Best Social Media Analytics Software - Page 28

How Many Social Media Analytics Software Products Does G2 Track?

Total Products under this Category: 419

Category Stats (Nov 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: SOMIN (+5.61%) - Among all products in this category, SOMIN recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Social Media Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 96,800+ Authentic Reviews
  • 419+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Social Media Analytics Software

G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence

Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Vista Social, Semrush, Bitly, and Linktree.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=bitly&focus%5B%5D=linktree)

ViralMoment

ViralMoment is a video intelligence platform designed to help global brands and agencies unlock insights from video-first social media. Founded with the mission of simplifying video analysis, ViralMoment leverages AI technology to process and analyze video content at scale. We have a team specializing in AI, social intelligence, and marketing analytics. ViralMoment serves industries like entertainment, beauty, retail, and tech, partnering with leading fortune 500 brands and beyond. ViralMoment uses advanced AI to analyze video content from platforms like TikTok, YouTube Shorts, Instagram, Pinterest, RedNote and more. Our AI extracts insights from on-screen text, audio, captions, and metadata, providing a complete picture of video content. Features include brand perception tracking, competitor benchmarking, cross-platform intelligence, and scalable insights through intuitive dashboards. ViralMoment’s ability to process hundreds of thousands of videos daily makes it an essential tool for marketing and analytics teams. ViralMoment helps brands understand how their messaging resonates with audiences, measure performance against competitors, and identify key narratives in video-first conversations. It addresses the limitations of traditional social listening tools by providing deep insights into video content, empowering teams to make smarter, faster decisions. By turning social video noise into actionable intelligence, ViralMoment enables users to refine strategies, uncover opportunities, and stay ahead in a rapidly evolving digital landscape.

Average Rating: 5.0/5.0

Total Reviews: 3

Who Is the Company Behind ViralMoment?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About ViralMoment?

AI-generated summary from verified user reviews

Pros
  • Users find ViralMoment to be a user-friendly tool that enhances research and marketing insights effectively.
  • Users appreciate the variety of relevant videos offered by ViralMoment, enhancing their marketing strategies and insights.
  • Users appreciate the advanced video clipping features of ViralMoment, enabling quick access to relevant content and influencers.
  • Users value the powerful analytics of ViralMoment for identifying key videos and influencers for informed marketing decisions.
  • Users value the advanced capabilities of ViralMoment, especially image recognition and tailored video searches.
Cons
  • Users find that irrelevant content often delays their access to pertinent information on ViralMoment.
  • Users find the search functionality slow, making it difficult to locate relevant content quickly.
  • Users report slow performance with ViralMoment, often needing multiple attempts to retrieve accurate search results.

What Are Recent G2 Reviews of ViralMoment?

Viralspy

Viralspy is a research software for social media marketing that gives you content ideas and insights into what is the most engaging and trending. Use it to find what content is trending on Instagram in your niche right now. Creators use it to find data-driven content ideas and curators use it to find viral content to repost. Social media managers who want to generate healthy Instagram organic growth of real followers will find in Viraslpy what content gets the maximum reach and the most engagement. It automates the process of finding what well-performed content to post. It does it by analyzing hashtags and accounts, your niche competitors, their reels, etc. Viralspy shows you what’s already viral on Instagram in your niche, so you can reshare this content or create your own unique content. In other words, Viralspy doesn’t only help you grow your Instagram account but also dominate your niche by staying relevant. Viralspy Features: Analyze your competitor's best content. Create custom reports about other accounts’ best-performing content on Instagram. Save time on finding the most popular and engaging content, download it to repost, or use it as creative inspiration for your own unique content! Our robots scrape information from Instagram at lightning speed, taking just 3 minutes to scrape information from 1,000 social media posts. How long do you think it would take you to read and compare 1,000 social media posts manually? Research #hashtags. You can find the best-performing posts of multiple hashtags all at once. Find interesting content in your niche effortlessly by using Viralspy to search for hashtag keywords. Find Instagram reels for ideas or repost. Reels finding is one of the most sought-after features for Instagram marketers. The reports of Viralspy include advanced filters and sorting options. You can sort the content by engagement rate and filter it by content type.

Who Is the Company Behind Viralspy?

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How it works

Watchtower by Tracygram

Watchtower by Tracygram is an Instagram account tracker for public accounts. Built for brands, creators, agencies and marketers who want to follow their own account and competitors' public accounts without checking by hand. Add an account by username; there is no Instagram login and nothing to install. Stories are checked every 6 hours (every 12 on the free trial) and kept 30 days on Lite or 90 days on Pro. New posts, reels, reposts and profile changes are checked every day, with a daily email summary. On Pro, new followers are named every day and unfollows every week, each unfollow confirmed by three checks, for up to 10,000 followers in total. Plans: Lite $4.99, Pro $9.99 and Pro Plus $19.99 a month. Free trial: 3 days on 1 account, no card. Public accounts only. Not affiliated with Instagram or Meta.

Who Is the Company Behind Watchtower by Tracygram?

Websays

Websays is a software services company focused on web search, natural language processing and machine learning. With a mixed team of developers and data analysts, we meet our clients’ needs for data intelligence to handle large volumes of unstructured data. We categorize this data by topics, analyze indicators such as sentiment and generate summaries and reports, all in real time using our control panel, the Websays Dashboard. We provide: - Reputation reports - Digital clipping - Opinion, market and competition reports - Identification of influencers - Election prediction Moreover, with our connectors Zendesk or WordPress we can manage the relationship with the customer and the publication of reports and contents.

Average Rating: 4.3/5.0

Total Reviews: 16

How Do G2 Users Rate Websays?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)

Who Is the Company Behind Websays?

  • Seller: Websays
  • Year Founded: 2011
  • HQ Location: Barcelona, ES
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 44% Small, 31% Large

What Are Recent G2 Reviews of Websays?

Welov

MAXIMIZA TU IMPACTO EN REDES SOCIALES CON CONTENT INTELLIGENCE Y ANÁLISIS DE DATOS PARA SOCIAL MEDIA MANAGERS 🚀 Más allá de los "me gusta" hay un mundo lleno de ventajas estratégicas. ¡Adéntrate en el análisis competitivo y toma la delantera! Welov te ofrece: medición total, análisis cualitativos, automatización de informes y gestión de redes sociales con Metricool. Visualiza tus mejores posts; encuentra tendencias y explora territorios de contenido con nuestros filtros; visualiza tus datos en dashboards; realiza escucha social y disfruta de las mejores integraciones. Pide una demo y disfruta de 21 días gratis. Welov. Smile With Data. 😊

Who Is the Company Behind Welov?

  • Seller: Welovroi S.L.
  • Year Founded: 2011
  • HQ Location: Las Palmas de Gran Canaria, ES
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Whatagraph

Whatagraph is the agentic marketing intelligence platform that brings all your cross-channel marketing data in one governed layer so your team can report, monitor, and act on what matters, with agents doing the heavy lifting. Connect 65+ native integrations, define your metrics and blends once, and the same trustworthy numbers flow to white-label client reports, internal dashboards, and AI tools over MCP. Build a report from a prompt, save it as a template, and onboard the next client or account in an hour. See all your portfolio in one view, set goals, and get alerts via Slack or email. IQ Agents do the work for you: give one instruction and an agent builds reports then watches every connection and metric and flags what breaks before the client notices.

Average Rating: 4.5/5.0

Total Reviews: 271

How Do G2 Users Rate Whatagraph?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)

Who Is the Company Behind Whatagraph?

  • Seller: Whatagraph
  • Year Founded: 2015
  • HQ Location: Amesterdam, Netherlands
  • LinkedIn® Page: www.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 77% Small, 18% Medium

What Do G2 Reviewers Say About Whatagraph?

AI-generated summary from verified user reviews

Pros
  • Users highlight the lightning-fast customer support of Whatagraph, ensuring prompt resolutions for any issues encountered.
  • Users value the automation in Whatagraph, significantly saving time and enhancing the efficiency of client reporting.
  • Users value the extensive customizability of Whatagraph, making reporting visually appealing and tailored to their brand needs.
  • Users appreciate the ease of use of Whatagraph, making client reporting quick and hassle-free with customizable features.
  • Users appreciate the easy integrations offered by Whatagraph, simplifying report creation by centralizing data from multiple sources.
Cons
  • Users find Whatagraph to be expensive and challenging for long-term affordability, especially for solopreneurs.
  • Users find the slow loading of reports frustrating, especially during critical presentations and tight deadlines.
  • Some users note compatibility issues with certain platforms, limiting seamless integration in specific cases.
  • Users face connection issues with personal media accounts, impacting their data analysis capabilities on Whatagraph.
  • Users find editing issues frustrating, especially with glitches during simultaneous edits and limited customization options.

What Are Recent G2 Reviews of Whatagraph?

What Are G2 Users Discussing About Whatagraph?

Whatsdash

Whatsdash is an automated marketing reporting tool for companies or businesses. It’s generally used to create marketing reports & track analytics. It helps marketers to track data and create insightful professional reports from various sources like Google Analytics, Google Ads, Mailchimp, Shopify, Hubspot, and so on. It is an automated tool with the feature of a custom dashboard where you can have all your necessary software as integrations under 1 single unified dashboard so that you don't need to manage credentials of different sites or generate reports manually. Key Features Here are some of the standout features of Whatsdash: Share Reports Create professional, client-ready reports in seconds using automated reporting tools. Streamline your workflow and make reporting effortless. Automated Reports Create and deliver polished client reports automatically, exactly when you need them. White-Label Branding Make every report your own—add your logo, domain, and theme for a polished, branded presentation. Easy Drag & Drop Editor Build client-specific reports and dashboards in minutes using our simple drag-and-drop editor. Multiple Data Sources Bring data from multiple platforms together into one dashboard for unified reporting. Custom Data Sources Connect CSVs and Google Sheets to design marketing reporting dashboards that fit your clients’ needs. Ready-to-Use Widgets Save time with preconfigured widgets designed to display key metrics instantly. Customizable Widgets Pick your own metrics and dimensions, and display them as charts or tables for fully personalized dashboards. Customizable Metrics Use metrics from any data source and define formulas to generate insights that matter most. Brand-Friendly Themes Apply themes to match your brand colors and style for a polished client experience. Fully Customizable Dashboards Pick your data, widgets, and layout to build reporting dashboards that fit your workflow. Ready-to-Use Templates Start with professionally designed templates to build marketing analytics dashboards and reports effortlessly. Personalized Templates Turn your dashboards into reusable templates to generate reports for different clients quickly. Client Management Improve the client experience by keeping your agency organized and clients updated—without constant back-and-forth. AI-Powered Reports Get smart, automated insights with AI-powered reports that analyse your data and highlight what matters most. Client Portal Give clients secure, branded access to their data and reports anytime, all in one place. Customer Support Get fast, reliable support—our team is known for helping customers instantly. Track Performance Track all your campaigns and client data in this real-time marketing analytics tool to see what’s working and what needs attention. Gain Insights Turn your data into clear, actionable insights to make smarter decisions for your clients. Campaign Dashboard Compare current campaign performance with previous periods to track growth and results at a glance. Access Control Manage who can view and edit dashboards, reports, and data to keep your agency and client information secure. Conclusion is an automated marketing-reporting and dashboard tool built for marketers and agencies. It consolidates data from multiple sources (analytics platforms, ad networks, SEO tools, social media, e-commerce) into unified dashboards and reports.

Who Is the Company Behind Whatsdash?

Woop

Woop is the smartest way to manage social media channels and boost results tracking the performance of your content. Use for free today

Average Rating: 4.7/5.0

Total Reviews: 3

How Do G2 Users Rate Woop?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.0/10)

Who Is the Company Behind Woop?

Who Uses This Product?

  • Company Size: 67% Large, 33% Small

What Are Recent G2 Reviews of Woop?

What Are G2 Users Discussing About Woop?

Workado

Workado gives your team a centralized location to manage your agency's operations

Who Is the Company Behind Workado?

Wrike

Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governed, context-rich environment, Wrike helps organizations streamline collaboration, project planning, and task execution while maintaining the control and accountability that complex work demands. Wrike serves project managers, team leaders, and organizations of all sizes across marketing, IT, product development, professional services, and beyond. Teams use Wrike to track work progress, assign tasks, set deadlines, and facilitate communication, eliminating silos and fostering a culture of transparency and accountability that is crucial for successful delivery. Key features include AI Agents, Wrike Copilot, Wrike MCP Server, workflow automations, customizable dashboards, real-time collaboration tools, and advanced reporting capabilities. Teams can build and automate tailored workflows that reflect their unique processes, visualize timelines through Gantt charts and Kanban boards, and integrate seamlessly with tools like Slack, Google Drive, and Microsoft Teams. Wrike's MCP server extends this further, allowing AI assistants to connect directly to the platform where execution actually happens so AI-driven actions become part of the auditable record of how work gets done, not disconnected outputs living outside the system. And powered by the Wrike Work Intelligence® Graph, the platform gives AI the structured context it needs to act reliably inside the same roles, permissions, and access controls as your people. The result goes far beyond task management. Wrike reduces time spent on administrative work, scales alongside growing organizations, and gives teams the governed foundation they need to put AI to work on their most consequential workflows without losing control. With more than 20,000 organizations worldwide, including Siemens, Walmart, NVIDIA, and The Estée Lauder Companies, trusting Wrike to deliver their most important work, the platform has earned its place as a reliable partner for organizations to deliver without doubt

Average Rating: 4.2/5.0

Total Reviews: 4,483

How Do G2 Users Rate Wrike?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)

Who Is the Company Behind Wrike?

  • Seller: Wrike, Inc.
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Diego, CA
  • LinkedIn® Page: www.linkedin.com
    1,257 employees on LinkedIn®
  • Ownership: Symphony Technology Group (STG)

Who Uses This Product?

  • Who Uses This: Project Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 43% Medium, 35% Small

What Do G2 Reviewers Say About Wrike?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the flexibility and scalability of Wrike, enhancing project management and team collaboration effectively.
  • Users value the real-time collaboration features of Wrike, enhancing team alignment and project management efficiency.
  • Users value the enhanced task management features of Wrike, which streamline collaboration and improve project tracking.
  • Users commend the organization capabilities of Wrike, enabling clear project visibility and efficient timeline management.
  • Users appreciate the ease of use in Wrike, quickly adapting to its customizable features and integrations.
Cons
  • Users find the learning curve steep in customizing Wrike, leading some to prefer alternatives like Notion.
  • Users find Wrike not intuitive, struggling with its complex navigation and customization options compared to other tools.
  • Users note missing features in Wrike, particularly requiring improved visuals and advanced reporting options for design and management tasks.
  • Users note the limited features for advanced calculations, making complex reporting difficult on Wrike.
  • Users find Wrike's complexity overwhelming, especially when it comes to customization and keeping up with new features.

What Are Recent G2 Reviews of Wrike?

What Are G2 Users Discussing About Wrike?

YoTrends

YoTrends is a social media analytics platform that analyzes YouTube and TikTok videos in real time to identify trending content and audience behavior. It scans millions of videos across regions, organizing them into an AI-generated taxonomy of categories. Users can filter trending videos by country, category, time frame, and format, accessing metrics like views, engagement rates, and audience demographics. The Text Pack feature generates titles, tags, and descriptions based on channel data and trends. YoTrends includes an influencer discovery function ranking creators by trending video frequency. The Engagement Pulse feature tracks momentum indicators like 24-hour deltas for views, likes, and comments. Category reports summarize trend stability and growth drivers. Users can connect their channels for personalized trend reports and content suggestions aligned with their topics and audience preferences.

Who Is the Company Behind YoTrends?

YoTrends

What is YoTrends? YoTrends is an AI-powered trend intelligence and content planning platform that helps creators, marketing teams, brands, and agencies discover what’s gaining momentum on YouTube and TikTok — and turn those signals into content ideas faster. Instead of manually scrolling feeds, checking multiple analytics tools, and guessing what to publish next, teams can use YoTrends to discover emerging topics, analyze trends, understand what is driving them, and identify relevant content opportunities in one place. YoTrends combines trend data with AI-powered analysis and an integrated content workflow. Users can: – Discover trending and emerging topics across YouTube and TikTok – Track rising categories, topics, keywords, and creators – Analyze why a trend is growing and how it is developing – Get personalized trend recommendations based on their channel – Generate content ideas, hooks, titles, scripts, descriptions, and tags – Save and prioritize ideas in a built-in content backlog – Use AI Chat to explore trend data and uncover content opportunities – Access trend data programmatically through the YoTrends API Unlike traditional trend dashboards that stop at analytics, YoTrends is designed to help teams move from trend signal to publish-ready content. The goal is simple: reduce the time spent researching trends and help content teams make faster, data-informed decisions about what to create next.

Who Is the Company Behind YoTrends?

Zavy

Zavy provides smart analytics to optimise your activity, power up your performance and grow your organisation on social media.

Who Is the Company Behind Zavy?

  • Seller: Zavy
  • Year Founded: 2015
  • HQ Location: Auckland, NZ
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®
Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024