# Best Video Editing Software for Small Business - Page 5

## How Many Video Editing Software Products Does G2 Track?

**Total Products under this Category:** 292

### Category Stats (Jul 2026)

- **Average Rating:** 4.47/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Eddie (+3.85%) - Among all products in this category, Eddie recorded the largest rating increase compared to last month

_Last updated: July 24, 2026_

## How Does G2 Rank Video Editing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 66,300+ Authentic Reviews
- 292+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Video Editing Software
 ![G2 Grid® for Video Editing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-editing/grids.png?focus%5B%5D=326&focus%5B%5D=159846&focus%5B%5D=136204&focus%5B%5D=2939&focus%5B%5D=4611&focus%5B%5D=1198169&focus%5B%5D=88805&focus%5B%5D=11998)

Highlighted products: Dropbox, VEED, Riverside, iMovie, Adobe Premiere Pro, HeyGen, Movavi Video Editor, and Final Cut Pro X.

Underlying data: [Grid® JSON](https://www.g2.com/categories/video-editing/grids.json?focus%5B%5D=dropbox&focus%5B%5D=veed&focus%5B%5D=riverside&focus%5B%5D=imovie&focus%5B%5D=adobe-premiere-pro&focus%5B%5D=heygen&focus%5B%5D=movavi-movavi-video-editor&focus%5B%5D=final-cut-pro-x&segment=small-business)

**Sponsored**

### Zendesk for Customer Service

"Zendesk for Customer Service is an AI-powered service solution that’s easy to set up, use, and scale. It offers out-of-the-box functionality that’s simple to modify, helping businesses move faster. Leveraging AI built on billions of CX interactions, Zendesk enhances the entire service experience—from self-service to agents and admins—improving efficiency at scale. Zendesk equips agents with tools, insights, and context to deliver personalized service across all channels, including social messaging, phone, and email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1800+ apps under one platform. Zendesk QA uses AI to evaluate and improve agent performance, while Workforce Management optimizes scheduling and productivity to ensure readiness during peak times. The solution is easy to implement and adjust without needing IT or developers. Zendesk’s mission is to simplify business complexity and enable meaningful customer connections for companies of all sizes. Serving 130K+ global brands in 30+ languages, Zendesk is headquartered in San Francisco with offices worldwide."

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=500&secure%5Bchosen_at%5D=2026-07-31T21%3A23%3A38Z&secure%5Bdisplayable_resource_id%5D=1010618&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=574&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=574&secure%5Bresource_id%5D=500&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-editing%2Fsmall-business%3Fpage%3D5&secure%5Btoken%5D=4fabaa18a54525c76fd7bc54ed7210da8227249f59b69343f6e90a00e2d96784&secure%5Burl%5D=https%3A%2F%2Fwww.zendesk.com%2Flp%2Fpl-support%2F%3Futm_source%3Dg2crowd%26utm_medium%3Dpaidlisting%26utm_campaign%3DPL_G2C_AM_US_EN_N_Sup_Pro_AIClicks_T1_A_H%26utm_term%3DAICustomerSupportAgents&secure%5Burl_type%5D=custom_url)

### [Magisto](https://www.g2.com/products/magisto/reviews)

Magisto is an AI-powered video creation platform designed to simplify the video production process for businesses and individuals. By leveraging advanced artificial intelligence, Magisto enables users to transform raw footage into polished, professional-quality videos with minimal effort. This intuitive tool caters to users of all skill levels, making video creation accessible and efficient. Key Features and Functionality: - AI-Powered Editing: Magisto's artificial intelligence analyzes and edits raw footage, selecting the most compelling moments to create engaging videos. - Customizable Templates: Users can choose from a variety of templates tailored to different themes and purposes, ensuring brand consistency and relevance. - Music Library: Access to a vast collection of licensed music tracks allows users to enhance their videos with appropriate soundtracks. - Text and Graphics: Easily add text overlays, captions, and graphics to convey messages effectively and maintain viewer engagement. - Social Media Integration: Seamless sharing options enable users to distribute their videos across multiple social media platforms directly from the Magisto interface. Primary Value and User Solutions: Magisto addresses the common challenges of video production, such as time constraints, technical expertise, and resource limitations. By automating the editing process and providing user-friendly tools, it empowers businesses and individuals to create high-quality videos that enhance marketing efforts, boost audience engagement, and effectively communicate messages without the need for extensive video production experience.

**Average Rating:** 3.9/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate Magisto?

- **Has the product been a good partner in doing business?:** 7.3/10 (Category avg: 9.0/10)
- **Quality of Support:** 7.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 9.0/10)
- **Titles and Captions:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Magisto?

- **Seller:** [Magisto](https://www.g2.com/sellers/magisto)
- **Year Founded:** 2009
- **HQ Location:** Mountain View, CA
- **Twitter:** @magisto  
22,450 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70567884a91ea34645d8da0a215df2b5e03ca7b6c1a0644fa481d2e83cd03afb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2641311%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 66% Small, 21% Medium

#### What Do G2 Reviewers Say About Magisto?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Magisto, making video creation quick and professional for various platforms.
- Users appreciate the **easy creation** of polished videos with Magisto, enhancing their social media and newsletter content effortlessly.
- Users appreciate the **ease of creating polished videos** with Magisto, enjoying its quality and user-friendly interface.
- Users appreciate the **high quality** of videos produced by Magisto, ensuring professional results effortlessly for various platforms.
- Users laud Magisto for its **easy creation of polished videos** using templates, assets, and music seamlessly.

##### Cons

- Users feel that the **limited customization** options hinder their ability to personalize projects effectively.

#### What Are Recent G2 Reviews of Magisto?

**["Between deadlines and creativity, Magisto ended up solving more than I expected."](https://www.g2.com/survey_responses/magisto-review-11214624)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/magisto-review-11214624)

**["Very time effective and worth the subscription cost"](https://www.g2.com/survey_responses/magisto-review-6798955)**

**Rating:** 4.5/5.0 stars

_— Kadee D._

[Read full review](https://www.g2.com/survey_responses/magisto-review-6798955)

#### What Are G2 Users Discussing About Magisto?

- [What is Magisto used for?](https://www.g2.com/discussions/what-is-magisto-used-for)
- [How much is magisto professional?](https://www.g2.com/discussions/how-much-is-magisto-professional)
- [What magisto professional?](https://www.g2.com/discussions/what-magisto-professional)
- [Is magisto free to use?](https://www.g2.com/discussions/is-magisto-free-to-use)
- [Is magisto any good?](https://www.g2.com/discussions/is-magisto-any-good)

### [OpenShot Video Editor](https://www.g2.com/products/openshot-video-editor/reviews)

OpenShot Video Editor is a free, open-source, and cross-platform video editing software designed for users of all skill levels. It offers a user-friendly interface combined with a robust set of features, enabling the creation of professional-quality videos, films, and animations. Compatible with Linux, macOS, Windows, and ChromeOS, OpenShot provides a versatile platform for video editing without the constraints of proprietary software. Key Features and Functionality: - Cross-Platform Compatibility: Supports Linux, macOS, Windows, and ChromeOS, allowing seamless project sharing across different operating systems. - Wide Format Support: Utilizes the FFmpeg library to handle numerous video, audio, and image formats, ensuring broad compatibility. - Advanced Keyframe Animations: Offers a powerful animation framework with unlimited keyframes and various interpolation modes, including quadratic Bézier curves, linear, and constant. - Desktop Integration: Features native file browser support and drag-and-drop functionality for intuitive media management. - Unlimited Tracks/Layers: Allows the addition of multiple layers for videos, images, and audio, facilitating complex compositions. - Comprehensive Editing Tools: Provides clip resizing, scaling, trimming, snapping, rotation, and cutting, with interactive transform tools for precise adjustments. - Extensive Transitions and Effects: Includes over 400 transitions with real-time previews and numerous video effects like brightness, gamma, hue, greyscale, and chroma key (bluescreen/greenscreen). - Title and Subtitle Support: Comes with over 40 vector title templates and a built-in title editor for easy customization. - 3D Animated Titles: Integrates with Blender to render stunning 3D animations and effects. - Audio Editing and Mixing: Features audio waveform visualization, mixing capabilities, and the ability to render waveforms as part of the video. - Time-Mapping and Speed Control: Enables speed adjustments, including slow motion, fast motion, and reverse playback, with keyframe support for dynamic changes. Primary Value and User Solutions: OpenShot Video Editor democratizes video editing by providing a free, open-source platform rich in features typically found in premium software. Its cross-platform nature ensures accessibility for a diverse user base, from beginners to professionals. By supporting a wide array of formats and offering advanced editing tools, OpenShot addresses the need for a versatile and user-friendly video editing solution. Whether for personal projects, educational purposes, or professional productions, OpenShot empowers users to create high-quality videos without financial barriers.

**Average Rating:** 4.5/5.0

**Total Reviews:** 31

#### How Do G2 Users Rate OpenShot Video Editor?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.4/10 (Category avg: 8.7/10)
- **Ease of Admin:** 10.0/10 (Category avg: 9.0/10)
- **Titles and Captions:** 8.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind OpenShot Video Editor?

- **Seller:** [OpenShot Studios](https://www.g2.com/sellers/openshot-studios)
- **Year Founded:** 2012
- **HQ Location:** Rockwall, TX
- **Twitter:** @openshot  
4,286 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=983da3fdbb73f4d52537e53dda7c6c22b3169af5cdf074f9ad22018a56beaae7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3478440%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 81% Small, 35% Medium

#### What Do G2 Reviewers Say About OpenShot Video Editor?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **intuitive interface** of OpenShot, allowing quick video editing without a steep learning curve.
- Users enjoy the **limitless track functionality** of OpenShot, enabling easy organization of visual and audio elements.
- Users find OpenShot's **intuitive interface** facilitates quick and easy video editing without a steep learning curve.
- Users find OpenShot's **ease of use** refreshing, allowing quick edits without a steep learning curve.
- Users appreciate the **speed and simplicity** of OpenShot Video Editor, allowing quick edits without a steep learning curve.

##### Cons

- Users find **slow rendering** to be a challenge, particularly when managing large or complex video projects in OpenShot.
- Users find the **feature limitations** of OpenShot affect performance, especially with larger or more complex projects.

#### What Are Recent G2 Reviews of OpenShot Video Editor?

**["I make the most of every editing project thanks to OpenShot's simplicity"](https://www.g2.com/survey_responses/openshot-video-editor-review-10843082)**

**Rating:** 5.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/openshot-video-editor-review-10843082)

**["OpenShot makes quick video editing easy and accessible"](https://www.g2.com/survey_responses/openshot-video-editor-review-11762043)**

**Rating:** 4.5/5.0 stars

_— Paul B._

[Read full review](https://www.g2.com/survey_responses/openshot-video-editor-review-11762043)

#### What Are G2 Users Discussing About OpenShot Video Editor?

- [Is OpenShot a good video editing software?](https://www.g2.com/discussions/is-openshot-a-good-video-editing-software)
- [What are the 5 main parts of OpenShot Video Editor?](https://www.g2.com/discussions/what-are-the-5-main-parts-of-openshot-video-editor)
- [What is the use of OpenShot Video Editor software?](https://www.g2.com/discussions/what-is-the-use-of-openshot-video-editor-software)
- [What are the features of OpenShot Video Editor?](https://www.g2.com/discussions/what-are-the-features-of-openshot-video-editor)

### [Goldcast](https://www.g2.com/products/goldcast/reviews)

Goldcast is an AI-powered B2B Video Content Platform that puts video at the heart of the customer journey. Effectively capture attention and engage your audience, efficiently create and repurpose video content, and capitalize on intent. Elevate your video content strategy with Goldcast for true audience engagement, brand development, and revenue growth.

**Average Rating:** 4.7/5.0

**Total Reviews:** 230

#### How Do G2 Users Rate Goldcast?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.0/10 (Category avg: 9.0/10)
- **Titles and Captions:** 9.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Goldcast?

- **Seller:** [Cvent](https://www.g2.com/sellers/cvent)
- **Company Website:** www.cvent.com
- **Year Founded:** 1999
- **HQ Location:** Tysons Corner, VA
- **Twitter:** @cvent  
42,011 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7a18a9edbdd93a70a1a31c815337b43f80b9e4cfe0d9aafa1615bfdaa996bd17&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18125%2F&secure%5Burl_type%5D=linkedin_company_website)  
6,778 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 51% Medium, 32% Small

#### What Do G2 Reviewers Say About Goldcast?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Goldcast's **ease of use** remarkable, making onboarding effortless for speakers and hosts in webinars.
- Users appreciate the **intuitive user experience** of Goldcast, enhancing engagement and improving their webinar hosting experience.
- Users appreciate Goldcast for its **seamless integration and user-friendly experience** , enhancing webinars with valuable analytics and personalization.
- Users love the **easy setup** of Goldcast, making it intuitive for both first-time hosts and participants.
- Users love the **engaging features** of Goldcast that enhance client experiences during webinars and events.

##### Cons

- Users find the **navigation difficult** , requiring training to effectively set up and manage webinars on Goldcast.
- Users find the **learning curve challenging** , requiring training to navigate Goldcast effectively and locate features.
- Users find the **difficult onboarding** of Goldcast challenging, requiring training to navigate its layout and options.
- Users find Goldcast's interface **difficult to navigate** initially, requiring training to locate features effectively.
- Users find the **limited customization** in Goldcast frustrating, particularly regarding permissions and event management settings.

#### What Are Recent G2 Reviews of Goldcast?

**["Gold cast Brought New Life to Our Video Library"](https://www.g2.com/survey_responses/goldcast-review-13104034)**

**Rating:** 4.5/5.0 stars

_— Patrick M._

[Read full review](https://www.g2.com/survey_responses/goldcast-review-13104034)

**["Effortless Digital Events and Seamless HubSpot Integration"](https://www.g2.com/survey_responses/goldcast-review-10166608)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/goldcast-review-10166608)

#### What Are G2 Users Discussing About Goldcast?

- [What does Goldcast do?](https://www.g2.com/discussions/what-does-goldcast-do)
- [What is an event platform?](https://www.g2.com/discussions/what-is-an-event-platform)
- [What is virtual event platform?](https://www.g2.com/discussions/goldcast-what-is-virtual-event-platform)
- [What is Goldcast io?](https://www.g2.com/discussions/what-is-goldcast-io) - 1 comment

### [Airtime](https://www.g2.com/products/airtime/reviews)

mmhmm is a presentation app that takes your webcam feed and layers it on top of presentation slides. You control the look and feel of the screen. When you give a presentation on a live video call, mmhmm shares the webcam and images to your videoconferencing app as a “virtual camera.” You can also use mmhmm to record a lightweight video which saves to the cloud so your audience can watch anytime.

**Average Rating:** 4.8/5.0

**Total Reviews:** 69

#### How Do G2 Users Rate Airtime?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.1/10 (Category avg: 9.0/10)
- **Titles and Captions:** 8.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Airtime?

- **Seller:** [mmhmm Inc](https://www.g2.com/sellers/mmhmm-inc)
- **Year Founded:** 2020
- **HQ Location:** Bentonville, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=67b3591351627e07bb33d34effabc1938920fac6d2e3de2c46791e6da2d5cd42&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmmhmmapp%2F&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, E-Learning
- **Company Size:** 65% Small, 22% Medium

#### What Do G2 Reviewers Say About Airtime?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive customer support** of Airtime, which enhances their overall experience and satisfaction.
- Users find Airtime's **ease of use** remarkable, facilitating a smooth experience with its varied features.
- Users value the **ease of use and extensive features** , complemented by responsive customer service from Airtime.
- Users value the **free features** of Airtime, appreciating the ease of use and helpful customer service.
- Users highlight the **high quality** of Airtime, especially valuing its performance and reliability in use.

#### What Are Recent G2 Reviews of Airtime?

**["Mmhmm: powerful, easy to use, and multifunctional."](https://www.g2.com/survey_responses/airtime-review-9333490)**

**Rating:** 5.0/5.0 stars

_— Stephen S._

[Read full review](https://www.g2.com/survey_responses/airtime-review-9333490)

**["Excellent CUstomer Service"](https://www.g2.com/survey_responses/airtime-review-10923558)**

**Rating:** 5.0/5.0 stars

_— Tim G._

[Read full review](https://www.g2.com/survey_responses/airtime-review-10923558)

#### What Are G2 Users Discussing About Airtime?

- [What is mmhmm?](https://www.g2.com/discussions/what-is-mmhmm) - 1 comment
- [How does mmhmm work with Zoom?](https://www.g2.com/discussions/how-does-mmhmm-work-with-zoom) - 1 comment
- [Can mmhmm be used with zoom?](https://www.g2.com/discussions/can-mmhmm-be-used-with-zoom) - 1 comment

### [VSDC Free Video Editor](https://www.g2.com/products/flash-integro-llc-vsdc-free-video-editor/reviews)

VSDC Free Video Editor is a non-linear video editing software developed by Flash-Integro LLC, designed for Windows users seeking a comprehensive yet user-friendly tool for creating and editing videos. It supports high-resolution formats, including 4K UHD, 3D, and 360-degree VR videos, making it suitable for both amateur and professional video projects. Key Features and Functionality: - Non-Linear Editing: Allows multiple objects to be placed in various positions and times within a scene, offering flexibility in video composition. - Wide Format Support: Compatible with numerous video, audio, and image formats, including MP4, AVI, MKV, MP3, and WAV, ensuring seamless import and export of media files. - Advanced Video Effects: Offers over 200 built-in video effects, filters, and color grading tools, such as cinematic looks, glitch effects, and modern social-media presets. - Audio Processing: Includes tools for applying audio effects like normalization, volume correction, echo, and equalization, enhancing the overall sound quality of projects. - Screen Recording: Features a built-in screen capture tool for recording desktop activities, ideal for creating tutorials and software reviews. - DVD Authoring: Enables users to create and burn DVDs directly from the software, facilitating easy sharing and distribution of video projects. Primary Value and User Solutions: VSDC Free Video Editor provides a robust platform for users to produce high-quality videos without the constraints of watermarks or export limitations. Its extensive range of features, combined with a modern and intuitive interface, addresses the needs of content creators by offering tools for detailed editing, professional-grade effects, and versatile format support. Whether for personal projects, educational content, or professional presentations, VSDC empowers users to bring their creative visions to life efficiently and effectively.

**Average Rating:** 4.2/5.0

**Total Reviews:** 53

#### How Do G2 Users Rate VSDC Free Video Editor?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.2/10 (Category avg: 9.0/10)
- **Titles and Captions:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind VSDC Free Video Editor?

- **Seller:** [Flash-Integro](https://www.g2.com/sellers/flash-integro)
- **HQ Location:** N/A
- **Twitter:** @FlashIntegro  
1,845 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 76% Small, 16% Medium

#### What Do G2 Reviewers Say About VSDC Free Video Editor?

_AI-generated summary from verified user reviews_

##### Pros

- Users highly recommend VSDC Free Video Editor for its **regular updates and versatile features** that enhance video editing experience.
- Users value the **high quality** output of VSDC, enhancing visuals on both large screens and mobile devices.
- Users commend the **fast performance** of VSDC Free Video Editor, enhancing their video editing experience efficiently.
- Users appreciate the **high-quality video editing** capabilities of VSDC, enjoying versatile formats and seamless social media integration.

#### What Are Recent G2 Reviews of VSDC Free Video Editor?

**["Full control in every frame, VSDC Video Editor review"](https://www.g2.com/survey_responses/vsdc-free-video-editor-review-10788584)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/vsdc-free-video-editor-review-10788584)

**["Easy, User-Friendly, Great Product"](https://www.g2.com/survey_responses/vsdc-free-video-editor-review-8236751)**

**Rating:** 4.5/5.0 stars

_— Kierra R._

[Read full review](https://www.g2.com/survey_responses/vsdc-free-video-editor-review-8236751)

#### What Are G2 Users Discussing About VSDC Free Video Editor?

- [How do I use VSDC free video editor?](https://www.g2.com/discussions/how-do-i-use-vsdc-free-video-editor)
- [How many types of quality of video VSDC provide?](https://www.g2.com/discussions/how-many-types-of-quality-of-video-vsdc-provide) - 1 comment
- [Is VSDC editor free?](https://www.g2.com/discussions/is-vsdc-editor-free) - 1 comment
- [Is VSDC free video editor good?](https://www.g2.com/discussions/is-vsdc-free-video-editor-good) - 2 comments

### [Runway](https://www.g2.com/products/runway-2022-01-04/reviews)

Runway is an innovative platform that empowers creators by providing a suite of AI-powered tools designed to streamline the creative process. It offers a user-friendly interface that enables artists, designers, and developers to harness the power of machine learning without requiring extensive technical expertise. By integrating advanced AI capabilities, Runway facilitates the creation of unique content, enhances workflows, and opens new possibilities for creative expression. Key Features and Functionality: - AI-Powered Tools: Access a diverse range of machine learning models for tasks such as image and video generation, text analysis, and more. - User-Friendly Interface: Intuitive design that allows users to apply complex AI models with ease, regardless of their technical background. - Real-Time Collaboration: Enables teams to work together seamlessly on projects, enhancing productivity and creativity. - Integration Capabilities: Compatible with various creative software and platforms, allowing for a smooth incorporation into existing workflows. - Custom Model Training: Provides the ability to train and deploy custom models tailored to specific project needs. Primary Value and Solutions: Runway addresses the challenge of integrating advanced AI into creative projects by offering accessible tools that simplify the process. It eliminates the steep learning curve associated with machine learning, enabling users to focus on their creative vision. By providing real-time collaboration and integration with existing software, Runway enhances efficiency and fosters innovation, making it an invaluable resource for creators seeking to leverage AI in their work.

**Average Rating:** 4.1/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate Runway?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Quality of Support:** 7.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.2/10 (Category avg: 9.0/10)
- **Titles and Captions:** 8.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Runway?

- **Seller:** [Runway](https://www.g2.com/sellers/runway)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d547e9cd37d1c747922f34e139d6508bc6c4cc53d40cd933e398775cc2ccc2af&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frunwayml%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 69% Small, 22% Medium

#### What Do G2 Reviewers Say About Runway?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Runway, allowing even beginners to navigate and utilize AI effortlessly.
- Users commend Runway for its **flexible controls** and smooth frame rates, making video editing seamless and enjoyable.
- Users commend Runway for its **high-quality output** , enabling professional-grade video creation with ease and convenience.
- Users find Runway's **ease of creation** exceptional, enabling seamless video editing and magical results effortlessly.
- Users love Runway's **user-friendly interface** , making it easy to create authentic videos quickly and efficiently.

##### Cons

- Users find Runway's pricing **too expensive** , especially given that the results do not meet expectations.
- Users express frustration with **feature limitations** in Runway, particularly the inability to switch models and costly mistakes.
- Users express frustration with **inaccuracy** in Runway AI's video outputs, finding them unusable and disappointing for projects.
- Users express frustration with **inaccurate results** from Runway AI, leading to wasted time and money on unusable outputs.
- Users express frustration with **insufficient credits** , as they often can't preview scenes before credits are deducted.

#### What Are Recent G2 Reviews of Runway?

**["Runway Makes Video Editing Faster with Intuitive, Time-Saving AI Tools"](https://www.g2.com/survey_responses/runway-review-13185506)**

**Rating:** 4.0/5.0 stars

_— Prerak J._

[Read full review](https://www.g2.com/survey_responses/runway-review-13185506)

**["Runway Makes AI Video Creation Fast, Easy, and Creative"](https://www.g2.com/survey_responses/runway-review-13188968)**

**Rating:** 5.0/5.0 stars

_— Anjaly T._

[Read full review](https://www.g2.com/survey_responses/runway-review-13188968)

### [Munch](https://www.g2.com/products/munch/reviews)

Munch Studio is a powerful web-based content creation platform made for small businesses - like coaches, consultants, realtors, therapists, and educators - who want to stay active on social media without the stress. Just share a bit about your business, what you do, your audience, what makes you unique and Munch builds a full content strategy for you, complete with ready-to-post captions, carousels, and videos tailored to your brand. Easily swipe through content you like, and it’s automatically scheduled or published. You can track performance, get new content ideas, and even edit videos—right from your browser. It's like having a full content team, minus the cost. Perfect for knowledge-based and small businesses that want to grow online with ease.

**Average Rating:** 4.6/5.0

**Total Reviews:** 31

#### How Do G2 Users Rate Munch?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.8/10 (Category avg: 9.0/10)
- **Titles and Captions:** 8.6/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Munch?

- **Seller:** [Munch](https://www.g2.com/sellers/munch)
- **Year Founded:** 2021
- **HQ Location:** Tel Aviv, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=15963dcc1c6cbdbfb901bf890b7ea4430babdc0d1fde3ae99c0d9593d77b7c36&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmnch%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 81% Small, 19% Medium

#### What Do G2 Reviewers Say About Munch?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Munch, highlighting its intuitive design and smooth navigation.
- Users appreciate the **easy navigation** of Munch, finding it intuitive and efficient for their needs.
- Users love the **intuitive experience** of Munch, finding it easy and logical to use.
- Users love the **intuitive interface** of Munch, finding it easy and natural to navigate and enjoy.
- Users find Munch's **navigation ease** impressive, helping them quickly find exactly what they need.

#### What Are Recent G2 Reviews of Munch?

**["Time-Saving Video Tool with Excellent Integrations"](https://www.g2.com/survey_responses/munch-review-12768932)**

**Rating:** 5.0/5.0 stars

_— Tyrone B._

[Read full review](https://www.g2.com/survey_responses/munch-review-12768932)

**["A Highly Effective Tool for Video and Social Media"](https://www.g2.com/survey_responses/munch-review-12762252)**

**Rating:** 5.0/5.0 stars

_— Zain Ul Abdin S._

[Read full review](https://www.g2.com/survey_responses/munch-review-12762252)

### [Doratoon](https://www.g2.com/products/doratoon/reviews)

Doratoon is an easy-to-use video maker for creating awesome and engaging videos for professional use in minutes. Founded in 2015, formed by a group of brave, energetic, and creative young people, Doratoon now has 1 million + users, covering 160+ countries and regions and some main industries - HR, Business, Marketing, Education, Financials, Information Technology and more. With its independently developed AI Dubbing & Drawing, Converting PPT to Video and Repeated Video Editing Mode, etc, Doratoon breaks through the limitations of the traditional video production mode, liberates the user's creation constraints and changes the overall concept of nowadays short video making.

**Average Rating:** 4.6/5.0

**Total Reviews:** 65

#### How Do G2 Users Rate Doratoon?

- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.3/10 (Category avg: 9.0/10)
- **Titles and Captions:** 9.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Doratoon?

- **Seller:** [Doratoon](https://www.g2.com/sellers/doratoon)
- **HQ Location:** 新加坡, SG
- **Twitter:** @Doratoon1  
54 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9a2f98f7f0cee4b72f56b423736d52b199ca7a362f66c80845c4f8dc2a60137&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F79699725&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Higher Education, Education Management
- **Company Size:** 80% Small, 11% Medium

#### What Do G2 Reviewers Say About Doratoon?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **easy editing** features of Doratoon, allowing them to publish quickly with great templates and tools.
- Users value the **quick creation** capabilities of Doratoon, highlighting ease in using templates and editing tools for rapid publication.
- Users value the **speedy publishing** capabilities of Doratoon, appreciating its efficient templates and editing tools.
- Users love the **speedy creation** with Doratoon, thanks to its templates and editing tools for quick publishing.
- Users love the **easy-to-use templates** that streamline their editing process and facilitate quick publication.

#### What Are Recent G2 Reviews of Doratoon?

**["A great resource!"](https://www.g2.com/survey_responses/doratoon-review-8632451)**

**Rating:** 5.0/5.0 stars

_— Liesle D._

[Read full review](https://www.g2.com/survey_responses/doratoon-review-8632451)

**["Amazing tool for creation of animated videos"](https://www.g2.com/survey_responses/doratoon-review-10018702)**

**Rating:** 5.0/5.0 stars

_— Araceli C._

[Read full review](https://www.g2.com/survey_responses/doratoon-review-10018702)

### [invideo](https://www.g2.com/products/invideo/reviews)

invideo is an agentic AI video creation platform. Tell it what you want to make, a film, a brand campaign, a microdrama series, a performance ad, and its agents take it from script to final cut, routing across 200+ AI models to write, storyboard, generate, and edit every shot. From solo creatives to creative enterprises. Every video starts the same way: an idea in your head and a hundred tedious steps between you and the finished cut. Invideo removes the hundred steps. invideo is an agentic AI video creation platform. Tell it what you want to make, a film, a brand campaign, a microdrama series, a performance ad, and its agents take it from script to final cut: writing, storyboarding, generating shots, laying voiceover and music, editing the whole thing together. Under the hood, invideo's agents route your work across 200+ AI image, video, audio and music models, like Seedance, Kling, Nano Banana, GPT Image, ElevenLabs and more, choosing the right model and writing the right prompt for every single shot. And the agents remember. They hold your characters, follow your brand guidelines, your story in context, so you never repeat yourself. Want to try a new costume, location, or lead actor? Change it across every shot in one instruction instead of regenerating dozens of clips. When you want your hands on the work, it's all there: previz, VFX, hybrid filmmaking, a full timeline editor, multiplayer collaboration, and custom agents you can cast into roles like cinematographer or sound designer. Create films where you direct and the agents sweat the details. Ads that stay on brand in every format from one brief. Microdrama series that scale without losing the plot. One idea, spun into dozens of cuts for every channel.

**Average Rating:** 4.3/5.0

**Total Reviews:** 173

#### How Do G2 Users Rate invideo?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.5/10 (Category avg: 9.0/10)
- **Titles and Captions:** 6.6/10 (Category avg: 8.4/10)

#### Who Is the Company Behind invideo?

- **Seller:** [invideo](https://www.g2.com/sellers/invideo)
- **Year Founded:** 2017
- **HQ Location:** San Francisco, California
- **Twitter:** @InVideoOfficial  
31,518 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ac28eefc1a37fe91330e2f1aa68974aaf0e7d960831779d35e412a389886da1d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13718726%2F&secure%5Burl_type%5D=linkedin_company_website)  
253 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 82% Small, 11% Medium

#### What Do G2 Reviewers Say About invideo?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Invideo’s **seamless video creation** capabilities impressive, enabling effortless production of high-quality content.
- Users love the **ease of use** of Invideo, helping them create videos effortlessly with just a script.
- Users value the **high quality** of Invideo, making professional videos quickly and effortlessly for marketing and presentations.
- Users find Invideo's **exceptional ease of use** impressive, allowing quick creation of stunning videos effortlessly.
- Users highlight the **ease of content creation** with InVideo, appreciating its intuitive interface and extensive resources.

##### Cons

- Users criticize the **credit system limitations** , feeling misled by the rapid consumption of credits and lack of refunds.
- Users report **rapid credit consumption** , feeling misled by pricing and frustrated with inadequate support for refunds.
- Users feel the pricing is **excessive** , citing rapid credit depletion and unresponsive customer support as significant concerns.
- Users criticize the **expensive cost** of InVideo, feeling misled by the rapid depletion of credits and poor value.
- Users express frustration with **poor support** , facing unresolved issues and unresponsive assistance throughout their experience with InVideo.

#### What Are Recent G2 Reviews of invideo?

**["Excellent AI Tools, Needs More Templates"](https://www.g2.com/survey_responses/invideo-review-12570016)**

**Rating:** 5.0/5.0 stars

_— Sule G._

[Read full review](https://www.g2.com/survey_responses/invideo-review-12570016)

**["Ease of Creating Videos in Various Formats"](https://www.g2.com/survey_responses/invideo-review-12293598)**

**Rating:** 4.5/5.0 stars

_— GABRIEL V._

[Read full review](https://www.g2.com/survey_responses/invideo-review-12293598)

#### What Are G2 Users Discussing About invideo?

- [What is InVideo used for?](https://www.g2.com/discussions/what-is-invideo-used-for)

### [LOVO](https://www.g2.com/products/lovo/reviews)

LOVO is a professional-grade content creation platform powered by Generative AI and advanced text to speech technologies to create high-quality audio and video content for marketing, advertising, eLearning, onboarding, and localization purposes. LOVO boasts a growing library of 500+ human-like emotional voices in 100+ languages, granular audio control, and an easy-to-use interface. This is why over 1,000,000 professionals trust LOVO for their audio and video content needs. Try LOVO now - lovo.ai

**Average Rating:** 4.4/5.0

**Total Reviews:** 181

#### How Do G2 Users Rate LOVO?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.4/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.2/10 (Category avg: 9.0/10)
- **Titles and Captions:** 8.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind LOVO?

- **Seller:** [LOVO](https://www.g2.com/sellers/lovo)
- **Year Founded:** 2019
- **HQ Location:** Berkeley, California
- **Twitter:** @LOVOlabs  
3,848 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76104bba1d85624489c2ee1d40b79ae2020ed1363e671b39303fbace287eb0b8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F30949496%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 69% Small, 26% Medium

#### What Do G2 Reviewers Say About LOVO?

_AI-generated summary from verified user reviews_

##### Pros

- Users find LOVO's **ease of use** impressive, with a user-friendly interface and accessible editing features.
- Users praise the **high-quality realistic voices** of LOVO, enabling flexible and engaging audio content creation.
- Users are impressed by the **high-quality audio** Lovo.ai produces, making content creation efficient and flexible.
- Users appreciate Lovo's **vast library of realistic voices** , which enhances flexibility in creating tailored audio content.
- Users love Lovo's **user-friendly interface and diverse voice library** , making audio content creation seamless and effective.

##### Cons

- Users note the **limited support for regional accents** in LOVO, affecting versatility for diverse projects.
- Users find the **expensive cost** of LOVO to be a barrier, especially for casual use or smaller projects.
- Users find the **limited voice variety** in LOVO unsatisfactory, resulting in a less expressive audio experience.
- Users find the LOVO platform has **slow performance** , especially in processing selections, but it's still manageable.
- Users highlight the **generic AI voice quality** and limited options for adjusting and customizing output in LOVO.

#### What Are Recent G2 Reviews of LOVO?

**["Awesome experience using LOVO. And their customer support is very friendly and supportive"](https://www.g2.com/survey_responses/lovo-review-11441950)**

**Rating:** 5.0/5.0 stars

_— Pankit M._

[Read full review](https://www.g2.com/survey_responses/lovo-review-11441950)

**["Friendly and fast service, the AI is very good."](https://www.g2.com/survey_responses/lovo-review-11263236)**

**Rating:** 5.0/5.0 stars

_— Nicole N._

[Read full review](https://www.g2.com/survey_responses/lovo-review-11263236)

#### What Are G2 Users Discussing About LOVO?

- [What is AI voiceover?](https://www.g2.com/discussions/what-is-ai-voiceover)
- [How do you use Lovo?](https://www.g2.com/discussions/how-do-you-use-lovo)
- [Is Lovo Studio good?](https://www.g2.com/discussions/is-lovo-studio-good)
- [What is Lovo studio?](https://www.g2.com/discussions/what-is-lovo-studio)

### [Avidemux](https://www.g2.com/products/sourceforge-avidemux/reviews)

Avidemux is a free, open-source video editing software designed for simple cutting, filtering, and encoding tasks. It supports a wide range of file types, including AVI, DVD-compatible MPEG files, MP4, and ASF, utilizing various codecs. Available for Linux, BSD, macOS, and Windows under the GNU GPL license, Avidemux offers a straightforward interface suitable for both beginners and experienced users. Key Features and Functionality: - Video Editing: Provides non-linear editing capabilities, allowing users to cut, copy, and delete sections of video, as well as append clips without compromising quality. - Filtering: Offers a robust set of filters to enhance videos, including resizing, cropping, deinterlacing, and adding subtitles. - Encoding: Supports encoding videos into various formats using codecs like MPEG-4/H.264 (x264) and HEVC/H.265 (x265), enabling efficient compression and compatibility. - Automation: Features scripting and batch processing capabilities, allowing users to automate repetitive tasks and maintain consistent output across multiple projects. - Subtitle Processing: Includes built-in subtitle processing, supporting formats such as MicroDVD (.SUB), SubStation Alpha (.SSA), Advanced SubStation Alpha (.ASS), and SubRip (.SRT). Primary Value and User Solutions: Avidemux addresses the need for a lightweight, user-friendly video editing tool that simplifies basic editing tasks without the complexity of professional software. Its cross-platform availability and open-source nature make it accessible to a broad audience, including students, individual creators, and small organizations. By supporting a variety of formats and offering automation features, Avidemux streamlines the video editing process, saving time and effort for users seeking efficient and straightforward video processing solutions.

**Average Rating:** 4.5/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Avidemux?

- **Quality of Support:** 8.2/10 (Category avg: 8.7/10)
- **Titles and Captions:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Avidemux?

- **Seller:** [sourceforge](https://www.g2.com/sellers/sourceforge)
- **Year Founded:** 1999
- **HQ Location:** San Diego, CA
- **Twitter:** @sourceforge  
46,720 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fe6699d3b4d9201b6c67b190f34683bda132562a2bd282db57ca51be690fe05&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F638555%2F&secure%5Burl_type%5D=linkedin_company_website)  
64 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 65% Small, 18% Large

#### What Do G2 Reviewers Say About Avidemux?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Avidemux **highly recommendable** for its intuitive interface and efficient, quality-focused editing capabilities.
- Users love Avidemux for its **intuitive interface** , enabling quick edits without extensive training or quality loss.
- Users enjoy the **speedy creation** capabilities of Avidemux, allowing fast editing with minimal training required.
- Users find Avidemux highly **user-friendly** , allowing for fast video editing without extensive training or loss of quality.

#### What Are Recent G2 Reviews of Avidemux?

**["Avidemux honest review by Nikhil"](https://www.g2.com/survey_responses/avidemux-review-8271380)**

**Rating:** 5.0/5.0 stars

_— Nikhil S._

[Read full review](https://www.g2.com/survey_responses/avidemux-review-8271380)

**["Avidemux for fast–quality edits without sacrificing professional results"](https://www.g2.com/survey_responses/avidemux-review-11113902)**

**Rating:** 4.5/5.0 stars

_— Verified User in Higher Education_

[Read full review](https://www.g2.com/survey_responses/avidemux-review-11113902)

#### What Are G2 Users Discussing About Avidemux?

- [Is Avidemux free?](https://www.g2.com/discussions/avidemux-is-avidemux-free)
- [Is Avidemux free?](https://www.g2.com/discussions/is-avidemux-free)
- [What is the best video editor for free?](https://www.g2.com/discussions/what-is-the-best-video-editor-for-free)
- [How good is Avidemux?](https://www.g2.com/discussions/how-good-is-avidemux)
- [What can Avidemux do?](https://www.g2.com/discussions/what-can-avidemux-do) - 1 comment

### [OpenReel](https://www.g2.com/products/openreel/reviews)

OpenReel enables remote video creation for enterprises, media, and entertainment companies worldwide, empowering them to direct and film up to 4K video content from over 125 countries. With its patented suite of remote video direction, capture, and collaboration capabilities, OpenReel makes it possible for businesses of all sizes to cut down on the time-and resource-intensive process of on-location video shoots and scale content creation initiatives efficiently and effectively. To learn more about the company, visit: openreel.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 54

#### How Do G2 Users Rate OpenReel?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.7/10 (Category avg: 9.0/10)
- **Titles and Captions:** 7.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind OpenReel?

- **Seller:** [OpenReel](https://www.g2.com/sellers/openreel)
- **Year Founded:** 2016
- **HQ Location:** New York
- **Twitter:** @openreelvideo  
135 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c76c43c50ab49db510a75e0ab1e31dd264ca48405f411bb4a0d40d4f72793f50&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27098844%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Media Production
- **Company Size:** 46% Small, 30% Medium

#### What Do G2 Reviewers Say About OpenReel?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **high quality video** features of OpenReel, enhancing their recording experience without bandwidth concerns.
- Users highlight the **comprehensive screen recording features** of OpenReel, enhancing their remote recording experience significantly.
- Users appreciate the **ease of use** of OpenReel, finding onboarding and features intuitive and well-designed.
- Users appreciate the **seamless team collaboration** features of OpenReel, making onboarding and control easy for groups.
- Users enjoy the **high-quality video production** of OpenReel, with no bandwidth issues affecting their experience.

##### Cons

- Users find the **interface clunky and unintuitive** , often struggling with awkward navigation and small text/buttons.
- Users experience **occasional audio issues** with awkward microphone and talkback functionality during virtual recordings.
- Users find the **clunky interface** of OpenReel to be non-intuitive and awkward for navigation.
- Users find the **navigation difficult** due to a clunky interface and awkward design elements affecting usability.
- Users face **recording issues** with toggling interface features, which complicates the microphone and talkback functionality.

#### What Are Recent G2 Reviews of OpenReel?

**["Openreel-king of video creating world"](https://www.g2.com/survey_responses/openreel-review-12250907)**

**Rating:** 5.0/5.0 stars

_— bhoomi m._

[Read full review](https://www.g2.com/survey_responses/openreel-review-12250907)

**["Keeps getting easier to use!"](https://www.g2.com/survey_responses/openreel-review-5311558)**

**Rating:** 5.0/5.0 stars

_— Whitney H._

[Read full review](https://www.g2.com/survey_responses/openreel-review-5311558)

#### What Are G2 Users Discussing About OpenReel?

- [What is OpenReel Capture used for?](https://www.g2.com/discussions/what-is-openreel-capture-used-for) - 1 comment

### [Media Composer](https://www.g2.com/products/media-composer/reviews)

Media Composer offers accelerated high-res-to-HD workflows, real-time collaboration, and automated media management so you can focus on telling a great story and deliver projects quickly, with amazing production value.

**Average Rating:** 4.1/5.0

**Total Reviews:** 68

#### How Do G2 Users Rate Media Composer?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Quality of Support:** 7.5/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.4/10 (Category avg: 9.0/10)
- **Titles and Captions:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Media Composer?

- **Seller:** [Avid Technology](https://www.g2.com/sellers/avid-technology)
- **Year Founded:** 1987
- **HQ Location:** Burlington, MA
- **Twitter:** @Avid  
112,810 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b0dbc8f845f7160e586e3a28650a92842045820697c2ff0fc812c9ea4d6028d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Favid-technology%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,298 employees on LinkedIn®
- **Ownership:** NASDAQ: AVID

#### Who Uses This Product?

- **Who Uses This:** Assistant Editor
- **Top Industries:** Broadcast Media, Entertainment
- **Company Size:** 58% Small, 28% Medium

#### What Do G2 Reviewers Say About Media Composer?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **high quality** of Media Composer, enjoying its solid performance within the Avid ecosystem.
- Users appreciate the **smooth integration** of Media Composer within the Avid ecosystem, enhancing their editing experience.

##### Cons

- Users find the **editing techniques outdated** , which hinders their workflow compared to modern editing platforms.
- Users find the **editing techniques outdated** , feeling less modern compared to other platforms for video editing.

#### What Are Recent G2 Reviews of Media Composer?

**["Avid Media Composer -Amazing Video Editing Software that is really versatile and fun to use!"](https://www.g2.com/survey_responses/media-composer-review-4446109)**

**Rating:** 5.0/5.0 stars

_— Daniela P._

[Read full review](https://www.g2.com/survey_responses/media-composer-review-4446109)

**["Media Composer, an industry standard for a reason."](https://www.g2.com/survey_responses/media-composer-review-7697132)**

**Rating:** 5.0/5.0 stars

_— Ernie N._

[Read full review](https://www.g2.com/survey_responses/media-composer-review-7697132)

#### What Are G2 Users Discussing About Media Composer?

- [What is Media Composer used for?](https://www.g2.com/discussions/what-is-media-composer-used-for)

### [Pictory AI](https://www.g2.com/products/pictory-ai/reviews)

Turn Long-Form Content Into High-Impact Videos With Pictory AI Keeping up with content demands today is harder than ever. Social media needs constant posting. Webinars and demos take hours to produce but often go unwatched. Blogs, podcasts, and white papers require significant effort, yet struggle to get visibility. Even SEO-driven content is frequently published and forgotten. Pictory AI was built to solve these exact challenges. Pictory is an AI-powered video creation platform that helps marketers, content teams, educators, and businesses transform long-form content into engaging, professional videos in minutes, without video editing skills or complex software. What Is Pictory AI? Pictory AI is the best editing tool, It turns existing content such as blog posts, URLs, webinars, podcasts, recordings, presentations, scripts, and ideas into short, shareable videos optimized for social media, marketing, training, and internal communications. Instead of starting from scratch, Pictory helps you repurpose content you already have and scale video creation efficiently. What You Can Do With Pictory AI Pictory simplifies and automates video creation by allowing you to: -Extract multiple short video highlights from webinars, video podcasts, interviews, demos, and recordings. -Convert blog posts, URLs, and white papers into concise summary videos- -Edit videos by editing the text transcript using AI-powered video editing. -Automatically generate captions and subtitles for better accessibility and engagement -Turn audio files and podcasts into videos with visuals. -Convert PowerPoint presentations into polished videos with narration. -Record your screen, webcam, or both and instantly edit the recording with AI. -Create videos from text, images, ideas, or existing media using multiple AI workflows AI Video Editing Made Simple Pictory’s AI Video Editor automatically transcribes uploaded videos and recordings, allowing you to remove filler words, silences, and unwanted sections with a few clicks. Videos are generated scene by scene, making it easy to adjust visuals, text, layouts, music, animations, and voiceovers without traditional timelines. Branding and Team Collaboration All videos created in Pictory can be customized with your brand identity. Using Brand Kits, you can apply logos, fonts, brand colors, and styles across all videos for consistent branding. Pictory also supports collaboration, enabling teams to share projects, media, and brand assets. Who Is Pictory For? Pictory is used by marketing and social media teams, content marketers, SaaS companies, agencies, educators, coaches, and businesses that want to scale video content quickly and efficiently. Why Choose Pictory AI? -No video editing experience required. -Fast conversion from content to video. -Multiple workflows for different content types. AI-powered automation with creative control Pictory AI helps you get more value from your content, increase visibility across channels, and stay competitive in a video-first world.

**Average Rating:** 4.6/5.0

**Total Reviews:** 81

#### How Do G2 Users Rate Pictory AI?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.0/10 (Category avg: 9.0/10)
- **Titles and Captions:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Pictory AI?

- **Seller:** [Pictory](https://www.g2.com/sellers/pictory)
- **Year Founded:** 2019
- **HQ Location:** Bothell, US
- **Twitter:** @pictoryai  
4,598 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0f61b2eae06ca9ae3e8d40331f00170144b0e7cb374a71672a4af6e60b2a9299&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpictory%2F&secure%5Burl_type%5D=linkedin_company_website)  
69 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Marketing and Advertising, E-Learning
- **Company Size:** 88% Small, 10% Medium

#### What Do G2 Reviewers Say About Pictory AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Pictory AI's **ease of use** exceptional, enabling quick content creation without extensive training.
- Users love the **effortless video creation** with Pictory AI, appreciating its speed and quality outcomes for their content.
- Users praise the **high quality of output** from Pictory AI, providing professional results efficiently and satisfactorily.
- Users praise the **output quality** of Pictory AI, highlighting its professional results and ease of content creation.
- Users are thrilled with the **satisfying final outcomes** produced by Pictory AI, enhancing their video creation experience.

##### Cons

- Users note the **limited flexibility in AI voice quality** , wishing for more emotional variation and customization options.
- Users report **video editing issues** with Pictory AI due to limited templates and subpar video quality for advanced needs.
- Users find the **voice features lacking** , wishing for more advanced options and flexibility in emotional expression.
- Users find the **limited avatar and voice selection** in Pictory AI a drawback compared to advanced feature sets.
- Users find the **limited content generation credits** restrictive, impacting their ability to utilize Pictory AI effectively.

#### What Are Recent G2 Reviews of Pictory AI?

**["Effortless Video Creation with Polished, Professional Results"](https://www.g2.com/survey_responses/pictory-ai-review-12295831)**

**Rating:** 4.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/pictory-ai-review-12295831)

**["Better than most of the tools out in market for reels / videos creator"](https://www.g2.com/survey_responses/pictory-ai-review-11731928)**

**Rating:** 5.0/5.0 stars

_— Ayur M._

[Read full review](https://www.g2.com/survey_responses/pictory-ai-review-11731928)

#### What Are G2 Users Discussing About Pictory AI?

- [What is Pictory AI used for?](https://www.g2.com/discussions/what-is-pictory-ai-used-for) - 1 comment

### [Videobolt](https://www.g2.com/products/videobolt/reviews)

Videobolt makes high-quality video creation easy with thousands of motion graphics templates. Designed for creators of all skill levels, the platform offers an extensive library of customizable templates for intros, promos, social media and more. Users can quickly personalize templates with text, images, and music, producing professional-looking videos without advanced editing skills. Whether for businesses, marketers or content creators, Videobolt provides a fast, accessible and hassle-free way to create stunning visuals.

**Average Rating:** 4.0/5.0

**Total Reviews:** 43

#### How Do G2 Users Rate Videobolt?

- **Has the product been a good partner in doing business?:** 7.4/10 (Category avg: 9.0/10)
- **Quality of Support:** 7.2/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.5/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Videobolt?

- **Seller:** [Videobolt](https://www.g2.com/sellers/videobolt)
- **Year Founded:** 2016
- **HQ Location:** Belgrade, Belgrade
- **Twitter:** @VideoBoltnet  
654 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=763ed3ddd017670e95efc770ba302bca3ec3b0cec0d5c548a91a08191dbc0b68&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10937400%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Music
- **Company Size:** 96% Small, 4% Medium

#### What Are Recent G2 Reviews of Videobolt?

**["Professional Video Animation - No Installation required"](https://www.g2.com/survey_responses/videobolt-review-1115869)**

**Rating:** 5.0/5.0 stars

_— Mike Lester R._

[Read full review](https://www.g2.com/survey_responses/videobolt-review-1115869)

**["Can't recommend Videobolt enough - it's fantastic and I use it for everything!"](https://www.g2.com/survey_responses/videobolt-review-4805292)**

**Rating:** 5.0/5.0 stars

_— Sarah C._

[Read full review](https://www.g2.com/survey_responses/videobolt-review-4805292)

#### What Are G2 Users Discussing About Videobolt?

- [What is Videobolt used for?](https://www.g2.com/discussions/what-is-videobolt-used-for)
- [What does Videobolt do?](https://www.g2.com/discussions/what-does-videobolt-do)
- [How do you make a professional intro video?](https://www.g2.com/discussions/how-do-you-make-a-professional-intro-video)
- [How do I use Videobolt?](https://www.g2.com/discussions/how-do-i-use-videobolt)
- [What is Videobolt?](https://www.g2.com/discussions/what-is-videobolt)

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[Browse Video Editing Themes](/categories/video-editing/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated 

Products classified in the overall Video Editing category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Video Editing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Video Editing category.

In addition to qualifying for inclusion in the Video Editing Software category, to qualify for inclusion in the Small Business Video Editing Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right Video Editing Software?

### What You Should Know About Video Editing Software

### What is video editing software?

Video editing software handles post-production editing of content after video production has been completed. Filmmakers rely on these solutions to edit their video footage in a nonlinear format, meaning they can arrange clips in whichever format they need for their final product. Video editing tools support raw footage, and most solutions can work with a variety of file types as long as they are in a digital format. Users then convert the format of the video if required. 

When a video has been completely uploaded to the platform, editors begin the post-production process by dragging audio and video files onto the editing tool’s timeline. Video editing programs then help trim excess footage. Most solutions give users the option to edit video and audio files in one bundle or separately. They let creators insert transitions between clips so videos seamlessly transition from scene to scene. Users can make copies of video files, which allows them to alter footage without losing the original. Potential modifications available are trimming video clips, editing audio, adding video effects and graphics, color grading, and editing multi-camera shots. Editing software allows users to export video as well. 

Users can usually upload a product created with editing software to any major video hosting platform like YouTube, TikTok, or Instagram. Some video editing tools are optimized for specific operating systems, such as MacOS, Linux, and Windows for computers or Android and iOS for mobile phones.

- **Best free professional video editor for Windows and Mac:** Adobe Premiere Pro
- **Best free video editor for Windows and Mac:** DaVinci Resolve
- **Best video editing software for beginners:** Wondershare Filmora
- **Other options for Apple users:** Final Cut Pro and iMovie
- **Best mid-range video editing software for Windows:** Luxea Pro

### What are the common features of video editing software?

While some video editors provide basic editing assistance, other products maintain an arsenal of features for making the perfect video for user needs. 

The features highlighted below can be found in video editing solutions. However, buyers should be advised that not all of these features are guaranteed in each product. Before purchasing a solution, buyers must contact a vendor to ensure the solution has the required features.

- **Video clip editing:** These solutions should allow users to trim footage and arrange clips with drag-and-drop functionality. Users can make cuts to those clips and add transitions so the video flows from one clip to the next. The software can make copies of clips so as not to distort the original; all versions of the clips are stored within the platform.
- **Audio editing tools:** Background noise can drown out audio during production. Video editors include audio editing tools to manipulate the audio level so it’s perfectly clear to the audience. These solutions should come with the option to either edit video and audio files together as a bundle or as two separate items. Video editing software also includes a library of sound effects.
- **Video templates:** Templates are customizable frameworks that creators can use as a foundation for their projects. Users who aren't video editing pros benefit from the time- and cost-saving convenience they offer.
- **Presets:** Presets are similar to templates in that they both allow users to skip some of the manual video editing steps. A set of pre-made visual adjustments that users can apply to their videos. Presets give videos a high-quality finish.
- **Color correction:** Light doesn’t always cooperate during video productions. Creators use software to adjust lighting and colors within a frame until they’re right. These tools should allow users to maintain the color across a string of clips. Color grading features let users alter elements such as shading and highlights with these platforms.
- **Closed captioning:** Some solutions give you the ability to add captions to the video. Users can edit captions in a variety of formats and styles from the platform and save them as a part of the video or as a completely different file.
- **Overlays:** Overlaying means that creators can place videos, pictures, or words on top of the main video and play them simultaneously. Overlays create more interesting and complex videos.

### What types of video editing software exist?

All video editing software products have the same endgame, which is to help users create the perfect video that looks and sounds exactly how they want it. That’s why there aren’t many subcategories. Different solutions might have different sets of features, but they all aim to get users the same result. The tools may, however, differ slightly in each product’s individual focus.

#### Open-source video editing software

 An open-source software solution means that any user can modify the code of that particular solution. If the changes one user makes happen to be popular with the community, they can elect to adopt those changes officially into the solution. Many users consider open-source video editing software to be more stable and secure than alternatives. They’re often free of charge, making them ideal options for small businesses or users who are just beginning to learn.

#### Closed-source video editing software

Closed-source video editing software, also known as proprietary video editing software, is the opposite of an open-source solution. Simply put, that means users cannot make changes to its code. These solutions often include improved software functionality, advanced features, and increased user-friendliness and support. While open-source software is constantly being updated, those updates typically cannot keep up with the quality of closed-source video editors. And while closed-source video editing programs are not guaranteed to be free of charge, some are low-cost or offer a free trial.

Neither one of these types of video editors is superior to the other. It depends on what you need from a particular solution. For example, if you want a professional video on a tight budget, an open-source solution may be the way to go. If customer support and user-friendliness are more important, then closed-source video editing software is your best option.

### What are the benefits of video editing software?

It can be tempting to send clips off to a professional videographer to put together a final product. However, it can easily be done in-house with a good video editing solution too. And, there are various benefits to using editing software. The following are some of the benefits a business will reap from using video editors.

- **Cost savings:** Hiring a company to edit a video can be quite costly. Plus, bringing on professional services in order to get a high-quality video isn’t the only way. Some video editors on the market are even available for free. Plenty of these solutions offer tutorials as well, so you can edit on your own.
- **Convenience:** Along with being more cost-efficient, editing software allows users to work on their videos at their own convenience. Users can edit videos in the comfort of their own homes or at the office or anywhere in between because many of these solutions are cloud-based.
- **Quick publishing:** Editing videos in-house gives your business greater control. The team can decide what needs to be cut, edited, or added and how many rounds of edits the video needs to go through. There is no need to rely on an outside company’s timeline.
- **Collaboration:** Cloud-based or online video editing apps also offer a level of boosted collaboration to the editing process. They let editors send files back and forth with all members of the team. That ensures everyone who needs to have eyes on the project will do so before the final product goes live.
- **Organization:** Video editing is messy. Editing software takes a cluttered collection of video clips and keeps it organized.

### Who uses video editing software?

Video editors are popular across many different fields. The following are a few examples of common use cases.

- **Marketing professionals:** Marketing teams are always looking for new ways to expand their audience. A brief and well-edited video is a great way to do just that. Marketing teams commonly put this practice to use on their social media channels. Users can create advertisements with video software and share them on different channels to increase brand recognition. As video editing platforms have become more affordable and user-friendly, more and more teams have adopted videos as part of their marketing strategy. Because of this, a basic understanding of video editing software is quickly becoming a requirement for marketing professionals.
- **Content teams:** Content teams often work together with marketing teams to make sure content stays on target. Video is an easily digestible type of content that can help elevate a company’s brand. This type of content is a great way to establish a company’s voice while informing and maybe entertaining the target demographic. It’s a little more eye-catching than the typical written word, and editing software makes sure the company’s video content stands out from the crowd. Videos are also a great way to break up a longer blog post or article.
- **Video production companies:** A video production company is obviously constantly working with videos day in and day out. Editing software ensures they can deliver the best product possible to their clients. Production companies collaborate with a variety of clientele who require different kinds of content. The videos can range from something simple, like a wedding montage to a major motion picture. 

### Video editing software pricing

Users can expect to pay between $50-$200 for video editing software. Some sellers offer their products at a monthly or yearly cost, while others have a one-off fee. There are free products or those that offer free versions. However, you’ll experience tradeoffs in functionality and quality with the free options. Videos created on some free versions may have a watermark, for example. Some sellers use tiered pricing, with different features and functions offered at different pricing levels.

### Software and services related to video editing software

When it comes to creating the perfect video, editing is just part of the process. There are many other software platforms and services related to video editing. The ones listed below are just a few.

- [Video CMS software:](https://www.g2.com/categories/video-cms) A video content management system (CMS) enables users to organize, share, and modify video files for both internal and external use. They often come into play once a video has been completely edited and offer analytics for video performance. This helps businesses make informed decisions about future content creation.
- [Animation software](https://www.g2.com/categories/animation) **:** Create moving graphics from visual files. Depending on the specific product, you can make 2D or 3D animation. The solutions provide the functionality to add music and special effects. Animation software solutions typically integrate with video editors.
- **Visual effects software:** Turn to these tools to alter your video files with custom effects, such as title sequences and CGI. Once all the visual effects are put into place, video editing programs can be used to create the final product.
- [Audio editing software](https://www.g2.com/categories/audio-editing) **:** These tools record, mix, and arrange sound content. They have features to cut, paste, and trim pieces of audio, add effects, adjust quality, compress files, edit song metadata, and rip audio CDs. 
- [Video hosting software](https://www.g2.com/categories/video-hosting) **:** Users can upload and store their files on video hosting platforms to reach their intended audience. Hosting tools typically work with editors so that the video is perfect before audiences can view it.
- [Video production companies](https://www.g2.com/categories/video-production-companies) **:** These companies help businesses with content planning, filming, and editing. Essentially, you can outsource this work to production companies, and they provide the equipment and staff for the project. 

### Challenges with video editing software

Editing software is absolutely vital to any company that creates videos, but that doesn’t mean the software is without its issues. 

- **Customer support:** If users select free video editing software, the odds are that they will not have access to any type of customer support. Sure, many of these solutions offer forums where users can share tips and advice with one another, but it doesn’t compare to having the support of the software vendors themselves. And while paid solutions offer customer support, they can end up being pricey.
- **Learning curve:** Mastering advanced video editing techniques takes time and patience. Many video editing tools feature intricate and non-intuitive interfaces with a multitude of options. It’s overwhelming for almost every beginner to figure out how to navigate and understand the tool. 
- **Exporting and rendering time:** Creating high-quality videos is a time-consuming and challenging process, especially when working with large video files or intricate edits. Users may experience delays or lose edits while completing video projects.

### How to choose the best video editing software

#### 1. Requirements gathering (RFI/RFP) for video editing software

Professional video editing software isn’t as expensive as some other enterprise-level tools, and there are plenty of free video editors on the market, but it is still important to make sure the product of choice meets user needs. Several video editing software products are on the market, and while having options is good, the variety often makes it difficult to differentiate between sellers. 

Video editing vendors are usually playing a game of catch up with each other to make certain they are keeping up with the trends and offering the most attractive features. While many components are the same, buyers need to look out for key differences when considering a purchase. Consider the following areas:

- **User interface:** Video editing software features are similar, but user interfaces differ, so it’s important to understand who will be using the software and their level of expertise. Intuitive and simple interfaces are better suited for beginners. On the other hand, experienced editors may prefer products with complex interfaces so they can produce more sophisticated work.
- **Input formats:** While most video editing programs offer compatibility with a wide range of video file formats, it’s important to check since there are so many kinds of recording devices available today. Users must be sure to know which video formats they will be using and then confirm the software can handle that type of input file.
- **File outputs and distribution:** Along with the number of video recording devices, there is also a vast amount of playback devices, especially with the growing popularity of video hosting services. Get a good idea of all the possible video file formats you want to produce and a plan for where you will publish them. 
- **Operating systems:** Sometimes, the software is specifically made to run on certain operating systems, i.e., video editing software for Windows and video editing software for Mac.
- **Software upgrades:** Many products offer tiered pricing. If you’re not sure if you need a full-blown video editing product, it may be a good idea to start with the most basic offering. However, be sure to check which functionality the higher tiers offer and compare it with your video editing needs. It’s simpler to upgrade to the pro version of a product than to transition to a completely new product.

#### 2. Compare video editing software products

- **Create a long list:** There are an extensive number of options when it comes to video editors, but most product websites have a “Features” page that provides a high-level picture of what the software comprises. G2.com is a good place to start.
- **Create a short list:** Next, research further into the long list of solutions to create a short list. A lot of research (articles and videos) online explains and reviews different products from different perspectives. Find research that caters to your industry. G2’s “Compare” feature gives you side-by-side comparisons of specific features, so you learn how real users rate them.
- **Conduct demos:** Demos are a great way to watch potential solutions in action. During the demo, you’ll be able to ask questions to determine which product is right for your organization. Demos aren’t common with video editor providers because this type of software isn’t as expensive or integrated as deeply with a company’s existing software ecosystem as other software is. However, video editing software providers usually offer a free trial, which allows buyers to test out solutions before purchasing. 

#### 3. Selection of video editing software

- **Choose a selection team:** Team members from content creation, marketing, or design are usually the ones using video editing software. The workers who are going to be using the software directly should select the product.
- **Negotiation:** Negotiations typically don’t occur for video editing software purchases. The prices are set.
- **Final decision:** The final decision depends on the teams or, more often, individuals who use the video editor the most.

### Video editing software trends

As video editing software continues to evolve, new trends have been popping up in the space. Some may revolve around specific video editing techniques, while others are all about using editing to convey story and meaning. The following are a few other trends to look out for.

- **Mobile video editing:** Users can already shoot and edit videos on their smartphones. Video editing software sellers are focusing on extending beyond the basic editing functionalities and creating more powerful and feature-rich mobile video editing apps. The vision is to integrate advanced features like special effects, title card additions, and artificial intelligence integration to enhance the overall experience.
- **Live video editing:** Live videos are already popular, but those videos aren’t edited. Soon, that will change. There are already a few apps on the market that let users edit in real-time as they shoot. For example, users can change white balance or focus exposure on the go. We can expect live video editing to become more mainstream soon.
- **Changing standard aspect ratios:** Video editors used to have to work with an aspect ratio of around 4:3 or 16:9 in mind. But thanks to mobile phones and tablets, people watch videos on many kinds of screens. That means that standard aspect ratios need to keep up.