--- title: E-Planning Reviews meta_title: 'E-Planning Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how E-Planning works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 8 scale: '5' date_modified: '2026-04-18' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # E-Planning Reviews **Vendor:** E-Planning **Category:** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **Average Rating:** 4.3/5.0 **Total Reviews:** 8 ## About E-Planning E-planning is an ad tech company that provides multiple top-notch solutions for publishers and advertisers in order to maximize their reach to every audience in the Open Web. We are a trusted partner with a fierce commitment to innovation and transparency. ## E-Planning Reviews ### 1. Streamlines Planning, But Can Be Overwhelming for Some Users **Rating:** 3.0/5.0 stars **Reviewed by:** Raúl G. | product manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2026 **What do you like best about E-Planning?** What I like best about E-Planning is how it simplifies the whole planning process and makes it easier for everyone to stay informed. Instead of dealing with piles of paperwork or unclear updates, everything is organized in one place and easy to access. It saves time, reduces confusion, and helps people understand plans more clearly. **What do you dislike about E-Planning?** What I dislike about E-Planning is that it can sometimes feel confusing or overwhelming, especially for people who are not very comfortable with technology. The system can be slow at times, and finding specific information isn’t always as straightforward as it should be. When there are technical issues, it can delay progress and cause frustration, making the process feel less smooth than expected. **What problems is E-Planning solving and how is that benefiting you?** E-Planning is solving the problem of slow, paper-based, and fragmented planning processes by moving them into a single digital system. It improves efficiency by reducing manual paperwork, minimizing errors, and making information easier to access and track in real time. This leads to faster decision-making, better coordination between stakeholders, and greater transparency throughout the planning process. As a result, it benefits me by saving time, improving accuracy, and allowing me to focus more on strategic tasks rather than administrative work, while also ensuring that plans are well-organized, consistent, and easier to manage. ### 2. Good tool for advertisement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about E-Planning?** Good tool to optimize advertisement campaign with real time data availability **What do you dislike about E-Planning?** UI can be improved further for better performance **What problems is E-Planning solving and how is that benefiting you?** Provide different segmentation options for different targeting hence improve performance of campaign. ### 3. Good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Victoria C. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2023 **What do you like best about E-Planning?** The company's commitment to customer satisfaction is excellent. From the first contact, the team developed exceptional professionalism, providing a personalized service that was perfectly adapted to our needs. Your efficient solutions helped us overcome challenges and achieve excellent results. **What do you dislike about E-Planning?** The platform UX could be a little more friendly and esthetic. **What problems is E-Planning solving and how is that benefiting you?** They've helped boosting our revenue throughout our partnership and developing more efficient processes in order to make the most out of the resources that we have ### 4. Great customer relationship **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about E-Planning?** Since the beginning, we've had great communication with them, their customer support is really great, professional and on a high level. We appreciate quick responses and that is definitely what we got from them. **What do you dislike about E-Planning?** Something that we like less and it is not really about their way of working but more of where we are both based, we have a significant difference in time zone and that could make the things a bit slower. **What problems is E-Planning solving and how is that benefiting you?** E-planning is helping us to get more exposure in latin american countries by reaching out to new demands. Besides that they also have US traffic which has been very good for out activity as well. ### 5. Decent Adtech Company **Rating:** 4.5/5.0 stars **Reviewed by:** Pallav M. | Audit Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2022 **What do you like best about E-Planning?** The best feature is that allows its users to optimize banner ads not only for desktops and mobile devices but also for not so common viewing devices like smart TVs, Connected screens etc. **What do you dislike about E-Planning?** They do not offer a lot of features within the mobile optimization services wherein a lot more features like screen ratio glitches, error detection, layout formatting can enhance the user experience even more. **What problems is E-Planning solving and how is that benefiting you?** It helps the users build and capture all the audience that is present on the open web and is willling/or is directed to their website to enable these potential customers to se. The baner ads in proper format and make them interactive. ### 6. Good platform, slightly poor UX **Rating:** 3.5/5.0 stars **Reviewed by:** Miguel Ángel R. | Digital Brand Specialist , Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2021 **What do you like best about E-Planning?** It has lots of options to create different campaigns and segments, allowing me to offer a better advertising experience to my clients. It supports the most common formats and runs fast **What do you dislike about E-Planning?** I believe they can use a UX team; uploading a campaign takes much longer than it takes on similar platforms. In general, it can be more intuitive when uploading images in the campaigns. **Recommendations to others considering E-Planning:** Consider that it will be hard to manage if your team is not tech-savvy, so if it is your case, you're going to need some training sessions. **What problems is E-Planning solving and how is that benefiting you?** It allows me to manage the ad inventory on the websites of the company I work for, plus gives me intel & reports about the success and reach of every campaign I start. ### 7. Review on E-Planning **Rating:** 5.0/5.0 stars **Reviewed by:** Durai R. | Chief Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2022 **What do you like best about E-Planning?** It provides solutions for publishers and advertisers to maximise their reach to every audience **What do you dislike about E-Planning?** It connects advertisers and audience directly in all platforms which allows some fake publishers can interrupt with their ads **What problems is E-Planning solving and how is that benefiting you?** Target audience by delivering ads on their regular devices ### 8. Eplanning has helped to increase our earnings regarding inventory monetization. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2020 **What do you like best about E-Planning?** Their knowledge regarding adserver and monetization. **What do you dislike about E-Planning?** Some ad formats they monetize were not very UX. **Recommendations to others considering E-Planning:** If you think you are doing the right thing regarding inventory monetization, give a chance to Eplanning and let them prove that you can even make more money that you have been doing. **What problems is E-Planning solving and how is that benefiting you?** They helped us monetizing our inventory. They had connections with all the most important partners in Programmatic. ## E-Planning Discussions - [How good is the DMP segmentation service?](https://www.g2.com/discussions/how-good-is-the-dmp-segmentation-service) - 1 upvote - [View E-Planning pricing details and edition comparison](https://www.g2.com/products/e-planning-e-planning/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-02+03%3A27%3A16+-0500&secure%5Bsession_id%5D=0b0352aa-94d6-4e5e-a7aa-838ba62213a1&secure%5Btoken%5D=202d8fca73b3c3c57d36010f7486787929ba511e767f2f40aeb0508704d609d8&format=llm_user) ## E-Planning Features **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **SSP Functionality ** - SSP Functionality **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting ## Top E-Planning Alternatives - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - 4.2/5.0 (232 reviews) - [33Across](https://www.g2.com/products/33across/reviews) - 4.3/5.0 (125 reviews) - [Sharethrough](https://www.g2.com/products/sharethrough/reviews) - 4.5/5.0 (85 reviews)