G2

Balaji H.

Procurement Operations Associate

Mid-Market (51-1000 emp.)

10/10/2025

"Smart and Data-Driven Ad Solutions from Vistar Media"

4/5

What do you like best about Vistar Media?

They have built a very large network of screens (both indoor and outdoor, retail, transit, etc.), across many media owners. This gives marketers a lot of choice in where to reach audiences, in varied physical context and They offer more robust metrics: footfall studies, lift in store visits, awareness, etc. So, advertisers can actually see whether their DOOH spend is working. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

The planning tool resetting views when you change perspective or after certain adjustments has also been flagged by users and Some reviews mention that reporting metrics aren’t always very clear, or that data updates are delayed, reducing the ability to do real-time optimization. Review collected by and hosted on G2.com.

What problems is Vistar Media solving and how is that benefiting you?

Limited targeting & personalization

Older OOH couldn’t adjust messages dynamically or target audiences in real time based on triggers like traffic, weather, footfall, mobility, or demographics and Unpredictability in real-time performance

Without automation, adverts may run at times or on screens that don’t deliver; there’s less ability to shift resources dynamically if part of a campaign is underperforming. Review collected by and hosted on G2.com.