--- title: Contentful Reviews meta_title: 'Contentful Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 393 reviews by the users' company size, role or industry to find out how Contentful works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 393 scale: '5' date_modified: '2026-09-19' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Contentful Reviews **Vendor:** Contentful **Category:** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) **Average Rating:** 4.3/5.0 **Total Reviews:** 393 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About Contentful Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape. ## Contentful Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **ease of use** of Contentful, appreciating its straightforward learning curve and flexible content management. (14 reviews) - Users appreciate the **flexibility of Contentful** , enabling seamless content management across websites and apps with ease. (10 reviews) - Users appreciate the **ease of creation** in Contentful, facilitating quick content updates and module management seamlessly. (8 reviews) - Users value the **easy creation** process in Contentful, simplifying team collaboration and enhancing content management efficiency. (8 reviews) - Users commend Contentful for its **flexibility and robust features** , enabling efficient content management and seamless integration. (8 reviews) - Users appreciate the **seamless integrations** of Contentful, enhancing content management across multiple platforms effortlessly. (7 reviews) - Users love the **ease of content creation** with Contentful, enabling smooth updates across various channels and platforms. (6 reviews) - Productivity Improvement (6 reviews) - Scalability (6 reviews) - Users value the **custom content modeling** of Contentful, enabling seamless management of complex data structures. (5 reviews) **What users dislike:** - Users find Contentful's pricing **expensive** , particularly challenging for small teams and beginners due to high costs. (6 reviews) - Users find Contentful's **complexity a hurdle** , especially for non-technical users and small teams managing setup and features. (5 reviews) - Users find the **learning curve challenging** , especially with initial setup and understanding content modeling for non-technical users. (5 reviews) - Users find Contentful's **limited features** restrict their capabilities, impacting efficiency and increasing costs for integration. (5 reviews) - Users find the **steep learning curve** of Contentful challenging, especially for non-technical team members during setup. (5 reviews) - Users are frustrated by the **requirement to publish all language entries simultaneously** , complicating content management and workflow. (3 reviews) - Difficult Usability (3 reviews) - Users find that **Contentful's pricing model** is a barrier for smaller teams, leading to discouragement and hesitance. (3 reviews) - Time-consuming (3 reviews) - Complex Features (2 reviews) ## Contentful Reviews ### 1. Well-Structured Content and Handy Storage Features **Rating:** 5.0/5.0 stars **Reviewed by:** Diego R. | Salesforce Administrator, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Contentful?** I like the way the content is structured, and I also appreciate the storage features. **What do you dislike about Contentful?** Limits but there is not much to dislikeb **What problems is Contentful solving and how is that benefiting you?** Decoupling the frontend from the backend allows developers and content teams to work in parallel ### 2. Extremely Well-Catalogued and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** krishnen s. | Manager (SFE Architecture), Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Contentful?** Extremely well catalogued and easy to use for end users which is main aim **What do you dislike about Contentful?** Not anything at the moment as it is currently serving business needs **What problems is Contentful solving and how is that benefiting you?** One stop shop for all our cms needs with multi language presence ### 3. Effortless Multi-Platform Content Distribution **Rating:** 5.0/5.0 stars **Reviewed by:** Aisha R. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Contentful?** I like that I can distribute my content across multiple platforms. **What do you dislike about Contentful?** It requires knowledge of certain systems and there is a steep learning curve **What problems is Contentful solving and how is that benefiting you?** APIs allow content to be pushed to any device, which saves time. ### 4. Super Easy to Use with an Intuitive, Straightforward API **Rating:** 5.0/5.0 stars **Reviewed by:** Gaurish G. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Contentful?** Super easy to understand and use. The API interface is very intuitive and straightforward. **What do you dislike about Contentful?** Nothing as such which i didn’t like. So no comments **What problems is Contentful solving and how is that benefiting you?** Content driven website
Blog content etc are now dynamic and easy to update ### 5. Easy, Fast, and Scalable **Rating:** 4.0/5.0 stars **Reviewed by:** Shantanu R. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Contentful?** Easy to use, and quick. It is scalable. **What do you dislike about Contentful?** The tiers. Not a big fan of the separation between the content type limit **What problems is Contentful solving and how is that benefiting you?** Speed, and reuse ability. I can create a set of templates, and reuse them quickly ### 6. Flexible, Scalable Content Management for Consistent Publishing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Contentful?** It provides a flexible and scalable way to manage content, enabling teams to publish consistently across web **What do you dislike about Contentful?** Complex content models can be challenging **What problems is Contentful solving and how is that benefiting you?** It centralizes content management, enabling faster publishing and a consistent experience across channels ### 7. Handy Product That Delivers with the Right Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Eugene W. | Senior Visual Designer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 14, 2026 **What do you like best about Contentful?** It is a handy product, but I feel I really need a dev team to fully make it work well **What do you dislike about Contentful?** needing a dev team to make it work wello **What problems is Contentful solving and how is that benefiting you?** great capability as a headless crm ### 8. API-First Headless CMS That Delivers **Rating:** 4.0/5.0 stars **Reviewed by:** Mark K. | Commercial IT, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 08, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Contentful?** A headless CMS with an API-first architecture. **What do you dislike about Contentful?** The navigation and nested menus might not be the most intuitive. **What problems is Contentful solving and how is that benefiting you?** It helps us create and manage web content, while streamlining our processes and governance across the enterprise. ### 9. Effortless to Use and Covers a Broad Range of Use Cases **Rating:** 5.0/5.0 stars **Reviewed by:** Ajit S. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Contentful?** The ease of use and simplicity, It covers a broad set of use cases for each domain **What do you dislike about Contentful?** More customizable options and configuration options should be there **What problems is Contentful solving and how is that benefiting you?** It has helped decreasing time to value ### 10. Excited to Onboard Contentful in Our Org **Rating:** 3.5/5.0 stars **Reviewed by:** arun r. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Contentful?** Just learnt that contentful is procured by SalesForce. Looking forward to onboard that in our org. **What do you dislike about Contentful?** Nothing to at I don’t like aboutc contentful. **What problems is Contentful solving and how is that benefiting you?** Content management system made to good use cases ### 11. Giving your opinion, yes... but long manual responses are tiring **Rating:** 3.5/5.0 stars **Reviewed by:** Lilas L. | Technical Lead, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** September 14, 2026 **What do you like best about Contentful?** It was an opportunity to give my opinion, that's all. **What do you dislike about Contentful?** Having to type the responses by hand, and the responses are too long. **What problems is Contentful solving and how is that benefiting you?** giving your opinion assisted by AI in complete tranquility ### 12. Effortless to Use with Zero Confusion **Rating:** 4.5/5.0 stars **Reviewed by:** Tommy L. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Contentful?** Ease of use and no complications or confusion **What do you dislike about Contentful?** I don’t know if I even have anything that I care to dislike about it **What problems is Contentful solving and how is that benefiting you?** I don’t use it on a regular basis ### 13. Contentfil Seems Super Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Christine K. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Contentful?** I’ve never used Contentfil, but I’d really love to try it and see what it’s like! **What do you dislike about Contentful?** Absolutely nothing! Contentful is super helpful. **What problems is Contentful solving and how is that benefiting you?** I’m not sure, since I’ve never actually used it. ### 14. Next-Gen CMS in the Salesforce Ecosystem That Transforms Campaign Creation **Rating:** 5.0/5.0 stars **Reviewed by:** Ali S. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Contentful?** The CMS capability is next generation. Having it part of Salesforce ecosystem will transform how campaigns are created. **What do you dislike about Contentful?** No downsides at the moment to declare of The platform. **What problems is Contentful solving and how is that benefiting you?** Agentic Campaign Creation ### 15. Contentful Makes Content Management and Reuse Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Tongyuan H. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Contentful?** Contentful makes it easy to manage and reuse content across different applications. **What do you dislike about Contentful?** It can be confusing to set up and manage complex content models. **What problems is Contentful solving and how is that benefiting you?** managing and delivering content consistently across Systems ### 16. Versatile knowledge storage for multiple learning platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Ronaldo V. | Staff Product Manager, Real Estate, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** September 16, 2026 **What do you like best about Contentful?** Possibility of storing knowledge information for use on multiple learning platforms. **What do you dislike about Contentful?** There is little guidance within the platform on what needs to be done. **What problems is Contentful solving and how is that benefiting you?** Knowledge base ### 17. Well-Organized Content and a Smooth, Well-Planned Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Rajat S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Contentful?** It’s nice the way content was setup and show **What do you dislike about Contentful?** Nothing everything is so good and planned **What problems is Contentful solving and how is that benefiting you?** This will solve the dynamically changing content on our community portal. ### 18. Intuitive UI and Layouts That Make Work Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Shashank S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Contentful?** The UI interface and very intuitive layouts **What do you dislike about Contentful?** I don’t like the limitations around the platform customization **What problems is Contentful solving and how is that benefiting you?** Single source of truth for data and content engine ### 19. Great Demo and a Knowledgeable, Helpful Team **Rating:** 4.5/5.0 stars **Reviewed by:** Neeraj K. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Contentful?** Great demo. The team was knowledgeable and helped me learn a lot. **What do you dislike about Contentful?** Nothing as such because all the things were great **What problems is Contentful solving and how is that benefiting you?** Seller usecases ### 20. Steep Pricing Jump, Sharp Learning Curve, and Missing Native Visuals **Rating:** 2.5/5.0 stars **Reviewed by:** Bertha C. | Practice Lead II - Quality Engineering, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 10, 2026 **What do you like best about Contentful?** It allows us to create content that customers trust and agents understand **What do you dislike about Contentful?** Steeps pricing jump, sharp learning curve, lack of native visual. **What problems is Contentful solving and how is that benefiting you?** Content Management System ### 21. Awesome UI, Smooth Process, and Tons of Content **Rating:** 5.0/5.0 stars **Reviewed by:** Aditya P. | Tech Lead, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Contentful?** It’s awesome UI and process and so much content **What do you dislike about Contentful?** Nothing as of now it was good overall actually **What problems is Contentful solving and how is that benefiting you?** It’s easy to customize ### 22. Great Content Variety with Easy Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Avnish G. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Contentful?** The variety of content and ease of integration **What do you dislike about Contentful?** Not able to manage it from mobile easily **What problems is Contentful solving and how is that benefiting you?** Content creation for marketing events ### 23. Amazing Performance and Polished UI/UX **Rating:** 5.0/5.0 stars **Reviewed by:** Blake H. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Contentful?** I love the UI/UX and the performance is always amazing **What do you dislike about Contentful?** The pricing is higher and the integrations could be better **What problems is Contentful solving and how is that benefiting you?** Contentful has been helpful ### 24. Easy to Use, Intuitive, and Quick to Learn **Rating:** 4.0/5.0 stars **Reviewed by:** Hal G. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 10, 2026 **What do you like best about Contentful?** Easy to use and very intuitive. It is quick to learn **What do you dislike about Contentful?** There is nothing that comes to mind about what I dislike. **What problems is Contentful solving and how is that benefiting you?** Overall integration ### 25. Love Everything About the Contentful Application **Rating:** 5.0/5.0 stars **Reviewed by:** Diksha g. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Contentful?** I like everything about contentful application **What do you dislike about Contentful?** I like nothing about contentful application **What problems is Contentful solving and how is that benefiting you?** It’s provide smart content which relates to context ### 26. Easy to Use for Non-Technical Beginners **Rating:** 5.0/5.0 stars **Reviewed by:** Alex H. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Contentful?** Easy to use for a novice non technical individual **What do you dislike about Contentful?** Access can be difficult from.sourcea BYOD **What problems is Contentful solving and how is that benefiting you?** Business operations ### 27. Intuitive System with Module Reusability, Needs Visual Refinement **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph P. | Content Marketing Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 09, 2025 **What do you like best about Contentful?** I use Contentful to upload new copy and amend existing copy. It is quite intuitive, making uploading copy simple once I've learned the system. The ability to create modules is far and away its best feature. This massively reduces the amount of writing needed, especially for ubiquitous content like terms and conditions or author profiles. It means I don't have to write the same bits of copy again and again, and I can simply drop a module into any new page. The initial setup of Contentful was relatively easy, as the system is pretty simple and intuitive, so getting up to speed was quite simple. **What do you dislike about Contentful?** Visually it is quite poor. Sometimes it can be difficult to understand where in a page you are. Also, because naming conventions are dictated by the user, it can be very tough to find the right modules if they have been created by someone else. **What problems is Contentful solving and how is that benefiting you?** Contentful is intuitive and simplifies uploading copy. Creating modules is a standout feature, allowing reuse across pages, saving time and effort. ### 28. Contentful’s Flexibility Makes It Easy to Build Custom Authoring Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 13, 2026 **What do you like best about Contentful?** What I like most about Contentful is how flexible it is. You can build within the system to provide additional features for authors or developers that may not be available out of the box. **What do you dislike about Contentful?** I’d like to see more in-depth functionality for authoring conditional logic and required fields. **What problems is Contentful solving and how is that benefiting you?** Contentful is our primary tool for content authoring and the main driver of our content workflow. ### 29. Contentful **Rating:** 4.5/5.0 stars **Reviewed by:** Anshu K. | Product specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 27, 2025 **What do you like best about Contentful?** Contentful is a tool mainly used for creating, managing, and delivering digital content using APIs. It functions as a content store where we can store different types of content like photos, videos, images, data, etc., and then use this content in mobile applications, smartwatches, and mobile devices. It is easy to use in any organization. **What do you dislike about Contentful?** Sometimes it requires technical skills to handle it, and its advanced features require subscriptions either monthly or annually, which makes it costly for everyone to use. **What problems is Contentful solving and how is that benefiting you?** We can store multiple types of data in one place, making it easy to use these documents anywhere and providing support to our customers. It is mostly used by developers who can manage coding on a daily basis. ### 30. Contentful has been a welcome and needed change to our organisation **Rating:** 4.5/5.0 stars **Reviewed by:** Anthony C. | Senior Product Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 16, 2025 **What do you like best about Contentful?** It has been easy to use and as a result of that, easy to train our content team. While it took a little adjustment in mental models, the benefits were immediately felt by everyone in the team. It's amazing being able to edit everything about a page without going to multiple places, everything opens as a nested window in the primary content model. The development team have enjoyed working with Contentful and found it relatively easy to implement our 3 sites. Maintenance and iteration have also become far simpler since the move to Contentful, we are releasing at least once a sprint now. We haven't had much need for customer support but they have been responsive when we have needed implementation questions answered. **What do you dislike about Contentful?** Due to the size of our organisation we are on a relatively low tier subscription, the number of content models included is a little limiting and definitely the bottleneck. There is currently no way to increase the number of content models without upgrading the entire subscription but we don't need any of the other parts of the upgrade. **What problems is Contentful solving and how is that benefiting you?** More regular iteration of our content experience and better scalability - in the past we were extremely slow moving with releases taking up to 80 hours of staff time. Improved site and SEO performance - improved organic traffic and better user experience. More autonomy in content management - the team are able to manage everything they need to in the content experience. This has taken a lot of pressure off the technical team and enabled them to focus on more important work. ### 31. Effortless Setup and Intuitive Platform from Day One **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 17, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Contentful?** What I like most about Contentful is that it has a platform that is easy to use and very intuitive. You can understand how to connect your web page and start creating pages from day one. **What do you dislike about Contentful?** Currently, I'm satisfied with all the features Contentful has to offer. **What problems is Contentful solving and how is that benefiting you?** Contentful is helping my company easily upload blogs to our page. ### 32. The most robust CMS **Rating:** 4.0/5.0 stars **Reviewed by:** Andrés E. | Principal Director, Platform Architecture, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 22, 2025 **What do you like best about Contentful?** I choose to go with Contentful when I'm building a project that has content at the core. Contentful offers a robust, battle-tested solution alongside a rich, optimized out-of-the-box UX, a great Dev experience, and a performant API layer. **What do you dislike about Contentful?** Prices tend to be higher than the competitors, which means that if the content is not that relevant to your project in relation to other features, you probably will find it too expensive. **What problems is Contentful solving and how is that benefiting you?** Contentful allows our engineering teams to forget about dynamic content and everything related to it with confidence, to focus only on building differentiated experiences. ### 33. Effortless Scheduling and Container Management **Rating:** 4.0/5.0 stars **Reviewed by:** Mitchell E. | Digital Implementation Executive, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 17, 2025 **What do you like best about Contentful?** Being able to schedule things, schedule containers, switch bits out. **What do you dislike about Contentful?** Can’t upload anything by spreadsheet, lack of ai features. **What problems is Contentful solving and how is that benefiting you?** Being about to create product lists with codes in that aren’t live. Speedily create product lists and immediate changes. ### 34. Flexible and Developer-Friendly Headless CMS **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 31, 2025 **What do you like best about Contentful?** Contentful offers a highly structured and API-first approach to content management, making it easy to create and manage modular content. Its intuitive UI allows content editors to work independently, while developers enjoy the flexibility of integrating with any front-end framework. The role-based access controls and versioning features are especially helpful in collaborative environments. **What do you dislike about Contentful?** The learning curve can be steep for non-technical users initially. The pricing can also become expensive for growing teams or enterprise-level usage. Some basic features like advanced localization or asset organization require premium tiers or workarounds. **What problems is Contentful solving and how is that benefiting you?** Contentful helps separate content from presentation, enabling our content team to update information without needing developer assistance. This saves time, reduces bottlenecks, and makes our workflows more efficient. It also makes it easy to manage consistent content across web and mobile apps through a single platform. ### 35. Balancing Power and Simplicity **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 16, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Contentful?** It was very easy for our team to create, manage and publish content mainly because of the user friendliness of the interface, and the management capabilities Contentful offers. The modular content allowed us to tailor our content according to specific project requirements. Contentful's features made sure our digital experiences remains both dynamic and engaging.

Also, the delivery infrastructure on Contentful is very reliable which ensured a smooth and efficient experience for both content creators and end-users. In addition, the support for different content types such as including text, images, and videos enabled us to deliver content that’s high quality and diverse across multiple channels. **What do you dislike about Contentful?** A challenge we faced was related to circular references on the data that was returned from the Contentful API. This was a major hurdle as we couldn't find a simple solution for this problem which happened to be a common problem amongst others. Because we had to handle circular references and implementing work arounds, it led us to developing a less than ideal development process. This aspect was time consuming and made it more complex.

While we experienced this setback, we appreciate the efforts made by Contentful to implement continuous improvements and we hope to see enhancements in handling circular references in future. **What problems is Contentful solving and how is that benefiting you?** Contentful solved the challenges of content management and delivery. The CMS architecture helped us to separate content creation and presentation which aided in the ability to be flexible and needing to adapt to suit our requirements.

With Contentful we are able to easily manage and organise our content which ensures we have consistency across all our platforms and devices. This saves us time and resources which we can use towards creating high quality content. ### 36. The best and easiest CMS Tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Ali S. | Product Specialist, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 30, 2024 **What do you like best about Contentful?** Easy to use, very easy to implement Models, supports localization and a lot of integrations **What do you dislike about Contentful?** What I hate about contentful is they don't have the option to replicate from one environment to another, For example I have 2 env, staging and prod, If I created and tested something on staging, I will have to again create the same thing on prod which is really annoying and time consuming **What problems is Contentful solving and how is that benefiting you?** Contentful saves a lot of time because we don't need to create internal cms to manage everything, simply create BFF models on contentful, publish them, and voila you're done. The changes are also reflected very quickly which allows us to experiment in a lot of ways ### 37. Contentful: A Reliable and Versatile CMS Powering Multiple Projects Across Companies **Rating:** 4.5/5.0 stars **Reviewed by:** Doug C. | Head of Marketing, Information Technology and Services, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 04, 2024 **What do you like best about Contentful?** Contentful is incredibly easy to use, making it a go-to CMS for both developers and content managers. Its API-first approach ensures seamless integrations with a wide range of other systems, allowing for high interoperability. I've leveraged it across various companies and clients for a diverse range of use cases, and it consistently delivers. As a truly composable technology, it gives teams the flexibility to build exactly what they need, whether it's for a simple site or a more complex, content-driven application. **What do you dislike about Contentful?** While Contentful excels in many areas, the pricing structure can become a consideration as you scale. As your content and API usage grow, costs can quickly escalate, which may be a challenge for some organizations when scaling larger applications or content-heavy platforms. **What problems is Contentful solving and how is that benefiting you?** Contentful is instrumental in acting as the enterprise source of truth for managing content at scale. It allows teams across different departments and channels to collaborate and operationalize their content strategies effectively. For me, the most value lies in the speed to market and time to value it brings to our customers, enabling businesses to extract more value from their content investments much faster. ### 38. Powerful, if you need the power **Rating:** 4.0/5.0 stars **Reviewed by:** Dan D. | CTO, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 19, 2024 **What do you like best about Contentful?** Contentful is strongest in offering structured content models for developers to query and consume via APIs. This is especially powerful when managing content across platforms such as web and mobile. The headless CMS allows flexibility in site or app hosting & implementation. **What do you dislike about Contentful?** Because how models are used and rendered depends on the quality of the data modeling work, and the quality of the client implementations, this can lead to a lot of complexity and it being unclear to the Contentful user how to configure the content models to get a desired site behavior. This is not inherent to Contentful, but a risk that the greater abstraction of the content makes possible. Put some real thought into how content is modeled in Contentful, and keep it simple. **What problems is Contentful solving and how is that benefiting you?** Prevents us from having to manage and support a CMS. Allows us flexibility in how we use our content and host code using our content. ### 39. good alternative to stripe **Rating:** 4.0/5.0 stars **Reviewed by:** Rushikesh P. | React Developer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 22, 2025 **What do you like best about Contentful?** it beacone easy for uploading your content **What do you dislike about Contentful?** I wish there was better support for documentation and realtion with graphql **What problems is Contentful solving and how is that benefiting you?** i was looking for a lightweight version of stapi and good documentation ### 40. Easy tool for content management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 13, 2025 **What do you like best about Contentful?** It's fast and easy to learn. It's very rare to have bugs **What do you dislike about Contentful?** Uploading pictures bigger than the recommended size gives an error after uploading. It would be better to avoid uploading it from the start. Sometimes it can be difficult to grasp what the final page will look like. It would be great to have a "preview" section **What problems is Contentful solving and how is that benefiting you?** Just updating regularly pages on the website, changing deep links, easily creating new pages from old components ### 41. Easy way to update image & Video with URL **Rating:** 5.0/5.0 stars **Reviewed by:** Raja M. | QA, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Thank You page:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** March 25, 2025 **What do you like best about Contentful?** Easy way to update image & Video with URL and there navigation **What do you dislike about Contentful?** making model id sync and there will little bit delay **What problems is Contentful solving and how is that benefiting you?** There should be no duplicate entries. ### 42. Great CMS **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 17, 2024 **What do you like best about Contentful?** Contentful has been great for managing different types of content and cross-connecting them on our website. It also works well for us for publishing content in multiple languages. Contentful is easy to use and we work with it almost every day. **What do you dislike about Contentful?** Contentful does require a developer to set it up. **What problems is Contentful solving and how is that benefiting you?** Contentful is great for connecting and cross-referencing content as well as publishing content in different languages. ### 43. Satisfied **Rating:** 3.5/5.0 stars **Reviewed by:** Arbi A. | Marketing , Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 13, 2025 **What do you like best about Contentful?** Structured data, content modeling, fast delivery **What do you dislike about Contentful?** Limited as free, no visual page builder **What problems is Contentful solving and how is that benefiting you?** Saves time ### 44. Robust for devs, but clunky for authors **Rating:** 3.0/5.0 stars **Reviewed by:** Oskari G. | Senior Web Engineer, Computer Software, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 10, 2024 **What do you like best about Contentful?** Contentful seems to be very developer-oriented in its in-depth features, and the way they are presented. The new Studio experience seems quite exciting, and should make the solution a lot easier to use. Integrating the main Contentful API with our website build system was incredibly straightforward. The support team (once you're a prospect or a paying customer) are very responsive, quick, and helpful. This even extends to their Engineering team being available to look at issues on their open source repos. **What do you dislike about Contentful?** While the developer-facing features are top-notch, the actual content authoring experience is frankly sub-par, particularly for an enterprise oriented platform like this. There are frankly no collaboration features to speak of, and it's too easy for multiple authors to accidentally overwrite each others' changes. Commenting can only be done a field level (so if the field is, say, a very long textarea, it's not very useful). Many features have UX complexities that make sense from a database POV, but feel clunky from an author POV. Being able to completely customise the editing interface is frequently touted as the jewel in their crown - but we found that even for simple things (e.g. allowing authors to define a custom HTML attribute for links) you'll end up having to cut a completely custom WYSIWYG editor plugin from scratch. The sales team could only offer custom development services from their partner agencies as a solution - and so it was difficult to see the ROI on spending five figures for a licence for software we'd have to spend six figures on to develop all the missing features. **What problems is Contentful solving and how is that benefiting you?** We were looking to identify a solution for a headless content management, to simplify our content editing process. ### 45. A well-structured CMS suited for complex websites **Rating:** 4.0/5.0 stars **Reviewed by:** Alzbeta K. | Senior Localization Project Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 23, 2024 **What do you like best about Contentful?** As a Localization Manager, I appreciate how easily different language versions can be added to each Contentful entry. **What do you dislike about Contentful?** Having to publish the entries for all languages at once. **What problems is Contentful solving and how is that benefiting you?** It helps us to streamline the localization of our Help Center. ### 46. Flexible & efficient in web publishing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 15, 2024 **What do you like best about Contentful?** A list of options and features that are added as part of the CMS. Customer support is a good add-on. Ability to get integrations and options at a global level. **What do you dislike about Contentful?** The product is set specific and there is not much adjustability when it comes to specific integrations hence you end up building an internal build which is a big overtake of maintenance. **What problems is Contentful solving and how is that benefiting you?** Essential web publishing efficiency. ### 47. Flexible system for setting up various digital platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Museums and Institutions | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 24, 2023 **What do you like best about Contentful?** I experience working with Contentful as a pleasant activity. You will quickly understand how to work with this headless CMS and what options it offers for building web pages. You can choose from different content types to work with, resulting in varied-looking pages. The ability to call a content type of your choice from anywhere on a page is useful and saves a lot of time. **What do you dislike about Contentful?** Because the parts of a page are built in a nested manner, it sometimes takes some time to find where exactly you are. But you quickly learn to find your way around this. It helps you think carefully about the way you build your page. **What problems is Contentful solving and how is that benefiting you?** Contentful gives us the opportunity to have different users work on the website at the same time and quickly manage different web platforms. ### 48. A great, robust CMS that is easy to use and fully customizable **Rating:** 4.5/5.0 stars **Reviewed by:** John B. | Group Product Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 19, 2024 **What do you like best about Contentful?** Onboarding for editors/authors is extremely simple. Lots of flexibility and functionality exist - which incorporates learnings from others. **What do you dislike about Contentful?** The flexibility can be daunting for initial setup and those unfamiliar. **What problems is Contentful solving and how is that benefiting you?** Simplified content authoring. Regional localization. SEO and accessibility optimization ### 49. Easy to navigate, easy to learn **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriela R. | Manager, Consumer Content, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 26, 2023 **What do you like best about Contentful?** As a content manager, I've worked with other CMS systems like WordPress, but Contentful is by far the easiest to use. The interface is pleasant, and I enjoy creating unique strictures for each webpage or email. I'm not a developer whatsoever, and I found it really easy to navigate and learn. **What do you dislike about Contentful?** I haven't had any issues with Contentful. I am still learning new tips and tricks as I go, but that's just par for the course. **What problems is Contentful solving and how is that benefiting you?** We previously used HubSpot but it wasn't as scalable. Contentful helps us do more, with less effort. ### 50. Easy Navigation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 28, 2023 **What do you like best about Contentful?** What I like most about Contentful is that it's easy to navigate. They have a tutorial for you as soon as you join, and after you get the hang of it, it's like second nature. It's really helped my team make a cohesive website. I use Contentful every day for my job and it's one of the best software I've used for content management. **What do you dislike about Contentful?** There isn't anything in particular that I would say I dislike about it. The only thing I could think of is that it seems intimidating at first, but once you know your way around you'll have no issues. **What problems is Contentful solving and how is that benefiting you?** It's solving the way that we have to categorize things for our website. It puts everything into consideration when you're designing your website. It makes it so easy to have a cohesive website. ## Contentful Discussions - [Can you do dynamic input validation on dropdowns?](https://www.g2.com/discussions/can-you-do-dynamic-input-validation-on-dropdowns) - 1 comment, 1 upvote - [Is Contentful a headless CMS?](https://www.g2.com/discussions/is-contentful-a-headless-cms) - 1 comment - [Is Contentful a CMS?](https://www.g2.com/discussions/is-contentful-a-cms) - 1 comment - [What is Contentful used for?](https://www.g2.com/discussions/what-is-contentful-used-for) - 1 comment - [View Contentful pricing details and edition comparison](https://www.g2.com/products/contentful/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-09-20+03%3A41%3A17+-0500&secure%5Bsession_id%5D=d3b20088-7011-4420-94e1-1cb43e3325ef&secure%5Btoken%5D=b139afc9e136e33764ed49c29a94259734245f9f0a5179c0d875ecc2fe2ef3cb&format=llm_user) ## Contentful Features **Content** - Content Authoring - Rich Text Editor - Versioning - Plug-ins/Widgets/Apps - Approval Process - Content Scheduling - Asset Management - Internal Search - Content Repository - SEO Management - eCommerce Management - Forms Management - Campaign Management - Media Management - Drag & Drop Editor - Audio Editor **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation - Activity Tracking - Reporting/Analytics **Functionality** - Developer Tools - Automation - Website Staging **Publishing** - Automated Publishing - Multi-language - AR/VR Capability **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Design** - Breadth of Pre-Built Templates - Mobile - Branding/Themes - Customization **Content Management** - Customizable Templated Workflows - Asset Management - Portals and Sites - SEO Management - Campaign Management - Metadata Management - Calendar Management - Audio File Management - Asset Lifecycle Management - Content Management - Brand Management - Document Management - Template Management **Management** - Web Content Dedication - Website Hosting - Role-Based Permissions **Development** - Image Management - Reuseable Content - Unlimited Environments - Form Builder - Web Forms - Customizable Forms - User Management - Workflow Management - Template Management - Compliance Management - Asset Lifecycle Management - Website Management - Document Management - SEO Management - Content Management - Multi-Channel Management - Integrated Development Environment - File Management **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Platform** - User Community - SEO - Flexible Navigation Structures - User, Role, and Access Management - Enterprise Scalability - Internationalization - Dashboards and Reports - API **Design & Development** - No-Code App Development - Low-Code App Development - Self-Service Capabilities **Support** - Multi-CMS Support - Compliance **Analytics** - Personalization - Content Performance - Interactive Content **Agentic AI - Web Content Management** - Cross-system Integration - Natural Language Interaction - Social Media Integration **Agentic AI - Headless CMS** - Cross-system Integration - Third-Party Integrations **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integration **Additional Functionality** - AI/Machine Learning - Reporting/Analytics - Collaboration Tools - Image Editing - Website Publishing Options - Chatbot - Content Publishing Options - Text Editing - Access Control - Website Accessibility Tools - Content Delivery - Content Personalization - Configurable Workflow - Generative AI - Alerts/Notifications - Video Editing - AI Copilot - Performance Testing - Activity Monitoring - Multi-Channel Distribution **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - API - Multi-Channel Distribution - Customizable Templates - Customizable Forms - Alerts/Notifications - A/B Testing - Generative AI **Additional Functionality** - A/B Testing - Full Text Search - Two-Factor Authentication - SDKs - Content Publishing Options - Multi-Channel Marketing - Image Editing - API - Content Library - Mobile Access - Reporting/Analytics - AI Copilot - De-Coupled Front & Back Ends - Collaboration Tools - Activity Dashboard - Generative AI - Customizable Templates - Text Editing - Drag & Drop - Rich Text Editor - Scheduling - Tagging - Single Sign On - Configurable Workflow - Categorization/Grouping - Preview Functionality - Multi-Channel Distribution - For Marketers - Version Control - Approval Process Control - Filtering - For Developers - Website Analytics - Role-Based Permissions - Historical Reporting - Access Controls/Permissions - Email Marketing - Loyalty Program - Customer Touchpoints - Customer Segmentation - Web/Mobile App Development - Product Catalog - Inventory Optimization - Multi-Location - Data Synchronization - Inventory Tracking - Customer Database - Activity Tracking - Multi-Currency - Shopping Cart - Reporting & Statistics - Customer Accounts - Conversion Tracking - CRM - Search/Filter - Barcode/Ticket Scanning - SSL Security - Alerts/Notifications - Secure Login - Document Review - Content Delivery - Customizable Branding - Secure Data Storage - Document Storage - Mobile Capture - Offline Access - Templates - File Sharing - Data Capture and Transfer ## Top Contentful Alternatives - [Umbraco](https://www.g2.com/products/umbraco/reviews) - 4.5/5.0 (989 reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) - 4.7/5.0 (911 reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) - 4.5/5.0 (583 reviews)