Spectacle
Spectacle is a marketing attribution and analytics platform that connects ad spend, website activity, product usage, and CRM and billing data into one revenue journey, from the first anonymous visit to a closed-won deal or payment. Marketing teams, growth leads, and agencies use Spectacle to see which campaigns create pipeline and revenue, then send that revenue back to their ad platforms as the signal to optimize on. It is built for B2B companies and long-cycle B2C businesses, such as real estate, education, finance, and insurance, where buyers come back many times before they convert. How it works: one tracking snippet, or server-side Google Tag Manager on your own domain, collects first-party data. Spectacle stitches every touchpoint from anonymous visitor to person, company, deal, and revenue, using the CRM and payment data you already have. Key capabilities: • Multi-touch attribution: compare Linear, First Touch, Last Touch, and U-Shaped models across paid, organic, and AI channels, with revenue by channel, ROAS by campaign, and LTV by cohort. • Journeys that don't expire: there is no lookback window, so a first visit from a year ago still counts toward the deal that closes today. • Company-level attribution: group everyone from the same company into one B2B journey and see the buying committee over time. Lens identifies the companies behind visitors who never fill in a form. • Revenue back to ad platforms: sync CRM stages and revenue as conversions to Google, Meta, and LinkedIn, and build audiences and exclusions from live pipeline. • Funnels and reporting: build funnels from any page or event, break them down by source, keyword, and ad group, and share custom dashboards. Integrations include HubSpot, Salesforce, Microsoft Dynamics 365 (including custom tables), Odoo, Pipedrive, Monday, Zoho, and ActiveCampaign; Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and Reddit Ads; Stripe and Chargebee; GA4, Google Tag Manager, Segment, and a REST API. Spectacle can also host and manage server-side Google Tag Manager for you, with a tracking plan and monitoring of incoming events. Plans start at $99 per month, billed annually, and every plan includes a 14-day free trial with no credit card required. Enterprise adds single sign-on (SAML, OIDC, and SCIM), a service level agreement, and priority support via Slack Connect. Data is hosted in the EU on AWS. ISO 27001 and SOC 2 are in progress.
Average Rating: 4.5/5.0
Total Reviews: 3
How Do G2 Users Rate Spectacle?
- Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
- Ease of Use: 9.4/10 (Category avg: 9.0/10)
- Ease of Admin: 8.3/10 (Category avg: 9.0/10)
- Quality of Support: 10.0/10 (Category avg: 9.1/10)
Who Is the Company Behind Spectacle?
- Seller: Spectacle
- HQ Location: Utrecht, Netherlands
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LinkedIn® Page: www.linkedin.com
1 employees on LinkedIn®
Who Uses This Product?
- Company Size: 67% Small, 33% Large
What Do G2 Reviewers Say About Spectacle?
AI-generated summary from verified user reviews
Pros
- Users value the attribution accuracy of Spectacle, effectively linking marketing touchpoints to revenue insights and funnel performance.
- Users value the comprehensive attribution tracking in Spectacle, effectively linking marketing efforts with real revenue insights.
- Users value the automation capabilities of Spectacle, enabling seamless insights and immediate action across multiple platforms.
- Users value the channel management capabilities of Spectacle, enhancing clarity and accountability in marketing performance.
- Users praise the ease of use of Spectacle, highlighting its simple installation and intuitive screenshot capabilities.
Cons
- Users face a steep learning curve with custom events and desire more out-of-the-box dashboards for ease of use.
- Users find the setup process challenging, as it's not out of the box like GA4, impacting initial usage.
- Users note a steep learning curve initially, though support provides helpful examples to ease the process.
What Are Recent G2 Reviews of Spectacle?
"Finally ties HubSpot deals + product usage to the ads that actually paid off"
Rating: 4.5/5.0 stars
— Verified User in Computer Software
"Standardised, revenue-first attribution I can roll out across clients"
Rating: 5.0/5.0 stars
— Ewoud U.
