Contentful Features
Content (9)
Content Authoring
Based on 147 Contentful reviews and verified by the G2 Product R&D team. Drafting and publishing content is intuitive and non-technical.
Rich Text Editor
Based on 145 Contentful reviews and verified by the G2 Product R&D team. Formatting content is straight-forward and painless.
Versioning
Based on 132 Contentful reviews and verified by the G2 Product R&D team. Keep track of incrementally changing versions of the same content.
Plug-ins/Widgets/Apps
Based on 114 Contentful reviews and verified by the G2 Product R&D team. Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
Approval Process
Based on 100 Contentful reviews and verified by the G2 Product R&D team. Can easily institute an approval routing process between authors and editors.
Content Scheduling
Based on 90 Contentful reviews and verified by the G2 Product R&D team. Easily schedule content to be published at a certain time and in a certain order.
Asset Management
Based on 132 Contentful reviews and verified by the G2 Product R&D team. System allows the storage and management of rich media files.
Internal Search
Based on 137 Contentful reviews and verified by the G2 Product R&D team. Able to search your content based on keyword, metadata, tags, etc.
Content Repository
Based on 133 Contentful reviews and verified by the G2 Product R&D team. Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
Design (4)
Breadth of Pre-Built Templates
As reported in 64 Contentful reviews. The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
Mobile
Effective mobile templates are available and easily customizable. This feature was mentioned in 67 Contentful reviews.
Branding/Themes
Based on 80 Contentful reviews and verified by the G2 Product R&D team. Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
Customization
Based on 124 Contentful reviews and verified by the G2 Product R&D team. The visual appearance of webpages can be easily customized to fit your site’s needs.
Platform (8)
User Community
Based on 77 Contentful reviews. The system has a large and interactive community of users.
SEO
Based on 108 Contentful reviews and verified by the G2 Product R&D team. Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Flexible Navigation Structures
Based on 124 Contentful reviews and verified by the G2 Product R&D team. Able to build out different and multiple taxonomies to store and index content.
User, Role, and Access Management
Based on 137 Contentful reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Enterprise Scalability
Based on 125 Contentful reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations or an expansive web presence.
Internationalization
Based on 117 Contentful reviews and verified by the G2 Product R&D team. Enables users to view and interact with the same content in multiple languages.
Dashboards and Reports
Based on 101 Contentful reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards.
API / Integrations
Based on 119 Contentful reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Analytics (8)
Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
Audience Insights
Helps users understand audience demographics and evaluate visitor behavior.
Reports & Dashboards
Create reports and dashboards to analyze results of campaigns.
Personalization
Streamlines personalization by integrating customer data repositories into systems that deliver content.
Marketing Automation
Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.
Personalization
Based on 47 Contentful reviews and verified by the G2 Product R&D team. Offers built-in personalization tools to tailor content to users.
Content Performance
Based on 61 Contentful reviews and verified by the G2 Product R&D team. Offers content performance analytics.
Content Management (3)
Customizable Templated Workflows
Suggested workflows that can be adopted as is or adapted to fit business needs.
Asset Management
System allows the storage and management of rich media files.
Portals and Sites
Able to create user portals and sites.
Design & Development (3)
No-Code App Development
Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.
Low-Code App Development
Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.
Self-Service Capabilities
Customers have a route to update account details, payments and information themselves.
Functionality (3)
Developer Tools
As reported in 13 Contentful reviews. Provide developer-focused tools for website creation and maintenance.
Automation
As reported in 12 Contentful reviews. Automate repetitive web development processes.
Website Staging
Offer staging and other pre-production environments for web development. 13 reviewers of Contentful have provided feedback on this feature.
Support (2)
Multi-CMS Support
Support several CMS through a single platform. This feature was mentioned in 13 Contentful reviews.
Compliance
Offer or foster security compliance capabilities, e.g., SOC 2. 13 reviewers of Contentful have provided feedback on this feature.
Management (3)
Web Content Dedication
Provide web-dedicated content management capabilities. This feature was mentioned in 13 Contentful reviews.
Website Hosting
Provides website hosting capabilities. 11 reviewers of Contentful have provided feedback on this feature.
Role-Based Permissions
Dictate user access and permissions based on organizational role. 13 reviewers of Contentful have provided feedback on this feature.
Publishing (3)
Automated Publishing
Based on 60 Contentful reviews and verified by the G2 Product R&D team. Automatically publishes content at a time set by users.
Multi-language
Based on 66 Contentful reviews and verified by the G2 Product R&D team. Can support content being viewed in multiple languages.
AR/VR Capability
Capable of deploying content to AR and/or VR platforms. 27 reviewers of Contentful have provided feedback on this feature.
Development (4)
Image Management
Based on 77 Contentful reviews and verified by the G2 Product R&D team. Provides limited digital asset management.
Reuseable Content
Based on 77 Contentful reviews and verified by the G2 Product R&D team. Uses XML-based content structuring to support reuse of content pieces.
Unlimited Environments
Based on 59 Contentful reviews and verified by the G2 Product R&D team. Provides unlimited environments to develop projects.
Form Builder
Based on 39 Contentful reviews and verified by the G2 Product R&D team. Provides a built-in form builder.
Agentic AI - Personalization (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Web Content Management (2)
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Headless CMS (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Digital Experience Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





