Introducing G2.ai, the future of software buying.Try now
Compare Contentful and Sanity 
Featured Products
At a Glance
Market Segments
Mid-Market (37.5% of reviews)
Small-Business (72.9% of reviews)
Entry-Level Pricing
$0.00
Free
Contentful
Star Rating
(320)4.2 out of 5
Market Segments
Mid-Market (37.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 3 pricing plansSanity
Star Rating
(911)4.7 out of 5
Market Segments
Small-Business (72.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 3 pricing plansContentful vs Sanity
When assessing the two solutions, reviewers found Sanity easier to use, set up, and administer. Reviewers also preferred doing business with Sanity overall.
- Reviewers felt that Sanity meets the needs of their business better than Contentful.
- When comparing quality of ongoing product support, reviewers felt that Sanity is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sanity over Contentful.
Pricing
Entry-Level Pricing
Sanity
Free forever
Free
For individuals experimenting or shipping smaller projects.
- 20 user seats included
- 2 datasets (public)
- Unlimited content types and locales
Free Trial
Contentful
Free Trial is available
Sanity
Free Trial is available
Ratings
Meets Requirements
8.4
232
9.0
705
Ease of Use
8.4
235
8.6
718
Ease of Setup
8.2
115
8.7
571
Ease of Admin
8.4
107
9.0
547
Quality of Support
8.4
189
8.9
563
Has the product been a good partner in doing business?
8.6
98
9.2
485
Product Direction (% positive)
7.4
220
9.4
632
Features by Category
Content
8.3
147
|
Verified
9.1
313
7.9
145
|
Verified
8.8
309
7.9
132
|
Verified
8.7
292
7.7
114
|
Verified
7.9
277
7.9
100
|
Verified
8.2
263
8.4
90
|
Verified
8.3
254
7.8
132
|
Verified
8.3
287
7.7
137
|
Verified
8.2
277
8.2
133
|
Verified
8.7
288
Design
7.1
64
7.1
242
7.3
67
7.7
236
7.5
80
|
Verified
7.9
240
8.2
124
|
Verified
9.1
283
Platform
7.7
77
8.5
273
7.9
108
|
Verified
8.5
257
8.1
124
|
Verified
8.8
276
8.0
137
|
Verified
8.5
279
8.3
125
|
Verified
8.6
252
8.3
117
|
Verified
8.0
236
8.0
101
|
Verified
7.6
240
8.7
119
|
Verified
8.9
279
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.6
7
7.0
35
6.9
7
6.3
33
7.4
7
6.1
30
7.6
7
6.4
37
7.9
7
8.9
40
7.4
7
7.4
31
Content Management
8.3
7
8.7
46
8.3
8
8.4
54
7.6
7
8.6
43
Design & Development
8.1
7
Feature Not Available
7.1
7
Feature Not Available
8.1
7
8.8
48
Agentic AI - Digital Experience Platforms
8.7
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Functionality
8.8
13
9.5
36
8.8
12
8.8
33
8.5
13
9.1
35
Management
9.2
13
9.2
34
9.2
11
7.7
30
8.3
13
8.9
34
Support
Feature Not Available
7.8
37
9.0
13
8.2
34
8.8
13
8.7
29
Publishing
8.1
60
|
Verified
8.6
354
8.6
66
|
Verified
8.1
316
7.5
27
5.7
218
Development
7.9
77
|
Verified
8.4
433
8.6
77
|
Verified
8.7
405
7.5
59
|
Verified
8.0
359
7.7
39
|
Verified
7.3
320
Analytics
7.5
47
|
Verified
8.1
344
7.8
61
|
Verified
8.2
365
Agentic AI - Headless CMS
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Enterprise Content Management (ECM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
File Management
Not enough data
8.5
47
Not enough data
8.4
47
Not enough data
6.1
35
Not enough data
8.6
44
Not enough data
9.0
48
Not enough data
8.2
43
Not enough data
7.7
42
Not enough data
7.7
40
Not enough data
7.0
39
Not enough data
7.9
46
Not enough data
9.0
46
Not enough data
6.6
40
Workflow
Not enough data
7.9
43
Not enough data
8.0
43
Not enough data
7.9
38
Not enough data
8.0
39
Not enough data
7.9
36
Platform
Not enough data
8.1
40
Not enough data
8.7
45
Not enough data
7.8
39
Not enough data
7.3
38
Not enough data
8.9
45
Categories
Categories
Shared Categories
Contentful and Sanity are categorized as WebOps Platforms, Digital Experience Platforms (DXP), Headless CMS, and Web Content Management
Unique Categories
Contentful is categorized as Personalization
Sanity is categorized as Enterprise Content Management (ECM)
Reviews
Reviewers' Company Size
Contentful
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sanity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
12.2%
Computer Software
11.2%
Non-Profit Organization Management
7.2%
Financial Services
5.9%
Internet
4.9%
Other
58.6%
Computer Software
20.0%
Information Technology and Services
12.2%
Marketing and Advertising
7.0%
Design
4.6%
Retail
3.1%
Other
53.1%
Discussions
Can you do dynamic input validation on dropdowns?
1 Comment
GH
You can do dynamic validation on anything, but it would require that you wrap the open source contentful field editors with your own javascript validation...Read more
What is Contentful used for?
1 Comment
D
Managing the content of the application in the cloud whether its Mobile App or Website Read more
What is sanity IO used for?
4 Comments
CD
We’re using Sanity as our CMS for our international corporate website and sub-sites in several languages, and might also consider using it for our intranet. Read more
What is sanity software?
3 Comments
HM
Sanity is a flexible, highly customizable content platform used to organize your content into categories, create logical relationships between content types,...Read more
What are the features of sanity testing?
1 Comment
KM
Hi! I'm not sure I fully understand your question. Could you elaborate a bit? Thanks! Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
