Compare Contentful and Sanity 
At a Glance
Market Segments
Mid-Market (37.8% of reviews)
Small-Business (72.9% of reviews)
Entry-Level Pricing
$0.00
Free
Contentful
Star Rating
(320)4.2 out of 5
Market Segments
Mid-Market (37.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 3 pricing plansSanity
Star Rating
(915)4.7 out of 5
Market Segments
Small-Business (72.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 3 pricing plansContentful vs Sanity
When assessing the two solutions, reviewers found Sanity easier to use, set up, and administer. Reviewers also preferred doing business with Sanity overall.
- Reviewers felt that Sanity meets the needs of their business better than Contentful.
- When comparing quality of ongoing product support, reviewers felt that Sanity is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sanity over Contentful.
Pricing
Entry-Level Pricing
Sanity
Free forever
Free
For individuals experimenting or shipping smaller projects.
- 20 user seats included
- 2 datasets (public)
- Unlimited content types and locales
Free Trial
Contentful
Free Trial is available
Sanity
Free Trial is available
Ratings
Meets Requirements
8.4
232
9.0
708
Ease of Use
8.4
235
8.6
721
Ease of Setup
8.2
115
8.7
574
Ease of Admin
8.4
107
9.0
549
Quality of Support
8.4
189
8.9
565
Has the product been a good partner in doing business?
8.6
98
9.2
487
Product Direction (% positive)
7.4
220
9.3
635
Features by Category
Content
8.3
147
|
Verified
9.1
314
7.9
145
|
Verified
8.8
309
7.9
132
|
Verified
8.7
292
7.7
114
|
Verified
7.9
277
7.9
100
|
Verified
8.2
263
8.4
90
|
Verified
8.3
254
7.8
132
|
Verified
8.3
287
7.7
137
|
Verified
8.2
277
8.2
133
|
Verified
8.7
288
Design
7.1
64
7.1
242
7.3
67
7.7
236
7.5
80
|
Verified
7.9
240
8.2
124
|
Verified
9.1
283
Platform
7.7
77
8.5
274
7.9
108
|
Verified
8.5
258
8.1
124
|
Verified
8.8
276
8.0
137
|
Verified
8.5
279
8.3
125
|
Verified
8.6
252
8.3
117
|
Verified
8.0
236
8.0
101
|
Verified
7.6
240
8.7
119
|
Verified
8.9
280
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.5
6
7.0
35
6.7
6
6.3
33
7.2
6
6.1
30
6.7
7
6.4
37
7.8
6
8.9
40
6.9
6
7.4
31
Content Management
8.3
7
8.7
46
8.1
7
8.4
54
8.8
7
8.6
43
Design & Development
8.1
6
Feature Not Available
8.1
6
Feature Not Available
7.8
6
8.8
48
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.8
13
9.5
36
8.8
12
8.8
33
8.5
13
9.1
35
Management
9.2
13
9.2
34
9.2
11
7.7
30
8.3
13
8.9
34
Support
Feature Not Available
7.8
37
9.0
13
8.2
34
8.8
13
8.7
29
Publishing
8.1
60
|
Verified
8.6
355
8.6
66
|
Verified
8.1
316
7.5
27
5.7
218
Development
7.9
77
|
Verified
8.4
433
8.6
77
|
Verified
8.7
405
7.5
59
|
Verified
8.0
360
7.7
39
|
Verified
7.3
320
Analytics
7.5
47
|
Verified
8.1
344
7.8
61
|
Verified
8.2
365
Agentic AI - Headless CMS
Not enough data
8.7
5
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Enterprise Content Management (ECM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
File Management
Not enough data
8.5
47
Not enough data
8.4
47
Not enough data
6.1
35
Not enough data
8.6
44
Not enough data
9.0
48
Not enough data
8.2
43
Not enough data
7.7
42
Not enough data
7.7
40
Not enough data
7.0
39
Not enough data
7.9
46
Not enough data
9.0
46
Not enough data
6.6
40
Workflow
Not enough data
7.9
43
Not enough data
8.0
43
Not enough data
7.9
38
Not enough data
8.0
39
Not enough data
7.9
36
Platform
Not enough data
8.1
40
Not enough data
8.7
45
Not enough data
7.8
39
Not enough data
7.3
38
Not enough data
8.9
45
Categories
Categories
Shared Categories
Contentful and Sanity are categorized as WebOps Platforms, Digital Experience Platforms (DXP), Headless CMS, and Web Content Management
Unique Categories
Contentful is categorized as Personalization
Sanity is categorized as Enterprise Content Management (ECM)
Reviews
Reviewers' Company Size
Contentful
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sanity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
11.8%
Computer Software
11.2%
Non-Profit Organization Management
7.2%
Financial Services
6.3%
Internet
4.9%
Other
58.6%
Computer Software
19.9%
Information Technology and Services
12.2%
Marketing and Advertising
6.9%
Design
4.6%
Retail
3.1%
Other
53.2%
Discussions
Is Contentful a headless CMS?
1 Comment
JF
YesRead more
What is Contentful used for?
1 Comment
D
Managing the content of the application in the cloud whether its Mobile App or Website Read more
What is sanity software?
3 Comments
HM
Sanity is a flexible, highly customizable content platform used to organize your content into categories, create logical relationships between content types,...Read more
Would it be possible to add to ability to create "Singles" and "Global variables"?
1 Comment
KM
Hi! This is actually possible today using the Structure Builder API. You can follow this tutorial to set it up:...Read more
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