# Best Supply Side Platforms (SSP) - Page 2

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Supply side platforms (SSPs) allow publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis. By selling ads in real time, publishers can provide advertisers with better visibility into individual impressions and gain instant clarity into advertising demand. This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the fullest extent. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ demand side platforms (DSPs).

To qualify for inclusion in the SSP category, a product must:

- Include publisher ad server functionality or be able to integrate with publisher ad servers
- Connect to ad exchanges and directly to DSPs to sell ad inventory in real times




  ## How Many Supply Side Platforms (SSP) Products Does G2 Track?
**Total Products under this Category:** 100

  
## How Does G2 Rank Supply Side Platforms (SSP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,100+ Authentic Reviews
- 100+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Supply Side Platforms (SSP) Is Best for Your Use Case?

- **Leader:** [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)
- **Highest Performer:** [GaleForceMedia](https://www.g2.com/products/galeforcemedia/reviews)
- **Easiest to Use:** [GaleForceMedia](https://www.g2.com/products/galeforcemedia/reviews)
- **Top Trending:** [EX.CO](https://www.g2.com/products/ex-co/reviews)
- **Best Free Software:** [EX.CO](https://www.g2.com/products/ex-co/reviews)

  
---

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---

  ## What Are the Top-Rated Supply Side Platforms (SSP) Products in 2026?
### 1. [Imonomy](https://www.g2.com/products/imonomy/reviews)
  Imonomy offers an innovative in-image advertising solution that displays dynamic and relevant advertisements on the site.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate Imonomy?**

- **SSP Functionality :** 9.2/10 (Category avg: 8.5/10)
- **Impression Targeting:** 9.2/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.2/10 (Category avg: 8.3/10)

**Who Is the Company Behind Imonomy?**

- **Seller:** [imonomy](https://www.g2.com/sellers/imonomy)
- **Year Founded:** 2012
- **HQ Location:** Tel Aviv, IL
- **Twitter:** @Imonomy (1,363 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/imonomy (18 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 80% Small-Business, 20% Mid-Market


### 2. [Qortex](https://www.g2.com/products/qortex/reviews)
  Qortex is an Intelligent Video Analytics (IVA) company used by brands and enterprises to turn the most meaningful video insights into enriching experiences, actions and business outcomes. Qortex’s patent-pending, AI-enabled, multimodal sensory capabilities revolutionized the use of IVA by making it possible for users to rapidly and accurately search, categorize, correlate and curate video “moments” at scale – regardless of volume, time, language or context. Qortex’s current client base spans dozens of companies across multiple sectors.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate Qortex?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind Qortex?**

- **Seller:** [Qortex](https://www.g2.com/sellers/qortex)
- **Year Founded:** 2020
- **HQ Location:** New York, US
- **LinkedIn® Page:** https://www.linkedin.com/company/qortexai (28 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 80% Small-Business, 20% Mid-Market


### 3. [RealVu](https://www.g2.com/products/realvu/reviews)
  Realvu offers a multifunctional online media and advertising platform for the delivery, tracking, and reporting of advertisements and media.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate RealVu?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 9.4/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind RealVu?**

- **Seller:** [Realvu](https://www.g2.com/sellers/realvu)
- **Year Founded:** 2002
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/realvu.net/ (8 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 60% Small-Business, 20% Enterprise


### 4. [ReklamStore SSP](https://www.g2.com/products/reklamstore-ssp/reviews)
  ReklamStore provides online advertising solutions for advertisers to target the right audience with the right ad model by analyzing users’ demographics, interest and behaviour according to their web browsing history. By this way, advertisers can easily execute effective and efficient online marketing strategies to reach their targets.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate ReklamStore SSP?**

- **SSP Functionality :** 7.9/10 (Category avg: 8.5/10)
- **Impression Targeting:** 7.9/10 (Category avg: 8.4/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind ReklamStore SSP?**

- **Seller:** [ReklamStore](https://www.g2.com/sellers/reklamstore-3e00bf3f-99d3-440e-897a-bb473bdde8c9)
- **Year Founded:** 2007
- **HQ Location:** Istanbul, TR
- **LinkedIn® Page:** http://www.linkedin.com/company/reklamstore (132 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 60% Small-Business, 20% Enterprise


### 5. [Adextech](https://www.g2.com/products/adextech/reviews)
  Largest Programmatic Digital Media Purchasing Marketplace. Efficiency And Scale Report. Use your own DSP (Demand Side Platform) or SSP (Supply Side Platform) platform with your own logo, brand, and ad space codes.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 7

**Who Is the Company Behind Adextech?**

- **Seller:** [Adextech](https://www.g2.com/sellers/adextech)
- **Year Founded:** 2016
- **HQ Location:** Sarıyer, TR
- **Twitter:** @adextechcom
- **LinkedIn® Page:** https://www.linkedin.com/company/11682406 (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 57% Small-Business, 43% Mid-Market


### 6. [Admixer.SSP](https://www.g2.com/products/admixer-ssp/reviews)
  Admixer SSP is a gateway to Admixer programmatic ecosystem for publishers, app developers, ad networks, sales houses who want to sell their inventory and audience via OpenRTB or Header Bidding connections. Main benefits: - Access to 100+ top-rated DSPs through a single account - Direct demand from Admixer.DSP (a self-service DSP for ad agencies) - 100% Risk-free demand. All ad creatives are scanned by leading ad verification vendors - Various ad formats (Display/Native/Video/Audio/Rich media templates) - Monetize any type of traffic (Desktop, Mobile Web, In-app, CTV, DOOH) Have any questions? Please contact us at https://admixer.net/contactus


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 4
**How Do G2 Users Rate Admixer.SSP?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Admixer.SSP?**

- **Seller:** [Admixer](https://www.g2.com/sellers/admixer)
- **Year Founded:** 2008
- **HQ Location:** London, GB
- **Twitter:** @admixer (136 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/258884/ (93 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 60% Mid-Market, 40% Small-Business


### 7. [BidMachine](https://www.g2.com/products/bidmachine/reviews)
  BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate BidMachine?**

- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind BidMachine?**

- **Seller:** [BidMachine](https://www.g2.com/sellers/bidmachine)
- **Company Website:** https://www.bidmachine.io
- **Year Founded:** 2019
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/bidmachine/ (59 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 40% Mid-Market, 40% Small-Business


### 8. [Brand+ Marketplace (formerly Smaato)](https://www.g2.com/products/brand-marketplace-formerly-smaato/reviews)
  Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 12
**How Do G2 Users Rate Brand+ Marketplace (formerly Smaato)?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.4/10)

**Who Is the Company Behind Brand+ Marketplace (formerly Smaato)?**

- **Seller:** [Verve Group](https://www.g2.com/sellers/verve-group)
- **HQ Location:** Carlsbad, California
- **LinkedIn® Page:** https://www.linkedin.com/company/vervegroup/ (514 employees on LinkedIn®)
- **Ownership:** STO: VER

**Who Uses This Product?**
  - **Company Size:** 46% Mid-Market, 23% Small-Business


### 9. [Equativ](https://www.g2.com/products/equativ/reviews)
  Integrated ad management platform: RTB, Video, Mobile.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate Equativ?**

- **SSP Functionality :** 9.4/10 (Category avg: 8.5/10)
- **Impression Targeting:** 7.5/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind Equativ?**

- **Seller:** [Equativ](https://www.g2.com/sellers/equativ)
- **Year Founded:** 2001
- **HQ Location:** Paris
- **Twitter:** @Equativ (2,362 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/202220/ (711 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 58% Small-Business, 25% Mid-Market


### 10. [Operative.One](https://www.g2.com/products/operative-one/reviews)
  Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 4
**How Do G2 Users Rate Operative.One?**

- **SSP Functionality :** 8.3/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Operative.One?**

- **Seller:** [Operative](https://www.g2.com/sellers/operative)
- **Year Founded:** 2000
- **HQ Location:** New York, New York, United States
- **Twitter:** @Operative_Media (1,879 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/operative (799 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 75% Enterprise, 25% Mid-Market


### 11. [Q1Media](https://www.g2.com/products/q1media/reviews)
  Founded in 2004, Q1Media is an industry-leading digital advertising company serving businesses and agencies on the local, regional and national level. Q1Media’s team of digital media mavens are driven by the same purpose – to deliver world-class media services and campaign execution to our agency and brand partners. This is instilled through our passion, work ethic, expertise, and four Core Values: Earn Trust, Deliver Results, Learn and Be Curious, and Pay it Forward.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 4
**How Do G2 Users Rate Q1Media?**

- **SSP Functionality :** 8.3/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind Q1Media?**

- **Seller:** [Q1 Media](https://www.g2.com/sellers/q1-media)
- **Year Founded:** 2004
- **HQ Location:** Austin, US
- **Twitter:** @Q1Media (823 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/974484 (74 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Small-Business, 25% Enterprise


### 12. [Broadsign](https://www.g2.com/products/broadsign/reviews)
  Broadsign is an end-to-end software solution for media owners and buyers to holistically plan, manage and deliver out-of-home media. For Media owners: Broadsign empowers media owners to efficiently scale, manage, and sell their digital and static out-of-home inventory through automated software, intelligent campaign tools, powerful network operations, and programmatic advertising. For Brands & Agencies: Reach audiences with dynamic and flexible campaigns that deliver quality impressions in real-time. With programmatic DOOH, you can deliver contextual, targeted messaging that drives impact at every stage of your audience's journey.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 15
**How Do G2 Users Rate Broadsign?**

- **Ease of Admin:** 7.2/10 (Category avg: 8.4/10)

**Who Is the Company Behind Broadsign?**

- **Seller:** [Broadsign](https://www.g2.com/sellers/broadsign)
- **Year Founded:** 2004
- **HQ Location:** Montreal, Quebec
- **Twitter:** @BroadSign (5,825 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/broadsign (402 employees on LinkedIn®)
- **Phone:** 877-399-1184

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 47% Small-Business, 27% Enterprise


### 13. [Naviga Ad](https://www.g2.com/products/naviga-ad/reviews)
  Naviga Ad facilitates user-friendly and efficient selling in any possible combination of your print, digital and broadcast medias publications.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate Naviga Ad?**

- **SSP Functionality :** 8.3/10 (Category avg: 8.5/10)
- **Impression Targeting:** 6.7/10 (Category avg: 8.4/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Naviga Ad?**

- **Seller:** [Naviga](https://www.g2.com/sellers/naviga)
- **Year Founded:** 2013
- **HQ Location:** Bloomington, MN
- **Twitter:** @NavigaGlobal (741 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/navigaglobal/ (413 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 75% Mid-Market, 25% Small-Business


### 14. [Opera Ads](https://www.g2.com/products/opera-ads/reviews)
  Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment. By prioritizing trust, Opera Ads ensures impactful and transparent advertising experiences. Learn more at http://opera.com/ads.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 16
**How Do G2 Users Rate Opera Ads?**

- **SSP Functionality :** 8.3/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.8/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Opera Ads?**

- **Seller:** [Opera](https://www.g2.com/sellers/opera)
- **Year Founded:** 1995
- **HQ Location:** Oslo, Norway
- **Twitter:** @opera (571,952 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/7327/ (2,404 employees on LinkedIn®)
- **Ownership:** Opera Limited (NASDAQ: OPRA)

**Who Uses This Product?**
  - **Company Size:** 63% Small-Business, 25% Mid-Market


#### What Are Opera Ads's Pros and Cons?

**Pros:**

- Ease of Use (9 reviews)
- Audience Targeting (5 reviews)
- Simple (5 reviews)
- Audience Reach (4 reviews)
- Setup Ease (4 reviews)

**Cons:**

- Limited Audience Reach (3 reviews)
- Limited Reporting (3 reviews)
- Poor Reporting (3 reviews)
- Inaccurate Tracking (2 reviews)
- Inefficient Targeting (2 reviews)

### 15. [SelectMedia](https://www.g2.com/products/selectmedia/reviews)
  SelectMedia is a global video supply platform.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate SelectMedia?**

- **SSP Functionality :** 8.3/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)
- **Bid Reporting:** 7.8/10 (Category avg: 8.3/10)

**Who Is the Company Behind SelectMedia?**

- **Seller:** [SelectMedia](https://www.g2.com/sellers/selectmedia)
- **Year Founded:** 2012
- **HQ Location:** Tel Aviv, IL
- **LinkedIn® Page:** https://www.linkedin.com/company/selectmedia-pte-ltd-/ (25 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 16. [sovrn](https://www.g2.com/products/sovrn/reviews)
  Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn is headquartered in Boulder, Colorado, with offices in New York, London and San Diego. With thousands of customers deploying advertising, affiliate marketing, and data products across 50,000 websites, Sovrn reaches over 400 million active consumers across more than 20 billion page views every day. Sovrn has been a leader in online publisher technology since its founding and has been recognized by IAB, JICWEBS, and TAG for its role in combating fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don't.


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate sovrn?**

- **SSP Functionality :** 8.3/10 (Category avg: 8.5/10)
- **Impression Targeting:** 9.2/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind sovrn?**

- **Seller:** [sovrn Holdings](https://www.g2.com/sellers/sovrn-holdings)
- **Year Founded:** 2014
- **HQ Location:** Boulder, US
- **Twitter:** @sovrnholdings (6,095 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sovrn-holdings-inc- (185 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 17. [Verizon Media SSP](https://www.g2.com/products/verizon-media-ssp/reviews)
  Verizon Media's Supply Side Platform is a comprehensive solution designed to help publishers maximize their advertising revenue by efficiently managing and monetizing their digital inventory. By integrating advanced technologies and data-driven insights, the platform enables publishers to connect with premium demand sources, ensuring optimal fill rates and competitive pricing. Key Features and Functionality: - Unified Auction Mechanism: The SSP employs a real-time, unified auction process that allows programmatic demand to compete with reserved bids within the publisher’s ad server. This ensures that each ad opportunity is filled with the highest bid, regardless of the demand source. - Advanced Advertising Tools: The platform offers tools like Smartplay Prebid, a server-side integration that exposes inventory to more demand partners using the prebid open-source framework. This enhances transparency in the bidding process and provides visibility into content value with price transparency. - Comprehensive Inventory Access: Publishers gain access to a diverse range of demand sources, including Verizon Media's own demand-side platform , which is integrated with the SSP. This integration facilitates a seamless connection between supply and demand, optimizing revenue potential. - Enhanced Transparency and Control: The SSP provides publishers with greater transparency into auction dynamics, allowing them to better understand the value of their inventory and make informed decisions to optimize their monetization strategies. Primary Value and User Solutions: Verizon Media's SSP addresses the challenges publishers face in the evolving digital advertising landscape by offering a unified platform that streamlines the management and monetization of digital inventory. By facilitating access to premium demand sources and implementing advanced auction mechanisms, the SSP ensures that publishers can maximize their revenue potential. Additionally, the platform's emphasis on transparency and control empowers publishers to make data-driven decisions, enhancing their ability to adapt to market changes and maintain a competitive edge.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate Verizon Media SSP?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind Verizon Media SSP?**

- **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media)
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @FlurryMobile (16,248 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/430650/ (12 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Small-Business, 33% Enterprise


### 18. [WideOrbit](https://www.g2.com/products/wideorbit/reviews)
  Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 50
**How Do G2 Users Rate WideOrbit?**

- **SSP Functionality :** 5.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 5.0/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.4/10)
- **Bid Reporting:** 5.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind WideOrbit?**

- **Seller:** [Lumine Group](https://www.g2.com/sellers/lumine-group)
- **Year Founded:** 1999
- **HQ Location:** Toronto, Ontario
- **LinkedIn® Page:** https://www.linkedin.com/company/lumine-group/ (203 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Broadcast Media, Marketing and Advertising
  - **Company Size:** 44% Mid-Market, 34% Enterprise


### 19. [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews)
  The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified experience and technology. Our holistic approach has not only focused on reducing unnecessary steps, redundant tasks, and unwarranted complexity in the DSP, DMP, and Ad Server. The IAP also closes the gaps between these technologies and delivers a seamless integration providing significant benefits. Ideal for medium to large enterprises in local or global markets.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Adform Integrated Advertising Platform?**

- **SSP Functionality :** 8.3/10 (Category avg: 8.5/10)
- **Impression Targeting:** 9.2/10 (Category avg: 8.4/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Adform Integrated Advertising Platform?**

- **Seller:** [Adform](https://www.g2.com/sellers/adform)
- **Year Founded:** 2002
- **HQ Location:** Copenhagen, Capital Region
- **LinkedIn® Page:** https://www.linkedin.com/company/adform (872 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 55% Small-Business, 45% Mid-Market


### 20. [ADYOULIKE](https://www.g2.com/products/adyoulike/reviews)
  The company enables brands to scale native advertising campaigns across premium and niche publishers, while publishers benefit from access to ADYOULIKE’s marketplace.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate ADYOULIKE?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind ADYOULIKE?**

- **Seller:** [ADYOULIKE](https://www.g2.com/sellers/adyoulike)
- **Year Founded:** 2011
- **HQ Location:** MAIDENHEAD, GB
- **Twitter:** @Adyoulike (1,998 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/adyoulike-limited (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Enterprise, 50% Mid-Market


### 21. [LoopMe](https://www.g2.com/products/loopme/reviews)
  LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate LoopMe?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.8/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind LoopMe?**

- **Seller:** [LoopMe](https://www.g2.com/sellers/loopme)
- **Year Founded:** 2012
- **HQ Location:** London, England
- **Twitter:** @LoopMe (2,448 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/loopme/ (443 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 91% Small-Business, 9% Mid-Market


### 22. [MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews)
  MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 21
**How Do G2 Users Rate MAX by AppLovin?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Ease of Admin:** 7.2/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind MAX by AppLovin?**

- **Seller:** [AppLovin](https://www.g2.com/sellers/applovin)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppLovin (18,324 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/applovin/ (616 employees on LinkedIn®)
- **Ownership:** NASDAQ: APP

**Who Uses This Product?**
  - **Top Industries:** Computer Games
  - **Company Size:** 67% Mid-Market, 29% Small-Business


### 23. [Performance+ Marketplace (formerly PubNative)](https://www.g2.com/products/performance-marketplace-formerly-pubnative/reviews)
  PubNative is a mobile native mobile publisher platform that lets you create relebant ads to fit your apps design.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate Performance+ Marketplace (formerly PubNative)?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 9.2/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.2/10 (Category avg: 8.3/10)

**Who Is the Company Behind Performance+ Marketplace (formerly PubNative)?**

- **Seller:** [Verve Group](https://www.g2.com/sellers/verve-group)
- **HQ Location:** Carlsbad, California
- **LinkedIn® Page:** https://www.linkedin.com/company/vervegroup/ (514 employees on LinkedIn®)
- **Ownership:** STO: VER

**Who Uses This Product?**
  - **Company Size:** 60% Small-Business, 40% Mid-Market


### 24. [Publift](https://www.g2.com/products/publift/reviews)
  Publift is a programmatic advertising technology partner that helps digital publishers grow ad revenue with cutting edge tech and dedicated service focus.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate Publift?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Admin:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Publift?**

- **Seller:** [Publift](https://www.g2.com/sellers/publift)
- **Year Founded:** 2015
- **HQ Location:** Dublin, IE
- **Twitter:** @PubliftHQ (331 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/publift/ (80 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 25. [SpringServe](https://www.g2.com/products/springserve/reviews)
  SpringServe is an open video ad serving platform.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate SpringServe?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.5/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind SpringServe?**

- **Seller:** [Magnite](https://www.g2.com/sellers/magnite)
- **Year Founded:** 2007
- **HQ Location:** Playa Vista, CA
- **Twitter:** @magnite (36,345 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/magnite/ (987 employees on LinkedIn®)
- **Ownership:** NASDAQ: MGNI

**Who Uses This Product?**
  - **Company Size:** 75% Mid-Market, 75% Small-Business


#### What Are SpringServe's Pros and Cons?

**Pros:**

- Analytics (1 reviews)
- Ease of Use (1 reviews)
- Intuitive (1 reviews)
- User Interface (1 reviews)

**Cons:**

- Limited Options (1 reviews)
- Steep Learning Curve (1 reviews)


    ## What Is Supply Side Platforms (SSP)?
  [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)
  ## What Software Categories Are Similar to Supply Side Platforms (SSP)?
    - [Video Advertising Software](https://www.g2.com/categories/video-advertising)
    - [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms)
    - [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server)