Turn anonymous website traffic into identifiable local opportunities Most people who visit your website leave without completing a form, making a call or starting a conversation. LeadLocator helps local businesses understand where some of those otherwise anonymous visitors are coming from. With LeadLocator installed on your website, visitors can be asked to share their location at relevant points in their journey. This could be to check whether you cover their area, unlock a local offer or receive information relevant to their location. When a visitor gives permission, LeadLocator checks the quality and accuracy of the location data. Where it meets our required accuracy threshold, the location can be resolved against UK address data to identify the household address associated with that visit. You can then see the address alongside useful website activity such as the pages viewed, time spent on the website and the source of the visit. Built for local businesses LeadLocator is particularly useful for businesses where the customer's location matters, including: • Home services and trades • Cleaning companies • Roofing, plumbing and heating businesses • Kitchen and bathroom companies • Estate and property services • Private healthcare and aesthetics • Professional services • Franchises and multi-location businesses What can you do with LeadLocator? Identify high-intent households Discover potential customers who have already visited and interacted with your website. Understand their intent See which pages they viewed and how they interacted with your website before deciding how valuable the opportunity may be. Create targeted local marketing Use identified addresses within your wider marketing strategy, including highly targeted direct-mail campaigns. Generate more value from existing traffic LeadLocator works with the visitors you are already attracting through SEO, Google Ads, social media, referrals and other marketing channels. Keep control of your opportunities These aren't shared leads purchased from a lead marketplace. They come directly from activity on your own website. Permission first. Accuracy matters. LeadLocator isn't traditional IP visitor identification. The platform uses permission-based browser location data and only attempts to resolve an address when the location information meets the required accuracy threshold. If we're not confident enough in the location, we don't give you an address. That means fewer matches than technologies designed to return something for every visitor, but significantly more useful data when a match is made. LeadLocator is built for businesses that would rather have fewer, better opportunities than a database full of guesses. Your website is already generating interest. LeadLocator helps you do more with it.