# Actito Reviews **Vendor:** Ibexa **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.3/5.0 **Total Reviews:** 179 ## About Actito Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success. ## Actito Pros & Cons **What users like:** - Users appreciate the **amazing customer support** of Actito, highlighting its helpful and supportive team for effective marketing. (7 reviews) - Users find Actito's **ease of use** enhances marketing efforts through intuitive tools and supportive customer assistance. (6 reviews) - Users value Actito's **automation capabilities** , enabling seamless, personalized marketing campaigns and enhanced customer engagement. (5 reviews) - Users value the **exceptional support** from Actito, enhancing their experience with intuitive and powerful marketing automation tools. (5 reviews) - Users value the **automation efficiency** of Actito, enhancing marketing efforts and improving customer engagement with ease. (4 reviews) - Marketing Automation (4 reviews) - Users value the **strong personalization capabilities** of Actito, facilitating engaging and customized customer interactions seamlessly. (4 reviews) - Experience (3 reviews) - Flexibility (3 reviews) - Flexibility Emphasis (3 reviews) **What users dislike:** - Users find **integration issues** with Actito frustrating, wishing for faster processes and better native connectors to CRMs. (4 reviews) - Users find the **learning curve steep** for Actito, needing additional support and knowledge to effectively utilize its features. (4 reviews) - Users find the **complexity** of Actito challenging, requiring extra knowledge for advanced features and integrations. (3 reviews) - Users face **integration difficulties** with Actito, particularly regarding slow implementation and lack of native connectors. (3 reviews) - Users find **integration difficult** , noting the need for faster connections and improved tools for better implementation. (3 reviews) - Users note a significant **lack of integrations** , hindering seamless connections with key systems like Salesforce. (3 reviews) - Complex Features (2 reviews) - Users note the need for improved **connector issues** , particularly with Salesforce, to enhance integration efficiency. (2 reviews) - Limited Integrations (2 reviews) - Slow Performance (2 reviews) ## Actito Reviews ### 1. Fast, Secure, No-Code Campaigns with a Straightforward Drag-and-Drop Builder **Rating:** 4.5/5.0 stars **Reviewed by:** Naomi M. | Marketing Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Actito?** The interface is impressively straightforward, and I can set up and launch automated campaigns with the drag-and-drop builder without having to touch any code. The platform is also very fast, our data feels completely secure, and whenever we run into a snag, their customer support team helps us resolve it right away. **What do you dislike about Actito?** Setting up highly detailed, deep audience segments can feel a bit clunky at times and often takes more clicks than it really should. Also, the initial integration with our existing data stack took longer than we expected to fully implement and optimize. **What problems is Actito solving and how is that benefiting you?** We needed a secure way to manage user data and meet strict data compliance regulations without slowing down our day-to-day marketing workflows. Actito makes this easier by providing a reliable, code-free environment where we can build complex scenarios quickly, which saves our team a massive amount of development time. ### 2. Precise Customer Tracking and Powerful Automated Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Laverne N. | Digital Campaigns Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Actito?** The precise customer-tracking features make it easy for me to craft targeted outreach. Setting up customized mobile SMS and email layouts within automated flows is efficient, and the built-in split-testing options provide clear, real-time tracking metrics so I can measure what resonates. **What do you dislike about Actito?** The recurring pricing tiers are on the higher end of the spectrum, which can squeeze margins on smaller recurring campaigns. On top of that, getting the most out of its complex custom flows comes with a steep learning curve and requires additional training time for the team. **What problems is Actito solving and how is that benefiting you?** We used to struggle with fragmented user information stuck in separate silos across different divisions. This software has helped us build a shared, unified data foundation so our entire staff can easily deploy tailored, multi-channel paths instead of sending out generic, repetitive broad marketing. ### 3. Direct, Business-Savvy Support That Quickly Improves Campaign Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Tyron D. | Digital Communication Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Actito?** Having a direct point of contact who genuinely understands our business makes it much easier to troubleshoot errors quickly, and it also provides us with tailored guidance on how to improve our campaign performance. **What do you dislike about Actito?** The system hides many of its more advanced automation capabilities deep within the interface, without making them obvious to a regular user. Because discoverability is quite poor, it’s easy to overlook useful tools that could significantly optimize our day-to-day communication flows. **What problems is Actito solving and how is that benefiting you?** We were dealing with serious email delivery issues, with our messages often being blocked by major domains or going straight to spam folders. This application addresses those problems directly by improving our overall domain health and helping maintain consistent, stable deliverability across all of our active mailing tracks. ### 4. Versatile and Robust with Learning Challenge **Rating:** 4.5/5.0 stars **Reviewed by:** Dimitrios K. | Marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Actito?** I like that Actito is actually an enterprise platform, yet remains very user-friendly. It is powerful with many features and many integrations. It ensures that you have everything in one tool, so you don't have to use various separate tools. Especially the integration with SMS, WhatsApp, and push notifications is very useful. **What do you dislike about Actito?** That is quite a large tool. Sometimes it might be easier if certain options were more easily accessible. Yes, it's not about accessibility, it's mainly about learning, so for some functions, yes, you really need to know how they work before you can do anything with them. Well, there is definitely a learning curve. It's not a plug-and-play tool that you can set up in 5 minutes. **What problems is Actito solving and how is that benefiting you?** With Actito, I easily and efficiently reach my target audience through omnichannel journeys and gain direction in communication channels such as WhatsApp and email. It integrates our marketing process without using multiple tools, but there is a learning curve for some features. ### 5. Exceptional Marketing and Customer Engagement with Actito **Rating:** 4.5/5.0 stars **Reviewed by:** Felice C. | Customer Service Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Actito?** With Actito, we have realized a longer customer lifetime thanks to the amazing customer engagement features. Using the tool, it is always easy to customize/personalize marketing campaigns to suit our customer needs. I like that Actito makes it easy for our marketers to create relevant, timely and awesome interactions across the important touchpoints. I like that Actito ensures we get unified customer view whereby the tool consolidates all customer information both online and offline to understand their behavior and preference. The tool also handles marketing automation and orchestration really well and thanks to the detail reports and easy to understand insights, we always make right decisions. **What do you dislike about Actito?** Actito handles really well, all features works, and no issues in using or understanding the tool. **What problems is Actito solving and how is that benefiting you?** We use Actito to personalize marketing to ensures that we realizes better conversion. The tool makes it easy to analyze customer behavior, trends and preferences and we're able to tailor make content that suits those needs. With Actito, we have realized increased revenue thanks to effective marketing strategies. ### 6. Efficient, User-Friendly, and Secure Marketing Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Micca S. **Reviewed Date:** February 01, 2026 **What do you like best about Actito?** I use Actito for Marketing Automation and Scenarios. I really like its user-friendly and intuitive interface, which makes things a lot easier. The excellent customer support stands out for me, and I'm quite pleased with the data security it offers. The 'no-code' approach is fantastic because it allows me to design, create, and manage marketing campaigns without needing advanced technical expertise. I also appreciate the efficiency and speed improvements thanks to features like the no-code interface and the drag-and-drop builder. Switching from Klaviyo, I found Actito to be more efficient and flexible, which was a significant upgrade for our team. The initial setup was quick and efficient, much to my satisfaction. **What do you dislike about Actito?** Personally, one is the segmentation depth can be cumbersome and could benefit from a more streamlined interface and two is the integration speed because it takes time to implement. **What problems is Actito solving and how is that benefiting you?** Actito efficiently handles complex compliance, data protection, and user content management. It's user-friendly, boasting an intuitive interface and excellent customer support. The no-code approach enhances efficiency and speed, making it easier to create campaigns without advanced technical skills. ### 7. Intuitive platform and responsive support, but navigation sometimes confusing in transition **Rating:** 4.0/5.0 stars **Reviewed by:** Simon D. | Formateur en improvistion théâtrale, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Actito?** Actito is a marketing platform that is easy to use, whether or not you choose to interface it with your information systems. It stands out for its ease of use in creating email campaigns, whether they are scripted or one-off, as well as SMS campaigns or lead collection forms. The teams are particularly committed to the success of our projects and remain available whenever we have a question. **What do you dislike about Actito?** The platform is currently undergoing significant changes, which sometimes makes navigation complex, especially when it comes to distinguishing between the old version and the new one. **What problems is Actito solving and how is that benefiting you?** Actito offers us the possibility to centralize consents as well as the behaviors of our clients regarding their use of digital communication channels. This allows us greater responsiveness and a better alignment of our communications with our clients' usage. ### 8. A complete solution and a top-notch team **Rating:** 4.5/5.0 stars **Reviewed by:** Céline M. | Manager département Marketing 💫 Communication💫 Innovation💫 Sales , Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Actito?** The Actito interface is intuitive and constantly evolving, with regular updates, new features, and continuous improvements that make the experience increasingly smooth and efficient. The real advantage is the team: from the sales representative to our account manager, including the developers and marketing specialists, everyone is extremely responsive and attentive to our needs. They are true partners, much more than just a service provider. **What do you dislike about Actito?** Nothing in particular. To date, Actito perfectly fulfills its role. **What problems is Actito solving and how is that benefiting you?** Actito allows us to be autonomous in managing our marketing campaigns and to intensify them easily. The platform helps us personalize the relationship with our contacts, ensure better follow-up and follow-up with prospects, and strengthen our acquisition actions. Result: more efficiency, more responsiveness, and true coherence in our communications. ### 9. An efficient tool and a top-notch partnership! **Rating:** 5.0/5.0 stars **Reviewed by:** Antonella G. | CRM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2021 **What do you like best about Actito?** I use Actito to manage my marketing campaigns: one-shot emails, automated scenarios, forms, and SMS. It's a user-friendly, intuitive, and comprehensive platform that allows me to easily create and manage personalized campaigns. I particularly appreciate the integration of artificial intelligence, which helps me better segment my audiences, optimize my sends, and enhance the engagement of my contacts. Actito saves me time while improving the relevance and performance of my marketing actions. I highly recommend this solution to anyone looking for flexibility, efficiency, and innovation in their customer communication. **What do you dislike about Actito?** The inability to send a test of an ongoing scenario. Lack of bilingual reporting on clicks. **Recommendations to others considering Actito:** Go for it! **What problems is Actito solving and how is that benefiting you?** GDPR compliant Segmentations Deliverability Form creation All-in-one tools (SMS, push, emails, forms) **Official Response from Jonathan Wuurman 👋🦾:** > Hello Antonella, You just completed the week for the product team and the CSMs, thank you for that. Regarding the scenario and seedlist topics, it's under analysis in the product team, so I hope to get back to you quickly with the explored options. Concerning the reporting, are you talking about the PDF export? Feel free to send me a little email at jonathan.wuurman@actito.com so I can fully understand the need or shortcoming. We can indeed apply the filter in the reporting app, so I presume it's in the context of a PDF export. In any case, a big thank you. ### 10. Advanced Scenarios and Easy Customization, A Powerful Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Laetitia M. | Graphiste Web designer freelance, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Actito?** The tool allows for the development of very refined scenarios and targeting quite quickly. Additionally, the creative tool allows for personalization in emails. Finally, with more advanced use, it allows for reaching out to clients through multiple channels (email / SMS etc.) and sending different versions of messages to test them. The customer support is quite responsive. **What do you dislike about Actito?** The performance indicator feedback is limited. The template tool could include new formats (while adhering to good deliverability practices). The basic connection is only conditioned by a common primary key, and this has its limits, especially for developing communications on a global event calendar. The feedback from Actito support has improved, but a hotline is missing in case of a real issue. In the end, very technical, but a deleted scenario disappears forever. **What problems is Actito solving and how is that benefiting you?** It helps us to develop our support for the multi-brand customer journey, commercial follow-up, and possibly a bit of listening related to Qualifio. ### 11. Nice tool and team **Rating:** 4.0/5.0 stars **Reviewed by:** Solenn B. | Head Of Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2021 **What do you like best about Actito?** The tool is really powerful and the team is there to help you out anytime you need. After several years of use, they help us to use their tools more and more to achieve our business goals. **What do you dislike about Actito?** At first, I felt a bit overwhelmed by all the possibilities, but the team is charming, and they helped us go step by step. **What problems is Actito solving and how is that benefiting you?** It allows us to know our customers better and to be able to communicate with them in a personalized way. **Official Response from Jonathan Wuurman 👋🦾:** > Hello Solenn, This is exactly what we want to do "help" companies grow with the help of marketing automation. Happy to read that the team helps you feel less uncomfortable with the number of features, which I can totally relate to. Really looking forward to the next steps you will up in place for N-Group. See you soon, Jonathan ### 12. Comprehensive Approach for Marketing, but Demands High Pay **Rating:** 4.5/5.0 stars **Reviewed by:** Mikes L. | Senior Accountant , Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2025 **What do you like best about Actito?** Actito gives a precise focus on customer, where solid engagement is made for easy personalization We create powerful and highly customizable digital campaigns, including SMS and emails We het flexible solutions for customer’s journey automation and audience segmentation We get excellent A/B testing from this app, which issues real time analytics **What do you dislike about Actito?** Actito has a subscription fee that is higher, making some businesses less profitable The advanced features calls extra knowledge and support, affecting performance and clarity **What problems is Actito solving and how is that benefiting you?** We eliminated the fragmentation of customer data, by creating a custom database that all users have access We cover the personalization of campaigns using this software, ensuring that no generic marketing encountered We accurately handle all customer journeys using this application, giving our team quality focus We attain suitable insights through successful A/B testing ### 13. Excellent Ergonomics, Limited Integration with Certain Providers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Actito?** The ergonomics of the tool that allows any user to quickly get a handle on an email campaign, a trigger, etc... The customer support and the CSMs who are available and responsive. The quick setup of the tool (creation of databases, interfacing, etc...). The quality of the deliverability team. **What do you dislike about Actito?** The issue is when you want to interface with providers who are not on their list of partners. **What problems is Actito solving and how is that benefiting you?** Centralize the different tools to manage commercial pressure by channel. ### 14. Intuitive platform perfectly suited to our needs **Rating:** 5.0/5.0 stars **Reviewed by:** Yasmine C. | E-commerce Product & Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Actito?** The platform is intuitive and easy to use. Quality support, very responsive team. **What do you dislike about Actito?** Nothing in particular, the tool meets our needs well. **What problems is Actito solving and how is that benefiting you?** Actito simplifies the management of our campaigns and our customer base, allowing us to communicate more effectively and quickly. ### 15. Fun and easy-to-use platform, but dashboards need improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Actito?** Playful and omnichannel platform, ease of use by the teams. **What do you dislike about Actito?** Dashboards not detailed enough (state of the email database) **What problems is Actito solving and how is that benefiting you?** Automation of behavioral campaigns, complete management of the E-CRM part, 360 customer view thanks to enriched data tables. The additional modules, particularly "product recommendation," allow for personalized messaging with product highlights while overcoming stock issues. Furthermore, Actito addresses deliverability-related topics. ### 16. Powerful Management and Automation, But Requires a Solid Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie E. | Media & CRM Manager and Events Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Actito?** This tool offers efficient data management, the ability to create custom segments, and automate email sending based on the customer journey. **What do you dislike about Actito?** The tool is really powerful and offers the possibility to create numerous scenarios. However, it is essential to define a clear strategy in order to fully exploit it and get the most out of it. **What problems is Actito solving and how is that benefiting you?** Optimize the customer journey and strengthen their loyalty through the automatic sending of personalized emails. ### 17. CGR Cinémas - Digital marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2025 **What do you like best about Actito?** Flexibility, modularity, strong data model, campaign automation, ease of use, customer support **What do you dislike about Actito?** Basic campaigns are easy, but when you start building complex automation scenarios or integrating multiple data sources, it can get technical **What problems is Actito solving and how is that benefiting you?** Actito helps us centralize and activate our customer data across channels. Before, our data and communications were scattered across different tools. Actito allows us to manage segmentation, automation, and personalization in one place, ### 18. Support for getting started with the tool + deliverability / multichannel / intuitive platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Actito?** intuitive and multichannel platform + deliverability tracking and tool handling **What do you dislike about Actito?** cost for the graphic design of an email **What problems is Actito solving and how is that benefiting you?** With the email builder, autonomy in campaign creation ### 19. Reactive and efficient technical team! **Rating:** 5.0/5.0 stars **Reviewed by:** Abdeljalil A. | CRM Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Actito?** It is a real pleasure to work with the technical teams at Actito. Whether it is for the implementation of new projects or for support. The Actito support team (especially Jérémy) has always been very responsive, efficient, and proactive in meeting our needs or during technical project scoping. It is always a real pleasure to work with them after all these years. **What do you dislike about Actito?** There is no particular element of dissatisfaction. **What problems is Actito solving and how is that benefiting you?** Actito allows for a broad response to various marketing and CRM needs in terms of customer engagement through the deployment of campaigns across different channels such as email, SMS, and more recently, push notifications thanks to a connector with our push notification solution. The strength of the solution, which is both powerful and intuitive, also lies in its ability to quickly implement complex scenarios based on customer interactions, segmentation data, form responses, database data, or even a mix of these different triggers. The technical teams are always available to push the tool's limits even further. Thanks to its network of partners, Actito also offers numerous possibilities for interactions with other complementary solutions, making it a flexible tool that can evolve with the needs of organizations that are always keen to move towards more and more activation. **Official Response from Jonathan Wuurman 👋🦾:** > A big thank you Abdeljalil, Jérémy will be delighted to read this review and it is certain that in the end, technology is a means, but what will make the difference are the people who support it. Have a great week and thanks again. Jonathan ### 20. A complete and intuitive platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kim N. | Stratège d'affaires en croissance numérique , Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Actito?** Actito is a very comprehensive tool in terms of possibilities for marketing automation. From database management to scenario creation, the steps are very intuitive and pleasant to use. Creating and tracking campaigns is easily done with the tools at our disposal. In case I have a question, Actito support is always very helpful and super responsive. And if it's just a small point of verification that we forgot, the documentation is also very complete. **What do you dislike about Actito?** Since I started using it, there have been minor bugs. After discussing with their customer service, I am always assured that these bugs will be considered in the upcoming improvement work or at least somewhere on the roadmap, which is always nice to hear. **What problems is Actito solving and how is that benefiting you?** We primarily use the functions related to marketing automation. The offering of this tool is quite comprehensive and constantly improving, in addition to working well. **Official Response from Jonathan Wuurman 👋🦾:** > Hello Kim, Your sharing is music to my ears and will make more than one person happy within the Actito teams, a huge thank you for that. One of Actito's missions is to help brands harness the full potential of their data and orchestrate it to be as close as possible to consumer expectations. You are highlighting key elements of our offer that seem to satisfy you. Another part of our mission is to help our clients like you to harness the full potential of the platform, hence our 50 tech 50 human DNA. This is how we want to assist our clients. And you are right to mention that bugs happen, even if we try to be as attentive as possible, they happen and we try to fix them as quickly as possible. Thank you for sharing this with us. ### 21. Very good tool and great team. Email design is a bit limited... **Rating:** 4.0/5.0 stars **Reviewed by:** Manon R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Actito?** The Actito team is very helpful and highly responsive. Manon M and Manon K always respond to us very quickly and are always proactive with suggestions. At least once a week, I handle the design of emails/newsletters, the selection of targeting, and their sending. I also sometimes have to change emails already present in scenarios. For all this, I find this tool intuitive and quite easy to use. **What do you dislike about Actito?** I find the possibility of designing emails quite limited: - not being able to upload our own brand font. - quite a low limit in terms of email size: I sometimes have to reduce the pixels of my images and even have to try several times to be able to send them. This is quite unfortunate because, in addition to the time it takes me, the quality of the images is affected... - lack of design adaptation depending on the device used (mobile/desktop). **What problems is Actito solving and how is that benefiting you?** We chose Actito to be able to implement our marketing automation. Before that, we were simply using Mailchimp for sending our weekly newsletters. **Official Response from Jonathan Wuurman 👋🦾:** > This is the kind of review we love, highlighting that people coupled with technology are a force of proposition, music to my ears. A huge thank you for that Manon and yes team M are experts in their field and share their expertise with great pleasure. Then I read the frustration about the email editor, always a complicated subject because we have to find that balance between flexibility, ensuring the rendering, user experience. I want to ask you if we could have a 30-minute call where you show me your points of frustration and potential improvements with that I could see the product team and potentially integrate elements from our session into the roadmap. If that sounds good to you jonathan.wuurman@actito.com Again a huge thank you and have a great day to you and the team. J ### 22. Fantastic, intuitive tool with excellent support **Rating:** 4.5/5.0 stars **Reviewed by:** Pádraig W. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Actito?** Actito is a great tool; it has everything you need and more from a marketing automation shandpoint, and setting up marketing automation flows is easy with its intuitive UI. The level of support with Actito is also noteworthy. The team is incredibly knowledgeable about their product and are always happy to support. **What do you dislike about Actito?** Integration could be improved with the likes of Salesforce: the addition of native connectors to make the process of integration less manual would be the only thing I would flag here **What problems is Actito solving and how is that benefiting you?** Actito's tool provides everything you need in terms of marketing, personalisation, automation, everything you'd expect from a big player in this field but with a tool that I find more intuitive with great training resources and excellent support at a price that is more accessible. This adds considerable value for existing and prospective clients of ours. **Official Response from Jonathan Wuurman 👋🦾:** > Hello Pádraig, Really happy to read that Actito helps you get your work done in a decent way, and that you like our automation capabilities. Mentionning the support team is also very valuable as we are convinced that People with Tech make the difference. Concerning SalesForce, you are right. We don't have a native integration yet, although we have many customs integrations with them. Most of the time my feeling is that you need to go custom because SF has been tweaked to the specific needs of the client, which makes native integrations nearly impossible due to non-standard data models. Feel free to reach out if you want to talk about the possibilities. Kr, J ### 23. Simple use of the platform and personalized follow-up! **Rating:** 4.5/5.0 stars **Reviewed by:** Marie-Claire M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Actito?** With Actito, we have the opportunity to create numerous email campaigns and we are free to express ourselves and personalize our content as we imagine it. Setting up scenarios is easy to use and very practical to adapt according to the activation or follow-up plans we wish to implement. Big plus: whenever we have a question, the support team is attentive and goes out of their way to find the most suitable solution for us. Thanks to our DAS Cécile who is there to closely follow all our projects! ✨ **What do you dislike about Actito?** We would be delighted if Actito implemented the tracking of SMS campaign groups 😉 **What problems is Actito solving and how is that benefiting you?** - Set up retention and activation campaigns for our clients - Personalized messages based on our client's profile **Official Response from Jonathan Wuurman 👋🦾:** > Hello Marie-Claire, Thank you for sharing and delighted to read that you can customize as you imagine 💪 And I can only confirm that Cécilé is a great expert who has this passion for supporting and helping our clients to extract maximum value from our platform. I take note of the group mode SMS campaigns and share this with the Product team. Many thanks and have a great end of the week, Jonathan ### 24. Simple and effective marketing software **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan V. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Actito?** It's a very simple and intuitive software yet offers great personalisation capabilities, especially on the data model side, also the customer team is extremely helpful and supportive. **What do you dislike about Actito?** The lack of in-platform data manipulation (workflows) and native connectors to some CRMs like Salesforce, this is something that would make the integration with other systems much faster and simpler. I think this is critical since one of the biggest advantages I see to actito is the flexibility on the data model. **What problems is Actito solving and how is that benefiting you?** Keeping our clients customers engaged throughout their lifecycle and increasing conversion. **Official Response from Jonathan Wuurman 👋🦾:** > Hello Ivan, First, thank you so much for dropping us a review. This is so useful for us and I can share those with all the shadow people. And yes, you are right, we have an incredible customer team who know the product very well, and can think solution with our clients. I also like the fact you point out our data capabilities to enhance personalization, as we are strong believers that this is the way to deliver our clients' expectations. Concering native integration, I would love to have a short chat with you and one of my integration specialists. We do have a couple of them with platforms such as SalesForce, but most of the time we have to make them tailor-made due to the complexity of the data schema at the third party end. Feel free to drop me an email at jonathan.Wuurman@actito.com In the meantime, I can share a couple of links and I should definitely take a look at Zapier and Make, as we Are part of their offering. ### 25. Easy and very user-friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Emre C. | Chargé de communication commerciale, Transportation/Trucking/Railroad, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Actito?** The ease with which emails are created via drag and drop, as well as the different scenarios, are easily customizable. The reporting is also quite clear and easy to handle. In case of a problem or difficulty, a team member is always easily reachable! **What do you dislike about Actito?** Our use being "basic", I did not notice any weaknesses :). **What problems is Actito solving and how is that benefiting you?** Target customers based on their purchase: send an email x days before the expiration date of the current valid subscription. **Official Response from Jonathan Wuurman 👋🦾:** > Hello Emre, Thank you for sharing this, and I assure you nothing is basic as long as it delivers value to your clients 🥰 For the people who read your sharing, do you have a custom template that integrates both your graphic charter and the "components" you have identified, or do you use the templates available on our platform? Again, a thousand thanks for this. ### 26. Daily use of Actito **Rating:** 4.0/5.0 stars **Reviewed by:** Aymeric G. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Actito?** 1st thing = Actito is super user friendly. :) The tool is very easy to handle on a daily basis. I like the ease of creating: - segmentations - scenarios according to triggers - the targeting is powerful - fast customer support I like the fact that we manage the construction of our database ourselves. **What do you dislike about Actito?** The statistics are not effective. The Actito index is useless because it is often "biased." **What problems is Actito solving and how is that benefiting you?** automation of emails based on triggers segmentation **Official Response from Jonathan Wuurman 👋🦾:** > Hello Aymeric, A pleasure to start my day by reading your review. You highlighted what for me (also a marketer) are the key features of Actito. I might have added the ability to personalize channels with all the data available, but I am biased 😅. Regarding analytics, for email campaigns have you ever worked with campaign groups? In my day-to-day, it helps me a lot. A little link for you https://cdn3.actito.com/fe/actito-documentation/fr/docs/Creating_and_managing_campaign_groups Afterwards, it is totally correct to say that Actito is limited because we do not want to replace BI tools, but facilitate the connection with them. Feel free to send me a PM I would be delighted to hear your use cases (jonathan.wuurman@actito.com). The Actito index, it's a debate I would be happy to challenge with you as well. In my life as a CSM, I have used it mainly in the context of segmentation using the global index vs the individual. This allows you to create segments related to engagement. But let's agree if you are doing segmentation it can be redundant and less precise. Available to continue this pleasant exchange and thanks again! ### 27. Use of the platform **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandre D. | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2024 **What do you like best about Actito?** A very ergonomic platform, easy to use and with a multitude of features to create beautiful email projects. The software allows us to carry out all our email projects and we are also starting to create cross-channel CRM scenarios. A team and support that are attentive and very available for all our issues. **What do you dislike about Actito?** The limitation of blocks in the campaign targeting section when targeting is quite complex. **What problems is Actito solving and how is that benefiting you?** Actito allows us to meet several of our needs: customer reassurance, legal information to be transmitted, cross-sell, up-sell, retention, reactivation, ... **Official Response from Jonathan Wuurman 👋🦾:** > Hello Alexandre, I loved reading this review and thank you for that. Email and multichannel through CRM projects ❤️🚀 it's for this type of need that we exist and want to respond to. For your point on targeting, I would be delighted if you could share a very complete one with me so that I can get an idea and have you ever considered concatenating a targeting within a targeting and refining the latter? Thanks again for sharing and available jonathan.wuurman@actito.com ### 28. A friendly and professional service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Actito?** My team are new to email marketing. We have required a lot of hand-holding over our initial onboarding process and Actito have helped us every step of the way. **What do you dislike about Actito?** This is an observation rather than a critisism as we are on a journey together that started almost from scratch, but sometimes I feel we can spend hours discussing theory ahead of actually implementing actions. **What problems is Actito solving and how is that benefiting you?** Personalisation (or lack of) has been a problem for us until recently. Actito have introduced Fresh Relevance to us and we not have live environment personalisation blocks rolled out across mass send and triggered emails after very succesful testing. **Official Response from Jonathan Wuurman 👋🦾:** > Hello thank you for this review and so happy to read we were able to provide you and your team with a decent onboarding to get the basics of email marketing right. Concerning the balance between theory and action, it's for sure always tricky. I like to say that having/crafting a strategic plan for 12 months is key to identifying the different tactical pieces that will be required. We wish you all the best and look forward to some amazing journey that you provide for your clients. ### 29. A great experience with Actito **Rating:** 5.0/5.0 stars **Reviewed by:** Lucile M. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Actito?** Actito offers an intuitive interface that simplifies the management of my campaigns across all platforms: email, SMS, etc. The richness of the features has allowed me to personalize my messages in depth, which has significantly improved my clients' engagement. We are very well supported by the team and support. **What do you dislike about Actito?** The only drawback I am currently encountering is that I cannot contact clients without emails via the SMS channel on the platform. **What problems is Actito solving and how is that benefiting you?** Gather all our clients in a database and be able to centralize and personalize all our campaigns **Official Response from Jonathan Wuurman 👋🦾:** > Hello Lucile, Thank you for sharing your experience and delighted to read it. You are therefore equipped to deliver multichannel personalization, that's great. I would be delighted to see some of the journeys you have deployed in Actito (I know I'm curious). Our support team is always ready like the scouts ;-) Regarding your point about sending SMS without email, I presume it's related to the fact that your unique key is an email in your data model? If so, normally, but to discuss with your account, you can have several keys in Actito, including the mobile number, which is normally like a unique email per contact. At your disposal and I wish you a lovely day, J ### 30. An accessible Marketing Automation tool **Rating:** 4.0/5.0 stars **Reviewed by:** David R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Actito?** Actito is a platform that is easy to understand where the UI/UX is intuitive. Therefore, it is very simple to navigate and use the different modules. **What do you dislike about Actito?** It is imperative to add sending logs to understand when a trigger is in error (e.g., ACS), to be able to manipulate a trigger workflow in real-time without having to stop it, rename it, then duplicate it, and finally modify it. **What problems is Actito solving and how is that benefiting you?** The sending of communications and the tracking of results. The reporting dashboards are functional but need improvement to delve a bit into the complexity, and above all, they lack filters. **Official Response from Jonathan Wuurman 👋🦾:** > Hello David, Thank you for this precise feedback. Would you have an example for the error part on the trigger? I think I do not have enough understanding of your scenarios and therefore find it difficult to help you here. I can only support the point of real-time workflow updates, having often discussed with the team that the complexity is related to the expected action(s) and analytical consolidation. Basically, what do we do with the people in the scenario and how can we compare individuals who would have gone through an updated workflow. You will have understood the option to duplicate to modify it and the possibility of making a hard stop on the scenario or waiting for the entire target to go through the different actions. Now happy to have some use cases from you to be able to feed our thoughts on the subject. Feel free to contact me at jonathan.wuurman@actito.com For the filter part, you can create segments that apply filters on the reports, could this potentially meet your need? ### 31. Good Platform for User Journeys **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Actito?** That I can customize user journeys for different segments and communicate with them across channels. **What do you dislike about Actito?** The UX of the platform can be nicer and designed better. **What problems is Actito solving and how is that benefiting you?** It allows me to create multi-channel comms that can be tailored to different user segments. ### 32. Easy-to-use software that allows us to track our users and the newsletters in place. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2024 **What do you like best about Actito?** We primarily use Actito as a router, for sending our newsletters and managing our different subscribers to our newsletters for adding/removing newsletters. **What do you dislike about Actito?** I find that to manage the NL, the tool is not optimal. The paths can be simplified. **What problems is Actito solving and how is that benefiting you?** Actito helps us send a set of newsletters to contact lists, which allows us to highlight our offer and build customer loyalty. ### 33. Quality support **Rating:** 5.0/5.0 stars **Reviewed by:** Frédéric B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Actito?** I primarily appreciate their responsiveness when there are issues with ISPs as well as the constant evolution of their tool. **What do you dislike about Actito?** The export of statistics by domain group and by type of media can be improved **What problems is Actito solving and how is that benefiting you?** very responsive with ISPs to resolve issues **Official Response from Jonathan Wuurman 👋🦾:** > Hello Frédéric, Delivery is a subject that I love so much because it mixes know-how, human contact, and technical expertise. I will quickly pass your message to the delivery team. Regarding group reports, feel free to share any shortcomings, as we regularly update them. Wishing you a very beautiful day and thank you again for this sharing. Jonathan ### 34. Valuable for fostering customer loyalty **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Actito?** I enjoyed the value produced, through customer loyalty. **What do you dislike about Actito?** HTML knowledge is helpful and site isn't as intuitive as it could be. **What problems is Actito solving and how is that benefiting you?** Personalized email marketing and building customer loyalty. ### 35. A great platform with many possibilities and very easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Actito?** It is very easy to use even without prior experience, and you also have all the metrics for each shipment and test. **What do you dislike about Actito?** Depending on the customization you want to do, at the level of loops, etc., there are some things that cannot be done. But in general, there is always an alternative way to achieve that customization. **What problems is Actito solving and how is that benefiting you?** Sometimes emails have been queued in a mass newsletter send, but technical support always looked for a solution. **Official Response from Jonathan Wuurman 👋🦾:** > It is always good to read that taking advantage of actito is easy even though it offers many possibilities. The analyses are for us the best way to take insightful actions. Loops are definitely not the simplest functionality and are strongly linked to the higher data structure. I used Google Translate because my Spanish is not the best. ### 36. Very good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Actito?** I find that the support team of Actito is its strong point. **What do you dislike about Actito?** I find the Actito forms too limited. **What problems is Actito solving and how is that benefiting you?** Actito helps us in programming mass emailing and SMS campaigns as well as in setting up triggers. **Official Response from Jonathan Wuurman 👋🦾:** > A review from you to end my day is to be sure to finish it beautifully. Thank you for always highlighting the quality of our people because it's so true. For your point about the form, see the need, but today you can exploit the full potential of Qualifio, which allows you to do really cool stuff. Personally. I really like Tally, which connects easily with Actito, and I keep those from Actito for data enrichment because I find it super powerful and easy to use. Happy to catch up, and you know where to find me. ### 37. Easy To Learn, Easy To Master **Rating:** 4.5/5.0 stars **Reviewed by:** Richard V. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Actito?** - easy To Learn and easy To Master. - availibility. - API. - partner applications with native API connections (wisepops). - customization scenarios. **What do you dislike about Actito?** - Formatting of forms is not perfect. - Nothing else **What problems is Actito solving and how is that benefiting you?** - Scenario customization - Analysis **Official Response from Jonathan Wuurman 👋🦾:** > Hello Richard, Thank you for sharing these bullet points. I must say I'm a big fan of our native integration with Wisepops ^^ For the forms, I can also rely on what you write. You have several options you might be considering. - The team can provide you with a tailor-made design to support your needs. - Our integration with Qualifio is comparable to what you experience from WisePops. - You can easily leverage tools like Tally which you can connect to Actito through our API or tools such as Zapier. I hope this helps and feel free to reach out, Kr, J ### 38. Review of Actito from a userperspective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Actito?** Easy use, good customer support, and good import/export possibilities **What do you dislike about Actito?** That it is quite expensive to change templates, as is the annual subscription. No bulk downloads of results of campaigns are possible, only each campaign separately, which makes good (trend) analyses very cumbersome. Also we consider the bot filter too strict. Also a pity that the newsletters cannot be forwarded without loosing the design structure. **What problems is Actito solving and how is that benefiting you?** The automation of our newsletters, and the reporting to our customers. **Official Response from Jonathan Wuurman 👋🦾:** > Hello, An insightful review to read, I like : ease of use, good import and export capabilities as we want to be as open as possible. And our support team is for sure one of our added value. I will try to address your different dislikes, but feel free to reach out Jonathan.wuurman@actito.com - You probably refer to our template subscription. This allows you to integrate your brand but also to have a 100% tailor-made email builder based on your requirements. I guess that you have many types of email that you leverage: marketing, transactional, servicing, ...)The subscription should allow you to have tailor-made approaches regarding all of them. - For the analysis of campaigns, I would highly recommend using group campaigns. I put you a link to our documentation https://cdn3.actito.com/fe/actito-documentation/docs/Creating_and_managing_campaign_groups/ I would love to know what you are missing ? - Bot filter can be a debate. I would recommend taking a look at the status of those: quarantine, long quarantine, catch-up address, ... We can sometimes find creative ways to reactivate those. A good topic to talk about your account. - Sharing is definitely something I would like to push as well towards our product. The more we are, the bigger the chance of seeing this coming into Actito. Thank you again for this insightful review. ### 39. Being able to communicate with the right person, on the right subject at the right time! **Rating:** 5.0/5.0 stars **Reviewed by:** Muriel Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Actito?** Whatever the question or challenge, everyone is looking in the same direction: finding a solution and satisfying the customer. **What do you dislike about Actito?** We haven't come across any sticking points yet. Even for the customer surveys, they have found solutions for us so that we can produce double-entry tables as we have always done. **What problems is Actito solving and how is that benefiting you?** Thanks to Actito, we'll be able to communicate with our customers in a targeted and appropriate way. **Official Response from Jonathan Wuurman 👋🦾:** > Hello Muriel, I'm personally so glad to be able to read a review from you. Knowing you for quite some time, I was always hoping that one day you would be part of our clients, and this is now a reality 🤩 As one of the people I respect and admire for her marketing mind and customer focus, reading the title of your review made me really proud. Finding a solution is definitely part of our value proposition. It's a mindset and a way for us to be the closest to our client and their challenges. Thank you for helping us grow and challenging us to keep innovating and finding better ways to deliver more value to you and your clients. ### 40. Very good router and strong mastery of deliverability **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2024 **What do you like best about Actito?** Send large volumes quickly and often. A very responsive team (support or expert). Quick target counts. Ease of crossing segments. **What do you dislike about Actito?** The total number of clicks on an email is not visible without export, the opens are not reported (only the openers). **What problems is Actito solving and how is that benefiting you?** Problems are rare for us. **Official Response from Jonathan Wuurman 👋🦾:** > Hello and thank you for your feedback. From reading this, deliverability and performance of the email channel are key elements for you. Glad to read that our technology meets your expectations on large volumes, which is clearly a challenge that continues to grow with the changing rules of different ISPs. However, I did not quite understand "the openings do not come up (only the openers)." ### 41. Top-notch support and unprecedented responsiveness **Rating:** 4.5/5.0 stars **Reviewed by:** lorine v. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Actito?** I have been discovering Actito for several months, and for now, what I appreciate the most is the support and training I receive. I also really like the responsiveness whenever I encounter a problem. **What do you dislike about Actito?** I find (but it's under development) that there is a lack of information on the analytical side. **What problems is Actito solving and how is that benefiting you?** Automation of emails and personalization is quite advanced **Official Response from Jonathan Wuurman 👋🦾:** > Hello Lorine, You just made the team happy with your comment, but it's so true. We pay great attention to helping our clients get to grips with Actito and extract maximum value from it. We will therefore be delighted to listen to your needs in terms of analytics because I think we already have quite a lot to offer, but we always want to do more. Looking forward to continuing this adventure with you, Have a great day, Jonathan ### 42. A growing and evolving relationship **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Actito?** The more you engage with Actito the more personalized your support experience becomes. You have a dedicated account manager who can help troubleshoot issues, provide guidance on optimizing email campaigns, or suggest ways to better utilize the platform's features. **What do you dislike about Actito?** The platform may offer advanced features or tools that could help users achieve their goals more effectively, but if they are unaware of these features, they may miss out on valuable opportunities to improve their email communication, marketing efforts, or organizational efficiency. **What problems is Actito solving and how is that benefiting you?** Email domain blocking and deliverabilty / performacne enhancement **Official Response from Jonathan Wuurman 👋🦾:** > Hi, Thank you for this honest review, we try our best to give the most holistic training about the capabilities of Actito, but I agree that we have a lot and might sometimes miss pinning the right feature or app to solve a problem. We do try to rationalize what we offer, but by bringing more features, we do bring more complexity. Tricky balance to find. Happy to read that our team is able to support you in getting the most value out of the platform. Never hesitate to share with your account as they have a direct link with our product team. I wish you a great day, Jonathan ### 43. Complete and intuitive platform, allows the management of multiple companies in the same instance **Rating:** 5.0/5.0 stars **Reviewed by:** Jean-Sébastien M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Actito?** Multiple features and support from their support team. Configuring and editing campaigns is very easy. **What do you dislike about Actito?** The term of a single annual payment. The possibility of spreading out the payments would be an appreciated flexibility. **What problems is Actito solving and how is that benefiting you?** Management of sending campaigns, specific to the different client statuses. Clear performance reports. A personalized connection with our CRM. **Official Response from Jonathan Wuurman 👋🦾:** > Hello Jean-Sébastien, Thank you for your sharing which is greatly appreciated, delighted to read that campaign management is easy. For payment terms, we are indeed on annual contracts, I still inform finance that it might be appreciated to have a more flexible option. Very nice day, Jonathan ### 44. The simpliest solution to all your emailing projects **Rating:** 5.0/5.0 stars **Reviewed by:** Mila T. | Marketing Automation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Actito?** Actito consultants' support from the beginning assures a very smooth start and confidence in future projects. The proactivity of the consultants that also care about your performance and campaign results is a great value! The platform itself is done to get a clear view on data and save your time for repetitive manipulation thanks to the possibility to save almost all possible snippets and blocs that you will need later in other campaigns. The email templates provided by Actito are tested on Litmus and work smoothly in all the email providers interfaces - great thing!!! The templates are also developped for responsive, which is easy to check out before the sending. **What do you dislike about Actito?** Sometimes some bugs are waiting for a major update roll-out. But you get bugs extremely rarely. **What problems is Actito solving and how is that benefiting you?** As Actito is very invested in our internal projects, they make us discover the solutions that fit correctly with the project. They also showed us some potential partners we are working with now. **Official Response from Jonathan Wuurman 👋🦾:** > Hello Mila, I'm getting closer to the end of my day and reading your 5 stars review put that huge smile on my face. First you remind to all the people that technology is a part of the solution but that the people around it make you successful and that is such the Uber truth. When talking email you highlight that you have your template which as been crafted based on your objectors and taking into account your audience. Email templating is in my opinion a fine mix between art and science. Concerning the bugs, let be honest of course we encounter some, most of the time we can fix them pretty quickly, but sometimes we need more time to avoid braking other parts of the solution. Bref, merci mille fois. ### 45. We use this all day everyday **Rating:** 3.5/5.0 stars **Reviewed by:** Ross C. | Email Producer, Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Actito?** The team we have now are great and realy helpful. the platfrm is robust and flexible **What do you dislike about Actito?** the only real issues are intergration with our ouwn systems, whihc is more our ssue than there's we could do with beter personlisation rules on subjectlines **What problems is Actito solving and how is that benefiting you?** its allowing us to send emails reliably and fits well into our workflow **Official Response from Jonathan Wuurman 👋🦾:** > Hello Ross, Thank you for sharing this review. I must admit reading "We use this all day everyday" MADE MY DAY ❤️ About integration with your existing system, I can not directly help because I miss context but make sure to look at our API https://api.actito.com/ and Zapier. But of course, if your solution is not an "open platform," it can be challenging. Although I know a couple of magicians, makee sure to reach out to your account or me to discuss this more in-depth. Thank you once more ### 46. Simple and Easy to Use Marketing Automation Software **Rating:** 5.0/5.0 stars **Reviewed by:** Kara S. | Lead Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2022 **What do you like best about Actito?** ACTITO helps us send transactional, triggered, scenarized, and also do mass mailing emails. Additionally, it is a strong tool with numerous connection plugs, including RSS feeds, webhooks, APIs, and web services. Our international editors can easily and quickly create and publish their e-mailing campaigns once everything is set up. We appreciate how simple it is to create targeting, how quickly campaigns can be set up, and how easy it is to adapt templates without having any prior knowledge of HTML. We also value the Actito team's constant promptness and expertise in providing support in the event of difficulties. **What do you dislike about Actito?** Due to the extremely constrained template platform and the lack of control over image sizes, padding setups, etc., designers have little design possibilities. Hence an improvement ought to be done on the templates. **What problems is Actito solving and how is that benefiting you?** The marketing and lead creation for my company heavily relies on database management. I can precisely segment the profiles in my database using Actito, ensuring that I push the appropriate material to the appropriate customers. I frequently employ automated situations. My life is so much simpler now that this feature exists! It's fairly simple to configure, and after you're done, all you have to do is sit back and let the software do the work. You can always discover an email scenario that meets your demands because we can automatically send emails depending on a wide range of variables. **Official Response from Jonathan Wuurman 👋🦾:** > Hello Kara, Wow, you and the team know how to boost productivity and leverage our wide range of features. What I like about your review is that you leverage our technical part with RSS, APIS, Webhook, and at the same time, our nontechnical features with multi-languages, email templates, and scenarios. Fantastic to read, and thank you for sharing. We should discuss a client success story ;-) You will be happy to read that we did some updates on our email editor possibilities with padding, fonts, and more --> https://cdn.actito.be/fe/actito-documentation-client/campaign/en/What%27s_new_in_Actito_.html ### 47. B2B and B2C Robust Booster **Rating:** 4.5/5.0 stars **Reviewed by:** Bianca M. | Technical Chief of Staffs , Research, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2023 **What do you like best about Actito?** *Easy collection,consolidating and visualisation of customers data. *Easy,effective and successful marketing automation. *Best customers engagement with opportunities to pass offers. *Simplified setups. *Capabilities of multiple integrations **What do you dislike about Actito?** All features I have gone through are perfect . **What problems is Actito solving and how is that benefiting you?** It is our e commerce marketing solution. Customers engagement platform,getting new ones as well as retaining them. **Official Response from Jonathan Wuurman 👋🦾:** > Hello Bianca, Thank you for reviewing. So happy to read that we empower your e-commerce by adding our activation capabilities. Looking forward to crafting a great business case. ### 48. Improved Customers Journey by Personalisation **Rating:** 4.5/5.0 stars **Reviewed by:** Alexis S. | UX/UI Designer , Design, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2023 **What do you like best about Actito?** Ability to reach our clients on different channels for engagement. Easy and successful marketing automation. Availability of multiple languages . Consolidated data and platform flexibility. **What do you dislike about Actito?** Nothing negative I have noted since then(my day one experience). **What problems is Actito solving and how is that benefiting you?** One database for e commerce marketing. **Official Response from Jonathan Wuurman 👋🦾:** > Alexis, the tile is a blessing for us. Personalisation is definitely what we aim to offer all our clients so they can delight their customers. Looking forward to more feedback from you. Grtz, John ### 49. Actito Multi-Channel Marketing Software Is a Robust Booster **Rating:** 4.5/5.0 stars **Reviewed by:** Layla K. | ONLINE MARKETING DIRECTOR, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Actito?** I crown this advanced and powerful easy-to-use SaaS, B2C marketing automation software because it enables me as a marketer to hit my target ASAP in reaching prospects and clients in real time. Ease of deployment and usability is assured. **What do you dislike about Actito?** We have nothing to complain about since the vendor implemented all modules during development and as time goes by. **What problems is Actito solving and how is that benefiting you?** Email marketing and communication tool to customers. E-Commerce personalization. Analyzing marketing skills and levels. We use it to market our products and firm too. ### 50. " Reliable and Trustworthy CRM for Marketing Campaigns Personalisation " **Rating:** 5.0/5.0 stars **Reviewed by:** Marie V. | Senior Account Executive, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2022 **What do you like best about Actito?** 1.It has very simple setups and plugins for any new user to understand it. 2. Being communication platform for both of us and our customers and clients. 3. Promote our products and services. 4. Maintenance of customers and gaining prospects ones. 5. E-Commerce marketing services optimisation, among more services. **What do you dislike about Actito?** Nothing since it meets our requirements for implementing it. **What problems is Actito solving and how is that benefiting you?** It has maintained good relationships and built good trust wit our clients and customers on the go. ## Actito Discussions - [What is Actito used for?](https://www.g2.com/discussions/what-is-actito-used-for) - [Qaund vais-je passer à la dernière version d'actito permettant davantage de configuration dans la création des messages ?](https://www.g2.com/discussions/qaund-vais-je-passer-a-la-derniere-version-d-actito-permettant-davantage-de-configuration-dans-la-creation-des-messages) - 1 upvote - [View Actito pricing details and edition comparison](https://www.g2.com/products/actito/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+09%3A21%3A46+-0500&secure%5Bsession_id%5D=8214f2d2-5bff-408e-97c7-989aa23fb9d9&secure%5Btoken%5D=31b9889f13634f350f9196d17b8c3a0f972897db26aaaadd56227257bafae33b&format=llm_user) ## Actito Integrations - 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[Quable PIM](https://www.g2.com/products/quable-pim/reviews) - [Qualifio](https://www.g2.com/products/qualifio/reviews) - [Raptor](https://www.g2.com/products/raptor/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Sugar Market](https://www.g2.com/products/sugar-market/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [Wisepops](https://www.g2.com/products/wisepops/reviews) - [Wizaly](https://www.g2.com/products/wizaly/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Actito Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Templates** - Library - Customization **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Actito Alternatives - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (598 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,112 reviews) - [Selligent by Marigold](https://www.g2.com/products/selligent-by-marigold/reviews) - 4.0/5.0 (33 reviews)