# Best Supply Side Platforms (SSP)

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Supply side platforms (SSPs) allow publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis. By selling ads in real time, publishers can provide advertisers with better visibility into individual impressions and gain instant clarity into advertising demand. This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the fullest extent. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ demand side platforms (DSPs).

To qualify for inclusion in the SSP category, a product must:

- Include publisher ad server functionality or be able to integrate with publisher ad servers
- Connect to ad exchanges and directly to DSPs to sell ad inventory in real times






## How Many Supply Side Platforms (SSP) Products Does G2 Track?
**Total Products under this Category:** 101

### Category Stats (Jun 2026)
- **Average Rating**: 4.28/5 (↓0.01 vs May 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Opti Digital (+0.54%) - Among all products in this category, Opti Digital recorded the largest rating increase compared to last month
*Last updated: June 25, 2026*


## How Does G2 Rank Supply Side Platforms (SSP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,100+ Authentic Reviews
- 101+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Supply Side Platforms (SSP) Is Best for Your Use Case?

- **Leader:** [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)
- **Highest Performer:** [Opti Digital](https://www.g2.com/products/opti-digital/reviews)
- **Easiest to Use:** [GaleForceMedia](https://www.g2.com/products/galeforcemedia/reviews)
- **Top Trending:** [EX.CO](https://www.g2.com/products/ex-co/reviews)
- **Best Free Software:** [Opti Digital](https://www.g2.com/products/opti-digital/reviews)


---

**Sponsored**

### BidMachine

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=286&secure%5Bdisplayable_resource_id%5D=615&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=615&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1702679&secure%5Bresource_id%5D=286&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsupply-side-platform-ssp%3Fpage%3D2&secure%5Btoken%5D=bf5a8344e910cb3b5c8d224d28226e8853cb790747976e533dd58095a8ef56a3&secure%5Burl%5D=https%3A%2F%2Fhubs.ly%2FQ04j068b0&secure%5Burl_type%5D=custom_url)

---

## What Are the Top-Rated Supply Side Platforms (SSP) Products in 2026?
### 1. [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)
DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.


**Average Rating:** 4.2/5.0
**Total Reviews:** 232
**How Do G2 Users Rate Google Ad Manager?**

- **SSP Functionality :** 8.2/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.6/10 (Category avg: 8.4/10)
- **Ease of Admin:** 7.9/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.2/10 (Category avg: 8.1/10)

**Who Is the Company Behind Google Ad Manager?**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,899,995 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Publishing
- **Company Size:** 42% Mid-Market, 37% Small-Business



#### What Are Recent G2 Reviews of Google Ad Manager?

**"[Maximizes Revenue, But Complex Setup](https://www.g2.com/survey_responses/google-ad-manager-review-12731507)"**

**Rating:** 4.5/5.0 stars
*— Wijbren v.*

[Read full review](https://www.g2.com/survey_responses/google-ad-manager-review-12731507)

---

**"[All-in-One Ad Management with Powerful Targeting and Clear Reporting](https://www.g2.com/survey_responses/google-ad-manager-review-12640899)"**

**Rating:** 5.0/5.0 stars
*— pankaj p.*

[Read full review](https://www.g2.com/survey_responses/google-ad-manager-review-12640899)

---


#### What Are G2 Users Discussing About Google Ad Manager?

- [What is Google Ad Manager used for?](https://www.g2.com/discussions/google-ad-manager-what-is-google-ad-manager-used-for)
- [What is Google's SSP called?](https://www.g2.com/discussions/what-is-google-s-ssp-called)
- [How do I use Google Ad Manager?](https://www.g2.com/discussions/how-do-i-use-google-ad-manager) - 1 comment
- [Is Google Ad Manager An SSP?](https://www.g2.com/discussions/is-google-ad-manager-an-ssp) - 2 comments
- [What is Google Ad Manager used for?](https://www.g2.com/discussions/what-is-google-ad-manager-used-for) - 1 comment

### 2. [Opti Digital](https://www.g2.com/products/opti-digital/reviews)
Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital focuses on providing advanced technologies that enhance the monetization capabilities of publishers and advertisers alike. With a commitment to innovation and efficiency, the company employs cutting-edge solutions such as dynamic flooring, original ad formats, ad optimization features, real-time granular insights and an ad management wrapper to meet the evolving needs of the digital advertising landscape. The target audience for Opti Digital includes global media publishers and channel partners seeking to maximize their advertising revenue while navigating the complexities of the digital marketplace. By leveraging artificial intelligence and data-driven strategies, Opti Digital empowers its clients to unlock new monetization opportunities and remain competitive in a rapidly changing environment. The platform is particularly beneficial for publishers who are looking to enhance their ad performance and optimize their ad inventory management. Key features of Opti Digital include dynamic price flooring, which allows publishers to set flexible pricing strategies for their ad inventory, and innovative ad formats, based on social display ads that engage users while maximizing revenue potential. The ad management wrapper simplifies the integration of various ad technologies, enabling publishers to streamline their operations and improve overall efficiency. Additionally, Opti Digital is committed to providing cookieless solutions, which are increasingly important in today's privacy-conscious digital landscape. This focus not only helps clients stay compliant with regulations but also positions them to adapt to future changes in the advertising ecosystem. Opti Digital's partnerships with notable publishers and organizations, such as Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo, and the IAB’s Transparency and Consent Framework, further enhance its credibility and reach within the industry. As a recognized Google Certified Publishing Partner (GCPP) and a technology partner of Prebid, Opti Digital demonstrates its commitment to transparency and best practices in digital advertising. By prioritizing sustainability and reducing the carbon footprint of ads, Opti Digital also aligns with the growing demand for environmentally responsible advertising solutions. This multifaceted approach ensures that publishers can not only optimize their revenue but also contribute positively to the industry and the environment.


**Average Rating:** 4.5/5.0
**Total Reviews:** 37
**How Do G2 Users Rate Opti Digital?**

- **SSP Functionality :** 8.8/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.7/10 (Category avg: 8.4/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 7.4/10 (Category avg: 8.1/10)

**Who Is the Company Behind Opti Digital?**

- **Seller:** [Opti Digital](https://www.g2.com/sellers/opti-digital)
- **Company Website:** https://www.optidigital.com
- **Year Founded:** 2018
- **HQ Location:** Céret, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/optidigitalsas (50 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 59% Small-Business, 38% Mid-Market



#### What Are Recent G2 Reviews of Opti Digital?

**"[Cutting-edge Technology and Responsive Team](https://www.g2.com/survey_responses/opti-digital-review-12960556)"**

**Rating:** 5.0/5.0 stars
*— Rodolphe V.*

[Read full review](https://www.g2.com/survey_responses/opti-digital-review-12960556)

---

**"[Straightforward Setup and Excellent Team Communication](https://www.g2.com/survey_responses/opti-digital-review-12851547)"**

**Rating:** 4.5/5.0 stars
*— Oscar D.*

[Read full review](https://www.g2.com/survey_responses/opti-digital-review-12851547)

---



### 3. [BidMachine](https://www.g2.com/products/bidmachine/reviews)
BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.


**Average Rating:** 4.7/5.0
**Total Reviews:** 15
**How Do G2 Users Rate BidMachine?**

- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.1/10)

**Who Is the Company Behind BidMachine?**

- **Seller:** [BidMachine](https://www.g2.com/sellers/bidmachine)
- **Company Website:** https://www.bidmachine.io
- **Year Founded:** 2019
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/bidmachine/ (138 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Games
- **Company Size:** 67% Mid-Market, 20% Small-Business



#### What Are Recent G2 Reviews of BidMachine?

**"[Innovative Monetization with Great Support](https://www.g2.com/survey_responses/bidmachine-review-12718801)"**

**Rating:** 5.0/5.0 stars
*— Verified User*

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12718801)

---

**"[Efficient, Professional Team with Proactive, Responsive Support](https://www.g2.com/survey_responses/bidmachine-review-12877247)"**

**Rating:** 5.0/5.0 stars
*— Harper Z.*

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12877247)

---



### 4. [33Across](https://www.g2.com/products/33across/reviews)
33Across makes the programmatic advertising ecosystem work without cookies, across supply-side platforms, demand-side platforms, publishers, data companies, agencies, and everything in between. Leading global advertisers, platforms, and publishers rely on 33Across to move past cookies and reach consumers in a simple, fair, and transparent manner.


**Average Rating:** 4.3/5.0
**Total Reviews:** 125
**How Do G2 Users Rate 33Across?**

- **SSP Functionality :** 8.3/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Admin:** 7.8/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.1/10 (Category avg: 8.1/10)

**Who Is the Company Behind 33Across?**

- **Seller:** [33Across](https://www.g2.com/sellers/33across)
- **Year Founded:** 2007
- **HQ Location:** NY, US
- **Twitter:** @33Across (1,238 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/33across-inc./ (48 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Small-Business, 30% Mid-Market


#### What Are 33Across's Pros and Cons?

**Pros:**

- Innovation (1 reviews)
- Reliability (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Difficult Learning (1 reviews)
- Inefficient Reporting (1 reviews)


### What Do G2 Reviewers Say About 33Across?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **data-driven solutions** of 33Across, enhancing ad effectiveness while ensuring privacy and brand safety.
- Users value the **reliable data-driven advertising** of 33Across, enhancing outcomes while ensuring privacy and brand safety.

**Cons:**

- Users find the **complexity** of 33Across challenging, particularly for beginners who struggle with its functionalities.
- Users often find the site **difficult to learn** , especially due to a steep learning curve for new users.
- Users struggle with **inefficient reporting** , feeling novice-friendly documentation and guidance are needed for better usability.

#### What Are Recent G2 Reviews of 33Across?

**"[Effortlessly Connects Brands with Publishers for Ads](https://www.g2.com/survey_responses/33across-review-12704383)"**

**Rating:** 5.0/5.0 stars
*— Anandharaman P.*

[Read full review](https://www.g2.com/survey_responses/33across-review-12704383)

---

**"[Effortless, Low-Work 33Across Experience](https://www.g2.com/survey_responses/33across-review-12701361)"**

**Rating:** 5.0/5.0 stars
*— Rachel V.*

[Read full review](https://www.g2.com/survey_responses/33across-review-12701361)

---



### 5. [EX.CO](https://www.g2.com/products/ex-co/reviews)
EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.


**Average Rating:** 4.3/5.0
**Total Reviews:** 23
**How Do G2 Users Rate EX.CO?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.3/10)
- **Ease of Admin:** 8.5/10 (Category avg: 8.4/10)

**Who Is the Company Behind EX.CO?**

- **Seller:** [EX.CO](https://www.g2.com/sellers/ex-co)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @EXCOPlatform (196 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/excoplatform/ (262 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 40% Mid-Market, 36% Small-Business


#### What Are EX.CO's Pros and Cons?

**Pros:**

- Customer Support (9 reviews)
- Customer Satisfaction (7 reviews)
- Business Growth (6 reviews)
- Platform Capabilities (5 reviews)
- Ease of Use (4 reviews)

**Cons:**

- Dashboard Issues (2 reviews)
- Analytics Limitations (1 reviews)
- Cost Limitations (1 reviews)
- Learning Curve (1 reviews)
- Limited Geographic Data (1 reviews)


### What Do G2 Reviewers Say About EX.CO?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **exceptional customer support** from EX.CO, highlighting their responsiveness and proactive assistance during implementation.
- Users praise EX.CO for their **exceptional customer satisfaction** , highlighting outstanding service and responsiveness to complex needs.
- Users value the **immediate revenue impact** from EX.CO, praising its quick setup and exceptional customer service.
- Users commend EX.CO for its **flexible video player and robust monetisation support** , enhancing both user experience and revenue generation.
- Users praise the **ease of use** of EX.CO, appreciating its seamless onboarding and responsive customer support.

**Cons:**

- Users feel the **dashboard for video performance needs upgrades** to match the depth of revenue and ad performance metrics.
- Users find the **analytics limitations** of EX.CO's dashboard hinder their ability to fully analyze performance metrics.
- Users face **cost limitations** with EX.CO, impacting access to personalized and hyper-local syndicated content.
- Users experience a **short learning curve** when optimizing placements and demand, though support from EX.CO is helpful.
- Users find the **limited geographic data** a significant drawback, as hyper-local content is often unavailable for their needs.

#### What Are Recent G2 Reviews of EX.CO?

**"[Exceptional Support and Strategic Vision Elevate Our Experience](https://www.g2.com/survey_responses/ex-co-review-12114614)"**

**Rating:** 4.5/5.0 stars
*— Mike I.*

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12114614)

---

**"[Seamless Video Monetisation with Excellent Support](https://www.g2.com/survey_responses/ex-co-review-12307406)"**

**Rating:** 5.0/5.0 stars
*— Petra C.*

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12307406)

---



### 6. [GaleForceMedia](https://www.g2.com/products/galeforcemedia/reviews)
GaleForceMedia media buying software is a web-based software platform designed to streamline media processes. GaleForceMedia helps media buyers eliminate redundancies like duplicate field requirements, flexibly manage buys of different media types, accurately measure ad performance and effortlessly reconcile invoices.


**Average Rating:** 4.6/5.0
**Total Reviews:** 20
**How Do G2 Users Rate GaleForceMedia?**

- **SSP Functionality :** 9.1/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.5/10 (Category avg: 8.4/10)
- **Ease of Admin:** 9.3/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.3/10 (Category avg: 8.1/10)

**Who Is the Company Behind GaleForceMedia?**

- **Seller:** [Galeforcedigital](https://www.g2.com/sellers/galeforcedigital)
- **Year Founded:** 2014
- **HQ Location:** Palm Beach Gardens, FL
- **LinkedIn® Page:** https://www.linkedin.com/company/gale-force-digital-technologies/ (11 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 65% Small-Business, 20% Mid-Market



#### What Are Recent G2 Reviews of GaleForceMedia?

**"[Streamlined Media Management, Almost Perfect](https://www.g2.com/survey_responses/galeforcemedia-review-12180923)"**

**Rating:** 4.5/5.0 stars
*— Satish R.*

[Read full review](https://www.g2.com/survey_responses/galeforcemedia-review-12180923)

---

**"[GaleForceMedia changed how I buy & plan media. Can’t imagine going back to the way I worked before!](https://www.g2.com/survey_responses/galeforcemedia-review-11513326)"**

**Rating:** 5.0/5.0 stars
*— Orlando M.*

[Read full review](https://www.g2.com/survey_responses/galeforcemedia-review-11513326)

---



### 7. [Sharethrough](https://www.g2.com/products/sharethrough/reviews)
Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers.


**Average Rating:** 4.5/5.0
**Total Reviews:** 85
**How Do G2 Users Rate Sharethrough?**

- **SSP Functionality :** 9.1/10 (Category avg: 8.3/10)
- **Impression Targeting:** 9.2/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.6/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.7/10 (Category avg: 8.1/10)

**Who Is the Company Behind Sharethrough?**

- **Seller:** [Sharethrough](https://www.g2.com/sellers/sharethrough)
- **Year Founded:** 2008
- **HQ Location:** Montreal, Quebec
- **Twitter:** @sharethrough (5,075 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/638984/ (44 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Entertainment
- **Company Size:** 44% Mid-Market, 28% Small-Business



#### What Are Recent G2 Reviews of Sharethrough?

**"[Phenomenal sales team with a great structure.](https://www.g2.com/survey_responses/sharethrough-review-8021815)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/sharethrough-review-8021815)

---

**"[Success in innovating for food/dining client with dynamic captioned videos](https://www.g2.com/survey_responses/sharethrough-review-8022870)"**

**Rating:** 5.0/5.0 stars
*— Zachary J.*

[Read full review](https://www.g2.com/survey_responses/sharethrough-review-8022870)

---


#### What Are G2 Users Discussing About Sharethrough?

- [What are the benefits and challenges of using Sharethrough for programmatic advertising?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sharethrough-for-programmatic-advertising)
- [Who owns sharethrough?](https://www.g2.com/discussions/who-owns-sharethrough)
- [What is BTLR sharethrough?](https://www.g2.com/discussions/what-is-btlr-sharethrough)
- [Is Sharethrough a DSP?](https://www.g2.com/discussions/is-sharethrough-a-dsp)
- [What does sharethrough do?](https://www.g2.com/discussions/what-does-sharethrough-do)

### 8. [OpenX](https://www.g2.com/products/openx/reviews)
OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.


**Average Rating:** 3.2/5.0
**Total Reviews:** 18
**How Do G2 Users Rate OpenX?**

- **SSP Functionality :** 6.8/10 (Category avg: 8.3/10)
- **Impression Targeting:** 6.8/10 (Category avg: 8.4/10)
- **Ease of Admin:** 7.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.5/10 (Category avg: 8.1/10)

**Who Is the Company Behind OpenX?**

- **Seller:** [OpenX](https://www.g2.com/sellers/openx)
- **Year Founded:** 2007
- **HQ Location:** Pasadena, CA
- **Twitter:** @OpenX (17,214 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/42890/ (514 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 39% Mid-Market, 33% Small-Business



#### What Are Recent G2 Reviews of OpenX?

**"[Great For Creating Reports](https://www.g2.com/survey_responses/openx-review-863601)"**

**Rating:** 4.5/5.0 stars
*— Cassidy E.*

[Read full review](https://www.g2.com/survey_responses/openx-review-863601)

---

**"[Solution for Publisher's Programmatic Advertising](https://www.g2.com/survey_responses/openx-review-5438786)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/openx-review-5438786)

---



### 9. [AdBook](https://www.g2.com/products/adbook/reviews)
Quite simply, it is the next evolution of revenue management. Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a single platform: a Revenue Management Platform.


**Average Rating:** 3.7/5.0
**Total Reviews:** 12
**How Do G2 Users Rate AdBook?**

- **SSP Functionality :** 5.0/10 (Category avg: 8.3/10)
- **Impression Targeting:** 7.8/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.4/10 (Category avg: 8.1/10)

**Who Is the Company Behind AdBook?**

- **Seller:** [FatTail](https://www.g2.com/sellers/fattail)
- **Year Founded:** 2001
- **HQ Location:** Calabasas, California
- **Twitter:** @fattailinc (9,094 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/fattail/ (26 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 58% Mid-Market, 25% Enterprise



#### What Are Recent G2 Reviews of AdBook?

**"[Easier Advertising Management](https://www.g2.com/survey_responses/adbook-review-8536080)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Renewables & Environment*

[Read full review](https://www.g2.com/survey_responses/adbook-review-8536080)

---

**"[Streamlined Advertising with Powerful Workflow Automation](https://www.g2.com/survey_responses/adbook-review-12700488)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Health, Wellness and Fitness*

[Read full review](https://www.g2.com/survey_responses/adbook-review-12700488)

---


#### What Are G2 Users Discussing About AdBook?

- [What is AdBook used for?](https://www.g2.com/discussions/what-is-adbook-used-for)

### 10. [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews)
Seller Cloud is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across all screens and formats, with all of the benefits that automation provides.


**Average Rating:** 3.2/5.0
**Total Reviews:** 19
**How Do G2 Users Rate Magnite, for Sellers?**

- **SSP Functionality :** 7.0/10 (Category avg: 8.3/10)
- **Impression Targeting:** 6.5/10 (Category avg: 8.4/10)
- **Ease of Admin:** 7.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.8/10 (Category avg: 8.1/10)

**Who Is the Company Behind Magnite, for Sellers?**

- **Seller:** [Magnite](https://www.g2.com/sellers/magnite)
- **Year Founded:** 2007
- **HQ Location:** Playa Vista, CA
- **Twitter:** @magnite (36,314 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/magnite/ (987 employees on LinkedIn®)
- **Ownership:** NASDAQ: MGNI

**Who Uses This Product?**
- **Top Industries:** Internet, Marketing and Advertising
- **Company Size:** 55% Mid-Market, 30% Enterprise



#### What Are Recent G2 Reviews of Magnite, for Sellers?

**"[great](https://www.g2.com/survey_responses/magnite-for-sellers-review-442524)"**

**Rating:** 5.0/5.0 stars
*— Ani H.*

[Read full review](https://www.g2.com/survey_responses/magnite-for-sellers-review-442524)

---

**"[Great platform for selling inventory.](https://www.g2.com/survey_responses/magnite-for-sellers-review-3416060)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Newspapers*

[Read full review](https://www.g2.com/survey_responses/magnite-for-sellers-review-3416060)

---


#### What Are G2 Users Discussing About Magnite, for Sellers?

- [What is Magnite, for Sellers used for?](https://www.g2.com/discussions/what-is-magnite-for-sellers-used-for)

### 11. [PubMatic](https://www.g2.com/products/pubmatic/reviews)
PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide.


**Average Rating:** 3.2/5.0
**Total Reviews:** 11
**How Do G2 Users Rate PubMatic?**

- **SSP Functionality :** 6.1/10 (Category avg: 8.3/10)
- **Impression Targeting:** 5.0/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.3/10 (Category avg: 8.1/10)

**Who Is the Company Behind PubMatic?**

- **Seller:** [PubMatic](https://www.g2.com/sellers/pubmatic)
- **Year Founded:** 2006
- **HQ Location:** Redwood City, CA
- **Twitter:** @PubMatic (24,187 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/167624/ (1,242 employees on LinkedIn®)
- **Ownership:** NASDAQ: PUBM

**Who Uses This Product?**
- **Company Size:** 36% Mid-Market, 36% Small-Business



#### What Are Recent G2 Reviews of PubMatic?

**"[Pubmatic is a good SSP](https://www.g2.com/survey_responses/pubmatic-review-33008)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/pubmatic-review-33008)

---

**"[Useful SSP to monetize unsold inventory](https://www.g2.com/survey_responses/pubmatic-review-32639)"**

**Rating:** 4.5/5.0 stars
*— James W.*

[Read full review](https://www.g2.com/survey_responses/pubmatic-review-32639)

---



### 12. [Genesis SSP](https://www.g2.com/products/genesis-ssp/reviews)
The Genesis SSP powered by Page Intelligence improves the performance of outstream video. The platform tests and selects one of multiple formats on the fly, adapting to how the user is consuming the content.


**Average Rating:** 3.3/5.0
**Total Reviews:** 10
**How Do G2 Users Rate Genesis SSP?**

- **SSP Functionality :** 6.7/10 (Category avg: 8.3/10)
- **Impression Targeting:** 7.1/10 (Category avg: 8.4/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.3/10 (Category avg: 8.1/10)

**Who Is the Company Behind Genesis SSP?**

- **Seller:** [Genesis Media](https://www.g2.com/sellers/genesis-media)
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **Twitter:** @GenesisMediaNY (853 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/genesis-media-llc/ (31 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 80% Small-Business, 20% Mid-Market



#### What Are Recent G2 Reviews of Genesis SSP?

**"[Genesis SSP review](https://www.g2.com/survey_responses/genesis-ssp-review-6932994)"**

**Rating:** 4.5/5.0 stars
*— 579__ T.*

[Read full review](https://www.g2.com/survey_responses/genesis-ssp-review-6932994)

---

**"[A Simple Program [Finally]](https://www.g2.com/survey_responses/genesis-ssp-review-6939747)"**

**Rating:** 5.0/5.0 stars
*— Judy G.*

[Read full review](https://www.g2.com/survey_responses/genesis-ssp-review-6939747)

---



### 13. [Automatad](https://www.g2.com/products/automatad/reviews)
Automatad is a digital media products co, that provides a suite of programmatic monetization solutions that drives efficiency and superior monetization at scale. Using our platform digital publishers can create, monetize and optimize for the best ad experience.


**Average Rating:** 4.5/5.0
**Total Reviews:** 28
**How Do G2 Users Rate Automatad?**

- **SSP Functionality :** 9.5/10 (Category avg: 8.3/10)
- **Impression Targeting:** 9.2/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.5/10 (Category avg: 8.1/10)

**Who Is the Company Behind Automatad?**

- **Seller:** [Automatad](https://www.g2.com/sellers/automatad)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @AutomatadX (293 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/automatad/ (7 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 57% Small-Business, 33% Mid-Market



#### What Are Recent G2 Reviews of Automatad?

**"[Automatad is a fully featured Publishing And Subscriptions Software designed to serve SMEs, Startups](https://www.g2.com/survey_responses/automatad-review-6969803)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Management Consulting*

[Read full review](https://www.g2.com/survey_responses/automatad-review-6969803)

---

**"[Comprehensive Solutions and User-Friendly Interface](https://www.g2.com/survey_responses/automatad-review-9670502)"**

**Rating:** 5.0/5.0 stars
*— Sai Prasanth T.*

[Read full review](https://www.g2.com/survey_responses/automatad-review-9670502)

---



### 14. [360 Polaris](https://www.g2.com/products/360-polaris/reviews)
360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.


**Average Rating:** 4.0/5.0
**Total Reviews:** 10
**How Do G2 Users Rate 360 Polaris?**

- **SSP Functionality :** 8.0/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Admin:** 6.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.6/10 (Category avg: 8.1/10)

**Who Is the Company Behind 360 Polaris?**

- **Seller:** [Improve Digital](https://www.g2.com/sellers/improve-digital)
- **Year Founded:** 2008
- **HQ Location:** Schiphol-Rijk, North Holland
- **LinkedIn® Page:** https://www.linkedin.com/company/improve-digital (17 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Mid-Market, 40% Enterprise



#### What Are Recent G2 Reviews of 360 Polaris?

**"[Better than Adform, but room for improvement](https://www.g2.com/survey_responses/360-polaris-review-7256345)"**

**Rating:** 4.0/5.0 stars
*— Abhisar G.*

[Read full review](https://www.g2.com/survey_responses/360-polaris-review-7256345)

---

**"[One stop solution for all your content ads.](https://www.g2.com/survey_responses/360-polaris-review-6908037)"**

**Rating:** 4.0/5.0 stars
*— Mohan K.*

[Read full review](https://www.g2.com/survey_responses/360-polaris-review-6908037)

---


#### What Are G2 Users Discussing About 360 Polaris?

- [What is 360 Polaris used for?](https://www.g2.com/discussions/what-is-360-polaris-used-for)

### 15. [TheViewPoint](https://www.g2.com/products/theviewpoint/reviews)
TheViewPoint is an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. It is designed to provide every ad tech player looking to monetize video inventory with a transparent demand chain and higher margins. TheViewPoint enables content owners to manage direct deals with demand partners. A wide set of tools developed specifically for the connected TV environment allows publishers to effectively upscale their business.


**Average Rating:** 4.4/5.0
**Total Reviews:** 12
**How Do G2 Users Rate TheViewPoint?**

- **SSP Functionality :** 7.8/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Admin:** 7.8/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.2/10 (Category avg: 8.1/10)

**Who Is the Company Behind TheViewPoint?**

- **Seller:** [TheViewPoint](https://www.g2.com/sellers/theviewpoint)
- **Year Founded:** 2019
- **HQ Location:** New York City, New York
- **Twitter:** @_TheViewPoint_ (1,024 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/theviewpoint/ (21 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 58% Small-Business, 25% Mid-Market



#### What Are Recent G2 Reviews of TheViewPoint?

**"[Highly productive ad monetization software in the market today](https://www.g2.com/survey_responses/theviewpoint-review-7182217)"**

**Rating:** 4.5/5.0 stars
*— Aswathaman V.*

[Read full review](https://www.g2.com/survey_responses/theviewpoint-review-7182217)

---

**"[Best Project Management Software](https://www.g2.com/survey_responses/theviewpoint-review-7094555)"**

**Rating:** 5.0/5.0 stars
*— rohit b.*

[Read full review](https://www.g2.com/survey_responses/theviewpoint-review-7094555)

---



### 16. [PayTunes](https://www.g2.com/products/paytunes/reviews)
Mobile advertisement platform.


**Average Rating:** 4.1/5.0
**Total Reviews:** 35
**How Do G2 Users Rate PayTunes?**

- **SSP Functionality :** 8.6/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.2/10 (Category avg: 8.4/10)
- **Ease of Admin:** 8.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 8.2/10 (Category avg: 8.1/10)

**Who Is the Company Behind PayTunes?**

- **Seller:** [paytunes.in](https://www.g2.com/sellers/paytunes-in)
- **Year Founded:** 2015
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/paytunes/ (64 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 71% Small-Business, 14% Mid-Market



#### What Are Recent G2 Reviews of PayTunes?

**"[Paytunes Review](https://www.g2.com/survey_responses/paytunes-review-7419111)"**

**Rating:** 4.0/5.0 stars
*— Vikas R.*

[Read full review](https://www.g2.com/survey_responses/paytunes-review-7419111)

---

**"[Excellent Digital audio Advertising Company](https://www.g2.com/survey_responses/paytunes-review-6955766)"**

**Rating:** 5.0/5.0 stars
*— Pallav M.*

[Read full review](https://www.g2.com/survey_responses/paytunes-review-6955766)

---



### 17. [PubWise](https://www.g2.com/products/pubwise/reviews)
You can't optimize what you can't see. PubWise believes in Radical Observability™, and offers a first party, end-to-end programmatic advertising platform that eliminates unnecessary middlemen and creates observability of the entire digital advertising supply chain for publishers. Technology moves fast, which is why PubWise takes care of it all for you. Analytics are hard, which is why PubWise built SPOT, our patent-pending machine-learning Smart Path Optimization Technology®. Revenue is complex, which is why PubWise offers ease of management and excellent customer support. Optimization is expensive, which is why PubWise offers real time and automatic optimizations as well as available resources.


**Average Rating:** 3.9/5.0
**Total Reviews:** 15
**How Do G2 Users Rate PubWise?**

- **SSP Functionality :** 5.7/10 (Category avg: 8.3/10)
- **Impression Targeting:** 6.7/10 (Category avg: 8.4/10)
- **Ease of Admin:** 3.9/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind PubWise?**

- **Seller:** [PubWise](https://www.g2.com/sellers/pubwise)
- **Year Founded:** 2016
- **HQ Location:** Atlanta, Georgia
- **Twitter:** @pubwiseio (126 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/pubwise.io (4 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Small-Business, 44% Mid-Market



#### What Are Recent G2 Reviews of PubWise?

**"["Pub Wise - A Game-Changing Solution for streamlining Ad Publishing"](https://www.g2.com/survey_responses/pubwise-review-8347342)"**

**Rating:** 5.0/5.0 stars
*— Sandhya R.*

[Read full review](https://www.g2.com/survey_responses/pubwise-review-8347342)

---

**"["Publishing with Pubwise"](https://www.g2.com/survey_responses/pubwise-review-8814298)"**

**Rating:** 5.0/5.0 stars
*— Ashika R.*

[Read full review](https://www.g2.com/survey_responses/pubwise-review-8814298)

---



### 18. [Adpushup](https://www.g2.com/products/adpushup/reviews)
AdPushup is a revenue optimization platform that helps web publishers sustainably grow their advertising revenue by using a combination of cutting-edge technology, premium demand partnerships, and proven ad ops expertise. AdPushup is a Google Certified Publishing Partner and an IAB Member.


**Average Rating:** 4.4/5.0
**Total Reviews:** 24
**How Do G2 Users Rate Adpushup?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.3/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Ease of Admin:** 7.5/10 (Category avg: 8.4/10)
- **Bid Reporting:** 7.5/10 (Category avg: 8.1/10)

**Who Is the Company Behind Adpushup?**

- **Seller:** [AdPushup](https://www.g2.com/sellers/adpushup)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @adpushup (1,604 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adpushup/ (171 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 96% Small-Business, 4% Mid-Market



#### What Are Recent G2 Reviews of Adpushup?

**"[Recommend](https://www.g2.com/survey_responses/adpushup-review-11158022)"**

**Rating:** 5.0/5.0 stars
*— Ben M.*

[Read full review](https://www.g2.com/survey_responses/adpushup-review-11158022)

---

**"[Abhijeet is one of the best adops managers I have ever worked with](https://www.g2.com/survey_responses/adpushup-review-7504715)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Online Media*

[Read full review](https://www.g2.com/survey_responses/adpushup-review-7504715)

---


#### What Are G2 Users Discussing About Adpushup?

- [What is ad revenue optimization?](https://www.g2.com/discussions/what-is-ad-revenue-optimization)
- [What is ad Push?](https://www.g2.com/discussions/what-is-ad-push)
- [What does AdPushup do?](https://www.g2.com/discussions/what-does-adpushup-do)

### 19. [E-Planning](https://www.g2.com/products/e-planning-e-planning/reviews)
E-planning is an ad tech company that provides multiple top-notch solutions for publishers and advertisers in order to maximize their reach to every audience in the Open Web. We are a trusted partner with a fierce commitment to innovation and transparency.


**Average Rating:** 4.3/5.0
**Total Reviews:** 8
**How Do G2 Users Rate E-Planning?**

- **SSP Functionality :** 7.9/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.8/10 (Category avg: 8.4/10)
- **Ease of Admin:** 7.7/10 (Category avg: 8.4/10)
- **Bid Reporting:** 7.5/10 (Category avg: 8.1/10)

**Who Is the Company Behind E-Planning?**

- **Seller:** [E-Planning](https://www.g2.com/sellers/e-planning)
- **Year Founded:** 1998
- **HQ Location:** Montevideo, UY
- **LinkedIn® Page:** https://www.linkedin.com/company/1376812 (31 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 63% Small-Business, 38% Mid-Market



#### What Are Recent G2 Reviews of E-Planning?

**"[Good experience](https://www.g2.com/survey_responses/e-planning-review-8061700)"**

**Rating:** 5.0/5.0 stars
*— Victoria C.*

[Read full review](https://www.g2.com/survey_responses/e-planning-review-8061700)

---

**"[Good tool for advertisement](https://www.g2.com/survey_responses/e-planning-review-11704310)"**

**Rating:** 4.0/5.0 stars
*— Verified User in E-Learning*

[Read full review](https://www.g2.com/survey_responses/e-planning-review-11704310)

---



### 20. [Insticator](https://www.g2.com/products/insticator/reviews)
At Insticator, we’re on a mission to create a smart, unified platform built to collect, aggregate and monetize all of a publisher’s first-party data. Our suite of engagement products empowers publishers and consumers alike to amplify their voices and express their opinions in safe, interactive environments. From our Commenting Platform backed by hybrid AI and human moderation to our Trivia & Polls Unit which enables audiences to interact with content that speaks directly to them, Insticator reaches and pulls insights from over 350 million users monthly. Our vast roster of partners includes Gannett, USA Today, Major League Baseball, Ancestry, WebMD, and countless others. Headquartered in New York City, Insticator’s global footprint spans offices in Miami, Canada, India, the Philippines, Ukraine and the United Kingdom. Visit insticator.com to learn more.


**Average Rating:** 4.4/5.0
**Total Reviews:** 13
**How Do G2 Users Rate Insticator?**

- **SSP Functionality :** 6.7/10 (Category avg: 8.3/10)
- **Impression Targeting:** 6.7/10 (Category avg: 8.4/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.4/10)
- **Bid Reporting:** 6.7/10 (Category avg: 8.1/10)

**Who Is the Company Behind Insticator?**

- **Seller:** [Insticator](https://www.g2.com/sellers/insticator)
- **Year Founded:** 2012
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/2757474/ (65 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 57% Small-Business, 43% Mid-Market



#### What Are Recent G2 Reviews of Insticator?

**"[It was a great experience to work on such an interective tool.](https://www.g2.com/survey_responses/insticator-review-4202006)"**

**Rating:** 5.0/5.0 stars
*— Sanket A.*

[Read full review](https://www.g2.com/survey_responses/insticator-review-4202006)

---

**"[It's been a favorable experience working with insticator](https://www.g2.com/survey_responses/insticator-review-7331681)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Publishing*

[Read full review](https://www.g2.com/survey_responses/insticator-review-7331681)

---


#### What Are G2 Users Discussing About Insticator?

- [What is Insticator used for?](https://www.g2.com/discussions/what-is-insticator-used-for)

### 21. [Vistar Media](https://www.g2.com/products/vistar-media/reviews)
Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. DSP: Vistar’s DSP connects marketers to the largest network of ad space in DOOH. Built to power a programmatic DOOH ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: Vistar’s SSP brings automation to physical ad space in order to make DOOH bidding and buying more efficient to marketers at scale. DOOH thrives on breadth and the ability to make a campaign part of the physical world; with Vistar, brands and organizations can focus on generating moments of serendipity and discovery that don’t just create a positive impression, but genuinely lead to action. Ad Server: The Vistar ad server integrates loop-based and programmatic campaigns so media owners choreography inventory with one smart management platform for OOH. The ad server is engineered for media owners who are looking for a single solution to automate manual tasks and increase inventory value, so more marketers can take advantage of the most human channel in advertising. Cortex: Cortex is designed as an intuitive CMS for the world of digital out-of-home. It’s a highly flexible tool for remote deployment, troubleshooting, performance alerts and app development. In an industry that is constantly innovating and improving, media owners need solutions engineered to help them provide new and seamless opportunities for marketers.


**Average Rating:** 4.5/5.0
**Total Reviews:** 17
**How Do G2 Users Rate Vistar Media?**

- **SSP Functionality :** 9.3/10 (Category avg: 8.3/10)
- **Impression Targeting:** 9.0/10 (Category avg: 8.4/10)
- **Ease of Admin:** 9.4/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.3/10 (Category avg: 8.1/10)

**Who Is the Company Behind Vistar Media?**

- **Seller:** [Vistar Media](https://www.g2.com/sellers/vistar-media)
- **Year Founded:** 2011
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/vistar-media (349 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 59% Small-Business, 24% Enterprise


#### What Are Vistar Media's Pros and Cons?

**Pros:**

- Customer Support (8 reviews)
- Ease of Use (7 reviews)
- Audience Targeting (3 reviews)
- Easy Implementation (3 reviews)
- Advertising Customization (2 reviews)

**Cons:**

- Complexity (2 reviews)
- Lagging Performance (2 reviews)
- Layout Issues (2 reviews)
- Limited Creativity (2 reviews)
- Rebooting Issues (2 reviews)


### What Do G2 Reviewers Say About Vistar Media?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend Vistar Media's **excellent customer support** , noting quick responses and attentive service for all inquiries.
- Users find Vistar Media to be extremely **easy to use** , making programmatic DOOH buying seamless and efficient.
- Users value the **effective audience targeting** by Vistar Media, enabling precise reach across various locations and contexts.
- Users appreciate the **easy implementation** of Vistar Media, finding it user-friendly and supportive throughout the process.
- Users value the **wide-ranging advertising customization** of Vistar Media, enhancing targeting capabilities across diverse environments.

**Cons:**

- Users find **complexity in planning tools** , with issues like view resets and unclear reporting metrics hampering efficiency.
- Users report **lagging performance** in Vistar Media, with issues like delayed data updates and an unclear interface.
- Users find **layout issues** in Vistar Media, noting the dashboard could be more intuitive and user-friendly.
- Users find Vistar Media lacks **limited creativity options** , expressing a need for more flexibility in ad scheduling and dynamic content.
- Users face frequent **rebooting issues** when changing views, disrupting their workflow and experience with Vistar Media.

#### What Are Recent G2 Reviews of Vistar Media?

**"[Great tool for any company beginning with OOH for their clients and want top class assistance](https://www.g2.com/survey_responses/vistar-media-review-11796390)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Retail*

[Read full review](https://www.g2.com/survey_responses/vistar-media-review-11796390)

---

**"[Smart and Data-Driven Ad Solutions from Vistar Media](https://www.g2.com/survey_responses/vistar-media-review-11791280)"**

**Rating:** 4.0/5.0 stars
*— Balaji H.*

[Read full review](https://www.g2.com/survey_responses/vistar-media-review-11791280)

---


#### What Are G2 Users Discussing About Vistar Media?

- [What is Vistar Media used for?](https://www.g2.com/discussions/what-is-vistar-media-used-for)

### 22. [MonetizeMore](https://www.g2.com/products/monetizemore/reviews)
MonetizeMore is a Google Certified Publishing Partner that has built an award-winning ad tech platform (PubGuru) to empower web publishers and app developers. 1000+ digital publishers trust us to manage their ad revenue optimization across 40 countries.


**Average Rating:** 4.9/5.0
**Total Reviews:** 27
**How Do G2 Users Rate MonetizeMore?**

- **SSP Functionality :** 9.4/10 (Category avg: 8.3/10)
- **Impression Targeting:** 10.0/10 (Category avg: 8.4/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.4/10)
- **Bid Reporting:** 9.4/10 (Category avg: 8.1/10)

**Who Is the Company Behind MonetizeMore?**

- **Seller:** [MonetizeMore](https://www.g2.com/sellers/monetizemore-08bef1ec-111c-4485-91be-aaafb8e28417)
- **Year Founded:** 2010
- **HQ Location:** White Rock, CA
- **Twitter:** @monetizemore (3,970 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/monetizemore (78 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Small-Business, 26% Mid-Market



#### What Are Recent G2 Reviews of MonetizeMore?

**"[Highly skilled group](https://www.g2.com/survey_responses/monetizemore-review-6594261)"**

**Rating:** 5.0/5.0 stars
*— Alex Z.*

[Read full review](https://www.g2.com/survey_responses/monetizemore-review-6594261)

---

**"[Essential partners for inventory management](https://www.g2.com/survey_responses/monetizemore-review-7169849)"**

**Rating:** 5.0/5.0 stars
*— Wellington P.*

[Read full review](https://www.g2.com/survey_responses/monetizemore-review-7169849)

---


#### What Are G2 Users Discussing About MonetizeMore?

- [What is MonetizeMore used for?](https://www.g2.com/discussions/what-is-monetizemore-used-for)

### 23. [Adsterra Network](https://www.g2.com/products/adsterra-network/reviews)
Adsterra is a global adtech company and advertising network founded in 2013. The platform connects advertisers and publishers worldwide, providing solutions for traffic monetization and digital advertising campaigns. Adsterra partners with over 45,000 direct publishers, alongside more than 16,000 advertisers, affiliates, and media agencies spanning 248 GEOs. The company delivers a diverse selection of advertising formats, including Popunder, In-Page Push, Social Bar, and Interstitial ads, serving both mainstream and niche verticals. The platform accommodates different user needs by offering both self-service and fully managed accounts. Advertisers can efficiently launch, manage, and refine campaigns using advanced targeting features and optimization tools, while publishers are equipped to monetize web and social traffic through a variety of ad formats within an intuitive, automated environment. High standards of traffic quality and compliance are upheld by integrating both automated technologies and manual review processes. The platform supports a wide range of pricing models, such as CPM, CPC, CPA, and RTB, complemented by flexible payment solutions and reliable payout cycles. Focusing on global scalability, operational transparency, and performance-driven outcomes, Adsterra continues to reinforce its role as a well-established participant in the digital advertising landscape. Awards & Recognition Adsterra has built a strong and enduring reputation within the adtech sector. The company is consistently shortlisted for prominent industry awards and secures multiple accolades on an annual basis. In 2025, Adsterra earned several significant titles: - Best Advertising Network of the Year 2025 — uCompares Awards - Best Traffic Source 2025 — uCompares Awards - Top-3 Ad Networks 2025 — OfferVault - Best Popunder & Clickunder Network 2025 — Affbank Awards - Best Mobile Advertising Network 2025 — Affbank Awards


**Average Rating:** 3.7/5.0
**Total Reviews:** 13
**How Do G2 Users Rate Adsterra Network?**

- **SSP Functionality :** 2.8/10 (Category avg: 8.3/10)
- **Impression Targeting:** 3.3/10 (Category avg: 8.4/10)
- **Bid Reporting:** 3.3/10 (Category avg: 8.1/10)

**Who Is the Company Behind Adsterra Network?**

- **Seller:** [Adsterra](https://www.g2.com/sellers/adsterra)
- **Year Founded:** 2013
- **HQ Location:** Nicosia, Agios Andreas
- **Twitter:** @adsterranetwork (4,215 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10111910 (422 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 86% Small-Business, 7% Mid-Market


#### What Are Adsterra Network's Pros and Cons?

**Pros:**

- Advertising (1 reviews)

**Cons:**

- Ad Targeting Issues (1 reviews)


### What Do G2 Reviewers Say About Adsterra Network?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value Adsterra for its **quick approval process** , making website monetization fast and efficient.

**Cons:**

- Users report **low commission rates** with Adsterra, leading to dissatisfaction compared to other ad networks.

#### What Are Recent G2 Reviews of Adsterra Network?

**"[Access to our private offers, know more about your experience and main traffic sources.](https://www.g2.com/survey_responses/adsterra-network-review-7912993)"**

**Rating:** 5.0/5.0 stars
*— Mark C.*

[Read full review](https://www.g2.com/survey_responses/adsterra-network-review-7912993)

---

**"[Convenience and quality with Adsterra Network](https://www.g2.com/survey_responses/adsterra-network-review-12330846)"**

**Rating:** 5.0/5.0 stars
*— Lanc L.*

[Read full review](https://www.g2.com/survey_responses/adsterra-network-review-12330846)

---


#### What Are G2 Users Discussing About Adsterra Network?

- [What is Adsterra Network used for?](https://www.g2.com/discussions/what-is-adsterra-network-used-for)

### 24. [AdStir](https://www.g2.com/products/adstir/reviews)
AdStir is an SSP providing value to the publishers through the fulfillment of ad formats and multi-device correspondence.


**Average Rating:** 4.5/5.0
**Total Reviews:** 6
**How Do G2 Users Rate AdStir?**

- **SSP Functionality :** 10.0/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.3/10 (Category avg: 8.4/10)
- **Bid Reporting:** 10.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind AdStir?**

- **Seller:** [AdStir](https://www.g2.com/sellers/adstir)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 83% Small-Business, 17% Mid-Market



#### What Are Recent G2 Reviews of AdStir?

**"[Why AdStir for your Ad?](https://www.g2.com/survey_responses/adstir-review-5421676)"**

**Rating:** 5.0/5.0 stars
*— Animesh  S.*

[Read full review](https://www.g2.com/survey_responses/adstir-review-5421676)

---

**"[Good Ad related platform](https://www.g2.com/survey_responses/adstir-review-6921910)"**

**Rating:** 4.0/5.0 stars
*— Shruti V.*

[Read full review](https://www.g2.com/survey_responses/adstir-review-6921910)

---


#### What Are G2 Users Discussing About AdStir?

- [What is AdStir used for?](https://www.g2.com/discussions/what-is-adstir-used-for)

### 25. [Pixfuture](https://www.g2.com/products/pixfuture/reviews)
Connect with your desired audiences on all devices and buy via auctions quickly and easily. Reach users across desktop, tablet and smartphone devices, target consumers at scale on premium content.


**Average Rating:** 4.0/5.0
**Total Reviews:** 6
**How Do G2 Users Rate Pixfuture?**

- **SSP Functionality :** 7.9/10 (Category avg: 8.3/10)
- **Impression Targeting:** 8.8/10 (Category avg: 8.4/10)
- **Bid Reporting:** 7.9/10 (Category avg: 8.1/10)

**Who Is the Company Behind Pixfuture?**

- **Seller:** [PixFuture](https://www.g2.com/sellers/pixfuture)
- **Year Founded:** 2008
- **HQ Location:** Toronto, CA
- **Twitter:** @pixfuture (107 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/pixfuture/ (13 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 57% Mid-Market, 43% Small-Business



#### What Are Recent G2 Reviews of Pixfuture?

**"[Programmatic Ad Manager](https://www.g2.com/survey_responses/pixfuture-review-10469295)"**

**Rating:** 5.0/5.0 stars
*— Prateek R.*

[Read full review](https://www.g2.com/survey_responses/pixfuture-review-10469295)

---

**"[Incredible monetization partner](https://www.g2.com/survey_responses/pixfuture-review-10380009)"**

**Rating:** 5.0/5.0 stars
*— Dave S.*

[Read full review](https://www.g2.com/survey_responses/pixfuture-review-10380009)

---




## What Is Supply Side Platforms (SSP)?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Supply Side Platforms (SSP)?

- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms)
- [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server)