in scaling campaigns efficiently across multiple platforms. Review collected by and hosted on G2.com. What do you dislike about Adjust? While Adjust is elite, it could improve in UI simplicity for beginners, loading speeds for massive datasets during peak hours, and pricing flexibility for smaller startups. Better synchronization between their fast-moving product updates and technical documentation would also greatly benefit developers. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? I use Adjust to monitor campaign metrics like spend and revenue, optimizing my campaigns. It scales campaigns efficiently, provides precise attribution, prevents fraud, and offers unified ROI insights and privacy-ready tracking, making it invaluable for both insights and real-time optimization challenges. Review collected by and hosted on G2.com. 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