# Kissmetrics Reviews **Vendor:** Kissmetrics **Category:** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 168 ## About Kissmetrics Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention. ## Kissmetrics Reviews ### 1. Excellent Human Behavior Analytics Platform with In-depth Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Matt A. | CEO, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2023 **What do you like best about Kissmetrics?** I've been using Kissmetrics for about a year now, and it has considerably transformed how we analyze and interpret our customer data. Features: Kissmetrics shines when it comes to its features. The ability to track, analyze, and segment our customers' online behavior is unrivaled. It's also extremely helpful that Kissmetrics allows us to integrate data from multiple platforms, making it a one-stop shop for all our analytics needs. The funnel and cohort analyses provide invaluable insights into our customers' journey and behaviors, helping us make informed decisions to improve our marketing strategies. Ease of use: Kissmetrics comes with great onboarding support to help get start. This is especially great for those not well-versed in data analytics. The interface and capabilities are super simple and now has become an indispensable tool. The platform is well-designed, and the various charts and visualizations make it easier to understand complex data. Customer service: The customer service team at Kissmetrics is prompt and helpful. Whenever we've had issues or needed clarification, their team was quick to respond and resolve our concerns. Value for your money: Kissmetrics definitely is the best value for your money compared to its competition. We have tried other solutions but Kissmetrics has become a team favorite in terms of cost and usage. Room for Improvement: I would like to see new features coming out like AI and Heatmaps which was told to me that it is in the works so will be getting most of the product. Overall, I would highly recommend Kissmetrics to any business seeking an in-depth understanding of their customers' behavior. It's a powerful tool that, when used correctly, can have a significant impact on your business's marketing efforts and, consequently, its success. **What do you dislike about Kissmetrics?** The only problem we ran into with Kissmetrics was that sometimes the data analysis would take about 10-20 minutes. This also depends on how big your report range is or the type of report we are running. Sometimes we run Yearly ones and those are the ones that take a bit longer. I have brought this up with their support and sounds like they are making improvements to speed up longer range reports. Other than that no issues. **What problems is Kissmetrics solving and how is that benefiting you?** The primary problem that Kissmetrics solves for us is the ability to understand our customers' behavior at a granular level. Before Kissmetrics, we were limited to surface-level analytics, which didn't provide us enough information to make informed decisions. We were essentially making marketing decisions in the dark. ### 2. Timely web data analytics for favorable decision making **Rating:** 4.5/5.0 stars **Reviewed by:** Eric M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Kissmetrics?** Kissmetrics has many qualities that have been positive for our organization, most notably secure web data analytics and tracking customers, content and social media submissions quickly from our desktops and mobiles. It is a straightforward installation tool; it has taken us a few minutes and allows us to enjoy excellent visualization and customization options. What I liked the most is that it provides safely and reliably a large amount of data and information that allows us to control better what we need to perform as analysts; we use it to make decisions based on data, and in my opinion, we are happy with the results we have obtained. **What do you dislike about Kissmetrics?** It is not an intuitive or easy-to-use tool; it takes a little time to adapt and master the proposed learning curve. Likewise, we have found it challenging to summarize data and make integrations with third-party tools. **What problems is Kissmetrics solving and how is that benefiting you?** The main benefit we have obtained with Kissmetrics has been robust data analysis. It has provided our work team with valuable solutions to improve the web experience and effectively track leads, content and presentations on social networks. Other features we have found interesting have been visitor metrics and obtaining campaign statistics. Kissmetrics has helped us solve problems and streamline digital marketing tasks extraordinarily, benefiting the entire organization's overall growth and web presence. ### 3. A metrics and analytics solution to drive growth for any organization **Rating:** 5.0/5.0 stars **Reviewed by:** Brian E. | Senior Human Resources Generalist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Kissmetrics?** It's a tracking and analytics tool that has been well-liked within my organization; it allows us to understand how users interact with our products and services. I love the ability it has to track individual users throughout the journey, from first visit to conversion; this allows us to see how key metrics such as time-on-site and several visits evolve and take the necessary steps to improve the user experience; it also has a variety of valuable reports and visualizations to identify patterns and trends in user interaction with our site. Another great attraction of Kissmetrics is its integration with marketing and analytics tools; this is very useful for having a panoramic view of our marketing strategy and its results. **What do you dislike about Kissmetrics?** First of all, although it is an intuitive tool, it has a learning curve for users who are not so familiar with other tracking and analytics solutions, and on the other hand, the configuration and customization of the tool are a bit complex; it is something that could demand more time and effort to get the results you want. **What problems is Kissmetrics solving and how is that benefiting you?** Kissmetrics has many features that have benefited the organization from the moment we implemented it. It has a focus on metrics tracking that has been useful for our marketing and product teams to make decisions to seek to optimize the user experience; the reports are fantastic and have significantly helped us identify patterns and trends in user interaction with our site, for example, the conversion funnels reports allow us to remember what drives users to abandon purchase processes and the cohort reports will enable us to have a visualization of how users interact with our product over time. ### 4. Amazing Analytics Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Evan S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Kissmetrics?** Kissmetrics is leaps and bounds above Google Analytics -- we use it to track all of our website visitors and collect data on behaviors. They also have great customer service and would def recommend **What do you dislike about Kissmetrics?** Sometimes the data can be slower to load when we have a ton of events to load but nothing too bad **What problems is Kissmetrics solving and how is that benefiting you?** Kissmetrics tracks all of our user and product data across multiple channels and puts them onto awesome dashboards that we can use ### 5. It's excellent with accuracy in data collection and analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Hayden J. | Business Development Specialist, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2022 **What do you like best about Kissmetrics?** Kissmetrics suits my way of working very well because it is easy to use, has fantastic support and has an excellent platform for ongoing data analysis, all of which I find very useful. It's easy to operate and provides quick access to a wealth of valuable tools for researching, discovering and solving problems in the enterprise and beyond. It loads quickly, offers powerful search tools, provides revealing data in a clear format, and generates digestible reports that can be studied effortlessly. In the years I have used it, it has become quite robust, and its many enhancements have been tremendously helpful and impressive. **What do you dislike about Kissmetrics?** There seem to be software issues inside that cause it to run slowly and even crash. **What problems is Kissmetrics solving and how is that benefiting you?** Data management focuses entirely on the ever-changing nature of day-to-day operations and, as such, is very efficient and has provided a great strength that has spanned many progressive analytical scenarios. I am relieved that we have finally established a set of guidelines that the corporation can rely on for this service. I am completely satisfied every time I use Kissmetrics, and I have no doubt you will be too. Secure data management. ### 6. The most effective way to research your company's marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Keyla A. | Project Management, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Kissmetrics?** I like being able to monitor my company's marketing by conducting a geographic study of consumer behavior concerning services, including which services are the most viewed, which are the best sellers, and what people's criteria are for these things. Kissmetrics is significantly better than competitors in terms of quality, and I like that I can quickly analyze the data and use it to identify important information in statistical distribution frequencies. Kissmetrics has an amazing user interface that makes everything simple to visualize. **What do you dislike about Kissmetrics?** One thing I don't like is that they charge extra for simple services, lack qualified support staff to handle all customer inquiries, and sometimes take a long time to respond to requests for information. **What problems is Kissmetrics solving and how is that benefiting you?** The main objective of Kissmetrics in the company is to promote the examination of data in volume before making any decision. It has involved statistical data with qualified management levels. The result of all its development is seen in intelligence as it modifies management procedures. I use it to research my company's monthly and annual Internet revenue, best-selling services and customer reviews to improve the quality of my offerings. Since I started using this platform, my sales have increased dramatically. ### 7. Helped us to increase our conversions **Rating:** 4.0/5.0 stars **Reviewed by:** Nicholas D. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2022 **What do you like best about Kissmetrics?** Kissmetrics is easier to use than Google Analytics if you are trying to create funnel metrics. We were able to quickly assign URL's to specific funnels to test out the conversions **What do you dislike about Kissmetrics?** There can be a bit of a learning curve at first - it is pretty overwhelming, and you can suffer from analysis paralysis as a result. It does take a lot of effort and time to set up **What problems is Kissmetrics solving and how is that benefiting you?** We are a memberships business - and we are always trying to find a way to test out different campaigns to find the most efficient path for someone to become a member. This allows to see how our tests are performing ### 8. Indispensable for Larger Organizations **Rating:** 4.5/5.0 stars **Reviewed by:** Adam A. | Interdisciplinary Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2022 **What do you like best about Kissmetrics?** If you're selling three or four items a month, Kissmetrics may not be for you. However, if you are the owner of a midsized business (wth a solid IT department!) this is an excellent solution that should cover most of your needs. All of that aside, I like Kissmetric's personal touch. You're seeing people doing things, not just numbers (as opposed to Google analytics). **What do you dislike about Kissmetrics?** Kissmetrics is not a walk in the park to set up. If you are not tech-savvy or have a dedicated staff member with IT skills, please reconsider your decision. It's a not tool, but I'm not sure I would hire a new employee just to install and maintain it. My colleagues have told me it has some limitations when it comes to aggregated data. It served our purpose, in any case. **Recommendations to others considering Kissmetrics:** Carve out a decent chunk of time to configure Kissmetrics. **What problems is Kissmetrics solving and how is that benefiting you?** I was consulting for a supplement store. Our primary objective was to identify bottlenecks to our conversion rates (because many customers, if they encounter a technical issue, will not bother to contact the webmaster). We were able to figure out which types of customers were the most likely to complete their purchase and which were not (as well as why). ### 9. Great product! **Rating:** 5.0/5.0 stars **Reviewed by:** Logan M. | Senior Marketing Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2017 **What do you like best about Kissmetrics?** Extremely Easy to use! Ability to customize to make my brand is great! **What do you dislike about Kissmetrics?** Enjoy the platform, no issues. You are limited to only a couple different options. No chat.. **Recommendations to others considering Kissmetrics:** Use it! **What problems is Kissmetrics solving and how is that benefiting you?** The pop up forces people to choose to continue or not. ### 10. Robust customer analytics and testing tool **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 25, 2014 **What do you like best about Kissmetrics?** Funnel report helps in tracking cart abandonments and drop offs in other events. Cohort report helps in measuring groups of people who have similar experiences. People search report assists in finding dedicated customers and those who need to be re-engaged. A/B test report is great to track response of customers to different page layouts and apply those findings in real time to lift conversion rate. **What do you dislike about Kissmetrics?** Too much dependence on tracking code customization to get actionable reports. Funnel reports are limited to showing five levels of customer purchase flow. This may not work well for websites that have more than five levels of checkout process. Requires significant investment upfront and ongoing code implementation expenses to customize the metrics this tool captures. Integration with other business intelligence tools such as MicroStrategy or sugarCRM is complex, so difficult to establish a single data pipeline. **Recommendations to others considering Kissmetrics:** To maximize the value of this tool, identify essential business requirements and KPIs. So the website's tracking code can be customized for the tool to capture custom business analytics. Please ensure you have a sound analytics and development team plus a decent budget, to fulfill those advanced implementation needs. For example: implementing e-commerce attribution, user-level segmentation, and custom funnel analysis need custom code updates and can't be done using out-of-the-box tracking code. **What problems is Kissmetrics solving and how is that benefiting you?** Used it to optimize customer path to conversion and checkout process. Leveraged its data to increase roi of media spend in different digital channels like email, social, search and display. Both these strategies helped in improving the quality of customers visiting the site and their online experience once they landed. So, traffic and conversion rate could be lifted with minimum investment. Campaign tracking, funnel analysis and user-level demographics were used to create a targeting plan and acquire new customers as well as lift product sales from existing customers. ### 11. kissmetrics **Rating:** 2.5/5.0 stars **Reviewed by:** Trish C. | Manager, SEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2017 **What do you like best about Kissmetrics?** lots of detail on individual customer actions **What do you dislike about Kissmetrics?** hard to get at data, setup takes a long time Lots of details **Recommendations to others considering Kissmetrics:** Be sure you have someone with time to help manage continual set up and updates **What problems is Kissmetrics solving and how is that benefiting you?** tracking customer path within product ### 12. Good customer experience, sometimes a challenging product to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Kissmetrics?** The best thing about KissMetrics recently, is that the company appears to be listening to the users, and including more of the features that we have been asking for. The new people view, populations, and activity view are all great features. **What do you dislike about Kissmetrics?** The way that properties are handled is not something that I am super happy about. I am forced to ask questions in an awkward way to try to get the data I am looking for, and I cannot ask a question like "what are all the values for property:{name} that have ever been fired for this group. The power reports are too hard to use, so I just don't, but I feel like I am missing out. The webcasts more often then not, do not go into the specific detail that I would like to see. I would love to have more webcasts that show exactly, step by step through the system, ways to set up or look at users that are valuable. Most are just too high level. **What problems is Kissmetrics solving and how is that benefiting you?** We use KM to track users by install source (last touch) and how those cohorts behave in the app. We also use the LTV as a gut check against the other LTV tools that we have. We use the dashboards to report on high level metrics daily, such as installs, cancels, and revenue. ### 13. Kissmetrics Review **Rating:** 4.5/5.0 stars **Reviewed by:** Aritra M. | Senior Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Kissmetrics?** Contribution to customer acquistion gradually increasing since it's integration. Mapping customer acquisition volumes with customer acquistion cost **What do you dislike about Kissmetrics?** ABV of customers acquired through SKU6 is significantly lower than those acquired through other deltas Frequency fluctuates rapidly **Recommendations to others considering Kissmetrics:** A very cost-effective product analytics software with great features where very minimal human acumen is required. **What problems is Kissmetrics solving and how is that benefiting you?** After using and integration Kissmetrics, we have been able to improve Acquisition channels Acquisition by product categories Customer value ### 14. Difficult to use, but extremely powerful, flexible, and worth the investment **Rating:** 4.0/5.0 stars **Reviewed by:** Ben S. | Content Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about Kissmetrics?** The best thing about Kissmetrics is the combination of power and flexibility that it provides. Once you figure out how to set up and run reports, you can get valuable insight into all kinds of actions that take place on your site and track important conversion data. There are other tools that do this, but none that work quite the way Kissmetrics does (at least not that I'm aware of). Overall, the best thing about Kissmetrics is that it allows to do data-driven marketing better, and we simply have not seen another tool that could be a one-to-one replacement for it on the market. **What do you dislike about Kissmetrics?** It's not particularly intuitive and the learning curve is steep. You'll need to spend some time learning how to use it in order to get real value from it. The UI isn't particularly easy to get around either, and there are some other small quality-of-life improvements that could be made that aren't in the product right now. The ability to email data exports to more than one user account, for example, would be a major convenience. **Recommendations to others considering Kissmetrics:** Ask yourself what questions about your funnel you want to answer before investing in this (or any) tool. Then, make sure you're prepared to spend the time required to learn how to use it. **What problems is Kissmetrics solving and how is that benefiting you?** We're solving problems around tracking and measurement that would be difficult to solve without it. The primary benefit we've seen is that we're able to track conversion rates all the way down the funnel in a way that yields incredibly valuable insights that we can then use to guide all kinds of decision-making. Without Kissmetrics, it would be tough to know exactly which content and URLs are driving which actions that are specifically turning into leads and sales. ### 15. Great took to understand in depth your site. **Rating:** 5.0/5.0 stars **Reviewed by:** Jayish M. | Strategic Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2021 **What do you like best about Kissmetrics?** All the report types and the great support provided by their team. **What do you dislike about Kissmetrics?** The reports that cant be automatized to be sent automatically via emails. **Recommendations to others considering Kissmetrics:** You will not regret it, if you want to really understand in detail, what is going on in with the site. **What problems is Kissmetrics solving and how is that benefiting you?** Understanding if customers use the enhancements being developed. Also to be able to have basic KPI to see sites health. ### 16. Does the job, but in a very, very painful way. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2020 **What do you like best about Kissmetrics?** The simplicity of sending our engagement metrics to KM via their API and not having to worry about hosting that data ourselves is very nice for a small company like ours. We have looked into more advanced systems and the work to get to a place of hosting our own data is quite daunting. This is a perfect quick solution for us at this point in time. **What do you dislike about Kissmetrics?** The user interface is completely unintuitive. The UI is outdated and every task is so manual it is painful. Several reports that we run are based on time and this interface requires you to update each individual query with a date picker manually. It is absolutely miserable to use. This takes us several hours when it could be auto populated, or at the very least allow for batch date updates. The integrations with other platforms is limited. Because of this we do not have the ability to attribute acquisition to marketing campaigns. **Recommendations to others considering Kissmetrics:** It's a quick and easy solution if that's what you're looking for but it does not provide the insights that you will need down the road. Do the work, build a data warehouse and set yourself up for more customized reporting. **What problems is Kissmetrics solving and how is that benefiting you?** We are using Kissmetrics for all of our user engagement metrics. This has benefited us significantly in understanding how our users are using our platform. This benefits us by providing insights into prioritization for new product features as well as targeted marketing efforts. Without KM we would have zero visibility into what features are performing well and which features need additional marketing to communicate the value proposition across to our customers. While the product is limited, it does provide this very valuable insight for us. ### 17. Great for SMB performance marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Tony M. | Head of Growth, Paid Search & Social, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2020 **What do you like best about Kissmetrics?** I prefer Kissmetrics over Google Analytics for web attribution and user-level analytics. All of my PPC performance reports use Kissmetrics data. The user interface allows for very quick insights into users, campaigns, etc. The a/b testing tool is also a great add-on. The URL API tool is probably my favorite feature, as it allows marketers to spin up new events and properties in minutes, without having to engage the engineering team. **What do you dislike about Kissmetrics?** Data visualization and reporting inside the tool can be limited at times and I often find myself exporting raw data to transform/pivot in a spreadsheet. Kissmetrics also struggles with app-based attribution/analytics. **Recommendations to others considering Kissmetrics:** If you are an early-to-mid stage, webfocused, data-driven organization -- then I recommend Kissmetrics. There are other tools out there with more features but Kissmetrics is more affordable, still good bang for your buck. **What problems is Kissmetrics solving and how is that benefiting you?** Web attribution and user-level event analytics are Kissmetrics' bread and butter. For a data-driven performance marketer, Kissmetrics is a powerful and flexible tool. ### 18. Complete waste of Money and unprofessional Service **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Kissmetrics?** Nothing. It did not work the way they said it would and they were very unprofessional in their communication with us. **What do you dislike about Kissmetrics?** The contact, with Ryan in particular was a complete mess. The contracts were very deceiving and they did very little to understand where we were coming from or what we wanted. Not only a complete waste of money but some of their tactics bordered on scam behavior. Would never recommend this to anyone as there are several other companies who can do this with more honest and favorable terms. They clearly just wanted to charge money regardless of what their product did or did not do. It was an utter disgrace the way they charged us and continued to charge us despite us requesting a cancelling over and over again. Greedy and dishonest service. **Recommendations to others considering Kissmetrics:** Do not get into bed with people like this as the quality of support is horrid and very uncomprehensive. **What problems is Kissmetrics solving and how is that benefiting you?** I have realized 0 benefits of Kissmetrics. I am sure that there are some if you really look, however due to the lack of faith and their dishonest dealings with the contract we never got to see a single result. **Official Response from Ryan Salomon:** > Hi, First, I'd like to apologize for any issues you may have faced with your analytics or with anything that you remotely believe was deceiving. This is certainly not the experience we want our customers to have. In regards to billing, while we do believe we have to hold all accounts to what's stated in our contract terms, we also believe in doing everything we can to help websites succeed and grow. In your experience, it sounds like we were not able to listen and ultimately did not help you succeed in what you were looking to see from a data perspective. Effectively, we did not hold up our end of the contractual terms. For this, I sincerely apologize. Second, please reach out to me directly at ryan@kissmetrics.io to go over the reporting issues you ran into, or with your availability so that we can hop on a call. In the event we can remedy the implementation issues, we will be extending to you an annual plan at no cost as we are not taking your experience lightly. Thanks, Ryan ### 19. Customizable and great for SaaS **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2020 **What do you like best about Kissmetrics?** The ability to track and create reports for marketing and in-product interactions. We use Kissmetrics regularly for A/B testing and helps combine website conversions with in-product conversions. **What do you dislike about Kissmetrics?** The reports can be very slow sometimes. It seems to have gotten better since the product switched owners. I wish the data exports happened automatically instead of going to your email. **What problems is Kissmetrics solving and how is that benefiting you?** A/B testing to improve conversion rates on the website. Analyze the conversion funnel from visit to registration to payment. Analyze in-product user metrics. ### 20. Powerful Tool, Could Be Maintained Better **Rating:** 4.5/5.0 stars **Reviewed by:** Chris P. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2020 **What do you like best about Kissmetrics?** People Reports provide great insights. The API seems to work well the little we’ve used it for querying reports **What do you dislike about Kissmetrics?** Doesn’t seem to be well maintained - seemingly simple bugs on the website (typically just UI problems) seem to perpetuate for a while. **What problems is Kissmetrics solving and how is that benefiting you?** Running AB tests to gauge feature effectiveness ### 21. It´s a great tool to analyse events and create automated dashboards **Rating:** 5.0/5.0 stars **Reviewed by:** Yozune G. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Kissmetrics?** its very practical and easy to use, I love personalized reports **What do you dislike about Kissmetrics?** plans have limited number of event counts, and upgrading is expensive **What problems is Kissmetrics solving and how is that benefiting you?** funnel ### 22. "Incredible item that is continually being refreshed" **Rating:** 5.0/5.0 stars **Reviewed by:** Lingard M. | Project Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2019 **What do you like best about Kissmetrics?** The item is straightforward. It gives me the information I need and is genuinely quick at doing as such! It has a wide scope of what it can do and break down - which is decent. Over the business we use it for alot of various things between A/B testing and populace analysis.The Funnel and Activity reports are by a long shot the most helpful. The Metrics highlight is helpful in its effortlessness. I've likewise come to depend on People Search while investigating non-related business issues. **What do you dislike about Kissmetrics?** I feel like the interface could be more easy to use. It takes some seeking to discover what you're searching for - and they're continually changing the manner in which the UI works. **Recommendations to others considering Kissmetrics:** It's an incredible beginning stage before hopping on board to Intercom or Drift or another talk framework. It's incredibly straightforward, you can modify the style and shading and you can lead buyers down a path.Take time to set up right occasions and properties and ensure everybody recognizes what they are. It can get befuddling when a few groups are utilizing the item and setting up properties and occasions. Having something like an ace record that has all these in them is valuable. **What problems is Kissmetrics solving and how is that benefiting you?** I am taking care of the issue of transformation and every minute of every day administration. All locales these days are utilizing an innovation that enables the customer to feel like they are being overhauled regardless of whether there is nobody accessible or working. An advantage I've understood is many individuals permit the spring up to lead them directly from the landing page which makes them take a gander at the tributes which manufactures your believability and aides convert.Identifying the strategies that best proselyte our trialiers to repeating individuals has been the greatest shelter and worth the venture alone. ### 23. Kissmetrics allows me to track the full funnel **Rating:** 4.0/5.0 stars **Reviewed by:** Timothy R. | Senior Store Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 13, 2019 **What do you like best about Kissmetrics?** Infоrmаtіоn hаs аlwаys bееn а kеy tо suссеss іn аlmоst еvеry dееd. Sо іn busіnеss іt іs сruсіаl, bеfоrе sеllіng yоur рrоduсt tо thе сustоmеrs yоu must hаvе еnоugh іnfоrmаtіоn whеthеr thеy nееd іt аt аll оr nоt, аnd іf yеs yоu nееd dеtаіls аnd sо оn, аnd аll thіs іnfоrmаtіоn yоu саn gеt thrоugh yоur wеbsіtе thаnks tо Kіssmеtrіx. As реорlе whо сrеаtеd thе wеbsіtе thrоugh thе оutsоurсіng соmраny wе dоn’t hаvе оur оwn рrоgrаmmеrs, nеvеrthеlеss, wе nееdеd sоmеhоw tо fіgurе оut hоw еvеrythіng wоrks hеrе аnd hоnеstly іt wаs nоt vеry еаsy, but thе реrsоn frоm thе suрроrtіng tеаm рrоvіdеd us wіth thе рrоfеssіоnаl hеlр **What do you dislike about Kissmetrics?** I wіll nоt tаlk аbоut sоmеthіng rеаlly bаd іn thіs systеm, аt lеаst bесаusе I hаvе nоt fоund аnythіng lіkе thіs yеt. Hоwеvеr, sоmе fеаturеs I wоuld rеаlly wаnt tо bе rеаlіzеd hеrе. **What problems is Kissmetrics solving and how is that benefiting you?** Engаgіng оur vіsіtоrs tо stаy аt оur wеbsіtе fоr thе lоngеr реrіоd оf tіmе tо іnсrеаsе thе сhаnсеs tо соnvіnсе thеm tо buy bесаmе rеаl аftеr I gаthеrеd thе іnfоrmаtіоn аbоut thе nееds оf thіs реорlе. Thіs іs nоt sераrаtе sоftwаrе fоr thе sресіаl sеgmеnt оf thе busіnеss, nо. Dо yоu hаvе а wеbsіtе аnd vіsіtоrs? If yеs thеn just buy thіs рrоduсt аnd stаrt bооstіng thе flоw оf yоur сlіеnts rіght nоw thе sаmе аs wе dіd. I саn sаy thаt wе wеrе wаndеrіng іn dаrknеss bеfоrе mееtіng thе systеm whісh bесаmе thе lіght fоr us fоr оur sіtuаtіоn, рrоblеms, dіrесtіоns оf thе futurе dеvеlорmеnt аnd stuff lіkе thіs. ### 24. Very reliable and Perfect solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2019 **What do you like best about Kissmetrics?** Marketing campaigns are incomplete without Kissmetrics. I personally love the tool for funnel side and love the way it simply breakdowns the data. Can't get much enough like Kissmetrics on any platform. Testing multiple landing is my favourite. **What do you dislike about Kissmetrics?** We just love it. Marketing campaigns are incomplete without Kissmetrics. I personally love the tool for funnel side and love the way it simply breakdowns the data. Can't get much enough like Kissmetrics on any platform. Testing multiple landing is my favourite. **Recommendations to others considering Kissmetrics:** 100% Recommended! **What problems is Kissmetrics solving and how is that benefiting you?** Tracking real people, doing A/B split tests, behaviour results and tracking events is something I use. The benefits are if I use a free tool to do the same it will consume my lot of time but since I use Kissmetrics they help me do it in fractions of minutes and very efficiently. Which could've been quite impossible for me to do so. ### 25. Do you want to have more traffic, leads, and sales **Rating:** 3.5/5.0 stars **Reviewed by:** Sophia J. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Kissmetrics?** As interesting elements of this conversion funnel, it is not a predefined funnel, but an environment of freely configurable sequences of events based on the prior identification of milestones (e.g., product viewing, terms and conditions, etc.), regardless of their final location in the reports. **What do you dislike about Kissmetrics?** To this, Kissmetrics adds an integration with the management of Google Analytics campaigns (and this is something we have to explore, because I suspect it will be limited to a capability to make use of UTM parameters... soon I will add a comment about it). **Recommendations to others considering Kissmetrics:** Regarding visitor tracking, many will be pleased with the level of abstraction used by this tool, which goes on to talk to us about people. And here we can enter into tricky territory, as you know. Anyway, we will soon know more. For now, it is worth mentioning that Kissmetrics presents itself as a low-cost alternative for those who do not find the time to take advantage of more complex and expensive solutions. **What problems is Kissmetrics solving and how is that benefiting you?** Regarding visitor tracking, many will be pleased with the level of abstraction used by this tool, which goes on to talk to us about people. And here we can enter into tricky territory, as you know. Anyway, we will soon know more. For now, it is worth mentioning that Kissmetrics presents itself as a low-cost alternative for those who do not find the time to take advantage of more complex and expensive solutions. ### 26. Decent software managed poorly **Rating:** 2.0/5.0 stars **Reviewed by:** Nathan A. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2018 **What do you like best about Kissmetrics?** The visualization options are solid. The reports are fairly flexible. It's nice to have analytics somewhat centralized. **What do you dislike about Kissmetrics?** Integration with my company's database has failed over and over again, and Kissmetrics either shows no data or inaccurate data. The company keeps moving the platform to different URLs. The documentation for implementing database connections has left our dev team a bit confused. **Recommendations to others considering Kissmetrics:** Thoroughly review features before committing - this solution is not for everyone. Integration with RDBMS has been a pain. **What problems is Kissmetrics solving and how is that benefiting you?** It's most useful for tracking customers/visitors through the funnel. Some of the aggregated data reports have questionable results. ### 27. Kissmetrics is a great chat tool for those entering the "chat bot" world **Rating:** 3.5/5.0 stars **Reviewed by:** Lisa P. | Digital Marketer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Kissmetrics?** I love the ability to take the consumer on a "bunny trail" through your website. It allows you to control their pathway and see content that you find most relevant on your site **What do you dislike about Kissmetrics?** The set up isn't extremely intuitive. It takes a few minutes to grasp the difference between the "conversion page link" and the "destination link." I think that process could be a little simpler. Although, I love the ability to customize the bubbles with brand colors, verbiage & shape (to an extent). **Recommendations to others considering Kissmetrics:** It's a great starting point before jumping on board to Intercom or Drift or another chat system. It's extremely simple, you can customize the style & color and you are able to lead consumers down a path. **What problems is Kissmetrics solving and how is that benefiting you?** I am solving the problem of conversion & 24/7 service. All sites in this day and age are using a technology that allows the consumer to feel like they are being serviced even if there is no one available or working. A benefit I've realized is a lot of people allow the pop up to lead them right from the home page which gets them looking at the testimonials which builds your credibility and helps convert. ### 28. Good service to measure KPIs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Kissmetrics?** Great for deep data tracking, as it compares metrics and automates updates. This has helped us better track our goals and learn what works and doesn't work. This has allowed us to better understand our customers and make strides to better our overall marketing to them. **What do you dislike about Kissmetrics?** Could be a little more intuitive. Exporting of reports sometimes takes ridiculously long. Wish it integrated with other tools better/easier. The learning curve for everything who is using is a bit long. **Recommendations to others considering Kissmetrics:** Trial it out first and see if your company could benefit from it. It took us a few trials with similar products until we found Kissmetrics and it's by far the best one out there for our needs, but every company is different! **What problems is Kissmetrics solving and how is that benefiting you?** A/B testing has been huge! We have been able to test all different things such as email templates, subject lines, email length, and more so hone in on what our audience responds best to. We have also utilized retention data with our customers and engagement. ### 29. Great insights, long on-boarding, but worth the effort **Rating:** 4.5/5.0 stars **Reviewed by:** Dave F. | Vice President Marketing, Sports, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Kissmetrics?** The Funnel & Activity reports are by far the most useful. The Metrics feature is useful in its simplicity. I've also come to rely on People Search when troubleshooting non-related business issues. Also I must commend them on the effort and research they've put into constantly improving the platform. They do listen intently to user feedback and I've been approached by them numerous times for a quick call on a new or improved function. **What do you dislike about Kissmetrics?** There's an Engagement function to present banners, modals, etc. that really isn't what it should be. You can't use any of your data to cater messaging or show/not show messages to populations. It's glaring that this was left out so it feels like a tacked-on feature that was rushed out the door. I can understand not wanting to develop more in this area though as it nears the marketing automation space. When it comes to Kissmetric's overall value, I don't consider this feature a positive or negative. I also don't find the Revenue and Cohort reports useful, however I don't necessarily have a need for them. **Recommendations to others considering Kissmetrics:** The ease of implementation can vary depending on where you are with your data management. If you have a single provider like MailChimp, Marketo, Salesforce or if you have something in place to define events and user properties, implementation will be quick as they have a good data integration and API framework. If you don't have any type of data management in place, consider spending resources on building that out with something like Segment. It prepares you much better for integrations, and not just with Kissmetrics. **What problems is Kissmetrics solving and how is that benefiting you?** Identifying the tactics that best convert our trialiers to recurring members has been the biggest boon and worth the investment alone. ### 30. Great product that is always being updated **Rating:** 5.0/5.0 stars **Reviewed by:** Micaela W. | Senior Digital Marketing Specialist, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2015 **What do you like best about Kissmetrics?** The product is very simple. It gives me the data I want and is fairly fast at doing so! It has a wide range of what it can do and analyze - which is nice. Across the business we use it for alot of different things between A/B testing and population analysis. **What do you dislike about Kissmetrics?** I feel like the interface could be more user friendly. It takes some searching to find what you're looking for - and they're always changing the way the UI works. **Recommendations to others considering Kissmetrics:** Take time to set up correct events and properties and make sure everyone knows what they are. It can get confusing when several teams are using the product and setting up properties and events. Having something like a master document that has all these in them is useful. **What problems is Kissmetrics solving and how is that benefiting you?** We use kissmetrics to look at data on pages and see who converted/paid us for A/B tests as well as general metrics monitoring. ### 31. Great Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2018 **What do you like best about Kissmetrics?** Kissmetrics lives up to its name. They have made insights into metrics extremely usable and easy. **What do you dislike about Kissmetrics?** The fact that the paid accounts are required for certain indispensable requirements. **What problems is Kissmetrics solving and how is that benefiting you?** I have used it to extract insights for the company I interned for. ### 32. Great data frustrating service **Rating:** 3.0/5.0 stars **Reviewed by:** Javier J. H. | Marketing Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2015 **What do you like best about Kissmetrics?** The amount of data and options are amazing. Really powerful tool. This without a doubt the best feature about Kiss Metrics. But the fact that all that data can be combine with different search levels really makes this tool one of the best out there. **What do you dislike about Kissmetrics?** The service of KissMetrics is not that great we have a lot of doubts and we never got an answer. They are hard to reach and even harder to get a feedback from them. This is the most frustrating aspect of Kiss Metrics. The other aspect that we dislike is the fact that when we do a funnel search then you can't click on the users of a certain group and have a deeper look at them. Their path tool is just useless, needs to be improve. **What problems is Kissmetrics solving and how is that benefiting you?** We solve funnel questions and more information about the behavior of our customers. The best part if being able to see all users and the events that they have trigger. Or doing event search and seeing users behavior. **Official Response from Tomasz Borys:** > Thank you so much for your valuable feedback, Javier! It's great that you see our product as a powerful tool for your organization; although on the level of service, this should never happen to any of our customers and I'm sure it's a frustrating feeling trying to get an answer. I will be personally reaching out to you, as I would like to get to the bottom of this. ### 33. Great tool, but maybe outdated **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Kissmetrics?** The fact that you can follow a customer's journey step by step is wonderful. It really helped us understand how affiliate marketing fits into our customer journey. With Kissmetrics we were able to see that people instead of using affiliates as a source to find Apt2B used it to google for coupon codes while they were already checking out. Therefore, we were paying the affiliates money for nothing. **What do you dislike about Kissmetrics?** Everyone started clearing their cookies. So tracking people by that method has proven to be a bit spotty. Also, there is no feature that let's you map your customer's journey in one aggregated form. There is something like a multi-path function, but due to the fact that everyone is clearing their cookies it's hard to tell what's true and what's not. It would also be great if it would be easier to search for specific people. It takes very long to load them and the NEW person search look is horrible. It would be great to see important metrics at a glance, i.e. when did they first visit the site, when did they purchase, how did they keep coming back. I would love to look at a specific customer and see: "visited site through google the first time and then came back through direct 3 times and then purchased 10 days after initial visit". However, just to reiterate, the biggest issue for us was that people are clearing their cookies and 50% of our customers were having their first site visit shown as "direct", which definitely can't be true. **Recommendations to others considering Kissmetrics:** Understand what the software can really do and what the limitations are. **What problems is Kissmetrics solving and how is that benefiting you?** We wanted to understand attribution better and partially it helped. Other benefits are more on the increasing sales side by identifying customer groups and up-/cross-selling to them. ### 34. Took months to get approval, but was worth the wait **Rating:** 4.5/5.0 stars **Reviewed by:** Aaron T. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Kissmetrics?** The data--it is everything I wanted and more! The funnel report is worth the cost (for us at least) alone! I also have to do a shout out to the Kissmetric team--everyone that I have worked with has been extremely knowledgeable and helpful. I can't recommend the support team at KM enough! **What do you dislike about Kissmetrics?** Long report loading times and there are some issues with finding the correct pages when filtering. (You need to know the "exact" name of the page or campaign you want to filter. There is no drop down.) Sometimes it is a bit difficult to figure out why a report isn't loading data. (All minor issues though) **Recommendations to others considering Kissmetrics:** Don't wait as long as we did. We evaluated Kissmetrics for months and when we did finally sign up, we used the data to launch a highly successful top of the funnel lead campaign within 15 days. **What problems is Kissmetrics solving and how is that benefiting you?** We were looking to get a better idea of how our customers and potential customers are using our website. What the funnel conversion rate to email submission is and social ROI ### 35. Best web behavioral activity tracker - learn from your visitors **Rating:** 4.5/5.0 stars **Reviewed by:** Sanjit M. | Digital Marketing Strategist, Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2017 **What do you like best about Kissmetrics?** It is great to see where visitors click and move around on a website. To understand the customers is the best way to learn how to grow a business, to better engage with them as well. **What do you dislike about Kissmetrics?** cost :( I wish it was more economical for start-ups and entrepreneurs. **Recommendations to others considering Kissmetrics:** A lower price point so all businesses can take advantage of the software to make more insightful business decisions. The information this software provides gives insight otherwise businesses would not be able to attain. **What problems is Kissmetrics solving and how is that benefiting you?** You can use it to identify leaks in the funnel and understand the flow of the visitors' behavior. ### 36. Kissmetrics Google Spreadsheet plug-in is a must have for digital marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Shan H. | Digital Marketing Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Kissmetrics?** It pulls data and refreshes itself. so anyone using it can manipulate the raw data into a customized dashboard or report, and connect your marketing data with your sales data in a single spreadsheet! (of course you need to plug in your sales data through an API or manually). **What do you dislike about Kissmetrics?** It could be hard to modify and save the query. **Recommendations to others considering Kissmetrics:** The plugin is definitely a must have. **What problems is Kissmetrics solving and how is that benefiting you?** Calculating ROI is a big one, and keeping track of how the campaigns are performing in different channels (like facebook, twitter, google adwords, etc) ### 37. Excellent platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Kissmetrics?** A great modern design providing easy access to advanced features for building complex reports. Much easier to craft a detailed report than in Google Analytics and provides excellent summaries for the user flow through various features on the site being tracked. **What do you dislike about Kissmetrics?** The individual person page could be more useful by showing properties over time and a table of the events which have occurred with all the properties shown together. **Recommendations to others considering Kissmetrics:** Browse the support pages and knowledgebase for a far more detailed view on what Kissmetrics has to offer than their normal product pages on their site. **What problems is Kissmetrics solving and how is that benefiting you?** The funnel reports make it easy to identify weaknesses in flow through features, where people ‘give up’ with configuring certain features. By identifying which areas to focus on, it was easier to dedicate development time to the areas which needed them the most. ### 38. Closing the infamous loop of data from product to customer to web **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Kissmetrics?** The easy integrations with our third party tools, hubspot and segment to create a tangible analytics platform to track customer behavior and make informed decisions. **What do you dislike about Kissmetrics?** The UI can be sluggish and sometimes confusing with the logical statements. Also the logical statements can be limited on what you can and cannot do, but it is not a stopper. **What problems is Kissmetrics solving and how is that benefiting you?** We are trying to solve user journey, customer ROI and event tracking from the front end of our website acquisition to purchase and then retention. ### 39. Works well for basic SaaS use cases, but inflexible for more complex businesses/analyses **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Kissmetrics?** Common growth marketing reports like funnels and cohort reports work well out-of-the box and are fast and easy to create. The platform is good for users with an intermediate level of comfort with data who want to begin looking at growth marketing metrics but don't yet have the data skills to build these reports themselves. **What do you dislike about Kissmetrics?** Limited versatility for manipulating your data in custom ways. Some reports are missing filtering options that would be valuable. Funnel reports only allow user counts, not sums (like revenue, etc). Also, Kissmetrics seems to be pushing the product development in a direction focused on user interactions (like sending emails and triggering popup modals) while some basic analytics functionality is still missing. **What problems is Kissmetrics solving and how is that benefiting you?** Ability to quickly build funnel and cohort reports to analyze conversion behavior. It does this very well. ### 40. Powerful analytics tool **Rating:** 4.0/5.0 stars **Reviewed by:** Pascal v. | Marketing & Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2017 **What do you like best about Kissmetrics?** How easy it is to set up events, properties, and reports. That's very important, because with other tools I've tried things became so complex, that you're not encouraged to dig deeper. The ease with which you can set up these things with Kissmetrics makes that you'll easily measure various aspects. The barrier is not high. **What do you dislike about Kissmetrics?** The support for Single Page Applications is limited. Because of this, we still needed involvement of our developers to set it up. Besides that, I haven't run into something I didn't like. **Recommendations to others considering Kissmetrics:** Start by going through their excellent support documentation. Learn the logic of their system before implementing. **What problems is Kissmetrics solving and how is that benefiting you?** Answer: where do our best customers and signups come from? And how do they behave in our app? It helps us optimize our app in a more focused manner. ### 41. Great for analyzing user behavior on your website/app **Rating:** 4.0/5.0 stars **Reviewed by:** Santiago C. | Digital Marketing Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Kissmetrics?** The two main things why I recommend Kissmetrics are: 1. How easily you can change from first touch to last touch attribution. It has never been so easy to discover the origin of a visit versus assisted conversions. 2. How you can fully understand groups of users behavior with the populations' report. **What do you dislike about Kissmetrics?** The fact that everytime you want to export a report (which you do most of the time), you need to wait for an email. This makes things super slow. **Recommendations to others considering Kissmetrics:** Keep in mind that for collecting data it's an amazing software, but you will have to use Excel for creating final reports **What problems is Kissmetrics solving and how is that benefiting you?** We are understanding our user's behavior in the app, this makes it easier to take desitions about where to go next. ### 42. info oriented **Rating:** 3.5/5.0 stars **Reviewed by:** Sante C. | Clinical Research Coordinator, Research, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2017 **What do you like best about Kissmetrics?** kissmetrics has a lot of useful info, Thue always lets us know about upcoming webinar. Every time I attend I take a lot of information. We have used some of the helpful tactics in our own planning. **What do you dislike about Kissmetrics?** I don't have anything I dislike about Kissmetrics **Recommendations to others considering Kissmetrics:** n/a **What problems is Kissmetrics solving and how is that benefiting you?** Marketing ### 43. Awesome funnel and activity and filtering reports **Rating:** 4.5/5.0 stars **Reviewed by:** Dylan P. | Software Developer, Legal Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Kissmetrics?** The best feature is the funnel report because it helps point out areas of improvement **What do you dislike about Kissmetrics?** I dislike the person look up tool. Sometimes I want to search by name and not just Id or email. Even once I get to the search results it's still hard to see all of that users personal information because the way it's displayed **What problems is Kissmetrics solving and how is that benefiting you?** Everything - we use it for our main tracking. Specifically my team is focused on growth and retention ### 44. The best data tracking tool and unrivalled customer support! **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas D R. | UX Intern, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Kissmetrics?** I thoroughly enjoy the webinars hosted by Thue on Thursdays, these have opened up new areas of research and improved our optimisation processes. **What do you dislike about Kissmetrics?** I dislike that sometimes data can take too long to update in the repots but the live tracking makes up for this. **Recommendations to others considering Kissmetrics:** Try it, if you don't like it then tell them what you didn't like and they'll improve it! **What problems is Kissmetrics solving and how is that benefiting you?** We track user behaviour, mainly how the approach and learn about our company and the service it offers. We also use it for building AB tests, calculating how many people visit a page over a period of time and the conversion rates of customers coming from different traffic sources. ### 45. Excellent person-based analytics solution **Rating:** 5.0/5.0 stars **Reviewed by:** Jason C. | Practice Manager and Senior Analyst, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Kissmetrics?** I love how Kissmetrics goes beyond what we can do with the usual analytical tools and helps our customers to build profiles around individual users and the actions they take. This is hugely valuable information that our customers can then use to feed their marketing systems. **What do you dislike about Kissmetrics?** It would be useful to have some more flexibility around eCommerce reporting. **What problems is Kissmetrics solving and how is that benefiting you?** Feeding marketing systems with rich behavioral data in order to increase return on marketing spend. ### 46. Powerful tool with a great support team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2017 **What do you like best about Kissmetrics?** The support team is Kissmetrics' best quality. Whenever I have a question I want to answer, I'll email my account manager and he'll help me build the right reports. It's like having an extra analytics expert on our team. **What do you dislike about Kissmetrics?** Kissmetrics, like many powerful tools, has a high learning curve. Its reports will eventually answer the question you need to answer, but building the report to do so is not usually intuitive. I often have to email my account manager for help. **What problems is Kissmetrics solving and how is that benefiting you?** Kissmetrics is excellent for helping us understand our midfunnel. Our products are considered purchases, so it's crucial that we are able to analyze and optimize assist channels (as well as acquisition). Kissmetrics makes that possible and vastly improves the quality of our data. ### 47. A super useful tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Rodrigo M. | Business Development Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2017 **What do you like best about Kissmetrics?** The granularity of all information. It allows me go deeper inside our operation. I also can check our performance almost in real time. **What do you dislike about Kissmetrics?** The data are all there but the reports could be more friendly customized. I never saw the reports available in your premium plan but I believe you will let the user create more flexible reports very soon. We normally see you are always creating new features. **Recommendations to others considering Kissmetrics:** I all conversation I have about our business, I mention we use and I do recommend the Kissmetrics solution. **What problems is Kissmetrics solving and how is that benefiting you?** I can clearly track all my sources performance and take the decisions that matter. ### 48. New User's Perspective on Kissmetrics **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Kissmetrics?** The new interface is welcoming. I can pull most of the reports I need with little fuss. I feel that my company's information is the bulkiest part of the experience. **What do you dislike about Kissmetrics?** I wish I knew more about how my company was using the data. Which data is really good to pull from vs. other tokens that have incomplete tables or amounts of information. Would be great to star or review certain pools of information so we know, as a team, how and what information to look at together. **Recommendations to others considering Kissmetrics:** Capture good data as early as possible. **What problems is Kissmetrics solving and how is that benefiting you?** Trying to market our product better to our customers. This seems to take a lot of time because there is a learning curve amount my peers and an additional layer of the KissMetrics to understand. ### 49. One of the most robust reporting and metrics apps available **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Kissmetrics?** Power reports! Can slice and dice our data in endless ways. **What do you dislike about Kissmetrics?** Pricing is a tad-bit high and the UI could use some updating. **Recommendations to others considering Kissmetrics:** Take your time while onboarding to understand how Kissmetrics works. It's not the easiest app to setup initially, but well worth the time once it is setup correctly. **What problems is Kissmetrics solving and how is that benefiting you?** Kissmetrics gives us deep insights into the behavior of our trial and paid users. With deep segmentation, we are able to customize our CX based on the behavior of micro-groups of users. ### 50. Awesome Product. Must have for growing business **Rating:** 5.0/5.0 stars **Reviewed by:** HIMANSHU P. | Global Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Kissmetrics?** Nice Reporting Platform. Ability to uniquely identify a visitor. Constant effort to further improve the product with a new useful feature to further improve the analysis. **What do you dislike about Kissmetrics?** Would be good to have more documentation of integration with other tools specially landing page building tools like ( Unbounce , Instapages, webflow) **What problems is Kissmetrics solving and how is that benefiting you?** We were able to track our TV campaign by integrating kissmetrics tracking data with TV report and our database thus saving us loads of money to purchase new tool for TV tracking. ## Kissmetrics Discussions - [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) - 1 comment, 1 upvote - [View Kissmetrics pricing details and edition comparison](https://www.g2.com/products/kissmetrics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-24+04%3A37%3A11+-0500&secure%5Bsession_id%5D=2b440e19-6173-493e-8c38-b913a15db3ce&secure%5Btoken%5D=5b9f1b4f92afe00fa873be976bac850570d50237195c45e4ce3e2fead97d5f64&format=llm_user) ## Kissmetrics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Administration** - Data Storage - A/B Testing - Integrations **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Campaign Tracking - E-Commerce - Promotional Messages **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Generative AI** - AI Text Generation **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Kissmetrics Alternatives - [Heap](https://www.g2.com/products/heap/reviews) - 4.4/5.0 (1,074 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,293 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,808 reviews)