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Compare Hotjar and PostHog 
Featured Products
At a Glance
Market Segments
Small-Business (52.1% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Starting at $0.00 Per Month
Hotjar
Star Rating
(340)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansPostHog
Star Rating
(1,036)4.5 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hotjar excels in providing intuitive tools for understanding user behavior, particularly through its heatmaps and session recordings. Users appreciate how these features save time and make UX improvements feel practical and clear, allowing for quick insights into where users hesitate or drop off.
- Users say that PostHog stands out for its comprehensive approach to analytics, combining product analytics, session replay, and feature flag management in one platform. This all-in-one functionality is praised for its value for money, making it a strong choice for teams looking to streamline their tools.
- Reviewers mention that while Hotjar has a slightly easier setup process, PostHog's initial implementation is also straightforward, taking just a day. Users find both platforms accessible, but Hotjar's quick onboarding is highlighted as a significant advantage for those new to analytics tools.
- According to verified reviews, Hotjar's user experience is enhanced by its high engagement scores, with users noting that the platform is regularly used to improve website experiences without guesswork. This consistent usage reflects its effectiveness in delivering actionable insights.
- G2 reviewers highlight that PostHog's analytics capabilities feel more powerful compared to other tools, with users appreciating its speed and ease of access to information. This performance is particularly beneficial for teams that rely on data-driven decisions on a daily basis.
- Users report that both platforms offer quality support, but Hotjar's support quality is noted as being particularly strong, with users feeling well-supported in their analytics journey. This can be a deciding factor for teams that prioritize customer service alongside product functionality.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
PostHog
Product Analytics & Data Stack
Starting at $0.00
Per Month
Trends, funnels, path analysis + more, with event autocapture, pipelines, data warehouse, APIs all as standard.
- First 1 million events/mo free
- Funnel Analysis
- Graph Analysis
Free Trial
Hotjar
Free Trial is available
PostHog
Free Trial is available
Ratings
Meets Requirements
8.6
261
8.9
897
Ease of Use
8.9
264
8.3
911
Ease of Setup
9.0
125
8.9
680
Ease of Admin
8.9
115
8.5
461
Quality of Support
8.6
179
8.5
464
Has the product been a good partner in doing business?
8.7
102
8.9
350
Product Direction (% positive)
8.1
257
9.0
876
Features by Category
Metrics
8.7
25
8.9
379
9.1
27
8.6
368
9.0
24
8.5
365
9.1
23
8.9
373
8.8
20
8.7
360
8.6
19
8.3
350
8.7
17
8.3
334
8.9
20
8.3
338
8.9
25
8.3
345
Reporting
Feature Not Available
8.5
370
8.9
19
8.3
342
Feature Not Available
8.2
333
8.1
20
8.1
338
8.5
19
7.8
303
8.2
17
8.0
299
8.8
21
8.4
341
Other
8.0
24
8.6
340
Feature Not Available
7.9
291
Feature Not Available
7.9
290
7.6
17
7.8
276
8.1
15
7.3
252
Feature Not Available
7.2
244
Feature Not Available
7.6
250
Agentic AI - Digital Analytics
Not enough data
7.0
30
Not enough data
7.3
30
Not enough data
7.1
30
Not enough data
7.2
31
Administration
8.2
70
8.5
299
Feature Not Available
7.9
264
8.9
139
8.6
319
8.8
139
8.4
308
User Identification
Not enough data
7.7
108
Not enough data
7.7
106
Not enough data
8.1
104
Tracking & Reporting
Not enough data
8.8
110
Not enough data
8.4
105
Not enough data
7.9
94
Not enough data
8.3
112
Not enough data
8.4
103
Not enough data
8.4
105
Metrics
Not enough data
8.5
107
Not enough data
7.9
100
Not enough data
8.1
107
Not enough data
7.8
100
Not enough data
8.1
102
User Response Methods
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.2
15
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
70
|
Verified
9.0
395
8.9
71
|
Verified
8.8
380
8.5
51
|
Verified
7.9
333
A/B Testing
9.1
36
|
Verified
Feature Not Available
8.8
36
7.2
287
8.8
52
|
Verified
8.0
336
8.8
36
|
Verified
Feature Not Available
Visitor Information
7.6
45
|
Verified
8.4
381
8.6
40
7.8
343
Agentic AI - Session Replay
8.8
7
6.5
65
Product Analytics
Not enough data
8.4
429
Not enough data
8.5
475
Not enough data
8.0
425
Not enough data
8.2
445
Feature Not Available
7.6
382
Feature Not Available
7.8
366
Feature Not Available
7.6
365
Not enough data
8.0
403
Agentic AI - Product Analytics
Not enough data
6.6
94
Not enough data
6.8
94
Not enough data
6.6
93
Not enough data
6.6
94
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Management
Not enough data
8.6
182
Not enough data
8.0
157
Not enough data
8.5
162
Functionality
Not enough data
7.7
148
Not enough data
8.8
175
Not enough data
8.3
166
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
114
Experimental Design
Not enough data
8.2
101
Not enough data
8.0
98
Not enough data
7.5
95
Analytics
Not enough data
8.6
116
Not enough data
8.0
111
Agentic AI - A/B Testing
Not enough data
7.5
10
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.2
10
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
Not enough data
8.2
95
Not enough data
8.6
109
Not enough data
8.1
102
Not enough data
8.9
125
Not enough data
Reporting
9.3
153
Not enough data
9.0
147
Not enough data
8.7
127
Not enough data
7.9
106
Not enough data
Metrics
Not enough data
8.5
107
Not enough data
7.9
100
Not enough data
8.1
107
Not enough data
7.8
100
Not enough data
8.1
102
Categories
Categories
Shared Categories
Hotjar and PostHog are categorized as Product Analytics, Session Replay, and Digital Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), User Research, Heatmap Tools, Software Testing, Survey, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PostHog
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Computer Software
14.9%
Information Technology and Services
11.1%
Internet
9.5%
Retail
5.7%
Other
43.0%
Computer Software
33.3%
Information Technology and Services
14.8%
Financial Services
5.4%
Health, Wellness and Fitness
2.9%
Marketing and Advertising
2.6%
Other
41.0%
Discussions
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
What is PostHog used for?
1 Comment
SC
Posthog is an analytics tool to track your product metrics like DAU, MAU, and custom events you can send from your system, and then you can analyze them on...Read more
PostHog has no more discussions with answers
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